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60% of Content Containing COVID-Related Keywords Is Brand Safe

New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. The findings come from analysis by Verity, the company’s machine learning-based content analysis…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

‘Sellerly’ by SEMrush Releases a New Tool for Amazon Listing Protection

SEMrush, a leading developer of digital marketing tools, announced the release of its second product in Sellerly toolkit created for Amazon sellers – Listing Protection Tool. This new tool for Amazon listings protection is designed to notify sellers about dangerous changes in the ranking of their listings and it is a next step in building a comprehensive toolkit for Amazon sellers. "Sellerly was the first step to the new market for our team. But we have much more to offer. We are now launching a new tool in Sellerly…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

New Product Listing Optimization Tool For Marketplace Rankings By Revuze

Revuze, an Israeli market research Startup, launches an eCommerce product listing optimization product for marketplace rankings. This innovative feature helps clients to top the list in any eCommerce marketplace (Amazon, Walmart, Target, etc) searches and boost sales Revuze has created an innovative solution to acing marketing research using AI technology to analyze product listings and track customer reactions. They have applied in-depth cx analytics to create a product listing optimization feature. Services include…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

Braze Expands Products and Partnerships to Help Brands Nurture Empathy in Customer Communications

New Updates Include Predictive Churn, Expansion of Promotion Codes, Huawei Push, and an Expanded Partnership with Amazon Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that…

CallMiner’s New AI-Driven Search Capability Enables Organizations to Uncover Hidden Insights

User-friendly Illuminate feature leverages machine learning to quickly and easily extract insights, intelligence and meaning from customer interactions CallMiner, the leading provider of speech and customer engagement interaction analytics, announced Illuminate, a new AI-driven search feature that makes it quick and easy for brands to discover, extract and act on insights from voice and text interactions with customers. “Illuminate is, in simplest terms, a time saver. The frustrating hours or days of imagining how agents…

Clarabridge Introduces Intelligent Scoring, Interaction Analytics Features

Clarabridge, the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced a series of enhancements to its analytics and engagement platform. By enhancing an organization’s ability to analyze millions of interactions, Clarabridge surfaces the actionable insights needed to make decisions in the midst of unprecedented challenges. In an ever-changing world, circumstances can evolve in an instant, and it’s not enough for companies to remain in a constant cycle of…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

Evolve IP Releases RECAP – AI Driven Speech Analytics And Voice Recording Platform

Extends Speech Analytics Business Intelligence Beyond Contact Centers and Into Every Business Department Evolve IP®, the world’s leading provider of Work Anywhere™ solutions, announced that it has released Evolve RECAP for Microsoft Teams, the Evolve Contact Suite, and Cisco unified communications. RECAP is a voice recording, transcription, and speech analytics platform with AI-driven natural language processing. RECAP helps businesses communicate better, and operate more securely, by enabling voice recording for every…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

Retarus Predelivery Logic: Rule-Based Email Workflows and Policies From the Cloud

Increased control over inbound emails Maintaining full control over the multifaceted email communication channel, with all its intricacies, is becoming more complex every day. This not only applies to the high-performance routing required within company networks. Critical business issues such as process automation are also becoming increasingly difficult to cover with standardized solutions. Companies need more control over incoming email traffic, ideally before the messages are delivered to the company's own…

Revuze Launches Powerful Consumer Opinion Analyzer Tool Delivering Actionable Insights

Revuze, The Global leader in market research, launches an AI-driven consumer opinion analyzer tool to optimize web pages and digital ad campaigns by understanding consumer language and sentiment for better optimization of the product listing. The AI will identify trending keywords and analyze consumer sentiment towards those keywords and decide which keywords are best used to describe products for maximum ROI. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives…

How to Use AI & Machine Learning to Make Social Media Marketing Decisions

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…