Rockerbox Measures Over $1.5 Billion in Total Ad Spend in 2021 to Enable Data-Driven Marketing at the World’s Leading DTC Brands

Customer growth, platform innovations and new partnerships propel market momentum in record-setting year

Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in record-setting growth, including measuring over $1.5 billion in total marketing spend across its customer base. The company now serves over 150 of the world’s leading e-commerce companies, such as FIGS, On, Tracksmith, and Rothy’s.

“2021 was a year of record growth across every dimension for Rockerbox. We continue to see strong tailwinds stemming from the rise of DTC and the continued fallout from Apple’s privacy changes that make Rockerbox more critical than ever for effectively measuring marketing performance,” said Ron Jacobson, co-founder and CEO of Rockerbox. “Rockerbox’s record growth is testament to our commitment of enabling our customers with more than measurement tools—effectively serving as core marketing data infrastructure to scale their entire businesses.”

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The achievements of Rockerbox and its customers this year include:

Customer Growth

• Collectively in 2021, Rockerbox clients raised over $2 billion in venture capital, including several companies that have achieved unicorn status, such as Everlywell, Greenlight and Fundbox
• Additionally, numerous Rockerbox customers went public in 2021, notably On, FIGS and Remitly, achieving cumulative valuations of $27 billion
• Standout accolades among Rockerbox customers also included Fast Company naming Tracksmith as one of its Brands That Matter, TIME recognizing Rothy’s as one of 2021’s Most Influential Companies, and NOBULL becoming title sponsor of the CrossFit Games

Rockerbox Accolades

• Winner of the Best Attribution Tool in the Digiday Technology Awards
• Named a High Performer in Attribution Software by G2, based on high customer satisfaction and market presence, with 93% of users giving Rockerbox a 5-star rating
• Recognized as an AdExchanger Programmatic Power Player

Product Innovations

• Completed 28 new partner integrations—including TikTok, Chartable, and LiveIntent—to centralize all marketing activity and spend and to continue building the most accurate path to conversion in the industry
• Launched Rockerbox Sponsorships, the easiest way for brands to measure the impact of harder-to-track channels, such as podcasts, influencers, affiliates and other brand sponsorships, managing $13.8M in total sponsorship spend across all customers
• Leveraged a key integration with Snowflake to launch Rockerbox Data Warehousing, increasing speed to insight by making it easier and faster to get Rockerbox data into internal analytics tools and dashboards
• Enhanced Rockerbox’s measurement toolkit with Rockerbox Experiments and New Visitor Analytics, enabling marketers to access exceptional visibility into the lift of their in-channel testing and top-of-funnel performance respectively
• Made it easier than ever for marketers to quickly and accurately determine Facebook performance amid its significant degradation post-iOS 14

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Team Recognitions

• Sara Livingston, Head of Customer Solutions, recognized as a finalist in the Top Women in Marketing Awards
• Sameen Karim, Head of Product, named a “Star to Know” in Insider’s 2021 list of Hottest Adtech Companies
• Hosted the company’s first-ever Rockertreat in New York City, bringing together the whole team in-person since the start of the global coronavirus pandemic

In addition to developing the most comprehensive and expansive data sets available to marketers today, Rockerbox more than doubled its remote-first workforce in 2021. The company plans to grow its team to 100 employees in the next twelve months and is hiring across all departments. Visit the Rockerbox Careers page to learn more about joining the team.

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