Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures

Native & Programmatic AdvertisingBrand Safety

By Sudipto Ghosh On May 14, 2018

Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats

Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell-side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters Grapeshot’s contextual intelligence platform which enables pre-bid custom brand safety and predictive targeting across display formats. This is the first major announcement from Grapeshot since they were acquired by Oracle.

Currently, Grapeshot is recognized as a leading contextual intelligence provider that empowers brands to connect with consumers by unlocking the power of real-time context.

Quick Overview of Grapeshot’s New Video Context Solution

Grapeshot’s new video context solution features and benefits include:

Automated Categorization at Speed: Process and categorize any type and length of audio or video in moments, providing context and brand safety data for any asset library.

21 Supported Languages: Multiple language support ensures better global reach and safer brand standards, with more languages to be added.

Integration Flexibility: Grapeshot supports a variety of platforms, as well as bespoke connections with platforms via the video context API.

US Digital Video Ad Spending Will Reach $29.61 Billion in 2022

As the video is fast becoming the consumer’s content channel of choice, advertisers and publishers must ensure both brand-safe supply as well as contextually relevant inventory. According to eMarketer, US digital video ad spending will reach $29.61 billion in 2022, up from $17.87 billion in 2018.

Grapeshot’s new solution will address widespread advertising industry concerns surrounding transparency and brand safety in video advertising. Using contextual data to determine a video’s relevance and safety–and to inform dynamic ad-distribution decisions–advertisers, sell-side platforms, and publishers can —

Maximize yield within video buys across all channels and formats
Extract contextual data from a video that can be used for audience and analytics products
Confidently deliver advertising against brand safe content
Drive higher CPMs through unique and brand safe inventory packages

At the time of this announcement, Andrew Smith, SVP Product Strategy for Grapeshot, said, “Video consumption is rapidly growing across the globe, and with that comes an increasing demand for advertising solutions that provide much-needed trust and transparency around video inventory.”

Andrew added, “By introducing Grapeshot’s best-in-class contextual intelligence solutions to the world of digital video, we’re excited to provide the first-ever video brand safety solution for both publishers and supply-side platforms.”

Grapeshot will be a featured sponsor at the Brightcove PLAY summit on 20 May 2018 in Boston where Andrew Smith, SVP Product Strategy, will be on hand to discuss the new video solution. Grapeshot will additionally host several events at Cannes 2018 in June.

Currently, Grapeshot empowers the world’s leading brands and advertisers to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data and identifies revenue-driving behaviors.