Braze Appoints Fernando Machado to Board of Directors

Tenured Global CMO Brings Relevant Marketing Industry Experience to Board

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced the appointment of Fernando Machado, NotCo Global Chief Marketing Officer, to its Board of Directors. Fernando will replace Matthew Jacobson, an early investor in Braze who is stepping down from the Braze Board of Directors after more than five years of service.

“Fernando is a visionary who has led some of the world’s best brands and created award-winning, innovative marketing campaigns leveraging sophisticated customer engagement strategies,” said Bill Magnuson, Cofounder and CEO of Braze. “Fernando has a strong conviction for how the interplay of creativity and technology can create brilliant experiences that delight consumers, build brand loyalty, and accelerate business outcomes. He brings tremendous marketing industry experience to our Board of Directors.”

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Fernando is an award-winning marketing innovator, providing inspiration on the basis of his creative genius, as well as a passion for growing brands and businesses. With nearly 30 years of experience, he has a strong reputation for his distinctive propositions, innovation, design, technology, and overall marketing approach. Fernando Machado is currently the global chief marketing officer of NotCo, the international plant-based food tech unicorn transforming the food industry by delivering elevated plant-based options to consumers. Before heading to NotCo, Machado spent two years as chief marketing officer at Activision Blizzard, where he was responsible for the marketing initiatives of some of the most exciting titles in the gaming industry. Additionally, Fernando served as CMO for Restaurant Brands International (RBI) across brands like Burger King, Popeyes and Tim Hortons, where he oversaw award-winning campaigns such as the Burger King Whopper Detour which garnered three Grand Prix wins, including the coveted Titanium Grand Prix, at the 2019 Cannes Lions International Festival of Creativity. Prior to Restaurant Brands International, he worked for 18 years at Unilever, where he climbed the ranks by working on different product categories and brands.

“I’ve seen firsthand how Braze makes it possible for brands to bring relevant and meaningful real-time customer experiences to life, and I’m excited to continue working closely with the market leader in customer engagement,” said Machado. “It’s imperative for brands to be able to pair creativity, data, and technology together to create memorable experiences that stand out from the competition, and nobody does this better than Braze.”

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