SurveyMonkey Accelerates Position in Customer Experience (CX) Market

SurveyMonkey’s CX Solutions, GetFeedback and Usabilla, help customers like Salesforce, DHL, Informatica, Puma and Yeti to fuel customer retention and growth with the fastest time-to-value in the market

SurveyMonkey announced it is uniting its CX Solutions under the banner of the GetFeedback Suite to accelerate its CX strategy.  SurveyMonkey provides easy-to-deploy, cost-efficient CX solutions that help organizations using Salesforce CRM to set up CX programs within days, not months, and accelerate speed to insight.  SurveyMonkey will continue to deliver newer customer experience offerings under the GetFeedback Suite brand in 2020 and beyond.

Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement

The suite will combine all of SurveyMonkey’s current CX solutions under one umbrella, including the GetFeedback CX platform built for the Salesforce customer, and Usabilla, which offers digital experience capabilities that bring real-time feedback from websites and apps.  Both platforms were acquired by SurveyMonkey in 2019, and together they will be known as the GetFeedback Suite.  SurveyMonkey will continue to offer both GetFeedback and Usabilla to organizations globally while working to integrate the two product lines into a multi-channel CX offering. The GetFeedback Suite will help organizations seamlessly leverage their customer and operational data, and power automated actions that improve the overall customer experience.

This announcement comes on the heels of recent customer wins in 2020, including cybersecurity software provider, SimSpace, which needed to quickly set up customer experience programs across their customer service and product teams to tap into user feedback.

“We needed a platform that was quick to get up and running, supported various delivery methods and survey types, and provided a robust integration to Salesforce,” said Liz Sherman, customer success lead at SimSpace. “Using Usabilla and GetFeedback together was the only way we could meet those needs so we are excited to see the two products come together as the ultimate customer experience surveying solution.”

Another customer, CORT Furniture Rental, is using the GetFeedback Suite to help deliver personalized services by leveraging direct feedback to help better support their customers and employees—especially during these uncertain times.

Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

“We’re really excited to see Usabilla and GetFeedback come together,” said Jake Taylor, marketing analyst at CORT. “Our mission at CORT is to be an indispensable resource to our customers by listening, learning, and providing exceptional value—every time. With the GetFeedback Suite, we can rapidly and easily execute a CX program across our entire organization to understand customer needs at each touchpoint and how to make changes that increase loyalty.”

“Great customer experiences are even more critical for businesses to compete in today’s uncertain environment. I am proud to bring the strength of two amazing products – GetFeedback and Usabilla, into one robust CX offering for customers,” said Tom Hale, president at SurveyMonkey. “Our CX solutions provide the agility and value to disrupt the expensive, service-heavy offerings available in the market today.  I look forward to helping our customers truly excel in CX and reach their full potential.”

Marketing Technology News: UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic