IRI and Tree Top Extend Partnership

The collaboration enables Tree Top to quickly monitor pricing activity with more granularity

IRI, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, and Tree Top, Inc. announced they are expanding their multiyear, strategic partnership. IRI will help Tree Top monitor fluid pricing activity in the marketplace by providing access to granular insights amid a quickly changing inflationary environment.

A recent IRI report notes that food and beverage inflation continues to persist yearly, affecting consumers’ shopping behavior. Through the collaboration with Tree Top, clients will have an expedited view of the changing economic dynamic while continuing to plan for long-term business opportunities.

Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial

“Inflation has impacted consumers and businesses, leading to rapidly shifting needs. Our extended collaboration will enable Tree Top to anticipate consumer shifts in product affordably and marketplace trade-offs as a result of inflationary price pressures.”

“IRI and Tree Top recognize the ever-changing needs of our clients and are dedicated to finding solutions that fit their short- and long-term goals,” said Stefanie Fiery-Cale, senior vice president, Mid-Market Core, IRI. “Inflation has impacted consumers and businesses, leading to rapidly shifting needs. Our extended collaboration will enable Tree Top to anticipate consumer shifts in product affordably and marketplace trade-offs as a result of inflationary price pressures.”

“Tracking the market closely and efficiently is essential for any business to thrive in the current environment,” said Mike Schrenk, category and syndicated data manager, Tree Top. “IRI has empowered our business decisions with more timely and actionable insights that enable us to be more proactive in the marketplace.”

Marketing Technology News: Don’t Let Bad Data Sabotage Your Sales And Marketing Efforts