Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen - something that would…

oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

oneAudience Adds Mobile-Driven Audiences to Adobe Analytics Cloud to Help Brands and Agencies Drive Revenue and Engage with Consumers at the Individual Level oneAudience, a first-party mobile data provider that specializes in mobile app usage data, recently announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Adobe Adds Photoshop Inspired Functionality To Its Analytics Toolset

Adobe launched a Photoshop inspired Analytics tool which helps enterprises to better unite data and visualize customer interactions. The new offering named Customer Journey Analytics take cues from the ‘layers concept’ in Adobe Photoshop. In Photoshop, images can be exported, edited and layered on top of one another to create a visual treat. Similarly, in Customer Journey Analytics, the layers are data sets. With the power of AI, layers of online, offline and third-party data can be stacked atop one another to obtain a…

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered Analytics Today's marketers are thriving in a complex personalization-driven market where customer journeys are getting exceedingly painful to map. With multiple shopping platforms available for customers, it's turning out to be a minefield of 'lost' opportunities for marketing teams that are yet to invest in a Customer Data and Analytics Platform. The MarTech landscape is…

Adobe Named a Leader in Customer Analytics by Independent Research Firm

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it was recognized as a Leader in “The Forrester Wave: Customer Analytics Solutions, Q2 2018” report by Forrester Research, Inc. Adobe received the highest scores possible in the product vision, product roadmap, performance, partner ecosystem, action, customer analytics solution revenue and number of customers criteria. Adobe is one of three leaders in the report, based on evaluations…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

TA Digital’s “D2C in the New Normal” Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

eGain Modernizes IVR Engagement with AI, Digital, and Analytics

eGain, a leading customer engagement platform provider, announced eGain Smart IVR, an all-in-one solution to modernize IVR-based customer engagement. The IVR“Headache” in the Smartphone Age According to a recent Accenture survey, 84% of consumers hate the IVR experience. Not surprising because most IVR systems are full of frustrating interaction loops, offer limited answers, and lack digital options. All this in a world where more than 80% of calls into IVR come from smartphones! Marketing Technology News: Adobe to…

Kount Joins Adobe Exchange as Accelerate Partner

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…

PROS Expands Adobe Collaboration to Include Magento Commerce to Help Businesses Further Accelerate the Move to Digital

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

Camera IQ Integrates with Adobe Creative Cloud to Give Brands the Power to Create AR Experiences

New integration with Adobe Creative Cloud Libraries enables designers and, marketers, to create and collaborate on augmented reality experiences at scale Camera IQ, the world’s first camera marketing platform, announces a new integration with Adobe Creative Cloud Libraries to lower the barrier to entry for augmented reality (AR). The integration gives designers and marketers a single point of connection to unify their workflows, by making  creative elements managed in Creative Cloud Libraries available in Camera IQ. The…

Perkuto Launches Ready-to-Go Marketing Operations Architecture for Adobe Marketo Engage

Perkuto Unveils Industry’s Only Guaranteed Error-Free Programs for Marketing Operations Leaders Perkuto, the #1 rated Marketo operations agency, unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their…