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Otter Chrome Extension Makes Adding Meeting Notes to Google Calendar Invites Easy

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Business Wire
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From Video Meeting to Slack: Otter app for Slack Uses AI to Bridge the Work Communications Gap

Otter.ai expands its Chrome Extension to make it easier to add meeting notes directly to Google Calendar invites, with just a click of the “Add Otter Meeting Notes” button. Otter Basic, Pro, and Business plan users will be able to easily send Otter meeting note links ahead of time so the meeting host and participants can collaborate during the meeting. No more scrambling to share the Otter link once the meeting begins—now all participants can access the Otter meeting notes easily within the calendar invite. Once the meeting starts, just press record (Otter Business plan users can skip this step by enabling auto-join).

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“As Otter becomes an essential tool for an increasing number of professionals”

This new feature is an enhancement to the Otter Chrome Extension, originally launched in January 2021. The Otter Chrome Extension now allows users to add Otter meeting notes to any Google Calendar invite and it works with the major video meeting platforms like Zoom, Microsoft Teams, Google Meet, and Cisco Webex. The launch highlights Otter.ai’s continued efforts to make Otter easier to use whenever and however users conduct meetings. Regardless of which video platform is used, the Otter meeting notes are stored, accessible, and searchable all in one central place—accessible in the cloud through Otter’s web, iOS, and Android apps.

“As Otter becomes an essential tool for an increasing number of professionals,” says Sam Liang, co-founder & CEO of Otter.ai, “we want to ensure Otter is easy to use for any type of professional taking meetings both in-office and at home.”

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Gupshup Acquires Leading RCS Platform, Dotgo

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Business Wire
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Gupshup Acquires Leading RCS Platform, Dotgo
Acquisition propels Gupshup into global leadership in RCS (Rich Communications Services), solidifying its IP-based conversational messaging platform.
Dotgo will also help Gupshup accelerate growth into Africa.

Gupshup, the leader in conversational messaging, today announced that it has acquired New Jersey based Dotgo. Dotgo is the global industry leader in RCS business messaging (RBM), with award-winning technologies such as the RichOTP®, RichSMS™, Bot Store®, and MaaP (Messaging as a Platform) that foster the growth of RCS Business Messaging. A strong partner of Google, Mavenir, Synchronoss, Vodafone, and Orange, Dotgo manages RBM in several markets, and operates the world’s largest RBM Hub with global connectivity to RCS users across the world. Dotgo is uniquely positioned to help brands integrate, with simple APIs, the RCS channel into their customer communications, whether for sales, support, services, or other business processes.

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“Conversational experiences are becoming the key to business-customer interactions, and the RCS messaging channel is a critical enabler”

Dotgo, powered by a founding team with a rich history of tech innovation, is a Cohort 6 graduate of the IIT Startups accelerator. Dotgo grew rapidly in 2021 as RCS gained traction in North America, Europe, India, Brazil, and Nigeria. Dotgo’s MaaP, offered in partnership with, and pre-integrated with, Google Jibe platform, has been selected to operate RCS business messaging at several mobile operators. Dotgo has been a leading contributor at the Mobile Ecosystem Forum and GSMA in defining standards and processes for RCS business messaging.

Dotgo will significantly strengthen Gupshup’s conversational messaging platform that enables businesses and developers to build rich customer experiences. Gupshup also plans to leverage Dotgo’s strong experience and presence in Africa to expand there.

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“Conversational experiences are becoming the key to business-customer interactions, and the RCS messaging channel is a critical enabler,” said Beerud Sheth, co-founder and CEO, Gupshup. “Dotgo’s product innovation, market traction, and thought leadership in the RCS ecosystem is truly impressive. Together, we’ll be able to offer a broader range of conversational messaging solutions to businesses and developers. We are excited to welcome them to the Gupshup family.”

Inderpal Singh Mumick, co-founder and CEO of Dotgo, said, “RCS business messaging is destined to change the way businesses communicate with their customers. We started Dotgo to create APIs that make it easy for brands and other players in the ecosystem to adopt RCS, while taking care of and hiding all the backend complexity from our customers. With the addition of RCS, Gupshup will undoubtedly be the strongest IP messaging company, and thus helps us accelerate our mission.”

Johanna Kollar, Partnerships Lead, Communication Products, Google, said, “We congratulate Dotgo and Gupshup on this acquisition. We have worked closely with Dotgo, and are very impressed by the quality of their products and services. We look forward to growing our relationship as the Dotgo team becomes a part of Gupshup.”

“The Dotgo team members were visionaries in recognizing the potential of RCS at a time when it had little adoption. We congratulate them on building industry leading products that are being adopted by customers across the world, just as RCS is taking off. Their bet proved prescient, and combining with an exceptional company like Gupshup will create a far stronger value proposition in the market,” said Naren Gupta, Managing Director, Nexus Venture Partners.

RCS will be a key messaging channel in Gupshup’s Conversational Messaging Platform, supplementing 30 other messaging channels available to customers via Gupshup’s Single API for messaging. RCS, a part of the 5G standard, is the next generation of SMS that includes pictures, audio, video, and presence, combined with enhanced security and encryption. RCS messages are delivered to native messaging apps such as Google Business Messages and Samsung Messages on Android phones. RCS Business Messaging uses the rich and interactive features of RCS to enable branded and secure business messaging. RCS is available globally with over 600M monthly active users, including about 20% of India’s smartphone users.

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OneTag Launches An Effective Cookieless AdTech Solution

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PRNewswire
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OneTag Launches An Effective Cookieless AdTech Solution
OneTag, the innovative end-to-end programmatic AdTech company, today announced the US launch of its cookieless advertising solution.

As major platforms and legislation have begun to shift the control of user data into the hands of individuals, the industry has been in pursuit of alternatives to the primary targeting method that digital advertisers have used for the past 2 decades. Seeing an opportunity to create value for the entire ecosystem of both advertisers and publishers, OneTag has launched one of the first viable advertising solutions through semantic targeting.

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Semantic Knowledge Graph (SKG) technology solves a major advertising industry challenge.

“I believe everyone recognizes that we need to evolve as an industry. People care about how their data is collected, sold and utilized. At the same time, so many brands and by proxy, people’s jobs are reliant on advertisers efficiently reaching the right consumers through digital channels. As a technology company focused on solving the most challenging digital advertising problems, we saw an opportunity to roll up our sleeves and develop an impactful solution that benefits both advertiser and publishers.“, said Daniel Pirchio, Co-Founder and Managing Partner of OneTag.

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Digital campaigns need to perform profitably for advertisers to continue spending. The loss of 3rd party cookie data to aid programmatic targeting has shaken the industry and called into question the viability of programmatic ads in a cookieless environment. OneTag has created a paradigm shift by moving away from this form of targeting by focusing on the content these users are consuming. Semantic Targeting enables advertisers to understand users through the content they consume without needing to be reliant on cookies. This enables advertisers to continue reaching the right audiences while avoiding the same data privacy concerns that plague traditional targeting methods. OneTag takes Semantic Targeting a step further by providing real relevance based on knowledge graph technology rather than keywords.

Publishers also benefit from this technology because it increases the value of their traffic to advertisers. Sites that are focused on creating valuable content will see improvements in monetization and improve the likelihood of remaining compliant with the increasing data regulations that we are likely to see in the near future.

While Semantic Knowledge Graph (SKG) technology solves a major industry challenge, it doesn’t solve all of the problems advertisers face in this cookieless saga.

OneTag is close to launching additional proprietary technologies that combined with SKG technology will serve as a complete cookieless solution for the programmatic ecosystem.

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Digital Content Creation Market Poised to Garner Maximum Revenues by 2027 | TMR

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MTS Staff Writer
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Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions

Digital Content Creation Tools and Services Gather Attention Among Businesses in Retail and Hospitality Industries to Advance Digital Marketing Strategies

The digital content creation market has evolved rapidly over the past decade pivoting on growing appraisal of the growing role of digital marketing strategies in business expansion. Concurrently, the tools and services that enable businesses to grow their digital presence have proliferated in numbers and expanded in scope.

Small Businesses Embrace Digital Content Creation Tools to Strengthen their Online Presence

The demand for digital contents among small and medium enterprises (SMEs) has risen worldwide. Creators have been using innovative user interfaces and designs to attract small businesses. The trend of rise in digital content among them will likely offer incremental opportunities to players in the digital content creation market.

The past few decades have witnessed steadily rising digitalization of the economy, expanding the prospects of the digital content creation market. However, businesses in some industries were relatively slow to adopt digital-first approaches in marketing for formulating their growth strategies. This has been in large part due to their preference of being laggard or a late adopter of innovative digital tool.

Stridently, in recent months, the COVID-19 pandemic upended how businesses across industries selected their consumer value propositions and targeted them to capture profitable avenues. The pandemic-induced decline in consumer spending made them see digital marketing strategies in new light, notably social media promotion. This has spurred investments in the digital economy, and eventually unlocked vast revenue prospects for players in the digital content creation market. Indeed, social media marketing has emerged as the new paradigm in the digital economy, and is offering vast revenue streams for digital content creators.

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Cloud Providers Partner with Players in Media & Entertainment Industry

The past few years have witnessed surge in digital ad spending, particularly after the onset of COVID-19 pandemic in several economies around the world. This is a key trend bolstering opportunities for service providers and technology companies in the digital content creation market. The global market valuation is projected to advance at CAGR of 17% during 2019 – 2027.

The media and entertainment industry is at the forefront of utilization of digital content creation tools to collaborate and find new approaches in storytelling to audiences. They are increasingly spending on the deployment of SaaS in a bid to speed up production and postproduction processes. The trend is likely to open up lucrative avenues in the digital content creation market in the near future. The burgeoning demand for digital contents by OTT service providers spurred the revenue generation, for instance.

Hospitality industry is another lucrative sector for players in the digital content creation market. Players have been increasingly grated toward harnessing email marketing to attract potential customers or to cement trust among the existing ones.

Retailers Leveraging Digital Content Strategy to Enhance In-store Experience, Share of Retail Industry to Climb from 21% in 2019 to 26% by 2027

The retail industry is another key industry likely to offer substantial revenues to players in the digital content creation market. In 2020, several brick-and-mortar stores have shifted to digital-first approach to stay afloat during the restricted economic activities during COVID-19 outbreaks in various economies. Digital content creation service providers have climbed on the bandwagon and are offering a range of products to meet the needs of such customers. This has cemented the prospects of the digital content creation market.

Other businesses in retail industry who already had a digital presence were quick to accelerate their digital marketing efforts.

North America Market Takes the Lead, Asia Pacific Market Replete with Potential Revenues

Globally, North America held the major market share of digital content creation market. The growth has been increasingly propelled by vast penetration of digital content creation tools and services in the region.

Asia Pacific is emerging as the hotbed of opportunities, with growth sprearheaded by widespread demand and production of digital content in China, Japan, and India. Strides being made in digital economies in the region and advancements in the internet technologies are boosting the prospects, note the study on the digital content creation market.

Global Digital Content Creation Market: Segmentation

Digital Content Creation Market, by Component
• Tools
o Content Authoring
o Content Transformation
o Content Publishing
• Services
o Professional Services
o Managed Services
Digital Content Creation Market, by Content Format
• Textual
• Graphical
• Video
• Audio
Digital Content Creation Market, by Deployment Type
• On-premise
• Cloud
Digital Content Creation Market, by Enterprise Size
• Small & Medium Enterprises
• Large Enterprises
Digital Content Creation Market, by End-use Industry
• Hospitality
• Retail
• Government
• Healthcare & Pharmaceutical
• Media & Entertainment
• Automotive
• Travel & Tourism
• Others (Manufacturing, Utilities)
Digital Content Creation Market, by Region
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America

With the penetration of internet, every business across the globe is fast migrating to the digital space. Moreover, the growing adoption of automation, penetration of 4G and 5G network services, and easy availability of connected devices, will revolutionize the technology space. Explore Transparency Market Research’s award-winning coverage of the global IT & Telecom Industry:

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Wolseley Sees 100% Revenue-Per-Session (RPS) Lift After Implementing 1-to-1 Experiences to B2B Buyers

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Business Wire
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Wolseley Sees 100% Revenue-Per-Session (RPS) Lift After Implementing 1-to-1 Experiences to B2B Buyers
With Kibo Personalization, the leading UK plumbing and heating distributor moves beyond generic homepage with real-time, persona-driven experiences

Kibo, the leader in unified commerce, today announced that Wolseley, a leading UK plumbing and heating distributor, used Kibo Personalization to increase revenue-per-session (RPS) by 100% and conversion rates by 162.5%.

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“The dramatic results that Wolseley has seen from using Kibo machine-learning-powered Automated Personalization Experiences speaks to the opportunities for progressive marketing teams in digital commerce”

By implementing Automated Personalization Experiences, a 1-to-1 personalisation capability within Kibo Personalization, on the Wolseley homepage, the distributor was enabled to deliver expert experiences to its 100,000 trade professional clients, helping professionals navigate Wolseley’s diverse, 300,000-item product catalogue. After a recent project to merge Wolseley’s separate brand sites into a single storefront, the team needed a way to dynamically cater to varying client personas on one dedicated domain.

“Customers often have a more varied personality than a segmented approach can address,” said Mark Parrish, eCommerce Trading Manager, Wolseley. “Rather than taking a business view of what category a customer fits into, we want to switch it over to what the customer wants. We saw that Kibo’s AI-driven personalisation could help us do that.”

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Using reinforcement machine learning, Kibo Personalization ingests first- or third-party data alongside a rich library of out-of-the-box in-session and behavioural data points to deliver the most optimal experience, including specific content, recommendations, search results, and more, to every customer or client.

Many Wolseley customers turned to the website during the pandemic and were well-served with customised product recommendations, offers and content. The same automated personalisation capabilities will also ensure that Wolseley can deliver relevant experiences into the future as buying habits continue to evolve.

“The dramatic results that Wolseley has seen from using Kibo machine-learning-powered Automated Personalization Experiences speaks to the opportunities for progressive marketing teams in digital commerce,” said Brian Wilson, COO, Kibo. “Few marketing teams today are leveraging the full potential of personalisation, and we’re excited to see a B2B business like Wolseley lead the way in their space.”

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ironSource Partners with Vodafone

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Business Wire
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ironSource Partners with Vodafone
Vodafone to leverage the ironSource Aura solution suite on all devices across Europe, including in the UK, Italy, Spain and Germany to drive a rich and optimized content experience for customers

ironSource, a leading business platform for the App Economy, announced today a partnership with Vodafone, which will be integrating the ironSource Aura solution suite on its Android devices across Europe, including in the UK, Germany, Spain and Italy. Aura is designed to empower carriers to build long-lasting relationships with their customers and to improve the device experience by providing valuable content and services at the moment of device setup and throughout the lifecycle of the device. Through Aura, carriers are given the flexibility to promote their owned and operated content and services in a dynamic and seamless way.

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ironSource announces partnership with Vodafone, integrating its Aura solution on Vodafone’s Android devices across Europe.

“Offering high-quality content at points where it’s relevant, welcome and natural, is the cornerstone of creating customer loyalty today,” said Arnon Harish, President and Co-Founder of ironSource. “We’re excited to partner with a leading telco brand like Vodafone to offer their customers an optimized onboarding and in-life device experience which is richer and better suited to each user’s needs.”

Customers actively download content on the very day their device is turned on for the first time, so it’s particularly crucial for carriers to create an optimized onboarding experience during this high engagement touchpoint. By offering a dynamic setup experience, Aura enables Vodafone customers to customize their devices with content that fits their needs and interests. Powered by AI and machine learning capabilities, Aura continues working throughout the lifecycle of the device, powering various touchpoints based on user behavior and interests to deliver relevant content and services that users will value to drive increased engagement and NPS.

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Comviva unveils next generation MobiLytix™ Marketing Studio

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PRNewswire
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Comviva unveils next generation MobiLytix™ Marketing Studio

Launches the next-generation AI powered omni-channel Marketing Platform with a new digital marketing and enhanced loyalty & rewards solution

Comviva, the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.

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The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement and customer lifetime value – which is already a key disrupter in other industries.

The new solutions announcements include:

  • Launch of its next generation MobiLytixTM Marketing Studio – integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
  • Introduction of a new MobiLytixTM Digital Marketing solution – a customer engagement automation platform for digital channels
  • Major enhancement of the MobiLytixTM Rewards solution – a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Comviva’s new MobiLytixTM Marketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale.

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Speaking on the occasion, Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva said, “Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry.”

Amit Sanyal, EVP & Chief Operating Officer – Consumer Value Solutions at Comviva said, “Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes.”

MobiLytix™ is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix™ has a proven track record of customer success.

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Wondershare PDFelement Software Helping Remote Workers Achieve Work-Life Balance

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Business Wire
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Ververica Showcased Data Stream Processing at AliCloud AI and Big Data Summit, Singapore
The Covid-19 pandemic has brought about a paradigm shift in the way people work or study. In this era of remote working, PDFelement software from Wondershare is helping many students and office workers deal with their work effortlessly.

Wondershare, a developer of state-of-the-art software solutions, is steadily emerging as a lifesaver in the emerging landscape of remote working around the world. The company’s popular software PDFelement is now a highly preferred product amongst many students and corporate professionals working from home.

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In 2020, the global job market witnessed a significant shift because of the Covid-19 pandemic. A high percentage of companies implemented the concept of remote work as the new normal. However, now, it has become the norm for most businesses and many experts believe that this trend is all set to get stronger in the years to come.

Though remote working is an excellent option for the future, it does pose certain challenges for the workers. One of the most serious obstacles for them is the lack of access to high-quality technology tools and this is where PDFelement software solution makes a meaningful impact.

PDFelement is an excellent technology solution to manage PDF files across desktop, mobile and web. This is a one-stop solution offering multiple tools including PDF editor, PDF forms, PDF annotator, PDF creator, and PDF converter. Using these tools, users can create visually appealing documents, jot down notes, scan text, sign and fill out forms, and perform many other tasks.

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Some of the most important features of PDFelement are

  • A simplified interface makes it super easy for anyone to change text and images without leaving their PDF.
  • Converts PDFs into secure file formats such as Microsoft Office, image, text etc. in high-quality and minimum effort.
  • Helps create PDFs using different methods.
  • Creates fillable PDF forms seamlessly.
  • Allows text editing and extraction in images with OCR.
  • Helps fill, sign and send PDFs from any device, anytime, anywhere in a quick and secure manner.
  • Helps annotate PDFs quickly and easily.

“The advanced capabilities of PDFelement are tailor-made for anyone looking to get started with working or attending classes from home. As remote working becomes more commonplace in the years to come, technology solutions like this will not only make individuals more efficient, but also provide them the much needed work-life balance,” said a senior spokesperson from Wondershare.

PDFelement is currently available in half-yearly, yearly, and perpetual plans for designed for individuals, team and business, and education. It is possible to save more by purchasing it in bundles.

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Sodexo launches Sodexo Live! to Leverage all of the Group Expertise in the World of Sports, Events and Hospitality

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Globe Newswire
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Thought Industries New Online Academy for Enterprise Learning Built on Industry's Leading 'Headless' LMS Platform

Today, the Sodexo Group reaffirmed its ambition in the world of sports, events and hospitality and created a unique global brand Sodexo Live!  to unify and leverage all of the Group expertise across the world in this sector.

With this brand creation, Sodexo reaffirms its confidence in this market and its potential for rebound. There is an appetite in the market for people to foster in-person connections, as confirmed by the September 2021 study conducted by Harris Interactive for Sodexo Live! across the United States, United Kingdom, France and Spain (the details of the study can be found at the Sodexo Live! website**)

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80% of respondents feel comfortable attending sports, cultural or professional events again**

(increase of +20 points compared to September 2020)

Convinced of the strong rebound potential of the live sector, Nathalie Bellon-Szabo, CEO Worldwide of Sodexo Live!, explains the brand’s strategic choices in terms of international  development priority business segments and new services to offer clients.

“Today is a major milestone for us. Sodexo Live! is the affirmation of a new ambition, as we bring together our expertise related to sports, events and hospitality under a unified global brand. More than ever, I am convinced that fans and guests worldwide are looking to find common links and embrace the human bond that comes from being there live. With this launch, we reaffirm to our clients that we are the preferred partner to face the future with, and that we believe steadfastly in our 40,000 employees around the world to offer them world-class, creative, value-generating services.”

Sodexo Live! Creating irreplaceable emotional connections

The excitement of a game, the buzz of in-person networking at an industry conference, or a family outing in a museum are all opportunities to live extraordinary moments and create unforgettable memories. With a unique expertise acquired over 20 years around the world, Sodexo Live! offers clients its know-how in hospitality and culinary excellence to create tailor-made offers and transfix places and events.

Live! itself is a universal word full of positive energy. This word is the link between all the activities of the brand and a tribute to the dynamism and creativity of its teams. The new brand benefits from the strength of the Sodexo Group, its values and its commitments to all stakeholders: clients, consumers, partners and internal teams.

Sodexo Live! Accelerating in a high-potential market

Since the creation of a dedicated business for the sports and entertainment sector, Sodexo has garnered strong growth, reaching revenues of €1.7B in FY2019 before the COVID-19 pandemic. The return of face-to-face, in-person events presents an exciting amount of demand in what is a structurally growing market. In order to fully accelerate in this active market, the Sodexo Live! brand will be based on these three foundational pillars:

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  1. A region-specific strategy to grow global presence

Sodexo Live! will consolidate its presence in its top three markets – North America, France and the UK – and accelerate its growth in Spain and APAC, two markets in high demand for these services.

2. Acute focus on priority business segments

Sodexo Live! will continue to deploy its expertise in major venues and events in order to reveal their full potential and enrich the live experience of their audiences.

  • Stadiums and Arenas: Sodexo Live! will continue to welcome fans to the largest, most recognizable stadiums around the world as in France’s Olympique de Marseille, Olympique Lyonnais and Stade de France, Everton FC in the United Kingdom, Hard Rock Stadium in Miami, or T-Mobile Park in Seattle
  • Conference and Convention Centers: Sodexo Live! will offer services for professional and personal events, ranging from catering to the marketing and sales of the sites. The brand is present in more than 30 convention centers in North America, including the Las Vegas Convention Center, Orange County Convention Center and San Diego Convention Center
  • Global Events: Sodexo Live! designs and markets tailor-made hospitality packages and catering for major international events such as the Rugby World Cup (five editions), the Tour de France (for 30 years), the Super Bowl (15 times) and the French Open (for 20 years)
  • Cultural Destinations: From the Eiffel Tower to the Royal Academy of Arts in London, or the Museo del Prado in Spain and the Hollywood Bowl in Los Angeles, these destinations entrust Sodexo Live! to enrich the experience of their visitors by capitalizing on its culinary arts and its excellent service.
  • Airport Lounges: Sodexo Live! welcomes travelers to over 170 lounges around the world, including those of Delta Airlines, Virgin Atlantic, Air France, Cathay Pacific and Airport Dimensions.

3.           A portfolio of tailor-made services, creating value for its clients

The heart of Sodexo Live! expertise is its culinary talent, creative spirit and ability to capture the taste of the local culinary scene. Sodexo Live! has cultivated 15 partnerships with celebrity chefs around the world as Frédéric Anton and Thierry Marx in France, Richard Blais and Ethan Stowell in the US, Raymond Blanc in the UK and more and trains 4,000 gastronomy professionals each year at the renowned Lenôtre school. Embodying this culinary excellence, Sodexo Live! has 2 Michelin-starred restaurants in France: Pré Catelan and Jules Verne at the Eiffel Tower, both entrusted to Chef Frédéric Anton.

The newly reimagined Sodexo Live! is best positioned to help clients find new revenue streams, maximize venue budgets and operations, embed further with meeting planners, optimize sales and marketing efforts and connect with fans and guests via smarter merchandising, ticketing and hospitality package designs.

Sodexo Live! A dedicated family of experts

In its portfolio, Sodexo Live! owns valuable businesses dedicated to specific expertise:

  • Sodexo acquired Centerplate in 2018 in order to expand its presence in North America. Since then, both entities have combined to drive strong growth in this priority and dynamic market. With the creation of the Sodexo Live! brand, Centerplate will become the name of the catering offer dedicated solely to convention centers in North America, where the reputation is unparalleled for food quality, innovation and service delivery with meeting planners and venue clients.
  • The Lenôtre brand for high end catering, retail and the Lenôtre school, both in France and through a franchise model internationally
  • The Heritage Portfolio bespoke catering brand for cultural destinations in the UK
  • Bateaux London, as the brand synonymous with elegant cruises on the River Thames
  • Bateaux Parisiens and Yachts de Paris, as famed cultural activities in France

Sodexo Live! A committed brand

True to the values of the broader Sodexo Group, Sodexo Live! is fully committed to a process of social and environmental progress and imagining new ways of welcoming guests more responsibly. Asserting itself as a local economic driver, leading a committed approach to diversity and inclusion and developing more responsible solutions for environmentally friendly sites and events, Sodexo Live! supports its clients in their efforts to promote the environment and benefit their communities.

Sodexo Live! By the Numbers

  • 40,000 employees dispersed throughout 500 sites around the globe
  • 80 different types of professional roles
  • General and premium services for 15 Super Bowls
  • Design and marketing of the hospitality program for the last 5 Rugby World Cups
  • Partnership with the Tour de France for 30+ years and Roland Garros (home of the French Open) for 20+ years
  • 400,000+ guests served each year at the Royal Ascot
  • 3.5 million visitors annually on the Bateaux Parisiens and Yachts de Paris
  • Sales and marketing for 50+ exceptional sites in France and the UK
  • 30 convention centers, including the 6 largest in the US
  • 30 million passengers served each year in 170+ global airport lounges
  • 4 Michelin Stars for Chef Frédéric Anton at Le Pré Catelan and Le Jules Verne restaurant at the Eiffel Tower
  • Partnerships with more than 15 world-class chefs

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Cloudways Releases Performance-Based Test Results of the 15 Fastest WordPress Themes

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MTS Staff Writer
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Cloudways Releases Performance-Based Test Results of the 15 Fastest WordPress Themes

Cloudways has released performance-based test results of the fastest WordPress themes backed by comprehensive testing and reviews

Cloudways, in a bid to help their users and readers make informed decisions, has gone through the painstaking task of reviewing and testing the 15 fastest WordPress themes and has now released the results.

Marketing Technology News: Cloudways Releases Performance-Based Test Results of the Top WordPress Page Builders

Millions of websites use WordPress themes to design their websites, but choosing the best may be a difficult task. Hence, the Cloudways team came together to not only test the fastest themes but also benchmark each theme so users can make informed and analytical decisions.

“With hundreds of thousands of WordPress themes in the repository, it can be difficult to choose the right one. We decided to pick the top ones and put them through their paces, and have now released the results,” said Saad Khan, Associate Vice President of Marketing at Cloudways. “This high-level of testing, using the right tools, and presenting the results in an easy-to-understand format will make it extremely easy for anyone looking for a fast WordPress theme to pick one from our list and get to work without worrying about performance issues.”

With the right theme, users can deliver their services or content with remarkable visual presentation. But since these play a crucial role in the website’s speed, it’s important to pick a light and performance-focused theme.

Each WordPress theme was subjected to high-level testing hosted on top of Cloudways’ managed WordPress hosting, which is built for high-performance and scalability, resulting in WordPress themes that perform exceptionally well when compared to other hosting solutions.

With Cloudways and the right theme, users can turbocharge their websites and deliver extraordinary experiences to their customers.

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BetaCare Launches WhatsApp Chatbot for Virtual Patient Consultation

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MTS Staff Writer
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Fantoo Is Looking for a Voice of King Sejong…Launching the Character of the AI Chatbot ‘Sejong T-Bot’

Chatbot experience and WhatsApp connectivity are provided by Dotgo

BetaCare, an innovative provider of digital healthcare services in Nigeria, has launched a WhatsApp chatbot to provide a seamless consultation experience to patients virtually. Especially during COVID-19, many patients may feel hesitant towards visiting hospitals or clinics, or in general would like to avoid all the hassle and queues at the healthcare facilities. In such a scenario, BetaCare chatbot can be an effective solution wherein the patients get their required consultation without the need to step out of their homes.

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The WhatsApp chatbot experience is built by Dotgo, a cloud communications provider of rich business messaging solutions. Dotgo is an official a WhatsApp Business Solutions Provider (BSP), providing APIs to brands and developers for sending and receiving WhatsApp messages.

BetaCare decided to launch its service on WhatsApp as it is the most preferred messaging platform in Nigeria. Around 93 percent of smartphone users in Nigeria use WhatsApp, bringing the BetaCare WhatsApp service to customers in every part of the country. Expert doctors of various specialties are available for consultation on BetaCare. Patients can reach out for medical consultation by sending a WhatsApp message at +234-904-715-2190, or from the Dotgo Bot Store. Basic details such as name, age, gender is asked followed by booking an appointment.

A payment link is sent to the patient. Once the payment is made, the patient is connected to a doctor inside the Betacare chatbot itself, without the need to reveal the doctor’s personal number.

BetaCare chatbot is listed on Bot Store®, the world’s largest open directory of RCS and WhatsApp chatbots. Users can scan the QR code or click on the “Connect-Me” button to initiate a medical consultation.

“We are excited to launch our healthcare chatbot and live agent solution with Dotgo. Their expertise and knowledge have helped us build a transformative healthcare experience for our customers, bringing expert medical advice from a doctor into their WhatsApp. With WhatsApp being one of the widely used messaging apps having more than 2 billion users across the globe, we would like to leverage its potential to streamline healthcare solutions, and to enable patients to have seamless consultation experience,” says Tosin Obafemi, CEO, BetaCare.

“Telehealth consultation is on the rise during the pandemic, as there is anxiety from the patients to visit clinics or hospitals in-person. Dotgo is delighted to work with BetaCare and help them provide quality health care virtually and seamlessly over WhatsApp, using Dotgo’s APIs and services,” says Barinderpal Mumick, VP Operations and Business Development at Dotgo.

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The Contextual We’re “Returning to” Isn’t the One You Remember

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Rami Alanko
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0
The Contextual We’re “Returning to” Isn’t the One You Remember

The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual targeting is on the rise — a trend that continues unabated despite Google’s delay of its third-party cookie deprecation to 2023. After all, contextual’s ability to connect in a relevant way with users based on what they’re reading or viewing, versus their personal data, will continue to be a future-proof approach to targeting amid a quickly evolving privacy landscape.

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But here’s the thing: We’re not “returning to” contextual targeting in the way that many have been characterizing the shift. Contextual targeting today — and more importantly, in the coming months and years — looks nothing like the contextual targeting of a decade ago. To understand exactly what contextual can bring to media strategies as a growing number of digital identifiers fade into oblivion, marketers need to understand where contextual sits today — and where it’s going. Here are a few key points to keep in mind.

The Ongoing Evolution of Contextual

When contextual advertising became the darling of the ad world 10-15 years ago, it was heavily tied to domains — and little else. These days, contextual targeting leverages AI and machine learning to inform a deep understanding of on-page content, delivering far more granular and brand-safe options than in the past. However, there’s still a lot more to be done in the contextual realm, particularly as brands seek suitable alternatives for audience targeting tactics that are being invalidated amid privacy concerns.

While Google’s stay of execution for the cookie doesn’t change the overall trajectory of the digital ad space, it does buy the contextual targeting industry some valuable time to distill new and enhanced ways of converting personally identifiable audiences into context-based ones. There’s a lot of learning to be done as it relates to first-party data modeling and uncovering ways to do a better job of identifying meaningful contextual signals that can translate to audience understanding.

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This translational work will continue in earnest until the cookie’s last breath, but it won’t stop there. We’re also going to see two areas of immense focus emerge in the contextual ad realm in the coming years:

Improving recency.

Today’s contextual targeting technology has gotten incredibly good at classifying page content and discerning nuances in tone that are meaningful to advertisers and their brand safety efforts. What’s going to really differentiate solutions in the near future is how quickly they can do it.

Recency has, to date, been an underappreciated but incredibly important part of the contextual targeting equation. That’s because most pages being read at any given moment are the ones that have been published in the past 6-24 hours — meaning those are the pages that are most relevant to advertisers too. Historically, it’s taken a lot of contextual targeting solutions days to locate and classify online content, walling off a huge amount of valuable content from contextual’s reach. But that’s changing, and the improvements we’re seeing in classification recency — classification within seconds of publication versus days or weeks — represent huge leaps forward for the industry.

 Understanding context more broadly.

Improved recency is going to be a vital factor in the success of contextual targeting when it comes to helping advertisers transition to a privacy-first digital world. But we can’t stop there. Increasingly, we need to be going beyond the on-page content when it comes to truly understanding the context of a moment. After all, there’s a much bigger story behind a piece of content than the words or videos themselves would suggest. Time, location, current events, trending topics — many other factors are relevant when it comes to recognizing the nuance of a person’s experience with a given piece of content. This is where our industry’s understanding needs to be headed, and where we’re increasingly focused as advertisers look to contextual targeting as a means of connecting with people in a meaningful, privacy-safe way.

Make no mistake: The “return” to contextual is not a backward motion. Progress in the space will accelerate in coming years, driven in part by deeper advertiser investment. In the end, this momentum will cement contextual’s role when it comes to successful advertising in a privacy-centric world.

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2021 CX Impact Awards Finalists Announced – Winners Revealed during Global CX Day Celebration

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prweb
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Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

The 2021 CX Impact Awards finalists have been announced. Winners will be revealed during Global CX Day Celebration.

The Customer Experience Professionals Association (CXPA) announces 21 customer experience (CX) professionals as finalists for the annual CX Impact Awards. The CX Impact Awards recognize the impact individuals play in advancing customer experience in three categories: advancing overall customer experience in their organization; improving diversity, equity, and inclusion outcomes in their organization; and advancing the CX profession. The winners of these esteemed awards will be announced on a live broadcast during the global CX Day celebration. The public can join the worldwide CX community to hear from the winners on October 5, LIVE 12 Noon CDT (5PM – UTC).

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“In our 10th year as an association, we are excited to celebrate our CX leaders and their organizations who are working to ensure that all customers have positive experiences,” said Greg Melia, CAE Chief Executive Officer for CXPA. “Congratulations to these CX leaders who share, learn, inspire, and grow the CX discipline. CX is a team sport; we all grow from the support and knowledge of these CX professionals.”

In addition to the Impact Awards, on CX Day CXPA will showcase CX professionals from around the globe in a series of 10 regional panel discussions, highlighting CX successes and perspectives from Africa, Asia, Australia, Brazil, Canada, Europe, Latin America, the Middle East, the U.K., and the U.S.. CX Day will also highlight company celebrations and offer discussion starters to jump-start CX conversations in your teams and organizations.

In recent years CXPA has awarded the Impact Award to deserving professionals from IBM, Fannie Mae, Foot Locker, Inc. and more. We are delighted to announce the top Impact Award Finalist who stood out amongst the pool to our judges are:

Impact on CX in an Organization
Leandro Coelho–CX Director, Telefonica/Vivo (Brazil)
Georges Essama—Customer Relations Manager, Cameroon Telecommunications (Cameroon)
Gloria Gupta—Director, Sales, Services, and Customer Experience, American Medical Association (U.S.)
Brian Kling, CCXP—Head of Digital & Community Support, STMicroelectronics (Switzerland)
Guilherme Koga—Director, CEM & Strategy, Reporting & Analytics, Samsung Electronics America (U.S.)
Jake Lechnir—Restaurant Brands International (U.S.)
William Lumb, CCXP—Director, Customer Experience, Firma (Canada)
Andy Netzel, CCXP—VP, Head of the Performance Innovation Lab, KeyBank (U.S.)
Stephanie Roodhouse—Sr. Director, Customer Advocacy & Experience, WhatFix (U.S.)
Gustavo Sued—Director of Customer Experience, YDUQS Education (Brazil)

Impact on Diversity, Equity, & Inclusion Outcomes Related to CX
Kylie Green–Corporate Customer Experience Coordinator, Logan City Council (Australia)
Hilal Kahraman–Passenger Experience Design Specialist, Istanbul Grand Airport (Turkey)
Tom Wlodkowski–VP, Accessibility & Multicultural, Technology and Product, Comcast (U.S.)

Impact on the CX Profession
Crystal D’Cunha–President & CEO, The INSIDE View, Inc. (Canada)
Sandra De Zoysa, CCXP—Group Chief Customer Officer, Dialog Axiata, PLC (Sri Lanka)
Lucas Fonseca–CX Manager, Alelo Brazil (Brazil)
Bruno Guimaraes—Founder, Amigos do CX (Brazil)
Sebastien Munar, CCXP–Managing Director, Clientrika (Peru)
Duong Nguyen, CCXP–Founder & Chairman, CEM Partner (Vietnam)
Neil Skehel–CEO, Awards International (U.K.)
Steve Walker–Chairman & CEO, Walker (U.S.)

The 2021 CX Impact Award winners, will be honored during our reveal on CX Day October 5 on CX Day LIVE 12 Noon CDT (5PM – UTC). In our 9th year of observing CX Day, there will be many gatherings on several different continents to recognize and celebrate the importance of customer experience. We will have panel discussions from our different regions, and will highlight our extensive network of professionals.

“We invite the public to join us in celebrating the professionals who value great customer experiences and make a difference every day,” says Barbie Fink, CCXP 2021 CXPA Chair. “Whether at a network CX Day event, at CXDay.org or on social media, we urge you to show your support for organizations that put customers first. I am particularly pleased at the breadth and diversity of this year’s CX Day programming. We are all better when we are thoughtful about considering a variety of perspectives, which help CX professionals learn, grow, and deliver the best possible experiences for all of their customers.”

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Bonsai Named to LinkedIn’s 2021 Top Canadian Startups List

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Business Wire
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0
Simform Achieves AWS Digital Customer Experience (DCX) Competency Status

Toronto-based ecommerce startup named top employer based on LinkedIn interactions

Bonsai, the native commerce platform for publishers and merchants, has been named to LinkedIn’s 2021 Top Startups List in Canada – an annual ranking of Canada’s best emerging startups to work for. Bonsai was ranked 5 on the list.

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“At Bonsai, we are committed to fostering an inclusive environment where our employees feel valued, heard, and supported. We believe that our strong relationship with our employees enables us all to do the best work of our lives: powering the future of e-commerce.”

“We are proud to be recognized by LinkedIn as a top startup employer in Canada,” said Saad Siddiqui, CEO of Bonsai. “At Bonsai, we are committed to fostering an inclusive environment where our employees feel valued, heard, and supported. We believe that our strong relationship with our employees enables us all to do the best work of our lives: powering the future of e-commerce.”

Bonsai’s mission is to help consumers find and buy the products they want, as soon as they realize they want them. Leading the market shift to content-driven commerce, Bonsai allows publishers, including BuzzFeed and Complex, to launch e-commerce as a new line of business. Bonsai technology allows users to transact natively while browsing content, making the journey from seeing a product to buying it possible in two taps. For publishers, Bonsai provides a powerful revenue alternative to ads that also improves the user experience. For merchants, Bonsai allows them to capture customers while they browse content, right when purchasing intent is being formed.

LinkedIn Top Startups is an annual ranking highlighting new and fast-growing companies that are attracting attention and recruiting top talent. Companies named to the list are determined based on the behaviour of 774+ million LinkedIn members and focuses around four core areas: employment growth, engagement with the company and its current employees, job interest, and attraction of top talent.

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SAMBA TV Announces Media Industry Leader, Meredith Brace, as Chief Marketing Officer

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MTS Staff Writer
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Samba TV Reports Big Super Bowl LVI Viewership Win for NFL & NBC

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Meredith Brace has joined the company as Chief Marketing Officer. Brace will leverage her expertise as a brand marketer to define and drive strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity.

“With a track record of building globally recognized brands and spurring growth and innovation for major media organizations, Meredith will be instrumental to help bring about measurement independence for our entire industry and establish Samba as a critical partner and enabler using our inventory-agnostic data and identity solutions,” said Ashwin Navin, co-founder and CEO of Samba TV. “Our vision for the future of media will employ a number of new currencies that improve the efficiency and effectiveness of advertising, and a neutral data partner led by trusted industry leaders like Meredith will bring about this change and innovation.”

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Brace has spent her career in various marketing, advertising, and sales leadership roles at HP, Microsoft, true[X], and FOX with a focus on innovation at scale and delivering results that matter for brands. She also has led award-winning global launches for consumer brands such as HP, Windows, Bing, and Office as well enterprise and business-to-business initiatives for HP, Microsoft, and FOX Networks.

Brace currently acts as an advisory board member to The Forem and has sat on the boards of the American Advertising Federation (AAF), OpenAP, and voting member of the Academy of Television Arts & Sciences. She has a strong passion for advancing the workplace around diversity, equality and inclusion as seen through her contributions and partnerships with The Forem, AAF, and SEEHER and through mentorship and training.

Brace adds, “Having been on both the buy and sell side of our industry, I strongly believe in the importance of data and measurement neutrality to usher in the innovations marketers have been looking for, while mitigating the conflicts that arise from locking partners into a single source of ad inventory. I am proud to be taking on this new role at Samba TV during such an exciting time for the company. I look forward to working with this incredible team to drive meaningful advertising innovation and powerful growth opportunities in true partnership with our clients. As a long time advocate of improving the advertising experience overall, I couldn’t be happier to join Team Samba on their mission to create a more scientific approach to advertising and better TV viewing experience for all.”

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AI-Powered Writing Assistant Outranking Version 6.0 Promises to Make Quality Content Production 10x Faster

By
MTS Staff Writer
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0
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Outranking Pankil Shah, CEO and co-founder of Delaware-based SaaS startup Outranking is out to prove that AI-powered research and writing no longer belongs in the realm of science-fiction but rather, everyday reality. The subscription-based tool just rolled out a new AI Wizard feature, along with multiple SEO enhancements that lead to higher organic traffic potential. The improvements are poised to edge out competitors with their exclusive ability to guide creators through a step-by-step, optimized content creation process. Outranking also offers the ability to integrate with other widely used writing, editing, and publishing tools like Grammarly, Google Docs, and WordPress. Their proprietary tool is currently available in 13 different languages.

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One of the most significant advantages for writers and SEO’s is Outranking’s ability to automate deep research into a defined topic, enabling users to develop factual, nuanced writing at least ten times faster than conducting the same queries manually.

This new and improved version of Outranking promises to “strip away the fluff,” increase relevancy, and leverages AI to research and write facts. According to its developers, smart logic hastens the creation process and allows more precise control over everything from YouTube headers to podcast transcripts.

“We’ve made incredible strides when it comes to conducting multi-keyword and topic coverage research. No other tool can offer this amount of granularity and insight into the way competitors are using keywords. We aim to make writers better at their job by assisting in research automation, fact gathering and writing SEO content based on those facts. Our users are able to publish quality content at a rate 10x faster than they did before using Outranking.”

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Data Axle Appoints Five Industry Nonprofit Leaders to New Strategic Advisory Board

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MTS Staff Writer
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Leaders from Habitat for Humanity, UNICEF USA, American Heart, Make-A-Wish and Social Solutions to help chart future-focused roadmap for nonprofit clients 

Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced the formation of a new strategic advisory board serving its nonprofit division. This new working board—comprising top leaders from the world’s most renowned nonprofit organizations—will play an integral role in charting Data Axle’s course into a future in which fundraising success will be contingent on seamless omnichannel donor engagement. Formation of the new board closely follows news of the company’s two most recent strategic acquisitions, Lake Group Media and DonorBase.

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“Data Axle’s commitment to serving the ever-changing data needs of the nonprofit world are unparalleled in our industry,” said Data Axle Chairman and CEO Michael Iaccarino. “The formation of this board—stacked with leaders who are driving change at today’s most esteemed charitable organizations—is yet another example of how we continue to deepen this commitment and pivot solutions for an omnichannel reality.”

The new board will work with the company to provide strategic guidance on the fundraising strategies being employed to drive robust donor acquisition and retention among Data Axle nonprofit clients, and will partner with Data Axle leaders as they envision how products and solutions can be evolved or built to better serve the omnichannel needs of tomorrow’s charitable organizations.

“While today’s nonprofits focus heavily on their direct mail programs, we know that the future will belong to those organizations that can pivot to meet the omnichannel communication expectations of tomorrow’s donors,” said Data Axle’s Nonprofit Solutions President and Strategic Advisory Board Co-Chair Niely Shams, who was promoted to her role this past April as a part of the company’s commitment to helping nonprofits prepare for an omnichannel future. “The strength and expertise of this innovative strategic advisory board is testament to Data Axle’s foundational role in driving nonprofit marketing success, and we look forward to working with these top industry minds as we chart our course for meeting and exceeding the future needs of our clients.”

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In addition to Shams, who will serve as co-chair of the board, the founding members of Data Axle’s nonprofit division strategic advisory board are:

Co-Chair: Jonathan Reckford, Chief Executive Officer – Habitat for Humanity International, Inc.: Since 2005, when he took the top leadership position, local Habitat organizations in all 50 states and in more than 70 countries have grown from serving 125,000 individuals each year to helping more than 5.9 million people last year build strength, stability and self-reliance through shelter. He served on the Federal Reserve of Atlanta for six years. He is also a member of the Council on Foreign Relations and the Urban Steering Committee for the World Economic Forum. Reckford also sits on Data Axle’s board of directors.
Helene Vallone Raffaele, Vice President, Donor Strategy and Experience – UNICEF USA: During her tenure, she has raised more than $1 billion from individual donors and leads the largest small-donor fundraising program for the organization. She leverages her multi-disciplinary expertise to drive organizational transformation. Helene has developed innovative strategies through diversification aimed at acquiring and stewarding high-value donors. She is an early adopter of leveraging data insights in developing a progressive audience-led approach rooted in donor centricity. She is a contributing member of numerous international committees giving her a global perspective on effective fundraising and engagement.

Becky Johnson, Vice President, Donor Experience and Executive Lead, Digital Transformation – American Heart Association, Inc.: Since joining the American Heart Association in March 2018, Johnson has set a precedent for insight-driven programs, effectively elevating the impact for the world’s largest voluntary health organization dedicated to defeating cardiovascular diseases and stroke. She is leading the digital transformation for the enterprise and direct-to-donor direct response fundraising. She held various roles in the PepsiCo organization over a 16-year tenure, culminating as Vice President and General Manager for the $3.2 billion Cheetos and Doritos Kids and Teens business unit. She serves as a NED for the Alex and Lee Family of Companies, serving on the Compensation and HR Committee for the $2 billion wholesaler and grocery retailer.

Sylvia Hopkins Hanneman, Vice President, Marketing and Digital – Make-A-Wish Foundation International: Hopkins joined Make-A-Wish International in 2011. In 2020, she returned to her former position of Vice President, Marketing and Digital, after overseeing a two-year transition during the infrastructure change, leadership adjustment and relocation of the operational head office, when she served as Chief Administrative Officer. Her primary objective today is to build data-driven decision-making processes to ensure Make-A-Wish continues learning and optimizing its actions and performance. Her team is responsible for global marketing, including all digital marketing and fundraising, public relations, internal and external communications, creative services and management of global brand campaigns and signature events.

Erin Mulligan Nelson, Chief Executive Officer – Social Solutions, Inc.: Nelson serves as the CEO of Social Solutions, a Public Benefit Corporation and the leading provider of cloud software for nonprofit and public sector social service organizations, providing them case management, participant connection, outcome analytics and funder enablement solutions, enabling them to maximize human outcomes, increase efficiency and increase funds raised. Prior, Nelson was CEO of Calytera, a government technology software company. Before that, Nelson served as CMO at SunPower and Bazaarvoice, where she helped lead the company through IPO in 2012. She spent 11 years at Dell, rising to CMO, where she led the Dell.com e-commerce business and managed a $13 billion P&L.

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Fastly Recognized as a Challenger in Gartner® Magic Quadrant™ for Web Application and API Protection

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Business Wire
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Fastly Launches New Era of Edge Observability

Fastly, Inc., a global edge cloud platform provider, announced it was named a Challenger in the August 2021 Gartner Magic Quadrant for Web Application and API Protection (WAAP). This marks the first year in which Gartner has recognized Fastly as a Challenger, after two consecutive years of Signal Sciences being named a Visionary. The move acknowledges Fastly’s significant gains in its ability to execute, its expanded WAAP portfolio, and a powerful integration of Signal Sciences’ world-class web application and API security solutions into Fastly’s large global network and distributed denial-of-service (DDoS) protection capabilities.

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“We believe this year’s move into the Challenger’s quadrant recognizes our continued investments in the Signal Sciences integration into Fastly. By bringing these two powerful offerings together under one unified portfolio, teams can confidently provide in-depth web application and API protection without compromising performance or deployment flexibility,” said Sean Leach, Chief Product Architect at Fastly. “As organizations build web apps in their drive to meet evolving customer expectations in a digital-first world, fast and effective deployment of WAAP technology anywhere in a software stack is vital to innovating safely and at scale. We’re honored to be recognized, and look forward to continuing to bring simplified security solutions to developers and security teams around the world.”

Fastly recently announced the beta availability of its next-gen web application firewall (WAF) edge-based agent on the Fastly edge cloud platform. This is a major integration milestone in its continued work to protect apps and APIs in every environment – in the cloud, on-prem, hybrid, and now at the network edge. By pushing out rules in real-time to block attacks sooner, customers will be able to mitigate rising threats such as web application and DDoS attacks at the edge.

Fastly’s acquisition of Signal Sciences continues to support its commitment to empower developers with superior detection capabilities and reliable attack indicators that go above and beyond traditional WAFs, which are historically difficult to manage and require never-ending rules tuning to eliminate the false positives that can block legitimate traffic. Because Fastly’s next-gen WAF does not need rules tuning to effectively detect and block malicious traffic, more than 90% of customers use it in full blocking mode.

 

This announcement comes on the heels of Fastly’s next-gen WAF garnering recognition as a Gartner Peer Insights Customers’ Choice for Web Application Firewalls for a third consecutive year. As a strategic partner of choice for IT professionals, Fastly (Signal Sciences) received an average of 4.9 out of 5.0 stars, an outstanding overall rating in the WAF market.

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Whip Media and NATPE Partner to Launch Report on Global Content Viewership

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prweb
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Favro Partners With Practica Capital and Scale Capital to Grow Sales & Marketing Team in Vilnius

The NATPE Navigator Helps Buyers and Distributors Evaluate What Global Content is Most Popular Among U.S. Viewers To Make More Informed Content Acquisition and Sales Decisions

Whip MediaWhip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and the National Association of Television Program Executives (NATPE) today announced a partnership to provide a new data report for the entertainment industry with cross-platform insights on how U.S. audiences are consuming international TV series.

As TV series are traveling beyond borders to find new audiences, the new NATPE Navigator report highlights what original content produced outside the U.S. is among the most viewed domestically. The report provides intelligence to the industry to make more strategic buying and selling decisions as consumers are increasingly watching global TV series that have fresh talent and storytelling. Platforms are looking for new ways to capture the attention of viewers and differentiate themselves from competitors.

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The NATPE report is compiled utilizing Whip Media’s proprietary global panel of consumers who report what programs they follow and watch and, further, how they feel about those shows. The panel is made up of 18 million viewers in over 170 countries and provides data on more than 4.5 million movie and TV episodes on 1,100 global platforms.

The NATPE Navigator ranks the top ten most viewed non-U.S. TV series among U.S. viewers. The report also provides a snapshot of a specific global title including who is watching it, how people feel about it, what else they are watching, and where that title is available on SVOD services globally based on real-time streaming availability data provided by Whip Media’s partner, BB, a leading media intelligence and content distribution researcher.

“We at NATPE are proud of our position as a resource for this industry that has seen countless changes to the global content marketplace and are always looking for new ways to provide additional insights and guidance to our members,” said JP Bommel, President and CEO of NATPE. “This partnership with Whip Media will do just that, and we are eager to see the results of their study as we continue to navigate the shifts our industry is going through.”

“With the growing consumer demand for new TV series and movies, content is no longer staying within its originating territories, but it’s still difficult to predict hits and what content will resonate with local viewers,” said Carol Hanley, President of Whip Media. “We’re excited to partner with NATPE to provide this new actionable data to the industry along with insights on how to fill gaps in their programming in a marketplace now unbound by geography.”

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