Infoverity and Treasure Data Partner to Empower Enterprises to Fully Visualize and Leverage Their Customer Data

Infoverity, a leading systems integrator and provider of enterprise data management solutions, and Treasure Data, a leading enterprise customer data platform (CDP) provider, have announced a strategic partnership focused on enhancing how businesses gather, govern, and leverage customer data.

Infoverity, a leading systems integrator and provider of enterprise data management solutions, and Treasure Data, a leading enterprise customer data platform (CDP) provider, have announced a strategic partnership focused on enhancing how businesses gather, govern, and leverage customer data.

The partnership leverages Infoverity’s expertise in data management solution implementations along with Treasure Data’s award-winning customer data platform technology that empower enterprises to connect and consolidate all customer information, online and offline, to enable:

• Personalized and omnichannel customer engagement
• Streamlined customer segmentation and activation
• Enhanced customer insights via predictive modeling, AI, and analytics

Said Steve Ruff, EVP Delivery at Infoverity, “This collaboration creates a winning combination for our clients. Infoverity and Treasure Data possess deep expertise in customer data and personalization, and together will provide enhanced business solutions for our clients. Through this partnership, we will lead clients in activating customer data across all channels and brands, as well as throughout the enterprise to create personalized customer experiences and consistent cross-channel brand interactions. I’m excited for the future of this partnership.”

Marketing Technology News: Shuto.io: Bridging the Gap Between Language Models and Real-World Actions

Infoverity and Treasure Data are committed to providing businesses with the tools and solutions they need to make the most of their customer data. The partnership will bring significant benefits to customers and help businesses stay ahead in a fast-paced, data-driven world.

“Infoverity recognizes the benefits of leveraging a CDP for delivering connected customer experiences through unified customer insights,” said Kazuki Ohta, CEO and co-founder of Treasure Data. “By combining the strengths of Treasure Data’s secure and scalable customer data cloud with Infoverity’s expertise in implementing trusted data solutions, enterprises will be empowered to effectively manage, govern, and secure all their customer data while complying with global data governance and privacy policies.”

Marketing Technology News: MarTech Interview with Kyle Byers, Director of Organic Search at Semrush