When AI Meets Experience: Bigtincan Acquires Sales Enablement Pioneer, Veelo

By Sudipto Ghosh On Jul 25, 2019

When AI Meets Experience: Bigtincan Acquires Sales Enablement Pioneer, Veelo

Today, AI-based sales enablement platform, Bigtincan announced acquiring Veelo Inc. Veelo is a pioneer in sales enablement industry. With the latest sales technology acquisition, Bigtincan will further expand into newer sales markets, augmented by combined technology targeting traditional and mobile-based Sales teams. Veelo help employees in Sales to perform at their best with real-time, relevant, actionable knowledge – ultimately helping Sales tech customers grow their business using a mix of brain science and data science to improve performance.

Bigtincan was founded in 2011. It went public in March 2017; currently evaluated at $46 Million. In March, Bigtincan provided first-ever sales enablement platform for Adobe.

We are witnessing a dramatic transformation within Sales team embracing Mobile-based SaaS tools for Sales Enablement.

At the time of this announcement, David Keane, Co-founder and CEO of Bigtincan, said, “Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market.”

David added, “We see this as a huge asset to enhance our existing mobile-first platform and continue to build our portfolio offerings as we look to meet the needs of sales teams across industries.”

The combination of Bigtincan’s solution, designed with the mobile-first user in mind, and Veelo’s focus on traditional sales enablement with key enhancements for desktop and web solutions, will augment and compliment the different ways sales teams work, no matter which platform they choose.

Veelo’s award-winning sales enablement platform increases sales performance by predicatively guiding sellers on what to know, say and do. Designed with brain science principles in mind, the Veelo Vault ready-made sales enablement templates showcase the most relevant resources available to each sales person. Veelo’s intelligent search also provides instant access for teams to quickly find relevant images, videos, blog posts and documents.

Bigtincan will integrate the Veelo Sales Enablement Platform with the Bigtincan platform to provide additional capabilities to sales teams, including the creation of a single pane of reference for users to manage content and training materials, and automatically deliver them to user devices.

According to InsidesSales.com, in the last two years, the number of inside sales representatives have increased by 4.6%, while the number of outside sales representatives has decreased. As the gap between inside and outside sales closes, it becomes more important for inside sales representatives to have the technologies needed to succeed in the industry.

“Veelo’s core mission has always been to help sales people to sell more by providing a faster way for teams to grow,” said Chanin Ballance, CEO of Veelo.

Chanin added, “We see joining the Bigtincan team as a tremendous growth opportunity for existing Veelo customers and team members and look forward to continuing to expand on the foundation Veelo created in inside sales as a unified company.”

The transaction also allows Bigtincan to expand its world-class talent pool by complementing Bigtincan’s existing North American footprint with the addition of employees throughout the USA, including teams centered in Portland, Oregon and Minneapolis, Minnesota.

Currently, Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia.