VUZ, the leading immersive social app that allows users to stream and experience a new level of realism in extended reality (XR) and the metaverse, has announced a partnership with MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), to expand its video library and XR experiences.

This new strategic partnership, which is set to grow VUZ’s reach significantly, will see the social app feature across MBC GROUP’s various channels across the region, including satellite TV, radio, MBC social, and Shahid – the world’s leading Arabic streaming platform. Key content will be featured and will include primetime and top entertainment shows in key markets.

This new combined programming and streaming approach will also feature live on VUZ, which will include special social channels for MBC on the VUZ platform.

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Khaled Zaatarah, founder of VUZ, stated: “Our goal is to provide our users with the most beloved content and the best immersive experiences, and by partnering with MBC GROUP, one of the leading media companies in the world, we aim to bring in the best content to integrate within our immersive social app; all while embracing the latest media trends such as the metaverse, and XR, which of course, encompasses augmented [AR] and virtual reality [VR]. Together with MBC GROUP, we are excited to strengthen our position as the leading immersive social app globally.”

Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, added: “There’s no doubt that immersive experiences have become increasingly important in the world of entertainment, and the region is fully embracing this. Creating a more realistic and engaging environment allows users to become more deeply involved in – and more connected to – the content they are consuming. We are thrilled to have partnered with VUZ to amplify these audience experiences.”

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Named “Tech Company of the Year Award” at the 2022 edition of the Tech Entrepreneur Awards, VUZ has so far raised over $30 million in funding, backed by investors including e& Capital, Caruso Ventures, Dubai Future District Fund, SRMG, and others. The immersive media platform leverages its partners infrastructure to expand into countries worldwide.

Known previously as 360VUZ, VUZ bridges the gap between the physical and virtual worlds to offer the biggest premium immersive content library in the world, with more than 20,000 hours of content that has garnered over one Billion views so far. Content covers entertainment, creator spotlights, and sports segments in XR experiences, such as AR and VR, from virtually anywhere in the world.