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DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take place in our own backyard, but we also had a shiny new product – the recently launched free influencer marketing search engine influencerdb.com – and a shiny new logo to show off. As if that wasn’t enough, we also were thrilled to host two influencer marketing themed sessions for a conference that boasts over 40,000 attendees. 5 Things We’ve Learned from Our Influencer Marketing Sessions…

Connected TV for CTV: Fresh Insights from DMEXCO 2018  

Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered  in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today companies actively merge and explore new advertising mediums like connected TV. In-house and white label solutions were also the main zones of interest at DMEXCO as brands keep looking for a greater business independence and transparency. Read More: Even Advertisers Avoid Their Own…

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held annually in Germany, so the focus is both on global and European topics. This year’s motto was “Take C.A.R.E.” – a timely reminder that the digital economy is aware of users’ needs and the ad tech industry should be making a shift towards more transparent communication. With pivotal changes…

DO Global Showcases New, Intelligent DSP at DMEXCO 2018

DU Ad Platform - the mobile ad platform from internet company DO Global - officially introduced its intelligent demand side platform (DSP) at the 2018 DMEXCO digital marketing expo in Cologne, Germany. The upgraded DSP leverages Baidu's PaddlePaddle in conjunction with image and semantic segmentation and other deep learning technologies. This, together with algorithms for generating ad creatives and predicting ad performance with deep neural networks, have increased DU Ad Platform's ROI for advertisers by 150 percent.…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018

Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More Accelerize and its digital marketing software division CAKE announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the…

Seeking Solutions and Going Global: A View from dmexco 2017

Seeking Solutions and Going Global: A View from dmexco 2017 With nearly 20 years in the ad tech and mar tech industries, I’ve seen my fair share of trends come and go. With every new “must have” product offering pitched by purveyors of software, computing platforms and one-off services, there’s likely to be a measure of industry buzz generated—though it’s often short-lived. While I observed this once again at this year’s Digital Marketing Exposition & Conference (dmexco 2017), held a few weeks ago in Cologne, Germany,…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Vorsprung Durch Dmexco

This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside, technology can’t do this – sometimes you need real people and real time to engage. It starts in London. In the queue to board the plane, there were a dozen digital business owners that you haven’t seen in ages. And that theme of camaraderie and “old mates are best” continued all the way to…

Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer. Simon Data appoints CPO Doina Harris to accelerate customer data platform innovation #newhire #womenintech #STEM Harris previously spent 4 years at AppNexus (now…

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

What’s Happening with AdTech Today: Thoughts of the CEO Who Spent Ten Years in the Industry

Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as the heydey of ad networks, affiliate agencies, and delayed analytics. I was lucky to witness the rise of native ads and the birth of the first demand-side platforms. Then the ubiquitous obsession with app monetization arose. AdTech was…

Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable. This led me to Advertising.com and…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…