Marlabs Identified as a Relevant Provider in the ISG Provider Lens Quadrant study on ‘Marketing Technology (MarTech) – Solutions and Services 2022’
Marlabs Inc., a leading digital solutions company, announced that it has been awarded the ‘Relevant Provider’ status across four of the six categories in the ISG Provider Lens MarTech Services 2022 Research. The services include Digital Commerce Optimization, Digital Experience & Content, Social & Relationships and Strategic MarTech Services.
The ISG Provider Lens™ 2022 MarTech report is an independent service provider comparison report. Using data-driven research, ISG analyzes global MarTech Vendors through a proprietary framework across variety of services and technologies to support businesses through digital marketing including digital advertising, strategic services, data analytics, and content capabilities.
Marlabs has strategic partnerships with leading market-leading OEMs like Salesforce, Sitecore and Adobe. Marlabs Digital Services has helped digitally transform global organizations and create deeper and meaningful engagements with end customers.
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“This recognition is a strong validation of our focus to enable organizations digitally transform their customer experience initiatives while enhancing business functions with insightful design and data led outcomes. As the marketing epicenter shifts to blending creativity with incisive data driven insights, CMOs and CDOs must collaborate to create personalized customer experiences. Marlabs is uniquely positioned here, to help organizations through this digital explosion of consumer data and realize the true potential of MarTech,” said Raghu Rao, SVP Marlabs.
ISG analyst, Mauricio Ohtani states, “Marlabs shows great promise as an upcoming provider of MarTech services for large and mid-size clients, with a strong market presence across the U.S. and the company is highly capable of implementing marketing-related business solutions. The company demonstrates significant depth across delivering digital solutions specific to building strong end consumer experiences. Marlabs’ Digital services stood out in the report by differentiating themselves as a unique combination of design-led advisory, experience-led business realization & implementation services across marketing tech and ecommerce.”
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