Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more Amobee, a global leader in advertising…
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Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven Nielsen (NYSE: NLSN) released…
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Seasoned Data Engineers Join Leading Independent SSP Magnite , the world’s largest independent omnichannel sell-side advertising platform, announced it is bringing on the team from Nth Party, a startup developing cryptographic software for…
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Pet Marketers benefit from breed, age, gender, weight, size, and food-based Pet Demographic audiences enabled on LiveRamp's Data Marketplace to deliver pet personalization and superior performance. Good Boy Studios, the leading provider…
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Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better…
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New data platform unlocks Future’s rich intent-based audience, as well as new targeting capabilities across its suite of media titles for advertisers Key benefits of the platform include: Enhanced precision and scale: To target even…
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Neustar Inc., a global information services and technology company and leader in identity resolution, and Equifax Inc released Financial Spectrum™, an audience segmentation and media activation solution designed to meet the unique demands…
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Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Complementics, an international mobile audience data provider, announced their partnership delivering Complementics' proven mobile audience data, including…
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Enables B2B marketers to target campaigns across every platform in every channelB2B marketers now have an easier time reaching just the right audiences. That’s thanks to the launch of the NetWise Audience Platform, which NetWise announced…
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New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s…
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Today G/O Media, a leading digital publisher, announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media's portfolio of sites, and…
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Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments To better assist businesses in targeting individuals and increasing advertisement relevancy…
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Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a…
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Contributing to the creation of a new digital world where people realize the value of their own data, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced its partnership with Invisibly, an innovative…
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic…
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Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data,…
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Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer,…
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NestReady, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 Marketing Technology Report today. The report is based on a survey of the use of digital marketing technologies…
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 V12, a leading provider of customer acquisition solutions, announced the launch of its digital data licensing solution to provide brands with unlimited access to high quality, privacy compliant data assets. V12's data licensing is…
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Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an…
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