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Creating More Job Opportunities and Growth: Amazon Continues to Invest in New York State

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LinkedIn Names Amazon No. 1 Company Where Americans Want to Work in 2022 for Second Year in a Row

Opens a new fulfillment center in Montgomery and announces three additional leases of a new fulfillment center, sort center and delivery station across the region

To meet the growing demands of its customers and in preparation for the upcoming holiday season, Amazon announced today it has opened a new fulfillment in Montgomery, N.Y. The one million-square-foot fulfillment center employs 800 employees who work alongside innovative technology to pick, pack and ship large customer items, such as bulk paper products, diapers, sports equipment, patio furniture, pet food, kayaks, and larger household goods.

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New Amazon Sites Coming to New York:

To support communities of all sizes, Amazon has also signed new leases including a new fulfillment center in Gates, N.Y., and a sortation center in Ogden, N.Y. These new leases join an existing roster of sites in Greece, which now offers customers a complete end-to-end fulfillment operations in the Rochester area. In an effort to provide entrepreneurs the opportunity to build their own business delivering Amazon packages, the company also signed a lease in Hawthorne, N.Y., for a new delivery station which will power the last mile of Amazon’s order process and help increase efficiency of deliveries for customers.

These opened and upcoming sites come on the heels of Amazon announcing last week that it is hiring more than 3,700 employees across New York state. The additional opportunities for permanent full time and part time jobs in its fulfillment and logistics network enable the company to expand its footprint to better serve customers in communities where they live. The roles offer an average starting wage of $18 per hour and industry-leading benefits from day one, 401(k) with 50 percent company match and up to 20 weeks paid parental leave. All Amazon associates go through hours of safety training and ongoing coaching and have access to continuing education opportunities through the company’s upskilling program, Career Choice. This month, Amazon announced a $1.2 billion commitment to upskill more than 300,000 of our own employees by 2025 to help them move into better-paying, in-demand roles to advance their career. This announcement more than triples the company’s original Upskilling 2025 commitment and now includes paying full college tuition for its front-line employees. With these opportunities comes an unwavering commitment to a safe and modern work environment to provide fast and efficient delivery services for its customers.

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Smart Bidder Launches to bring AI-powered ASA Bidding to Marketers

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MTS Staff Writer
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Smart Bidder Launches to bring AI-powered ASA Bidding to Marketers
  • Independent Apple Search Ads (ASA) data source and bidding engine will use rule-based and AI-driven dynamic bidding to help marketers bid faster than competitors and maximize ad spend ROI
  • Provides access to unique keyword scoring data not available anywhere else in the market and completely independent from Apple’s Search popularity score
  • Pioneered by industry-leading mobile marketing agency, ConsultMyApp

Smart Bidder, the independent Apple Search Ads (ASA) data source and bidding engine, has launched today to bring a superior bidding experience to marketers and marketing departments globally – billed as the world’s most sophisticated AI-bidding engine for ASA.

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Created by industry-leading mobile marketing agency, ConsultMyApp, Smart Bidder has been launched in response to a growing demand among marketers for more accurate, up-to-date search activity and trend data within ASA, especially in an increasingly competitive market.

At a time when marketing departments are under more pressure than ever before, and becoming increasingly dependent on actionable, real-time data to establish ongoing trends and react fast enough to justify ad spend ROI, Smart Bidder provides access to unparalleled real-time store search data, empowering marketers to bid faster than competitors while saving unnecessary spend on fading trends.

As the world’s most sophisticated AI-bidding engine for ASA, designed by some of the world’s foremost experts in AI-driven bidding algorithms, Smart Bidder’s AI has been designed to ensure campaigns are optimized 24/7 using real-time App Store data, extracting the maximum volume of quality traffic at the lowest possible CPI.

Other key benefits of the product include organic and paid traffic synchronization, streamlined reporting and unique keyword scoring data that’s totally independent from Apple’s Search Popularity score as well as being 48 hours ahead of every other provider.

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Smart Bidder is the first sub-component to be released from the overarching App Marketer Pro (AMP) platform, an enterprise app marketing platform that provides a ‘single pane of glass’ experience to target top-level apps and ensure they are marketed in the best way possible – set for a full release in Q4.

Mike Rhodes, founder and CEO of ConsultMyApp and creator of Smart Bidder, said: “We’re excited to introduce Smart Bidder to the market, at a time when marketers and marketing teams have never been under more pressure. Combining the expertise of one of the world’s leading mobile agencies with a superior and proprietary ASA dataset, rules engine and machine learning algorithm, Smart Bidder provides a much-needed simplified approach to managing ASA campaigns efficiently, and most importantly, at scale.”

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Snorkel AI Announces Speaker Line-Up for The Future of Data-Centric AI Event on September 28

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Globe Newswire
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Snorkel AI Announces Speaker Line-Up for The Future of Data-Centric AI Event on September 28

Snorkel AI, a data-centric AI platform company powered by programmatic data labeling, today announced the speaker line-up for The Future of Data-Centric AI event for leaders of data science, ML engineering and analytics teams, practitioners, visionaries, researchers and students.

“As models have become increasingly powerful and commoditized but also data-hungry, the success or failure in AI most often depends on the training data As a result, AI development is shifting from being model-centric to data-centric,” said Alex Ratner, co-founder and CEO of Snorkel AI. “With The Future of Data-Centric AI, our goal is to bring the AI community together to share transformative ideas and new research about the data-centric approach and its vital role in making AI practical.”

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Speakers include:

  • Alex Ratner, Co-founder and CEO, Snorkel AI
  • Andrew Ng, DeepLearning.AI; Founder and CEO, Landing AI
  • Anima Anandkumar, Director of ML Research, Nvidia
  • Ce Zhang, Assistant Professor, ETH Zurich
  • Chelsea Finn, Assistant Professor, Stanford University
  • Chris Ré, Associate Professor, Stanford AI Lab
  • Darío García-García, Director of ML Research, Netflix
  • Imen Grida Ben Yahia, Program Manager/Tech Lead, Orange
  • James Zou, Assistant Professor, Stanford University
  • Justin Gottschlich, Principal AI Scientist and Director/Founder, Machine Programming Research, Intel
  • Michael DAndrea, Principal Data Scientist, Genentech
  • Roshni Malani, Engineering Leadership, Snorkel AI
  • Sharon Li, Assistant Professor, University of Wisconsin, Madison
  • Skip McCormick, Data Science Fellow, BNY Mellon
  • Xu Chu, Assistant Professor, Georgia Institute of Technology

The event will explore the shift from a model-centric practice to a data-centric approach to building AI and discuss challenges, solutions and ideas to make AI practical, both now and in the future. Topics covered include:

  • Interactive development of ML pipelines
  • MLOps desiderata & design principles
  • Auto-labeling
  • Weak supervision
  • Data cleaning and augmentation
  • Fine-grained error analysis
  • Model monitoring
  • Training data auditability
  • Data-centric AI case studies

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Secret Double Octopus Adds Cybersecurity Executive Horacio Zambrano as Chief Marketing Officer

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Business Wire
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Secret Double Octopus Adds Cybersecurity Executive Horacio Zambrano as Chief Marketing Officer

Zambrano joins high growth enterprise passwordless vendor to scale the company’s marketing operations and extend industry leadership

Secret Double Octopus (SDO), the leader in workforce passwordless MFA, today named Horacio Zambrano as Chief Marketing Officer. In his role, he will lead go-to-market planning and marketing operations at Double Octopus, with the goals of growing the company’s marketing effectiveness and extending its recognition as category leader. Double Octopus was named “best-in-class” passwordless MFA solution recently in an independent and broad market review conducted by the AITE Group.

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“I am thrilled to join Secret Double Octopus to continue working to move enterprises toward a passwordless future”

Zambrano joins the company as interest in workforce passwordless authentication is accelerating. While the pandemic is continuing to drive digital transformation and hybrid work environments, security threats such as phishing and ransomware are continuing to grow dramatically. These two factors have contributed to a perfect storm of less protected organizational networks and resources that are facing more widespread attacks. Secret Double Octopus’s enterprise passwordless solution can secure an organization’s weakest link, its employees, at every moment of their workday, regardless of application or resource being accessed by the user.

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Zambrano comes to Double Octopus with over 20 years of experience in marketing and product marketing, as well as broader go-to-market contribution in product evangelization and business development. He has held executive leadership roles in marketing at several early and mid-stage cybersecurity startups including TruU, Virsec, Mocana and OPSWAT, as well as product management leadership roles at Cisco and Juniper. He holds a BS in Computer Engineering and an MBA from Stanford.

“This is yet another important strong addition to our growing executive team,” said Raz Rafaeli, CEO and Co-founder of Secret Double Octopus. “Horacio’s unique blended experience as a former Wall Street analyst with marketing experience in both large and startup companies, will bring a fresh high-scale perspective to the company. In addition, Horacio’s deep expertise in the passwordless market, will strengthen our industry leadership position and accelerate the company growth and expansion.”

“I am thrilled to join Secret Double Octopus to continue working to move enterprises toward a passwordless future,” said Zambrano. “Double Octopus has delivered on the complete and full featured solution the market is looking for, and I’m excited to help take their message and go-to-market operations to the next level.”

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BiQ Made It Into G2’s High Performer List For Leading SEO Software On The Market For The Second Time

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Globe Newswire
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BiQ Made It Into G2’s High Performer List For Leading SEO Software On The Market For The Second Time
G2 has once again recognized BiQ as one of the top-performing SEO software in the market for its Fall 2021 report.

June of this year, BiQ, a leading cloud-based SEO tool, was awarded its first recognition in the G2 rankings for the summer report. And again, BiQ has successfully achieved another round of enlistment with two high-performer badge awards for G2’s SEO Grid Report and Small Businesses for SEO Grid Report, respectively.

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Launched in 2019, BiQ has performed exceptionally in providing well-rounded SEO services with its 4 core SEO tools, namely the Keyword Intelligence, Rank Intelligence, Content Intelligence, and Rank Tracking. The tool highlighted a G2 rating of 4.7 out of 5 which, the G2’s Fall 2021 Report for SEO software is scored based on.

The report revealed the SEO tool’s overall satisfaction, rating between 94% to 97%, well beyond the average. BiQ has so far demonstrated outstanding professionalism and expertise in areas where the quality of support they provide greatly shined. Satisfaction towards the ease of setting up and using the software was rated well above the average compared to the other reported SEO software.

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BiQ boasted 4 powerful tools that have continuously grown and improved in their functionality and user-friendliness. The SEO tool’s most favorable feature is the keyword performance tracking tool, Rank Tracking, and the combined ranking keyword discovery tool, Rank Intelligence.

BiQ’s spokesperson furthered, “we are really happy that we are again included as one of the high-performers within the SEO industry. I believe this will be a huge motivator  for our team in coming up with even better features and updates for BiQ.” The SEO software is still in its early stages of growth, with much room for development.

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Momentum Worldwide Announces Hybrid Experience Platform ‘WhiteBox’

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MTS Staff Writer
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80% Of People Feel More Included in the Metaverse Than in Real Life

As the business community adjusts to the ever-changing landscape due to Covid-19, experiential advertising agency, Momentum Worldwide, today unveils WhiteBox, a plug and play virtual experience platform. Offering personalized experiences, live networking and ‘Return on Experience’ measurement, the platform provides an opportunity for businesses to remain functioning smoothly regardless of differing country restrictions. WhiteBox blends real life and virtual activations on the one platform for B2B and B2C brands offering hybrid experiences.

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Momentum

Born out of the pandemic and created from Momentum VXi, virtual experience intelligence technology, WhiteBox is an evolution on personalized virtual experiences to connect them to the now hybrid world. Businesses must be prepared, both when it comes to consumers and to their own communities, that hybrid life is here to stay.

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Built on Momentum Worldwide’s extensive knowledge of experiential marketing and consumer insights, WhiteBox allows for ‘In Real Life’ content to be interacted with through the ‘Auditorium’ and offers live networking in the ‘Penthouse’ where break-out rooms and one-to-one meetings can take place, all with fully integrated video conferencing. WhiteBox uses live engagement metrics to measure the Return on Experience (ROI) allowing brands to see how people have interacted with the hybrid platform.

The platform also offers a bespoke creative environment which elevates brands’ content along with easy guest registration and personalized agenda system. Already adopted by a number of brands including American Express and Johnson & Johnson, the platform can create experiences catering from 50 – 50,000 attendees.

Chris Weil, Chairman & CEO at Momentum Worldwide comments: “WhiteBox is the future for hybrid as it connects physical and virtual experiences in a seamless way. As this new way of life has been ingrained into our society, blending the real and virtual world, it’s important for brands to be able to engage with their consumers and businesses.”

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LionAI Launches Ad-Tech & Marketing Automation for Marketing Leaders in Higher Education

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Business Wire
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The company is renowned for real-time data-driven audience segmentation and marketing automation.

LionAI is pleased to announce the official launch of its one-stop-shop ad-tech & marketing automation for College and University marketing departments.

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LionAI is a privacy-first ad-tech company born to help socially conscious brands stop overpaying expensive ad platforms and instantly leverage the digital transformation. Through its innovative strategy, technology, and automation, the company gives their clients the ability to create an unforgettable customer experience, while significantly lowering their cost per click, lead, and customer acquisition online.

In the company’s latest news, LionAI has released its one-of-a-kind ad-tech & marketing automation, specifically designed for marketing leaders in Higher Education. This service was created to efficiently skyrocket brand awareness and increase student enrollment through paid media and programmatic.

“At LionAI, what makes us different is that our ad-tech is based on real-time behavior, intent, and propensity to convert – as opposed to merely interests, demographics, CRM, or even static data,” says founder of LionAI, Steve Buller. “This means that Universities can profit-efficiently, hyper-target their potential students with highly personalized messaging, wherever they spend time online. This is all done while lowering their cost-per-click, lead, and student acquisition.”

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According to the team at LionAI, the company’s ad-tech enables clients to lift their digital marketing yield by 20% or more within 30-60 days, depending on their traffic. As such, Universities will eliminate wasted ad-spend so they can scale their digital advertising while giving potential students an unforgettable experience. Massively increasing brand awareness and ROAS.

Colleges and Universities that simply integrate LionAI will experience a host of benefits and features, including:

• Audience segmentation in real-time
• Marketing automation
• Innovative digital strategy
• Pure-seed audiences
• BOT & ad fraud protection
• Five additional bonuses
• 100% no-questions-asked money-back guarantee
• And more!

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Barceló Hotel Group Selects Momentive to Power Its Global Customer Experience Program with GetFeedback

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Globe Newswire
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Barceló will benefit from the advanced GetFeedback Salesforce integration as it aims to understand and act upon rapidly changing customer expectations

Momentive, a leader in agile experience management, today announced that Barceló Hotel Group, a leading global hotel chain based in Spain, has chosen GetFeedback for its global customer experience program.

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Barceló is using GetFeedback to monitor and improve the digital purchasing journey for customers. The deep integration GetFeedback has with Salesforce—Barceló’s main system of record— provides the hotel chain with a 360° view of the customer where it needs it. Barceló Hotel Group joins others in the travel industry using GetFeedback’s agile CX platform to listen, understand, and act on customer insights.

“After an unexpectedly volatile year and a half for the travel industry, we knew we needed a solution that allowed us to listen to customer feedback in real time in order to adapt to changing expectations and preferences,” said Lluís Massanet, Global Digital Business Deputy Director at Barceló Hotel Group. “We chose GetFeedback because it offers a comprehensive look at our customers and is purpose-built for Salesforce, which makes it a powerful solution that easily fits into how we work. Now we have a solution that allows us to optimize the online experience based on what our customers actually want.”

Organizations around the world utilize GetFeedback to power robust, agile CX programs in a range of industries from hospitality to banking and beyond. Compared to complicated, legacy CX offerings, GetFeedback is a powerful yet easy-to-use agile solution that helps organizations set up their CX program within days—not months—to quickly understand and act on customer insights. GetFeedback enables CX professionals to deliver great experiences without waiting on technical resources or hiring a team of expensive consultants. GetFeedback combines multi-channel feedback data with operational data from Salesforce to surface relevant insights in a single, intuitive interface.

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Groups360 Achieves SOC 2 Type 2 Compliance as Part of Commitment to Customer Confidentiality & Data Protection Worldwide

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MTS Staff Writer
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Groups360 Achieves SOC 2 Type 2 Compliance as Part of Commitment to Customer Confidentiality & Data Protection Worldwide

Groups360, the leading online marketplace for meetings and events, today announced that GroupSync™, the company’s cloud-based solution for meeting planners and suppliers has achieved SOC 2 compliance. This recognition represents the highest level of security and trust for service organizations and is especially critical in the meetings and events industry due to the vast amounts of data processed for group travel.

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Groups360’s customer base continues to expand at a rapid rate with large and complex organizations like Accor, Hilton, IHG, Omni, Premier Inn and other hotel properties and brands alongside meeting and event planners large and small. Thanks to the rapid adoption of GroupSync, approximately 20,000 of the nearly 200,000 global RFP-connected properties within the platform will be equipped to offer meeting and event planners the ability to book group rooms and meeting space online without an RFP by the end of 2021.

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“Information security is an ongoing concern for everyone, particularly for our multinational, enterprise customers who have complex structures and processes that require information to be secured at the most fundamental level,” said William Hanning, Groups360’s chief information security officer. “SOC 2 Type 2 compliance provides one of the highest levels of external validation and demonstrates our commitment to securing customer data without sacrificing the need for speed and collaboration in today’s meeting and event planning industry.”

Jim Siegienski, SVP and CTO added, “Successful completion of the SOC 2 audit reflects our continuous commitment and demonstrates our ability to deliver the highest levels of data security and protection for both meeting and event buyers and sellers. Achieving compliance provides our clients with confidence that their data is protected and secured at all times.”

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Informa Connect launches ConnectMe App, from Totem, with Advanced Features and Sustainability Gamification

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MTS Staff Writer
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Informa Connect launches ConnectMe App, from Totem, with Advanced Features and Sustainability Gamification

Informa Connect, a live events and digital content specialist connecting professionals with knowledge, ideas and opportunities, is introducing a new premium app for attendees of its physical events worldwide.

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The ConnectMe app uses digital technology to enhance the experience of attending in-person events. Plus, through gamification, app users collect points that convert into the planting of new mangroves under Million Mangroves, an established and fully validated project that supports positive climate action.

The ConnectMe app provides attendees with interactive elements such as live polling and speaker Q&A, the ability to see who else is in the room and at the venue via Room Radar, and to connect, chat and book meetings with like-minded professionals, bringing the best of technology to in-person events. QR codes are used throughout the venue to provide digital access to agendas, guides, exhibitor materials and as a way to check into event stages and meeting tables.

Once the app is downloaded, every time an attendee scans a QR code, points are collected and a live leaderboard of points scorers is displayed on the app. All of the points accumulated go towards supporting the Million Mangroves project, which plants and protects mangroves in the Philippines, Kenya and Indonesia that store huge amounts of carbon – up to four times more than rainforests – while protecting wildlife habitats and supporting local communities.

One of the first Informa Connect events to go live with the app is BioProcess International, a three day in-person event and digital experience in September 2021 for the Biopharma community and part of Biotech Week Boston. The intention is that each attendee who fully uses the app over the course of the event will earn enough points to plant at least one mangrove.

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Isobel Peck, Chief Marketing Officer, Informa Connect, said: “Through the ConnectMe platform, we’ve been able to deliver outstanding virtual events to our customers. The ConnectMe app is now bringing the power of technology to enhance our physical events even further, creating a richer experience for attendees. It’s great to be able to create a fun and impactful sustainability app feature too. Sustainability is embedded throughout all our events, and the customised app feature is an engaging addition and a way for attendees to be part of important projects like Million Mangroves.”

Informa Connect uses the ConnectMe events platform, from hybrid events technology provider Totem, for its virtual events and for events and event features that blend in-person and virtual experiences.

Totem launched its hybrid events platform in 2020 with the aim of reimagining the hybrid events landscape in the wake of COVID-19. Totem allows clients to have their own unique and customisable events, event apps and app features so that they are not sharing the same experience with their competitors.

Alex Hughes, Client Services Director and Co-founder, Totem, said: “We are very pleased to be working with Informa Connect to bring new technology and features to their hybrid events experience. There is a huge opportunity for many more event organisers to embrace innovative and advanced features to engage their customers and promote and support important issues, including sustainability.”

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Merkle | Cardinal Path Achieves Reseller Status for all of Google Marketing Platform

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Consultancy named go-to-firm for Google Marketing Platform within dentsu and Merkle/CXM

Merkle | Cardinal Path announced it has been licensed and certified to sell the entire suite of tools within Google Marketing Platform, including Analytics 360, Optimize 360, Search Ads 360, Display & Video 360, Campaign Manager 360, Surveys 360, and Tag Manager 360. Merkle | Cardinal Path’s newly launched Google Marketing Platform Hub serves as a complimentary, comprehensive marketing resource designed to provide marketers with product news, best practices, and training across the platform.

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A Google partner for over 16 years, Cardinal Path brings additional expertise and depth to Merkle/CXM and to dentsu’s Global Google Technology Practice:

  • #1 reseller of Analytics 360
  • Google Cloud Certified Partner
  • 270+ Google Marketing Platform certified specialists
  • 190+ Google Analytics architects and analysts
  • 39+ Google Cloud Platform certified architects
  • 105+ Google Cloud experts
  • Looker Verified Partner

Merkle | Cardinal Path CEO Corey Koberg says, “Our clients are concerned about the impending death of third-party cookies and the disruption this is causing to the way we’ve done digital marketing for years. The technology and services we’re building on top of Google Marketing Platform is helping clients to not just survive, but thrive in this new digital world.”

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Brands such as Salesforce, Honda, Chamberlain, U.S Cellular, Cisco, and more work with Merkle | Cardinal Path to harness the power of their first-party data through Google Marketing Platform.

“One of just a handful of full-stack GMP certified resellers, Merkle | Cardinal Path’s unparalleled expertise gives our clients an advantage as they navigate the cookieless future of marketing and invest in their first-party data assets,” says Patrick Hounsell, EVP and global head of performance media at Merkle/CXM. “Together, we are blazing the trail for the evolution of data-informed marketing transformation.”

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Triton Digital Releases the August 2021 Latin America Podcast Report

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Business Wire
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Triton Digital Appoints Josh Yamuder as Director of Partnerships, Programmatic Marketplace

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest LATAM Podcast Report for the August 2021 reporting period (August 2 – August 29, 2021), as measured by Triton’s Podcast Metrics measurement service.

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.@TritonDigital announces the release of the latest LATM Podcast Report for the August 2021 reporting period.

A number of new entities debuted in the Top 100 Podcast report this reporting period, including DEMENTES (Sonoro Global Media Corp) at #16, ¿Qué Fue De Ellos? (Sonoro | All Things Comedy) at #56, CARACOL – Hoy por Hoy (Prisa Radio) at #82, Noticias del día en Colombia – BLU Radio (Grupo BluRadio) at #98 and Noticias Generales Blu Radio (Grupo BluRadio) at #99.

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The top three entities in this reporting period are, LOS40 MX – La Corneta (Prisa Radio) remaining at #1, Leyendas Legendarias (Sonoro | All Things Comedy) remaining at #2 and Repórter CBN (Radios Grupo Globo) at #3.

The Top 100 podcasts account for 26M downloads in total during this reporting period.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, network, program, episode, and more.

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

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Auraya Announces the Launch of EVA Forensics, Adding Optional SaaS Delivery Model

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PRNewswire
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Auraya Announces the Launch of EVA Forensics, Adding Optional SaaS Delivery Model

Auraya, a voice intelligence company, announces today the release of EVA Forensics, its fraud detection and prevention capability for cloud-based, on-premise and SaaS solutions.

Under the new name, EVA Forensics is the third generation of its predecessor, EVA Fraud Manager. Auraya introduces several enhancements, improving the fraud analyst experience, delivering even faster crossmatching capability and more flexibility in methods to match voices to real-time and historical audio sources. Whilst EVA Fraud Manager has always been available as a cloud service, EVA Forensics is now also available as a SaaS offering.

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Main improvements to user interface:

  • New visuals and user-friendly controls
  • New dashboard landing page showing system statistics and service status at a glance
  • New collapsible navigator access to access application modules
  • New module showing a set of selected reports with grid data display and visualizations
  • New identities view showing all identities in the system which can be filtered through to easily locate records

Main improvements to security:

  • Added Role Manager, enabling administrators to create and manage roles and access
  • Added security configuration for user access in case SAML-based IdP is not present
  • Improved ad-hoc audio testing, allowing for stereo files and channel selection
  • Better match scoring with 3 different scores now available so raw score, impostor probability score and the odds score can feed AI based decision systems with more data to make better informed decisions
  • More configurable fields allowing analysts to track value of fraud averted
  • More powerful and flexible capability to capture data from other systems to inform analysts when analyzing audio and score matches

Main improvements for convenience:

  • Added configurable job scheduling, allowing admins to create, configure and manage multiple job schedules
  • Audio bundles for matches can now be downloaded to analyst computers or removable media
  • Identity audio records can now be downloaded separately from the identity details page
  • Match reports can now be downloaded for viewing technical information of the audio involved and its scores
  • Easy direct access to system records and resources through URL

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EVA Forensics enables organizations to track and manage known and potential fraudsters that target contact centers, voice bots and digital channels, all in real-time. Organizations enroll fraudster voiceprints via historical call recordings or through external sources. Through real-time tracking and flagging, organizations are able to detect potential and known fraudsters and mitigate or prevent the risk of successful fraud attempts.

Integrating EVA Forensics into an organization’s existing solution platform is quick and seamless. It can be integrated as an AMI and installed behind their own firewall or as a SaaS model through Auraya.

EVA Forensics provides law enforcement and homeland security organizations with the ability to analyse millions of audio feeds to spot a person of interest in a conversation in real time or from historical recordings.

“We are excited about our latest release of EVA Forensics and the enhancements around features and functionality that we have now included in this version,” said Ray Doak, CEO of Auraya. “Our enterprise customers have asked for EVA Forensics to be provided as SaaS which we have included in this latest software release. This enables organizations of any scale to adopt Fraud Management within their Contact Center or Digital channel environment. Ultimately this will lead to cost savings for organizations and improved security for legitimate customers as a result of detecting and deterring fraud. Government agencies in law enforcement and homeland security now have improved tools to detect persons of interest in all forms of audio communications.

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BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-Time

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BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-Time
13-foot-high, over 100-foot-long LED screens, Unreal Engine Software, among key new features of the 43,000-square-foot studio’s expanded capabilities

BrandStar Studios, a division of BrandStar, has completed a multi-million dollar upgrade to its studios, allowing them to provide the newest, most cutting-edge technologies in the world of production, including virtual Production, extended reality, augmented reality and mixed-reality capabilities, all in real-time.

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“The response from our clients to the upgrades has been extraordinary”

Already recognized as South Florida’s largest production studio, the upgrade also includes implementation of the state-of-the-art, Unreal Engine software, the world’s most opened and advanced real-time 3D creation tool, which virtually renders the most complex of sets, allowing real-time shooting, while exponentially reducing editing and post-production work.

BrandStar Studios has employed a full team of Unreal Engine CGI artists, allowing for the development of the highest photo realism virtual environments for set builds, with available interior and exterior scenes from around the world.

“We can basically put anyone, anywhere, in real-time,” said Mark Alfieri, CEO of BrandStar. “The combination of equipment and technology makes us a true next-generation studio. We are comparable to the most sophisticated movie studios in California.”

The enhancements feature one of the largest LED Volumes (screens) on the East Coast, measuring over 13 feet high and over 100 feet long, all within BrandStar’s 43,000-square-foot facilities. The LEDs are the latest technology with a 1.9M pixel size allowing for true 8K resolution.

“There’s a reason the technology leverages ‘Unreal,’” adds Alfieri. “It allows us to create super high-end productions quickly, utilizing the same in-camera virtual environments that major studios are deploying to film their most technology-intensive programming. We will use this technology to produce music videos, virtual events, high-end commercials, television shows, feature films, basically anything anyone can dream up, we can produce it.”

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BrandStar is using this advanced technology in production of their own shows, which include The Balancing Act and Military Makeover with Montel, airing on Lifetime.

Other Critical aspects of the multi-million-dollar upgrades include:

  • Three motorized 27 ft. x 10 ft. LED Ceilings, called the ‘Star Walkers.’ These ceilings are super high resolution, 2.9M pixels. They hover across the studio and can flip down in four different directions, to become additional LED walls, when needed, offering multiple lighting and VFX (visual effects) capabilities.
  • The ‘Star Walkers’ allow the studio to become a five-wall, fully enclosed LED setup. Total pixel count between the ceilings and walls is in excess of 30 million, making it a one-of-a-kind system which does not exist in any other studio.
  • Sony VENICE Cameras, allowing for the cleanest cinematic productions for virtual environments.
  • BrandStar, in partnership with Scorpio Techno-Cranes, has acquired one of the first 17 ft. jibs with robotics, a state-of-the-art, fully automated camera head housing. This is one of the first combination rigs in the world, and will allow multiple programmable camera and crane moves, creating a best-in-class production capture.
  • A fully equipped Control room, housing the latest Grass Valley 4K/8K Switcher, allowing for high-end camera switching for Virtual Productions.
  • BrandStar Studios, in Partnership with Mo-Sys, is the first in the USA to house the new Mo-Sys VP Pro XR an all-in-one virtual set hardware and software, combining multi-node nDisplay architecture, an improved VP Pro real-time compositor/synchronizer, and a new XR toolset. This XR server system is focused on delivering a new Cinematic non-destructive compositor capabilities. The Cinematic XR Focus allows focus pullers to pull focus between real and virtual elements in an LED volume – a world first – and is now a part of the system.

To view a sample of BrandStar’s expanded studio capabilities, click here.

“The response from our clients to the upgrades has been extraordinary,” concludes Alfieri. “We have clients from California booking the studio for their Virtual Productions. We have no doubt these advancements will be an extraordinary step forward for all of Florida’s production capabilities.”

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Factor4 Partners with SavorConnect to Launch OmniChannel Gift Cards on Shopify

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Factor4 Announces Gift Card Integration with DX1

Factor4, LLC, a leading provider of gift card and loyalty solutions, today announce a partnership with SavorConnect, a leading cloud-based integration platform, to launch omnichannel gift cards (usable online, in-store and via mobile devices) on Shopify.

Dan Battista, Factor4’s CEO said, “Few firms offer true omnichannel gift cards; even fewer also give merchants a choice of payment processors. We believe this is the first omnichannel gift card on Shopify that allows merchants to choose their payment partner. Factor4 integrates with over 100 payment processors.”

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Online sales of gift cards have exploded due to Covid-19. A 2020 NAPCO Research report shows an 80% increase in digital gift card sales from 2019. Other reports estimate the total U.S. gift card market at almost $240 billion by 2025.  Today’s consumers want to use gift cards in stores and on mobile platforms as well as via websites which they can do at infinite locations because of Factor4’s partnership with SavorConnect.

Ben Weiner, CEO at WineryConnect (developer of the SavorConnect platform) said, “These OmniGift cards offer fully customized branding; and can be redeemed at potentially unlimited numbers of physical and virtual locations. This maximizes flexibility for merchants and their customers, opening up major new revenue streams.”

Sam Weiner, WineryConnect’s CTO, said, “Shopify apps require cutting-edge integration at scale. Our years-long investment in multi-tenant cloud-based integration lets us offer this service cost-effectively. We are excited to partner with Factor4 OmniGift sales on Shopify.”

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Hawke Media’s eCommerce Week LA™ Returns Due to Popular Demand

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Hawke-Media's-eCommerce-Week-LA™-Returns-Due-to-Popular-Demand

Hawke Media is hosting its second annual eCommerce Week LA™, a free and virtual event filled with marketing and business advice with stories of wins, failures, and how to stay inspired from top C-suite executives and entrepreneurs.

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Hawke Media’s eCommerce Week LA™ is back for the second time, taking place virtually on Maestro’s interactive video platform on September 27th — October 1st, 2021. Hawke Media invites top entrepreneurs and C-suite executives from across industries for a week of conversations on marketing, entrepreneurship, investing, and the importance of diversity and equity.

“We created eCommerce Week LA™ to celebrate and strengthen the incredible community that has been built here in Los Angeles. We are excited to host the second iteration of last year’s successful event and hope to connect this community in-person next year,” says Erik Huberman, CEO & Founder of Hawke Media. From the comfort of their own homes, attendees will learn and connect with over 100 speakers, in more than 45 panels and firesides, coupled with interactive cooking sessions and wellness breaks. Keep an eye out for presentations by industry leaders — Ann McFerran, Founder and CEO of Glamnetic, Eliza Blank, Founder and CEO of The Sill, Rob Dyrdek, Founder and CEO of Dyrdek Machine, and Sallie Krawcheck co-founder & CEO of Ellevest — just to name a few.

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Los Angeles City Mayor Eric Garcetti kicks off Tuesday of eCom Week LA™ with an opening address. “Small businesses endured extraordinary financial hardships during the pandemic, particularly those unable to adjust to the digital marketplace,” said Garcetti. “I would like to thank Hawke Media for their commitment to supporting our city’s businesses through eCommerce Week. The tools and services they provide empower entrepreneurs to bring their businesses into a new digital era.”

Huberman offers a sneak peek of his upcoming book, The Hawke Method, which includes three key pillars of marketing for businesses of any size to flourish. Hawke Media partner, Omnisend, guides viewers on how to connect with current contacts and turn them into customers. Krawcheck leads a conversation on making a difference within the wage, equity gap, and lack of diversity in leadership positions. TikTok influencers and HawkeZ Creative Directors, Josh Richards and Griffin Johnson, reveal how to effectively market to Gen-Z. Retail marketing platform, Listrak will demonstrate the importance of scalable, cross-channel orchestration for growing retailers and brands.

Hawke is also bringing back the Hawke Cage, hosted by the Managing Partner of Hawke Ventures. Guests can join and participate in a pitch competition with actor and entrepreneur, Patrick Schwarzenegger, to win business funding from Hawke Ventures, Hustle Fund, and M13.

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Yotpo Unveils New Partner Portal As the Number of Active eCommerce Ecosystem Partners Spiked 68% Over the Past 12 Months

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Yotpo Named 2021 Most Innovative Partner Program by Partnership Leaders

Yotpo, a leading eCommerce marketing platform, announced the launch of a new Partner Portal. Developed in-house by Yotpo engineers, the Partner Portal is designed to make it as simple and easy as possible for partner providers to collaborate with Yotpo on new eCommerce deployments for mutual brand customers.

Yotpo developed its Partner Portal as the demand for B2B eCommerce services and products surged during the COVID-19 pandemic. As part of this, the Yotpo partner community, which includes agencies, system integrators and technology companies, has significantly grown over the last 12 months:

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  • Yotpo partners now span across the globe, including the US, Europe, Australia, Israel and Japan
  • Globally, the number of active partners grew 68%
  • In the UK, the number of active partners grew 63%
  • In the US, the number of active partners grew 70%
  • In Australia, the number of active partners grew 700%, with over 70 new partners onboarded in the previous quarter

“Yotpo is humbled to be able to work with amazing partners in the eCommerce industry, enabling the creation and acceleration of online businesses for brands of varying sizes, all over the world. That’s why we developed the Partner Portal, to provide a foundation and scalable infrastructure enabling fellow eCommerce providers to ‘get to the business’ of serving joint customers more quickly and seamlessly. Now is the time to enable as many entrepreneurs and brands as possible to capitalize on the surging global eCommerce opportunity,” said John-David Klausner, VP of Partnerships at Yotpo.

Currently open to agency partners to start, the Partner Portal is designed to allow partners to easily manage their partnership with Yotpo in one place. Much like a loyalty program, Partner Portal functionalities include: visibility into partnership status and progress towards reaching the next partner tier; a one-click referral process; centralized benefits access; a complete library of education and enablement materials; and more features to come.

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ActionIQ Introduces Advertiser CDP Solution to Support Superior Customer Experience in a World Without Cookies

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ActionIQ Introduces Advertiser CDP Solution to Support Superior Customer Experience in a World Without Cookies

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will need to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes to user-tracking capabilities.

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Third-party cookies have been the industry standard for tracking anonymous website visitors across sites, and deprecation of cookies will impact customer acquisition. While acquisition has traditionally been addressed with data management platforms (DMP), this technology is reliant on third-party cookie data, and thus becoming obsolete. CDPs, on the other hand, use first-party data, and can therefore be used successfully by advertisers both to acquire new customers and grow their existing customer base.

The ActionIQ CX for Advertisers solution has capabilities specifically designed to address customer acquisition. The CDP solution centralizes customer experience into a single hub across the business, allowing the brand to support the entire customer journey and become more agile, scalable and future-proof.

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Unique features of the ActionIQ CX for Advertisers solution include:

  • Real-time data collection and identity append via the ActionIQ Tag
  • Augmenting first-party identities, both cookie and non-cookie based IDs, with third-party identity providers to expand reach and accuracy, all in a privacy-conscious way
  • Out-of-the-box “lookalike” models to expand audience reach for prospecting and retargeting strategies
  • Dozens of direct downstream media integrations to enable seamless targeting and suppression across the advertising ecosystem

“The coming death of the cookie represents both a challenge and opportunity for advertisers,” said Justin DeBrabant, Vice President of Product at ActionIQ. “On the one hand, cookies were the foundation for most advertising strategies and provided huge benefits in terms of scale and reach. However, their deprecation will provide an opportunity for advertisers to build strategies based on first-party data collected in a privacy-conscious way, which is what consumers are demanding. ActionIQ’s CX for Advertisers solution solves for the biggest challenges of shifting to first-party data in acquisition use cases.”

See also The Enterprise Advertiser’s Guide to CX in a Cookieless World, a must-read for advertisers on how they can bridge the gap between known and unknown customer journeys to provide superior customer experience and drive business growth.

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Ansira Announces The Channel Effect, An Event Focused on Innovation and the Future of Channel Marketing

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Ansira Announces The Channel Effect, An Event Focused on Innovation and the Future of Channel Marketing
The virtual event features thought leadership across multiple industries, from both the brand and partner perspectives

Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and services firm, today announced The Channel Effect, a virtual event on September 29, 2021. The inaugural event was created by Ansira to provide a platform for Channel marketers to discuss the evolution of Channel programs.

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“Channel Partner Marketing is rapidly changing, and brands with distributed sales are looking ahead to ensure they are innovating for and empowering their partner ecosystem,” said EVP of Ansira Channel Andy Arnold. “It is evident by the enthusiastic response to The Channel Effect from hundreds of Channel marketers across more than 100 major brands in various verticals, that the future of Channel and the desire to innovate and modernize partner programs are hot topics. What I find most exciting about the event is the opportunity for discussion from the perspective of both partners and brands, but also the opportunity for inspiration across industries.”

The Channel Effect highlights include:

  • A keynote speech by Omar Johnson, former CMO of Beats by Dre and former VP of Marketing at Apple, who will share insights on engaging your ecosystem with curiosity and creativity. Johnson has also been named a “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider.
  • Thought leaders from Citrix, Porsche Cars North America, World Wide Technology, R&A Marketing, Cisco AppDynamics, Mercedes-Benz of Gilbert, and Mark Miller Subaru.
  • The insightful agenda includes:
    • The “Partner Perspectives” panel which will look at Channel programs from the perspective of the partner ecosystem.
    • The “B2C Connections to B2B Incentives” session which takes a dynamic look at how consumer-focused loyalty program learnings influence the future of Channel incentives.
    • A tactical look at how brands can empower their partners and measure their success.
    • The “Future Focus” panel of industry experts moderated by Forrester VP and Principal Analyst Shar VanBoskirk which will dive into how to future-proof your Channel programs.
  • The Channel Effect Innovation Awards recognize people and programs who are truly innovating the future of Channel.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

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