Versium Releases Open Source Modeling Tools to Improve Targeting and Marketing Campaign Performance

Versium’s Model Builder, Record Scorer Are Designed to Predict Which Prospects Will Convert

As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, announced it has expanded its suite of open source tools to help companies identify and reach the right audience and improve marketing campaign performance. This latest set of open source tools – powered by Versium’s best-in-class audience insights engine – enables developers, data scientists and marketers to create models to better predict which prospects and customers are most likely to convert.

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On the heels of launching a set of open source tools that simplify high performance data processing, Versium has added the following new solutions:

• Versium Model Builder: integrates with Versium’s insights data set to enhance first-party audience data and improve predictive power; fills in the blanks where attributes are lacking, automatically creates models and surfaces insights to enable personalized messaging.
• Versium Record Scorer: executes a score for each contact on how likely they are to convert, in order to improve targeting toward prospects most likely to purchase or engage.

“The launch of Versium’s Model Builder is the next step in our mission to help marketers extract the maximum value from their data with the biggest impact,” said Kevin Marcus, CTO, Versium. “We have heard firsthand from data scientists and marketers using visualization platforms that they don’t have the best attributes or algorithms to unlock customer insights. We are making our modeling data and scoring engine available to all to reduce manual work and help businesses reach their ideal customer faster.”

“Lead grading is a key component of our services, so we know how crucial the right data is to predict outcomes,” said Pat Murphy, co-founder and CEO of LeadScorz. “Utilizing Versium’s open source modeling engine gives us the flexibility to customize client models to their specific business objectives while easily incorporating Versuim’s powerful identity-based insights data. This provides another layer to our AI-based Grading Engine technology to provide the most accurate grades that help our customers purchase only those leads that matter most.”

Versium empowers businesses with the data tools and insights they need to win customers. Its proprietary identity graph and data technology platform help marketers better identify, understand and reach their ideal customer, every time.

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