Dialpad Ramps Up Go-To-Market Strategy In New Zealand

Cloud communications leader expects to continue its strong momentum as it increases its presence in New Zealand

Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced plans to expand its presence in New Zealand. Through an expanded go-to-market (GTM) strategy, Dialpad is driving the modernization and unification of communications stacks for forward-thinking organizations throughout New Zealand with reliable, scalable solutions that support a “work-from-anywhere” approach to business. Well-known local businesses Xero, Vend, and Trademe are already taking advantage of Dialpad’s AI-powered calling, conferencing and call centre platform to improve efficiency and productivity.

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“Ben’s expertise is exactly what we need to grow our referral partner program in New Zealand and support our thriving local customer base.”

“With Dialpad, my team can provision users and spin up new offices around the world in an instant,” said Andre Morgan, information technology manager, Vend. “We provide 24/7 international support for retailers that need assistance, and Dialpad makes the customer experience far more seamless.”

According to Frost and Sullivan’s Frost Radar 2020: Asia-Pacific (APAC) Hosted IP Telephony and UCaaS Market, the APAC hosted IP telephony and UCaaS market is expected to reach $3.5 billion by 2025 with Australia, New Zealand (ANZ) and Japan as the largest markets. To take advantage of this opportunity, Dialpad will leverage capital from its recent Series-E funding round to accelerate research and development, while expanding GTM activities with a strong regional focus on New Zealand and Australia.

“As a result of the shift to hybrid work environments, we are seeing massive adoption of UCaaS and CCaaS solutions across APAC, including New Zealand,” said Youngso Lee, Senior Industry Analyst, Frost & Sullivan. “Because Dialpad’s platform was built in the cloud, the company is well-suited for global expansion. Its unique split-cloud architecture, combined with strategically placed data centres, reduces latency and ensures HD-quality voice, no matter where customers are in the world.”

Managing this new push is Dialpad Country Lead, Benjamin Relf. Relf, Dialpad’s first Auckland-based employee, has over 20 years of experience in the communications industry with companies including Connect NZ, Fujifilm CSG Limited, and Avaya. Relf’s understanding of the local New Zealand UCaaS market, strong relationships across the information communications technology (ICT) partner channel and passion for technology will prove invaluable as Dialpad expands in the region.

“The past year, which included our Series-E funding round and acquisition of video conferencing platform Highfive, has been one of explosive growth for Dialpad across Japan and North America. Dialpad has a strong presence in Australia with a team of 10 and large-scale customers like Bing Lee and Randstad Australia, and are thrilled to place a greater emphasis on the APAC region as a whole to bring powerful Dialpad technology to more New Zealand businesses,” said Tenshi Adachi, general manager, Japan and APAC, Dialpad. “Ben’s expertise is exactly what we need to grow our referral partner program in New Zealand and support our thriving local customer base.”

“We are thrilled to partner with Dialpad, a global innovator in the cloud telephony and unified communications field. Their solutions pair perfectly with our cloud-first offerings we deliver to New Zealand businesses and integrate with the two biggest productivity suites in the world,” said Shaun Coutts, Client and Partnerships Director, Dynamo6. “Dialpad’s expansion in New Zealand, and across the entire APAC region, comes at just the right time as companies evaluate modern workplace strategies to find solutions that supercharge remote working and customer experience.”

A key differentiator for Dialpad expansion is its proprietary Voice Intelligence (Vi™) technology which delivers real-time business optimization, including call coaching, automated note-taking, sentiment tracking and transcription analysis. New Zealand dialects are supported by Vi, but with even more data to analyze from users in the region, Dialpad will be able to improve transcription accuracy for customers globally.