Clinch Partners with DeepIntent to Bring New Campaign Automation and Omnichannel Personalization Capabilities to Healthcare Marketers

Partnership brings Clinch’s industry-leading platform, Flight Control, with advanced ad serving, DCO and consumer intelligence capabilities to healthcare brands looking to optimize outcomes and Rx conversions through DeepIntent’s DSP

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, today announced a partnership with DeepIntent, the leading independent healthcare advertising technology company, to bring new workflow automation and omnichannel DCO capabilities to healthcare marketers, to optimize business outcomes and Rx conversions.

Healthcare marketers leveraging Clinch’s Flight Control platform now can streamline their entire digital campaign lifecycle, from strategy through activation and measurement; and through Clinch’s partnership with DeepIntent, scale personalized campaigns across DeepIntent’s marketplace of curated, premium, and brand-safe endemic and non-endemic inventory across all channels and devices, including Connected TV (CTV), desktop, and mobile.

“DCO is an incredibly powerful tool for personalizing brand messages to the most receptive audiences but Pharmaceutical and Healthcare brands are often creatively limited due to strict regulations,” said Oz Etzioni, CEO of Clinch. “By partnering with DeepIntent, Clinch is unlocking new personalization and targeting capabilities, and a greater level of consumer intelligence previously unavailable to healthcare marketers.”

Marketing Technology News: Only 5%? CHEQ Study Shows Up To 12% Of All Traffic Originating From Twitter Is Made Up Of Bots

Flight Control includes several native features that are especially beneficial to advertisers in the healthcare vertical, including built-in integrations with leading fraud monitoring/blocking services (e.g. DoubleVerify, and Integral Ad Science), enhanced QA capabilities that enable real-time feedback sharing within the platform, and specialization in CTV, a top channel for advertisers in the healthcare category.

Aaron Letscher, VP CTV Development at DeepIntent said, “Given CTV’s ability to more precisely target consumers and provide actionable campaign data than linear TV, DeepIntent has grown 25-fold in CTV spend on our DSP in the last year. We partnered with Clinch not only because of their advanced DCO and Flight Control offerings, but also because they are leaders in the CTV space, bringing proprietary partnerships with some of the top CTV OEMs.”

Healthcare marketers can also tap into Clinch’s creative engagement insights to enrich DeepIntent’s healthcare datasets of anonymized clinical, behavioral, CRM, and first-party publisher data in real-time, and without the reliance on cookies.

The joint offering is currently available for Display, Online Video and CTV with a plan to soon support Audio and Video-based Digital-out-of-home (DOOH).

Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel