Anaplan to Buy Predictive Analytics Startup Mintigo

The performance management company Anaplan, Inc has reportedly entered into an agreement to buy Israeli predictive analytics company Mintigo, Inc. Anaplan made the move to bring aboard Mintigo’s talent in data science and machine learning automation. This was expected to enhance the predictive capabilities of Anaplan’s own solutions. Marketing Technology News: Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms Mintigo had hit the market with an online predictive analytics…

Mintigo Secures $7 Million in New Funding Round Led by Glilot Capital Partners and Jal Ventures

Leading B2B Artificial Intelligence Company to Further Innovate on Their Account-Based Marketing Capabilities and Accelerate Growth Globally Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company's platform by innovating on their AI-driven ABM engagement and optimization capabilities, expanding their…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo's AI-powered Sales Coach 360 Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

Wrapping up Revenue Summit ’17 with Tony Yang of Mintigo

In the last part of our coverage of the amazing Revenue Summit, we catch up with Tony Yang, Vice President of Demand Gen & Marketing Operations at Mintigo. Tony Yang is a tech-savvy and data-driven marketing leader with deep experience in both large enterprises and startups in the B2B, software-as-a-service (SaaS), web/enterprise 2.0 and IT services space. He possesses a unique blend of high-level strategic planning and management skills as well as the ability to execute on a tactical level as an individual…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

Latest Buzz: How This Company Is Set to Transform Advertising and Lead Gen in the Wireless Retailer Market

Banyan Technologies Group announced that it has completed an acquisition of TEGA Technologies Inc.. Founded in 2005, TEGA's Chatterspot software has rapidly evolved as an industry-leading state-of-the-art automated advertising and lead gen software in the wireless retailer market. Chatterspot leverages its proprietary database of 150 million US consumers to create sales & service leads via a comprehensive advertising strategy to current and potential customers and delivers the leads directly as a text on the customers'…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…

University of Maine Selects Paciolan For Digital Ticketing and Marketing

Paciolan Will Power Ticketing, Marketing and CRM Solutions for University of Maine Athletics and Collins Center for the Arts Paciolan, the leading provider of ticketing, fundraising, marketing and analytics solutions for colleges and Universities, has entered into a partnership with the University of Maine, including the athletics department and arts with The Collins Center for the Arts. University of Maine and its Black Bears is an NCAA Division I institution and part of the America East Conference, with the football…

Oasis, Warehouse and Coast to Enhance Customer Engagement with Aptos POS Solution and the Power of the Cloud

Three Leading UK Fashion Brands to Deploy Advanced Point of Sale Technology to Support Modern Customer Journeys and Omni-Channel Transformation Aptos Inc., a recognized market leader in retail technology solutions, announced Oasis, Warehouse and Coast will leverage Aptos' point of sale solution, Aptos Store, across their retail footprint. The solution — which will allow each brand to enhance shoppers' in-store experiences and omnichannel journeys — will be deployed in the cloud. With 178 stores across the three brands,…

Cision Introduces New Social Influencer Discovery Capabilities

New Social Influencer Discovery Module Enables Communications Teams to Expand Relationships with Non-Media Influencers Cision announced a new Social Influencer Discovery module for Cision Communications Cloud® that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer…

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…

Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo's LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, …

Oracle Delivers Next Set of Autonomous Cloud Platform Services

Expands Scope of Autonomous Capabilities With Built-In AI and Machine Learning in Its Application Development, Integration, and Analytics Services As part of its pledge to extend autonomous capabilities across its entire Cloud Platform, Oracle recently announced the availability of Oracle Autonomous Analytics Cloud, Oracle Autonomous Integration Cloud, and Oracle Autonomous Visual Builder Cloud. With built-in advanced artificial intelligence (AI) and machine learning algorithms, these groundbreaking new PaaS services…

Marketo Accelerate Evolves Further with Addition of Socedo

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem.  This creative ecosystem harnesses the best that martech has to offer to empower the complete customer lifecycle. Socedo has been associated with Marketo since 2014 as a LaunchPoint Technology Partner. Socedo-Marketo Integration The integration of Socedo and Marketo allows joint customers to fill…