New plan offering puts the power in the hands of the brands, agencies, and record labels looking to reach new audiences through short form social video.

Trendpop, a Collab.Inc SaaS data and insights platform for short form social video marketing, has launched a self-service subscription offering to meet the needs of brand marketers, influencer marketing agencies, and record labels to understand and take action around what makes a video viral. The announcement was made today by Trendpop’s CEO, Yoav Zimmerman and CTO Jonathan (Yoni) Ben-tzur.

Trendpop is disrupting the social video marketing landscape by unlocking the secrets of what it takes to go viral on short-form social video platforms. To date, the platform has been available on a private invite only basis. This new platform offering opens up access to all, reducing or eliminating the manual workflow required to obtain a deep understanding of which videos, sounds, creators and hashtags are about to become the next big trend.

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Marketers can sign up today at trendpop.com to use Trendpop to identify viral trends and emerging creators in real-time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. Marketers can then leverage these insights to run more effective influencer marketing campaigns or create better original content, and creators can plan their next viral video.

The self-serve subscription offering enables anyone to access the freshest data as Trendpop monitors millions of social video posts per day, having analyzed over 2 billion data points to date. The Trendpop database currently contains over 170 million creators, 90 million sounds, 40 million hashtags, and over 2 billion videos – with 3-4 million new videos being added to the platform everyday. Data is constantly processed and aggregated in near real-time to provide statistics as fast as possible, allowing Trendpop to discover trends as they are starting out, with many getting identified at as few as 50 videos posted. Trendpop’s AI systems help identify both viral and up-and-coming trends on TikTok to continuously monitor so that you can see the breakdown of a trend as it’s happening.

“In a social media world shifting to vertical video and algorithmic feeds, it is vitally important to adapt to survive,” said Zimmerman. “Our mission is to help creators and brands authentically grow their audience in this new landscape, and with our new self-serve offering, anyone can take advantage of the Trendpop platform.”

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“With the launch of self-serve, we’re thrilled that Trendpop is more accessible than ever before to the brands and marketers working within the Creator Economy. Trendpop continues to solidify its status as a must-have tool for any company that needs to keep pace with the culture on TikTok,” said Collab Co-CEO Tyler McFadden.

While Trendpop is currently focused on TikTok, the company is taking a huge bet on short-form social video in general. The future of Trendpop envisions an all-in-one platform which allows digital marketers to win not only on TikTok, but on other emerging short-form social video platforms as well – most notably Instagram Reels and YouTube Shorts – making Trendpop the ultimate marketing tool for influencer marketing.