Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms

Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand.

The National Basketball Association and the Memphis Grizzlies are the first two clients to leverage this exciting new solution, available exclusively on Alight’s ChannelMix data aggregation platform.

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“Sports brands are different from so many other businesses because they don’t just have customers — they have fans. And those fans love to engage with their favorite teams on Twitter, Facebook, Instagram and the other platforms within social media. On one hand, the vast amount of data created by social media generates a wealth of information about the size and composition of your audience, the type of content they like best and how they consume it. This represents a huge, untapped asset for sports brands to not only deepen fan engagement but also to clearly demonstrate the value and reach of the brand to advertisers. The not-so-small problem? There’s so much data, it has become impossible for sports brands to clearly analyze it all in a timely manner,” said Matt Hertig, CEO, and co-founder, Alight.

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ChannelMix’s Sports Marketing Analytics Solution solves the problem by automatically collecting and organizing ALL social media data from Facebook, Twitter, Instagram, YouTube, SnapChat and all other fan engagement platforms.

ChannelMix utilizes its proprietary OneView approach to create a single data connection for sports brands to clearly see all fan engagement across all social platforms, geographies, and brands. This analysis-ready data stream can then be used by any dashboard visualization software, reducing manual processes by more than 90 percent. Reports that might take months or even entire quarters to produce are now available at any time, updated with the most recent day’s data.

“While the time savings are impressive, there’s an even bigger benefit for our clients. The speed to insight powered by ChannelMix gives sports brands clear, comprehensive proof of their sports brand’s power to attract and engage fans, which makes it easier for them to create more advertising and sponsorship revenue opportunities,” Hertig said.

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