Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of, innovative technology solutions and professional services. For the past ten years Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform. “Everything we do is focused on solving the business challenges of our clients. Our solutions are based on…

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

Infogroup Strengthens Its Consumer Data Lead with Speedeon Data

New data on life events makes Infogroup's predictive data even more powerful Marketers will have a stronger sense of what their targets are ready to buy and when, thanks to a partnership announced today by Infogroup, a leading provider of data and data-driven intelligence solutions. Infogroup will enhance its industry-leading consumer data offerings with powerful life event data from Speedeon Data, a leading direct marketing and data solutions provider. Speedeon, which builds high-performance audiences through…

Infogroup Taps Former IRI Executive and Ad-Tech Expert Robert Konkos as Vice President of Enterprise Division

Former media buyer and innovator to build and grow Infogroup's agency solutions Infogroup, a leading provider of data and data-driven intelligence solutions, has hired ad-tech innovator Robert Konkos to expand its agency services market footprint, the company announced today. Having driven growth throughout his career by transforming media planning, buying and activation for CPG, Agency, Ad-tech and Publisher verticals, Konkos is tasked with creating innovative solutions and forging deep in-market connections for…

Infogroup Moves Its Papillion, NE Data Operation and Tele-research Center to a Virtual Workplace over the Weekend

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

Infogroup Announces Data Axle for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Infogroup's customers can now benefit from a native integration for B2B data Infogroup announced it has launched Data Axle for Salesforce on Salesforce AppExchange, empowering customers to use Infogroup's industry-leading business data. Infogroup was named a leader in a recent Forrester Wave, The Forrester Wave: B2B Marketing Data Providers, Q3 2018, which evaluated 12 of the most significant providers of B2B data. With the new app, companies can eliminate manual data exports and imports and empower their sales team to…

Infogroup Data: 300% More Women Have Leadership Jobs Than 10 Years Ago

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…

Infogroup Taps Rohan Chandran as Its Chief Product Officer

Transformation veteran will restructure and unify company's data strategy and products Infogroup, a leading provider of data and data-driven marketing solutions, announced the hire of Rohan Chandran as chief product officer — a new role designed to lead the company's transformation initiatives in 2020 and beyond. In this role, Chandran will unify the company's strategy for its industry-leading proprietary data, with Infogroup's state-of-the-art technology applications. Infogroup makes more than 24 million verification…

Infogroup Unveils Innovative New Data Axle Features and Insights

Infogroup Releases New Self Sign-Up Feature and Adds Millions of Records and Insights To Its Proprietary Real-Time Data Platform Infogroup, a leading provider of data and data-driven marketing solutions, unveiled new features for its Data Axle platform, including the ability to test Data Axle for free, a pre-built integration for CRM, and millions of additional contact and vehicle ownership insights. The latest release furthers Infogroup's commitment to innovation, as evidenced in its ambitious product and features…

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading provider of data and data-driven marketing solutions, announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of Technology, Yes Marketing. These strategic appointments emphasize Infogroup’s ongoing commitment to expanding its enterprise sales efforts and continually improving its…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

Infogroup Hires Seasoned Digital Executive as Chief Financial Officer

Leading Data and Multichannel Marketing Solutions Provider Bolsters Executive Team with Addition of Accomplished Finance and Operations Professional Andy Goldstein Infogroup, a leading provider of data and multichannel marketing solutions, announced that Andy Goldstein has been named chief financial officer, effective January 2019. Goldstein is a seasoned executive with extensive strategic finance and private equity portfolio company experience. Most recently he served as chief financial officer at Purch, a digital…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

AC Business Media appoints Infogroup Media Solutions as Data and Media Management Partner

AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced that it has added AC Business Media to its client roster. Through this new partnership, Infogroup will deliver advanced data processing, media management, and market strategy services to help AC Business Media expand its list rental opportunities, gain a more…

Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…

EZ Texting Adds Growth-Focused Executive Heather Zynczak to Board of Directors

CMO of Pluralsight, Zynczak also held executive positions at Oracle, SAP EZ Texting, the leader in SMS marketing software for business, announced the appointment of Heather Zynczak to its Board of Directors. With a career focused on growing companies, Zynczak’s experience and knowledge in building, marketing and selling customer solutions will be vital as EZ Texting scales to meet the current and future needs of its customers. “As an independent board member, Heather brings to the board a wealth of experience in SaaS…

Outbrain Releases Conversion Bid Strategy, Reducing Acquisition Costs By Up to 49%

The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range Outbrain, the world's leading discovery and native advertising platform on the open web, announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools. With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA). CBS ensures campaigns are…