New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment

 Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and maintenance costs, and increase post-launch agility. Some of the new capabilities now available in the Zapp platform include:

• Streamlined UI design tools– Zapp Studio’s new design toolkit provides direct control over hundreds of design attributes, shrinking the time required to create unique, bespoke apps without writing any code and easing developer workload.
• Enhanced developer toolkit– Developers can create bespoke user interfaces that seamlessly scale across mobile and TV platforms. Also, App features that utilize Zapp’s pluggable architecture – accessible via Zapp Marketplace – can now be developed once and applied across multiple platforms, reducing development costs and complexity. For example, UI login plug-ins like Search or Play Next now require a single Javascript developer to support all platforms.
• Accelerated post-launch agility– Media companies can utilize non-developers to adjust – or completely redesign – their OTT video apps without having to rebuild and submit their apps to app stores, further increasing Zapp users’ ability to adjust and pivot their OTT strategy as market conditions change.

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With the latest enhancements to Zapp, Applicaster has taken a once complicated process and brought its functionality to a level that frees up developers and enables fast UI to be built and optimized after launch by non-developers. Unlike traditional video app development, the Applicaster platform features a proprietary framework that enhances React Native UI and UX with critical native app functionality which not only drastically shrinks time to market but allows for rapid post-launch iterations.

The new Quick Brick framework further accelerates Zapp’s ability to streamline the design, deployment and management of complex video apps across Android, iOS, Apple TV (tvOS), Android TV, Amazon Fire TV, and Samsung and LG TVs. The new core framework not only simplifies app development by eliminating the need for coding the visual elements of OTT apps in multiple languages, it exponentially increases time to market across all platforms and enables agile, iterative development of apps that can quickly adapt and respond to market requirements.

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“From day one, the Zapp platform was created to enable media companies to quickly launch and update great video experiences, and at the same time as make better use of their development resources. With the new Quick Brick framework, we are further empowering our users to take control of their app destiny and self-manage their video apps like they’re used to with their other digital properties like their websites,” said Jonathan Laor, co-founder and CEO of Applicaster. “Thanks to Zapp, now you don’t need a computer science degree to deploy beautiful apps like Netflix or Hulu.”

Speed and flexibility in reaching viewers are key to adapting strategies to support the accelerating and increasingly competitive OTT market. The quicker the launch, the sooner recouping investments begins. However, it’s not only about getting there fast, managing the life of an OTT app after launch is also an important way to differentiate, reduce churn, and increase ROI. The ability to adjust strategies on the fly, in any environment, without incurring additional costs (developer costs, opportunity costs, etc.) is a key element to the Quick Brick framework and Zapp platform.

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