Semarchy’s New CGO and Vice President Roles Build on the Company’s Long-standing Recognition in Customer Success

Semarchy, a software leader that enables organizations to leverage their data to create business value, has promoted Brett Hansen to chief growth officer and has hired Joshua Stock as vice president of customer success and Matthew Frazier as vice president of sales, Americas.

“We are incredibly proud of the market share that Semarchy has gained over the past three years, and these new positions reflect how integral customer success is to our growth,” said Semarchy CEO TH Herbert. “I have every confidence that with Brett Hansen’s formidable go-to-market expertise and that of Joshua Stock and Matthew Frazier in customer success and sales, Semarchy will continue its growth trajectory in the coming years.”

With new responsibilities as CGO, former CMO Brett Hansen will supervise all aspects of go-to-market, including strategy, marketing, business development, global alliances, and channels. including forming a BDR organization to engage and nurture prospects before they reach Semarchy’s sales organization. Hansen is also responsible for developing global partnerships for the channel organization, including building relationships with strategic technology partners (i.e. Microsoft Azure, Snowflake), and developing services and go-to-market initiatives with system integrators.

Marketing Technology News: Xperi Showcases Integrated Product Offerings Including Award-Winning TiVo OS, Pay-TV and Vewd…

To optimize customer experiences from enabling successful onboarding through the lifetime of their data projects, Semarchy has also hired Vice President of Customer Success Joshua Stock, who will report to CEO TH Herbert. In this role, Stock will work intimately with customers to understand how they use Semarchy’s capabilities and seek to identify and share best practices. By ensuring a holistic experience for prospects as they engage with Semarchy, Stock’s new role underscores Semarchy’s focus on enabling customer success, as evidenced by its 2022 Gartner Peer Insights Customer’s Choice rating for master data management.

“Semarchy is committed to each and every customer’s success as demonstrated by our leadership position in GPI,” said Semarchy CGO Brett Hansen. “Having a dedicated customer success organization staffed by data specialists with extensive expertise will ensure that Semarchy achieves our customer data objectives.”

Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac

Additionally, Semarchy has brought on Vice President of Americas, Sales Matthew Frazier. Reporting directly to CEO TH Herbert, he will be responsible for engaging prospects to define a successful Semarchy data project, including both direct and channel (partner) sales in North and South America.

“Effective utilization of data is a key competitive differentiator for organizations. As such, decision makers conduct exhaustive research before embarking on strategic projects,” said Hansen. “Our sales and marketing organization’s approach allows Semarchy to empower multiple stakeholders with best practices to accelerate their data project, extending Semarchy’s customer-first approach across the continuum of interaction with organizations.”