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Why GDPR Changes Everything…for the Better

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going to come to an end if we hadn’t emailed all of our customers to get them to re-opt in again! The level of panic has been compared to that of the 1999 fear-based epidemic Y2K where the world was going to end because computer systems could not handle the date change to 2000. While GDPR and Y2K evoke high anxiety, there is a major distinction:…

The Cyberthreat Handbook: Thales and Verint Release Their “Who’s Who” of Cyberattackers

In our hyperconnected world, threat intelligence is crucial to our ability to better detect and prevent cyberattacks. This is the purpose of The Cyberthreat Handbook produced by Thales and Verint to provide insights into the most significant groups of cyberattackers through detailed rating cards Powered by the cutting-edge technologies and products of Thales and Verint, the two companies are pleased to present The Cyberthreat Handbook, a report of unprecedented scope designed to provide a classification and basis for…

83North Announces New $300 Million Fund Raising

Oversubscribed 83North V brings total capital under management to over $1.1 billion 83North, the international venture capital firm, announced that it has completed an oversubscribed $300 million fund raising, bringing total capital under management to over $1.1 billion. Building upon the success of its existing funds, 83North will deploy the new capital with the best and brightest consumer and enterprise technology companies led by aspiring European and Israeli entrepreneurs. Marketing Technology News: Will…

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable…

Location, Location, Location: CompTIA Tech Town Index Identifies Top Places to Work in IT Across the UK

Manchester tops the list in new report IT workers in the UK have more opportunities than ever to develop their careers, no matter where they reside, with top tech towns identified in every corner of the country, according to a new report released today by leading IT trade association CompTIA. According to the CompTIA UK Tech Town Index – a first-of-its-kind examination of IT employment opportunities in more than 200 towns and cities in the UK – Manchester is the number one place for IT pros in the UK. Marketing…

6sense Launches Account Based Retargeting

Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad engagement capabilities, Account Based Retargeting represents yet another way customers can connect the rich insights within a 6sense segment to any activation channel. 6sense customers can now create smart, dynamic audiences in platforms like Google Ads and Display &…

Leaders Appoints Blackbird as Video Production Partner for Leaders Week London 2019

Blackbird plc, developer and seller of the market-leading cloud video editing platform Blackbird, has been appointed video production partners for Leaders Week London 2019. Each year, Leaders Week London brings together around 3000 leaders in sport, technology and entertainment for a series of knowledge-sharing, experiential, networking and social events. Director level executives from global brands, broadcasters, clubs, franchises, leagues, federations, agencies and industry service providers will attend the 'Experience…

Signifyd Launches Customer Advisory Board to Help Retailers Navigate the Digital Future

Samsung, Rite Aid, TUMI, Stance, Boardriders and Crown & Caliber will provide insights to retail challenges in the age of Amazon Signifyd announced the formation of its Customer Advisory Board, an array of forward-thinking retailers who will help chart the course of the company’s innovation as it continues its mission of providing fearless commerce around the world. Signifyd has built its success on customer compassion, bringing the voice of the customer into every decision, feature and product the company…

MONAT Expands Relationship with VERB to Include New Skincare Line

MONAT’s Decision Driven by Ongoing Success Using VERB’s Sampling Sales CRM VERB Technology Company, Inc. , a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that anti-aging beauty products developer and distributor MONAT Global Corp has expanded their relationship with VERB to include their recently launched skincare line. Marketing Technology News: Outbrain Integrates with Google Display and Video 360 to Strengthen…

DigitalAMN Completes First Investment into Project JAM

Digital Asset Monetary Network, Inc. or “DigitalAMN, a Public Accelerator-Incubator (“PAI”), announced, that DigitalAMN has completed an initial investment into Project JAM, Inc. (Justice For All Musicians (“Project JAM” or “JAM”)), the blockchain component, social media platform – focused on bringing fairness and transparency to the music industry. DigitalAMN initially announced the onboarding of Project JAM as a client-company in August. On the heels of DigitalAMN’s signing of Project JAM, Spotify announced the…

Zendesk Launches New Community Product, Gather, to Provide Trusted and Transparent Support at Scale

Companies Can Expand Support Channels and Improve Self-Service with Crowd Sourced Content Zendesk, Inc. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle. “Customers expect relevant and real-time support, which can be…

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next generation, cross-device identification platform, to bring web-to-mobile targeting capabilities to marketers and advertisers. While mobile traffic continues to increase, consumers are still more likely to purchase on desktop, according to a report by Wolfgang Digital.…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Hexaware Partners With Ephesoft to Begin a New Era of Cloud-based Intelligent Content Capture

Hexaware Technologies Ltd, the fastest growing automation-led, next-generation provider of IT, BPO and consulting services, announced that it has partnered with Ephesoft, a pioneer in enterprise content capture and data discovery solutions. The partnership will help deliver business process transformation to leading organizations. Hexaware's Intelligent Automation solutions are transforming enterprises across the world by leveraging new-age technologies like Robotic Process Automation (RPA), Artificial Intelligence and…

MindTickle Debuts Adaptive Spaced Reinforcements for Effective Knowledge Retention

Latest innovation to Sales Readiness platform prepares customer-facing reps to be consultative and credible MindTickle, the leader in Sales Readiness technology, unveiled its Spaced Reinforcements solution. Using advanced gamification, microlearning and smart notifications to engage sales representatives, this latest innovation proactively and automatically helps bridge knowledge gaps to retain and reinforce necessary knowledge skills and behaviors. As part of a comprehensive Readiness system, Spaced Reinforcements…

Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement

Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. "We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement," said Kathy Dixon, President of CTV Media. "Our focus is on…

Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data

First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound phone conversations Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which marketers can use to inform…