Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys.

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close.

Publix Introduces Club Publix for a Personalized Experience

Building relationships and connections with customers is a key part of Publix’s strategy, so Publix has launched its first personalized membership program, Club Publix. This free program bundles together a number of digital features, including early notifications of BOGOs and other sales, the ability to pay with a simple scan of the Publix app, and the option to receive e-receipts. Club Publix adds personalization to these digital features with exclusive member perks and personalized content.

Amplitude Acquires Predictive Analytics Pioneer ClearBrain

Amplitude, the leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition, and with it, customers will be able to instantly predict which features, campaigns and product bets are most likely to drive revenue growth without extensive A/B testing. In addition to integrating ClearBrain’s technology, Amplitude will be adding ClearBrain’s world-class product and engineering team to its machine learning division, which will be led by ClearBrain CEO Bilal Mahmood. Terms of the deal are not being disclosed.

Checkpoint Systems Partners with JCPenney to Provide Enhanced Shopping Experience

Checkpoint Systems, a global leader in retail technology solutions recently partnered with JCPenney on its reimagined Brand-Defining Store in Hurst, Texas, that delivers an improved customer experience to shoppers. The new Styling Rooms at the Hurst store are equipped with Checkpoint’s InterACT Fitting Room solution and JCPenney Style @ Your Service technology.

Genesys Messaging with WhatsApp Simplifies Communication Between Businesses and Consumers

Vodafone Germany is now using WhatsApp, SMS and another top business messaging platform supported by Genesys, the global leader in cloud customer experience and contact center solutions. With Genesys Messaging, 1,500 of the company’s agents can connect easily and intuitively with customers on this growing channel, which already averages 300,000 monthly interactions.