Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark. Lasso, the world's first and only omnichannel platform for…
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eGain Corporation, the leading knowledge automation platform provider for customer engagement, announced the availability of a pre-built connector for IBM Watson Assistant. The connector leverages eGain’s unique BYOB™ (Bring Your Own Bot)…
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IBM Watson Advertising and The Weather Company offer AWS Data Exchange users access to weather data and insights to inform marketing strategies IBM Watson Advertising (NYSE: IBM) today announced the availability of data from The Weather…
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Weather Targeting Solution Provides Brands and Agencies using MediaMath's DSP the Opportunity to Break Free from Traditional Identifiers MediaMath, the acclaimed independent advertising technology company for leading brands and agencies,…
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The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:…
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Communications Platform-as-a-Service provider collaborates with IBM to add voice capabilities in its intelligent virtual agent IntelePeer, a leading Communications Platform-as-a-Service (CPaaS) provider, announces its omni-channel…
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IBM today announced the launch of new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel – phone, web, SMS and any messaging…
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Auckland, New Zealand: IBM artificial intelligence partner SPACETIME today announced the release of a new “plug and play” avatar-based virtual assistant (chatbot). Powered by IBM is world-leading Watson artificial intelligence, the solution…
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According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer. What…
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Six-Month Research Effort Will Use Open-Source AI Technology and Campaign Data from the Ad Council IBM Watson Advertising today announced a research initiative that will apply open-source AI technology, developed by IBM, to better…
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As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM…
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IBM hybrid cloud and AI solutions, as well as Red Hat technology, enable the group to build new digital experiences adapted to hyperconnected travelers Grupo Piñero, a Spanish tourism Group, has adopted IBM Cloud, including IBM public…
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Hardin Memorial Health First to “Go Live” with IBM Watson Imaging Patient Synopsis IBM Watson Health™ highlighted its recent clients and collaborations for its IBM Watson Health Imaging artificial intelligence (AI) platform, a leading…
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First-Of-Its-Kind Empirical Research Analyzed 170 Million Online Job Postings, Uncovering How Jobs Are Changing IBM believes 100% of jobs will eventually change due to artificial intelligence, and new empirical research released today…
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Lufthansa and IBM collaborate in the field of artificial intelligence (AI); new AI Studio leverages IBM Garage method IBM and the Lufthansa Group have joined forces to establish the Lufthansa AI Studio, a collaboration that will use…
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First online lessons on Advanced Marketing Technologies now available on adweek.com/ibm IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to educate marketers in collaboration with IBM Watson…
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Recruitment is a critical pillar to building the right human capital for an organization. With hundreds of candidates going through its recruitment process every month, car manufacturer ŠKODA AUTO selected cloud-based IBM Watson Assistant…
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Watson for Oncology Trained by Memorial Sloan Kettering Shown to Inform Clinical Decision Changes in 13.6% of Cases at a Hospital in India IBM Watson Health and its partners unveiled 22 new scientific studies that demonstrate progress in…
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Accenture has been recognized by IBM as a top-performing global partner at the 2019 IBM Beacon Awards ceremony, held recently in San Francisco. For the second year in a row, Accenture Interactive was recognized as the IBM Watson Customer…
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IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded…
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