Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Board Customer intelligence platform (CIP) Zeotap announced an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands to connect and transform their first-party data into actionable customer intelligence in more than a dozen countries. Half the new investment was secured this year; the remainder was…

Data Value leader releases new product letting businesses unify and enrich data across all sources in Salesforce.com GRAX, the leading data value platform, announced the release of GRAX Enrich for Salesforce.com, a no-code data hub and toolset for unifying, de-duplicating and cleansing data across multiple Salesforce Orgs and 3rd party data sources. With GRAX Enrich, users can further strengthen the 360 degree view of their customers that they are developing inside of salesforce, by bringing all other data sources…

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration Summit, a B2B sales and marketing event. The Growth AccelerationSummit takes place 18-20 June at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology and B2B services sectors. The event’s theme explores how to…

B2B Sales and Marketing Conference to Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 Zoom Information (ZoomInfo), the world’s leading corporate contact database announced its third annual Growth Acceleration Summit, the B2B sales, and marketing event of the year. The B2B sales and marketing summit takes place June 18-20 at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology, and B2B services…

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform - Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization Software Zoho launched a new version of its DIY website builder, Zoho Sites. The new, clutter-free interface offers a range of advanced features, including pre-built website sections, dynamic backgrounds imagery (videos and parallax images), and more page elements. This update also expands…

G2 Crowd Finds Google Analytics Tops Satisfaction Ratings And Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Digital Analytics Software Grid report to help businesses make the best Digital Analytics technology buying decision. Google Analytics, Google Analytics 360, and Google Tag Manager were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Exponea, Heap, GoSquared,…

"A DAM solution should be the foundation for orchestrating unique customer experiences across various channels"On Marketing Technology MTS: Tell us a bit about your role at Cloudinary and how you got there? I have more than two decades of experience shaping and implementing corporate marketing strategies. I built marketing engines and teams from the ground up at my previous positions as VP of demand marketing before Cloudinary, — including 5 startups, 2 of which went IPO and the third had a successful acquisition. I…

"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and the CMO I essentially wear two hats. I’m responsible for our product strategy and product management as well as our go-to-market approaches and marketing organization. I came to Episerver early in 2015, as part of a new management team to help grow the company from ostensibly northern European roots into a global organization. MTS: Given the…