Taboola Announces New, Exclusive Two-Year Deal With MediaNews Group, Extending Partnership With Tribune Publishing to 10 Years

Taboola to Power Recommendations Across Several Top U.S. Sites Including the Chicago Tribune, the Baltimore Sun, LA Daily News, the Boston Herald and more

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, announced a new two-year deal with MediaNews Group. The agreement also officially extends Taboola’s multi-year partnership with Tribune Publishing to 10 years. Tribune Publishing was purchased by MediaNews Group’s majority owner, Alden Global Capital, in 2021.

Under the agreement, MediaNews Group will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience. Tribune Publishing has previously leveraged Taboola Feed across its network of sites including the Chicago Tribune, the Baltimore Sun, the Orlando Sentinel, Virginia’s Daily Press and more. Taboola will now be MediaNews Group’s new partner for all sites including LA Daily News, Colorado Daily, the Boston Herald and the Saratogian, among others.

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MediaNews Group will also explore the option to adopt additional Taboola offerings including high impact mid article placements, which provide new opportunities for brand advertisers to tap into their large audiences in brand safe and highly visible formats. Additionally, MediaNews Group will consider integrating Homepage For You, a new capability that helps editors power their homepages, their most visited and prominent section of their website, to capture attention by leveraging Taboola’s advanced A.I. and proven recommendation platform – the same technology used by over 9,000 global publishers.

Brian Vigil, Senior Director of Product at MediaNews Group said: “Upon becoming affiliates and working more closely with Tribune Publishing – which came with many opportunities, including expanded readership across the U.S. – we realized how important it is to find a single vendor that was a clear leader in recommendations to unify our approach to growth. We’ve seen firsthand how Taboola has successfully worked with Tribune Publishing to keep readers engaged while also finding new ways for their business to succeed, so we’re especially excited for our complete transition over to Taboola.”

“MediaNews Group and Tribune Publishing have a noteworthy mission of bringing local news that informs and inspires to a massive audience in the U.S.,” said Adam Singolda, CEO and founder at Taboola. “The relationship that continues with MediaNews Group is built on years of trust that we’ve established with Tribune Publishing to support that readership with recommendations that can help the publishers grow. We are pleased to continue to work with such well-known names in news, and add even more reputable sites to our roster.”

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