Former Beachfront Media CEO joins to lead revenue growth and commercial partnerships

JWP Connatix, a leading video technology and monetization platform, announced that Chris Maccaro has joined the company as Chief Revenue Officer.

In this new role, Maccaro will oversee global revenue strategy and execution across the company’s suite of video technology and monetization solutions. His appointment follows the company’s recent merger of JW Player and Connatix, which created a unified platform for broadcasters, publishers, and advertisers to manage, distribute, and monetize video content at scale.

Maccaro succeeds Jenn Chen, who will remain part of the JWP Connatix team, transitioning into an advisory role where she will continue to support the company.

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Maccaro brings over two decades of experience in digital media and advertising technology, including most recently serving as CEO of Beachfront Media. There, he led the company’s transformation into a modern, programmatic video platform for connected TV and successfully steered its strategic sale in 2024. He has held senior roles across sales, operations, and general management, consistently driving performance, growth, and customer success.

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“We are looking forward to benefiting from Chris’ years of experience driving revenue growth, including the broad perspective from his tenure as CEO at a CTV focused platform. At the same time, we’re fortunate to have Jenn’s continued guidance,” said John Nardone, CEO of JWP Connatix. “Jenn created a strong foundation. Chris will help us expand to the next level.”

“JWP Connatix is uniquely positioned at the intersection of infrastructure, data, and monetization, three forces reshaping the future of video,” said Maccaro. “As a longtime believer in the power of technology to unlock better outcomes for media owners, I’m excited to join this exceptional team. We have a real opportunity to drive value through innovation, execution, and partnership.”

Known for building high-performing teams, Maccaro is a strategic operator with deep expertise in advanced TV, programmatic advertising, and go-to-market execution. He brings to JWP Connatix a strong belief in future-focused leadership, purpose-driven culture, and long-term partnerships.