Leading Live Festival Event Experience Platform Acquires Event Genius

By Sudipto Ghosh On Aug 27, 2019

Today’s hot start-up announcement involves a leading live music experience platform and its latest acquisition. Festicket, the world’s largest music festival experience platform, has announced the deal leading to the acquisition of Event Genius platform. Event Genius is an award-winning British ticket and point of sale (POS) cashless platform. According to the official press release, this transaction also includes the brand aimed at users, Ticket Arena.

Founded in 2013 by Jerome Elfassy, Jonathan Younes, and Zack Sabban, Festicket has accumulated $30 million in 10 Seed-to-Series E and Crowdfunding news.

Festicket Set to Transform Experience at Festivals, Concerts, Clubs, and Events

As part of the new acquisition deal, the two companies would combine forces as a unified event experience platform- Event Genius by Festicket. Event Genius by Festicket will create a comprehensive platform for both organizers and customers, providing the most complete offer of the live event entertainment industry.

To date, Festicket, Event Genius, and Ticket Arena have jointly served more than 4.5 million customers in more than 120 countries. After the acquisition, Festicket will implement this combined tool at festivals, concerts, clubs, sports, family activities, etc. of all the world.

Zack Sabban, CEO and Co-Founder of Festicket, commented –

“The acquisition will transform the Festicket product. In Event Genius we have found the company with which we share the mission of breaking into the entertainment market and, as a result, offering the best possible experience to customers. Reshad and his team have built a magnificent product that you can be proud of and I look forward to welcoming you to the Festicket family.”

In addition, the platform would showcase advanced live event experience technology and experience for managing the tickets, hosting, transportation and packages, Marketing, statistic, and data analysis. Access control, Point-of-Sale (POS) services, and cashless payments, customer retention tools and much more would also form the technology stack within the Event Genius by Festicket.

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Recently, Festicket was ranked 80th on the list of fastest-growing companies in Europe of The Financial Times. Today, Festicket offers music lovers the opportunity to discover and book tickets and travel packages to more than 2000 festivals of music from around the world Its simple bilateral platform integrates a network of almost 6000 accommodation and travel providers that serve to create unique festival experiences for millions of festival-goers from around the world.

The acquisition will help Festicket achieve its goal of becoming the world’s most important bilateral marketplace for live events and also to continue reaping successes such as its recent exclusive collaboration with Coachella for the United Kingdom and Europe.

Event Genius, founded by its Executive Director, Reshad Hossenally, offers a complete solution for event management among which are some of the best known in Europe, such as Wales Rally GB, Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival.

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Reshad Hossenally, who will join Festicket as Director of Supply Chain (CSCO), said –

“The goal of Event Genius has always been to use technology to offer event organizers and users an improved experience, regardless of size or the type of event. If with this we combine the global Festicket market and its network of suppliers, the result is something unique in the event industry.”

Currently, Festicket works with more than 2000 festival organizers, including Coachella, Tomorrowland, and Reading & Leeds, and offers users trips to festivals around the world that combine tickets with accommodation, transportation, and extras. The website serves a community of 2.5 million festival-goers who keep growing, offering the latest news about posters and news from the world of festivals, in addition to the Festival Finder tool and festival guides to discover new events.

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