Harnessing the power of digital engagement and first-party data, ON24 brings new promotional campaign capabilities to its platform through a partnership with NetLine, an Informa Business

According to McKinsey & Company, B2B companies with the best omnichannel experiences improve their market share by 10% annually. That’s why, today, ON24 (NYSE: ONTF), a leading sales and marketing platform for B2B digital engagement, announced the ability for customers to extend the reach and impact of their digital marketing campaigns from within its platform by integrating a new promotional channel through NetLine, an Informa Business, and the world’s largest B2B content syndication lead generation network.

“To effectively engage and convert today’s modern buyer, enterprises need to deliver high-value content across multiple digital channels. But, executing an omnichannel strategy takes time and bandwidth that teams today just don’t have,” said Callan Young, Chief Marketing Officer, ON24. “We are excited to bring our customers a unique solution to this problem through our partnership with NetLine. Now, our customers will have a seamless process for promoting, amplifying, personalizing and repurposing digital marketing campaigns to boost their reach and pipeline growth, ultimately getting more results with fewer resources and advancing their success.”

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Together, ON24 and NetLine will provide B2B marketers with one solution to create experiences, promote content and drive demand, including the ability to:

• Expand audience reach by promoting upcoming webinars and digital events through content syndication
• Improve lead quality by targeting specific audiences by vertical, region, account and persona, using first-party data
• Streamline processes and lead flow with a direct integration between ON24, NetLine, CRM and/or marketing automation platforms
• Repurpose content by promoting on-demand webinars and other assets to new audiences
• Maximize ROI and improve cost-per-lead by distributing content across a network of media publications

“By combining NetLine’s robust content syndication network and ON24’s leading platform for digital engagement, we are equipping our customers with access to first-party data that can expedite deals,” said David Fortino, Chief Strategy Officer, NetLine. “This powerful combination will be a game-changer for marketers, enabling them to provide their audiences with highly relevant content and drive meaningful results for their businesses.”

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