CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader …
Amobee Acquires Videology Assets in a Court-Supervised Auction
The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
Videology’s Q4 2017 TV & Video Market Report Finds Connected TV Ad Requests Have Nearly Tripled Since 2015
Nearly 20% of Linear TV Campaigns in the Videology Platform Employed an Advertiser’s Own First-Party Data for Strategic Targeting Videology …
Optimism for TV Advertising Is Still High, Says New Research by Videology And Advertiser Perceptions
Nearly 1/3 of Advertisers plan to increase their Connected TV and Addressable TV budgets in 2018 Videology — a leading …
Videology Report Sees a 40% Increase in In-Demo Delivery When Using Predictive Demo Targeting
The Report Found That Many Advertisers In Canada Are Choosing To Use Their Own First-Party Data For Targeting Campaigns Videology – a leading …
Videology Offers Advertisers and Agencies Free Access to DETVgo
The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video …
New Videology Knowledge Lab Examines Measurement’s Key Role in the Converged TV & Video Advertising Space
Industry-Education Report Outlines the Uses, Challenges and Evolution of TV and Video Ad Measurement In addition to this, the Knowledge …
Samba Natarajan Named New Amobee CEO
Amobee CEO Kim Perell Steps down Singtel subsidiary Amobee announced that Samba Natarajan, CEO of Singtel’s Group Digital Life, has …
Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm
Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital …
Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership
Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, …
Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced …
Interview with Scott Ferber, Chief Innovation Officer, Amobee
"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong …
TechBytes with Katie Ford, Chief Client Officer, Amobee
Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and …
comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams
Measurement Company Brings in New Talent to Accelerate Strategic Cross-Platform Initiatives on Heels of Appointing Its New President comScore, a …
Google Unveils Smart Campaigns, a New Advertising Tool in the UK
Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business Today, Google is rolling …
OmniBazaar Releases Advanced “Peer-To-Peer-To-Peer” Network Architecture
OmniBazaar, Inc. announced that it has released an updated version of its e-commerce marketplace software, OmniBazaar. The new version uses the company’s …