Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior

Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, have announced a partnership combining both companies’ unique data assets to form first-to-market COVID-19 perception segments.

These unique psychographic, behavioral and values-based audience segments blend Dstillery’s predictive behavioral segments and Resonate’s unique audience segments, which combine survey data with scaled digital touchpoints to uncover 13,000+ consumer attributes on more than 200 million U.S. consumers. Built by Dstillery using custom-A.I. models, these high-definition audience segments are refreshed daily to deliver an unparalleled level of advertising effectiveness.

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“Closures and stay-at-home orders have dramatically altered consumer behavior this year, shifting priorities and needs at a faster rate than we’ve ever seen before,” said Peter Ibarra, Director, Strategic Initiatives at Dstillery. “Brands and agencies need more data than ever to better understand these accelerated behavioral shifts, and this partnership should help them better understand their customers. Resonate’s deep insights into consumer behavior enrich Dstillery’s data offering to brands and agencies, helping us guide marketers through an uncertain time.”

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This partnership marks the first time that Resonate has syndicated its online audiences.

“At Resonate, we’re focused on gaining a deeper understanding of the human element that drives decision-making at the individual level,” said Marina Klusas, Vice President, Strategic Partnerships at Resonate. “In the pandemic, consumer attitudes and intentions are changing on a daily basis, and it’s incumbent upon marketing leaders to keep pace. Resonate’s ongoing COVID-19 and emerging issues research and analysis, in partnership with Dstillery’s predictive behavioral segments, represent the only industry data set that captures the shifting sentiments of these audiences in real-time.”

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