The new integration provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail.

Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Innovid, a market leader and pioneer in digital TV ad technology.

Innovid is one of the largest independent ad platforms globally, and now through a new API integration by Peach using Innovid Creative Bridge, customers will be enabled to seamlessly deliver creative assets from Peach straight into their campaign folders. From there they will be able to use Innovid’s features, including the ad server or their interactive and dynamic creative optimization (DCO) tools.

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Ben Regensburger, CEO at Peach said: “This is an exciting integration for Peach as we continue our mission to streamline ad workflows through simple, fast and accurate tools that connect up the ecosystem.

“Innovid are pioneers in CTV and digital video ad serving and management. Connecting Peach to Innovid allows brands and agencies to seamlessly deliver quality-checked creative straight into their media workflows.”

Zvika Netter, CEO and co-founder of Innovid said: “Both Innovid and Peach share a similar vision and passion for driving innovation in TV and video workflows and for working to improve how the ad ecosystem works. It’s great to connect these two platforms to make it easier than ever to activate campaigns quickly and efficiently.”

Peach will continue to support brands and media agencies to seamlessly bridge the gap between sourcing correct and cleared, quality checked creative assets, right through to activating and managing digital campaigns with automatic asset distribution directly to their Innovid accounts, without the need to upload and download files. Innovid provides ad serving and hosting and creative tools to transform ‘view only’ video ads into interactive or dynamic video, and measurement tools to track and optimise creative performance.

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