A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers A/B testing means creating two…
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Marketing operations is the total combined function of all processes, people and technology collectively working to drive the marketing for their business. Marketing operations consists of designing a marketing strategy and its…
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A Marketing Technology Stack is a set of digital tools used by digital marketers to effectively perform marketing activities across various digital platforms. Analytical tools are a set of charts, maps, and diagrams designed to collect,…
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Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Board Customer intelligence platform (CIP) Zeotap announced an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous…
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Data Value leader releases new product letting businesses unify and enrich data across all sources in Salesforce.com GRAX, the leading data value platform, announced the release of GRAX Enrich for Salesforce.com, a no-code data hub…
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MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said…
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Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on…
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At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing…
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B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration…
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B2B Sales and Marketing Conference to Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 Zoom Information (ZoomInfo), the world’s leading corporate contact database announced its third annual Growth…
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Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product…
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Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform - Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization…
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G2 Crowd Finds Google Analytics Tops Satisfaction Ratings And Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Digital Analytics Software Grid report…
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"A DAM solution should be the foundation for orchestrating unique customer experiences across various channels"On Marketing Technology MTS: Tell us a bit about your role at Cloudinary and how you got there? I have more than two…
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"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and the CMO I essentially wear two hats. I’m responsible for…
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