Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification

By Sudipto Ghosh On Aug 11, 2017

Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers.

Openprise Data Marketplace Would Remove Exponential Complexities

Openprise Data Marketplace is an integral part of the Openprise Data Orchestration Platform, a SaaS application that solves the “garbage-in/garbage-out” problem by automating how companies onboard, clean, enrich, and unify their marketing and sales data across different systems.

Recommended Read: Interview with Ed King, Founder & CEO of Openprise

Until now, getting all of the third-party data that marketers needed, into solutions like Salesforce, Marketo, Eloqua, and Pardot was often a complex, resource-consuming process. Trying to mash together data from multiple providers, each with their own standard field values, added to the complexity.

With Openprise Data Marketplace, marketing and sales teams gain instant access to the leading B2B and B2C data providers, with all the business processes to ingest and manage that data from multiple providers built right in. Companies save time and money and eliminate complexity in accessing and integrating the data they need for successful campaigns and account-based marketing programs.

ZoomInfo Adds Accuracy to Openprise Data Marketplace

Ed King, Founder & CEO of Openprise, said, “Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends and published our findings in the B2B Data Market Industry Report. We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”

According to Kevin Hsieh, Director of Online Marketing & Marketing Operations at AMAG Pharmaceuticals, “Since we work with many different data providers to get what we need, we’re excited that we could easily tap into all the providers we wanted in a matter of minutes, and normalize all of that data and tailor it to our specific requirements. Nobody else offers that capability.”

Phil Garlick, VP Corporate Development at ZoomInfo, said, “We’re excited to make ZoomInfo’s 210 million businesspeople and 11 million businesses available on the Openprise Data Marketplace. Openprise’s data cleansing and unification capabilities, combined with ZoomInfo’s data accuracy, provides marketing and sales teams with an unparalleled solution to run more effective campaigns.”

Premier data providers on the Openprise Data Marketplace include leading companies, including ZoomInfo, Dun & Bradstreet, DiscoverOrg, InsideView, Orb Intelligence, SYNTHio, Google Search, Bing Search, GetEmail.io, Google Translate, and Google Maps, with others currently undergoing final certification and testing.