Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand for Performance Video Advertising Grows

Sightly, a leading performance video advertising and analytics platform, has appointmented Nichola Karp to the role of Chief Product Officer. In her new role, Karp leads Sightly’s data, engineering and product teams, overseeing the company’s software and technology offering from vision through execution. Her primary initiative will be to automate and scale Sightly’s operations to support the company’s unprecedented growth as the demand for performance video accelerates, driving innovation and results for clients.

“As a pioneer in performance branding, we believe that strong leadership in AI, analytics and data-driven media buying is the most crucial part of effectively leveraging sight, sound and motion to deliver successful outcomes and achieve ROAS for our clients,” said Larry Harris, CEO, Sightly. “Our goal is to be the leader in performance video advertising, campaign optimization and analytics, and Nichola’s appointment to Chief Product Officer will be integral to achieving that goal. She’s an exceptionally talented adtech professional who has the drive, knowledge and experience to lead Sightly’s product team to new heights. We are thrilled to have her on board.”

Karp has more than eight years experience in digital ad tech and more than 15 years experience in software engineering. She joins Sightly from Nielsen Product Leadership, where she was a director and product group lead for the Nielsen Marketing Cloud’s DMP. Most notably, her team launched Nielsen AI, which won the R&D 100 Award as a Market Disruptor. Prior to Nielsen, Karp was Vice President of Product and Strategy at Reelcontent, a self-serve video marketing platform for SMB advertisers.

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Karp has also held positions at Pulsepoint, as Director of Product for the Open Exchange and Private Marketplace, and 24/7 Media, where she was Director of Platform Management and Operations.

“As brands realize the power of video advertising to drive successful outcomes, the market is absolutely exploding,” said Karp. “I am truly passionate about this space, which is why I am so thrilled to join Sightly and such an incredibly skilled engineering and product team. Sightly has a winning formula to drive real performance, and I am eager to help scale the company’s data and technology using People-Centered solutions that will bring new products and added value to even more clients.”

Karp’s appointment comes on the heels of several new hires Sightly announced last month.

“We’re constantly working to stay ahead in the rapidly evolving landscape of programmatic advertising in order to drive the most successful outcomes for our clients,” added Harris. “An critical part of this means increasing our industry knowledge, tech chops and leadership team. Nichola will be key in improving our software and our workflow across all facets of analytics, data and real-time decisioning.”

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