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TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle

What prompted Choozle to come up with a mid-year report on Digital Advertising? The AdTech industry is undergoing a lot of change and scrutiny right now. We wanted to get a new — and better — gauge of consumer sentiment post-Facebook and GDPR. The results speak for themselves. What are the major factors/indicators aggravating consumer distaste in online advertising? Even though the survey shows that consumers are uninformed when it comes to things like data privacy and GDPR, people look up when they hear any mention of…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

Exploring the Role of Choozle Universal Data Catalog in Digital Advertising

Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign  Leading digital advertising software maker, Choozle, recently announced the launch of Universal Data Catalog. Choozle has built a new Universal Data Catalog to activate trusted third-party data within digital advertising campaigns. To better understand the role of Choozle Universal Data Catalog in improving self-service advertising campaigns, we spoke to Jeffrey Finch, CPO at Choozle. What are the core tenets of…

Choozle Offers Universal Data Catalog

Universal Data Catalog Would Activate Trusted Third-Party Data Within Digital Advertising Campaigns Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising by giving advertisers the ability to enhance targeting and increase ROI. To extend these benefits across all digital advertising strategies, Choozle has built a new Universal Data Catalog to activate…

Choozle Partners with Grapeshot to Unveil Contextual Keyword Capabilities for Search Advertising

Choozle Released a Keyword-Focused Content Targeting Tool for Display, Mobile, and Video Programmatic Advertising Campaigns Choozle, a self-serve programmatic advertising platform, in partnership with Grapeshot, the Contextual Intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform. Built for programmatic advertising, the contextual keyword targeting tool is a self-serve offering that will empower agencies and brands to provide more relevant…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Choozle Unfurls 2018 Roadmap Product Enhancements

Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The company revealed that revenues grew at 120% from January to December 2017. This growth enabled Choozle to raise $6 million in Series B funding in Q4 2017. Choozle confirmed that the proceeds will support continued product innovation on the core self-service advertising platform as well as…

Choozle Releases Creative Asset Library for Programmatic Advertising

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset. Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit…

Choozle Strengthens Technology Stack with Hire of John Schnipkoweit – Its First CTO

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the hire of its first Chief Technology Officer, John Schnipkoweit, to provide strategic direction and leadership for all technical aspects of Choozle; with a focus on scaling for market expansion and new products, as it relates to engineering, architecture and partnerships. Prior to joining Choozle, Schnipkoweit has founded multiple technology…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…

Choozle’s CTR/CPA Strategy Roadmap

Choozle recently put together an infographic that is simple and easy to follow so that anyone looking to create a digital campaign can follow a few steps and determine what their best course of action should be. The graphic starts with defining a goal and takes you through a roadmap of steps to determine if the campaign should measure reach, click-through rate, or cost per acquisition- in order to prove ROI. From there it defines what each of those campaigns means, gives a strategy tip and performance metric trip for…

Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one year, its revenue has tripled, contributed largely by continued innovation in its core product offering.  Choozle also landed additional A-1 funding of $2.4 million from its investors in 2017. It adds to the $4.6 million Choozle raised in 2015, led by Great Oaks Venture Capital and other existing investors. Choozle has raised $8.6 million so…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

EU-based Social AdTech Firm Smartly.io Scoops $222 Million in Latest Funding Led by Providence Equity Partners

Today, Scandinavian social media advertising company Smartly.io announced that it has raised $222 million in a major funding round led by Providence Equity Partners (“Providence”), a leading American private equity firm. Providence currently specializes in media, communications, education and information industries. In an official blog, Smartly.io's Founder and CEO, Kristo Ovaska stated that the new funding will be channelized to fuel strategic growth in new markets through acquisitions and organic investments in Europe.…

TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations

Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced the launch of the TapClicks Partner Program, a new community purpose-built to serve the growing needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with…

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…

Sitecore Unveils Sitecore KickStart to Unlock Enterprise-Class Digital Experience Capabilities for Lower Midmarket Companies

Program Delivers Sitecore as a Service to Launch Websites in as Little as 30 Days, Starting at $100k per Year, No Developer Resources Needed Sitecore, the global leader in digital experience management software, announced Sitecore KickStart, a new partner program that delivers Sitecore’s industry-leading digital experience platform in a SaaS setting. Designed specifically for lower midmarket organizations, Sitecore KickStart enables customers to deploy a Sitecore-based website in as little as 30 days, with no developer…

As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?

Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no secret, it’s less recognized that specific industries are driving an outsized portion of that growth. In particular, high-tech brands — companies that focus on hardware manufacturing, software as a service (SaaS) or e-commerce — are outpacing the market in terms of digital ad spend, driven by market factors such as rapid innovation cycles and…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…