Dailymotion Player Technology Updated to Empower Digital Publishing

Dailymotion Player Technology Updated to Empower Digital Publishing

The New Features from Dailymotion Led to a 17 Percent Lift in Views Per Session in Beta Test

 Dailymotion, a leading video player technology and content discovery platform, has released a new version of its online video player offering for publishers. The Dailymotion Player allows companies to deliver flawless streaming experiences across their owned properties and automatically syndicate their content to a broader audience via Dailymotion’s global publisher network.

Player Customization, viasa Dailymotion
Player Customization, via Dailymotion

Recommended ReadMarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Publishers Using Dailymotion Player could Witness Built-In Audience Growth and Monetization Opportunities

Building upon Dailymotion’s industry-leading player technology, the features are designed to boost user engagement and improve publishers’ ability to customize video experiences within their own websites and mobile apps. In beta tests of the new player technology, partners saw a 17 percent lift in views per session and a 10 percent lift in viewable ad inventory.

At the time of this announcement, Guillaume Clément, Chief Product & Technology Officer at Dailymotion, said, “This evolution of the Dailymotion Player underscores our attentiveness to the evolving needs of today’s publishers, who must shift their strategies to optimize for audiences on their own properties and across third-party platforms.”

Guillaume added, “This update is designed to increase viewer engagement and help publishers expand their audience via our premium publisher network.”

Read More: S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

New features included in this release —

– Up Next Queue: Keep site visitors entertained and engaged by automatically queuing up a relevant video after each completed play.

upNext-1-1
upNext, via Dailymotion

Enhanced Branding Options & Watermarking: Make your player your own by changing the seek bar, settings, and highlights to align with your brand. Add a hot-linked watermark directly to fully customize your player’s call-to-action.

– User Engagement Tools: We’ve made it even easier for users to spend time with your videos. Expanded accessibility features include touch navigation on mobile (slide backward or forward), full keyboard navigation controls, publisher-enabled subtitles, customizable video playback speed, and compatibility with assistive technologies.

Read More: Interview with Eric Porres, CMO, SundaySky

Dailymotion Player Platform Enables in Discovering the Events and Ideas That Keep the World Engaged

Today, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company.

Read More: TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Publishers that utilize the Dailymotion Player benefit from built-in audience growth and monetization opportunities via syndication tools that surface premium videos to 300 million people globally across desktop (dailymotion.com), mobile (iOs and Android), and OTT (Apple TV, Android TV, Xbox One, and Amazon Fire TV).

Currently, Dailymotion is the player technology and video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more.

Read More: Is GDPR Really Changing Ad Tech?

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for MarTech Series’ Free Newsletter

We are a must-read Martech publication, bringing you News, Interviews, Insights, Research, and Trends about B2B Marketing. Subscribe to our free newsletter to keep up with the latest in Marketing Technology.
Company Email Address
Secure and Spam free...