Quantcast, a global advertising technology company, today announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform (CMP).

“Quantcast is proud to have the trust of the world’s leading industry experts, such as the IAB Canada, as we support their privacy, compliance, and consumer consent efforts.”

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Quantcast Choice, implemented across more than 3 million publisher and marketer domains globally, solves for compliance and consent with consumer privacy, transparency, and trust at its core. It supports the Transparency and Consent Framework (TCF) 2.0 and other key privacy regulations and industry standards. Easy to deploy, Quantcast Choice increases control and decreases complexity for website owners needing to know which vendors and partners have access to consent data. Additionally, Quantcast Choice helps publishers and brands maximize advertising revenue and optimize consent rates.

As the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada, IAB Canada is committed to helping members navigate the increased emphasis on consumer privacy. With the Canadian industry facing imminent amendments to its existing privacy legislation, IAB Canada selected Quantcast Choice to lead by example, ensuring compliance and increased transparency of processes to ultimately get ahead of more stringent regulations.

“Given that the anticipated amendments will include significant penalties and higher accountability standards for the industry, getting organized with solutions that can scale for change is critical,” said Sonia Carreno, President of IAB Canada. “While we’ve been promoting and educating Canadian marketers on the importance of a consent management platform, including how to ensure it aligns with the business, it became critical for us to take first steps and implement a CMP platform to signal that the industry is changing and to demonstrate that innovative technology exists to help streamline compliance.”

“Publishers around the globe need to keep consumers’ best interests top of mind as advertisers and marketers look to successfully navigate a privacy-first world, something that Quantcast is pioneering through Quantcast Choice,” said Laura Main, Managing Director of Quantcast Canada. “Quantcast is proud to have the trust of the world’s leading industry experts, such as the IAB Canada, as we support their privacy, compliance, and consumer consent efforts.”

For more information about what to look for in a CMP, download IAB Canada’s CMP guide written in collaboration with Quantcast and other industry leaders. To hear directly from industry experts about how advertisers and marketers can gain valuable, cross-media audience insights while adhering to consumer privacy regulations, register for IAB Canada’s virtual event on July 7th here.

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