UserTesting, a leader in video-based human insight, today announced that it is compliant with the Health Insurance Portability and Accountability Act (HIPAA), the U.S. law and associated regulations that set national standards for health information security and privacy. UserTesting’s HIPAA compliance meets the data security and protection needs of healthcare organizations looking to use real human insight to build patient-first digital experiences.

Marketing Technology News: Why the Next Big Marketing Opportunity is: In-App Customer Service

“The ability to connect with patients to understand their experiences can help create stronger, more empathy-based patient experiences.”

The healthcare industry is going through a significant digital transformation. Connecting with patients through online channels has become the new normal. In a 2020 McKinsey report, it was estimated that $250 billion of U.S. healthcare spending may be on virtual healthcare products and services. Securing first-party data from patients to understand how they interact with these new channels, services, and apps is a critical piece of these healthcare organizations’ digital transformation journey. We are seeing more and more healthcare providers turning to the UserTesting® Human Insight Platform to capture video-first patient feedback as part of their efforts to drive innovation across their digital experiences.

Marketing Technology News: MarTech Interview with Stephanie Fried, Chief Marketing Officer at Fandom

UserTesting is committed to securing and protecting customer data and is now HIPAA compliant. Healthcare organizations that are covered entities can now gather feedback and insights from their own patients, as well as contributors on the UserTesting Human Insight Platform—this includes managing protected health information (PHI) to gather breakthrough perspectives on health-related information and experiences securely and confidently.

“The healthcare industry is evolving to meet rapidly changing patient needs. The ability for healthcare organizations to move and adapt to patient feedback with greater flexibility has never been more important,” said Kaj van de Loo, CTO at UserTesting. “The ability to connect with patients to understand their experiences can help create stronger, more empathy-based patient experiences.”

UserTesting’s HIPAA compliance underscores its commitment to retaining customer trust and confidence by providing products that protect sensitive customer information.

UserTesting is a trusted provider of human insight for more than 200 healthcare organizations.

Marketing Technology News: MarTech Interview with Amanda Mountain, Global Vice President at SAP Digital Commerce