FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

By MTS Staff Writer On Jul 28, 2020

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory

The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced video advertising business designed for local/regional CTV and OTT advertisers.

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“Our partnership with FreeWheel allows us to double down on our efforts to make NBC Spot On the platform of choice for agencies that want to complement their linear buys with the diversified CTV audience that NBC Spot On can deliver to help advertisers achieve targeted audience reach with precision and scale,” said Shawn Makhijani, SVP of NBC Spot On.

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“Connected television continues to grow as a medium and has established itself as a crucial part of the advertising mix. In addition, owned station inventory has never been more attractive to buyers as viewers turn to their local broadcast stations to find out what is happening, day by day, in their communities,” said Mark McKee, CRO of FreeWheel. “We are proud to partner with NBC Spot On to streamline discovery and access to their inventory, as we know it only makes the television platform stronger.”

Effective immediately, FreeWheel’s OTT/CTV advertisers can get access to NBC Spot On’s fully owned or directly purchased, long form, premium inventory to activate complex campaigns across all U.S. DMAs and NBCUniversal’s Regional Sports Network group.

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