Search
Home Blog Page 2317

Sprout Social Announces Two Major Growth Milestones

By
Globe Newswire
-
0
Sprout Social Announces New Integration with WhatsApp Business

Sprout Social, an industry-leading provider of cloud-based social media management software, announced it has surpassed $200 million in annual recurring revenue (ARR). Additionally, Sprout now serves more than 30,000 customers across the globe, underscoring both its market expansion and accelerated growth rate.

Marketing Technology News: Dubber Acquires World Class AI Technology Company Notiv

“Our customers are at the core of everything we do; the fact that more than 30,000 of the world’s best brands choose Sprout both humbles and motivates our team,” said Justyn Howard, CEO and Co-Founder of Sprout Social. “At a time when social has never been more critical to business success, we’re excited to deliver new and innovative value for the entirety of our growing customer base.”

“$200 million in ARR is a remarkable achievement for our company,” said Ryan Barretto, President of Sprout Social. “We’ve doubled ARR in roughly two years and we’re growing at a faster pace at $200 million than at $100 million, which is a true testament to the execution of our teams. We’re happy to celebrate these milestones, but we also believe that the best is yet to come.”

Sprout’s leadership team will discuss these milestones as well as their vision, people and product at their first investor day today. Registration for the virtual-only event can be found at http://sproutsocial.com/investor-day and the event will also be webcast live in this location.

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 30,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

Marketing Technology News: The Profit Singularity AI System Expert Review of Gerry Cramer, Mark Ling, Keegan Muller, Chris…

Skai Announces Partnership with Snowflake, Expanding Access to Unique Commerce-Intelligence Datasets

By
PRNewswire
-
0
Fubo Enhances CTV Advertising Measurement With iSpot.tv; Proves Incremental Reach Beyond Traditional Linear TV Advertising

 Today, leading commerce intelligence platform Skai launches its partnership with Snowflake, a Data Cloud company. Initially, Skai’s unique market intelligence data will be available in the Snowflake Data Marketplace, giving brands that use Snowflake immediate access to some of Skai’s most popular insights to guide timely, accurate decision-making. Over the coming months, the company plans to expand access to further datasets, underscoring its commitment to helping data, analytics and marketing teams leverage critical insights for a competitive edge in ecommerce.

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

The Skai platform enables brands to predict, measure and analyze consumers, competitors and markets by augmenting data that was previously disconnected or unavailable. Using Skai data, brands can proactively shift strategies, understand the impact of media spend, grow brand and product equity, shift budget to relevant commerce channels and find new audiences. At present, the partnership includes three data listings available for analysis: Most Viewed Ecommerce Products, Consumer Sentiment, and Share of Ecommerce Shelf Life for Specific Product Claims. Most Viewed Ecommerce Products allows users to identify which products in their category have received the most reviews over the past month, while Consumer Sentiment looks at social chatter from the past six months to reveal consumers’ opinions on products. Finally, Share of Ecommerce Shelf Life for Specific Product Claims highlights which attributes are most dominant and have the most staying power on ecommerce sites. Layered with a brand’s internal data, Skai customers have demonstrated that these particular views are powerful variables for consideration in making e-commerce decisions around product portfolios, competitive positioning, inventory management, ad creative and more.

Marketing Technology News: MedCompli Adds New SaaS HCP Event Management Module to Their…

In its work with household name consumer brands, Skai has found that the right intelligence based on a comprehensive data foundation can improve decision-making accuracy from 25% to 97%, wildly improving ecommerce outcomes. Whereas other consumer intelligence providers rely on a single or few data feeds from specific categories, such as social listening or credit card data, the Skai intelligence platform connects and contextualizes tens of thousands simultaneously, offering a comprehensive vantage point unparalleled in breadth. By employing powerful machine learning (ML) and natural language processing (NLP) technologies to extract meaningful, actionable insights about a consumer or market segment, Skai intelligence also surfaces granular insights such as consumers’ opinions of a particular skincare attribute or ingredient.

“Snowflake and Skai share the belief that the smartest decisions are founded on data—and often, access and integrity are hurdles in the way,” says Kobi Gershoni, Vice President of Data Partnerships at Skai. “The goal for consumer brands is to exploit today’s digital opportunities and dominate e-commerce with connected intel. No longer can they afford long waits, stale data, or overwhelming expenses from static, outsourced insights—intelligence today is about agility. We want to make access to Skai data a non-issue, whether they’re working with us directly or relying on Snowflake, so they can get down to the business of meeting customer needs and demand.

“We developed the Snowflake Data Marketplace with the goal of giving companies access to meaningful data at scale, all without compromising on privacy or security. Layering in Skai’s data assets will level up our marketplace even further, giving Snowflake’s customers the ability to leverage critical market intelligence for a competitive edge in e-commerce,” adds Adrian Bolosan, Industry Principal, Media & Entertainment, Snowflake.

Marketing Technology News: Aternity Announces Digital Experience Now 2021: Unify the…

LastPass’ Psychology of Passwords Report Finds People are Still Practicing Poor Password Hygiene While Increasing Their Online Presence

By
Globe Newswire
-
0
LastPass Announces New Integration with Google Workspace

More time online and increased volume of cyberattacks is not translating to safer password practices

LastPass by LogMeIn released findings of its fourth Psychology of Passwords global report, which revealed that while 92 percent of people know that using the same password or a variation is a risk, 65 percent still re-use passwords across accounts, drastically increasing the risks to their sensitive information. While consumers have a solid understanding of proper password security and the actions necessary to minimize risk, they still pick and choose which information they apply that knowledge to, according to the report.

Strong cybersecurity habits are more important than ever this year, given the sheer volume of time individuals have spent online in the last 18 months and the corresponding spike in cyber-attacks. Yet the survey revealed that despite 71 percent of people working wholly or partly remote and 70 percent spending more time online for personal entertainment during the pandemic, people were still exhibiting poor password behavior. Most data breaches – a staggering 85 percent – involved a human element through phishing or human error according to the 2021 Data Breach Investigations Report, and the need for password security remains critical as attacks rise.

Marketing Technology News: LogMeIn Redefines LastPass Business With New Adoption Tool And Families Account For Employees

Key findings from the Psychology of Passwords Report include:

  • There’s a lot of awareness, but not enough action. Most users are creating passwords that leverage personal information that has ties to possible public data, like a birthday or home address. Seventy-nine percent of respondents agreed that compromised passwords are concerning, but over half rely on their memory to keep track of passwords. Eighty-three percent of respondents would not know whether their information was compromised on the dark web showcasing the many blind spots and overall apathy when it comes to password management.
  • COVID-19 has increased the amount of time we spend online. The pandemic has greatly expanded our digital lives over the past year, with 91 percent of respondents reporting that they’ve created at least one new account this year and 90 percent indicating that they have up to 50 online/application accounts.
  • Support behind personal and work behavior overlap. Over the past year, 47 percent of respondents did not change their online security habits while working remotely and 44 percent admitted to sharing sensitive information and passwords for professional accounts while working remote. Meaning almost half of employees engage in risky password behavior while working remotely, which is causing IT admins to rethink security strategies in a hybrid work environment.
  • Consumers are selective in what they protect. Coupled with the cognitive dissonance in consumer awareness of the need for security versus action, the report also found that the type of information being protected impacts consumers’ likeliness to use good password practices. While 68 percent of respondents would create stronger passwords for financial accounts, only 32 percent noted they would create strong passwords for work-related accounts.

“Our latest report showcases the impact of the COVID-19 pandemic amid the increased time we spent online – which has in turn, increased our vulnerability to potential hackers,” said Dan DeMichele, VP of Product Management for LastPass. “As we continue to grow our online presence, we need more robust protection for our online information. One way to combat this is by investing in a password manager which can be used to store your personal and digital information safely. As a business or IT lead, adding an additional layer of security, including multi-factor authentication or single sign-on options, will help to ensure that your employees are the only ones accessing their information.”

Marketing Technology News: TeamMate Connector 1.5 Brings SMS to Microsoft Teams plus, new enhancements for PBX and SIP Trunk…

Qwilt to Advance the Future of Content Delivery for Service Providers with New Round of Funding from Cisco Investments

By
Globe Newswire
-
0
Qwilt to Advance the Future of Content Delivery for Service Providers with New Round of Funding from Cisco Investments

qwiltQwilt announced a new round of funding from Cisco Investments. Qwilt will use the funds to accelerate its service provider edge cloud ambitions to build one of the world’s largest high-performing Content Delivery Networks (CDN) with global service providers.

Marketing Technology News: The Profit Singularity AI System Expert Review of Gerry Cramer, Mark Ling, Keegan Muller, Chris…

“This investment signals an inflection point for Qwilt and Cisco to expand upon our shared vision to help service providers use edge computing to deliver digital content experiences from their own networks,” said Alon Maor, Chief Executive Officer, and Co-founder, Qwilt. “We are ready to accelerate our efforts by hiring new talent, elevating our marketing efforts and putting R&D into action for mass-scale growth.”

“Streaming is a primary focus for most service providers today to drive revenue. Cisco’s investment in Qwilt demonstrates our commitment to helping customers monetize their edge cloud infrastructure with a solution that improves the quality of service and reliability,” said Jonathan Davidson, Executive Vice President and General Manager, Mass-Scale Infrastructure Group, Cisco. “We are seeing great momentum with customers around the world who believe in the powerful combination of Qwilt and Cisco to take them to the next level with an innovative content delivery platform for streaming and on-demand services, new applications and more.”

The Qwilt-Cisco Model
Qwilt and Cisco’s unique CDN solution features an edge architecture, based on Open Caching from the Streaming Video Alliance, and a partnership-based business model in which service providers are part of the content delivery value chain. This new method for content delivery is enabled by Qwilt’s innovative CDN platform, coupled with Cisco’s edge compute and networking infrastructure to deliver the solution as-a-service.

Marketing Technology News: Tri-Media Announces Filing of Articles of Amendment

Tasktop Names Former Digital.ai Exec Ted Sapountzis as Chief Marketing Officer

By
PRNewswire
-
0
Enterprise Information Management Leader Archive360 Brings Aboard Seasoned Executive Bobby Jenkins as New CFO
Sapountzis to focus on introducing more Global 1000 customers to the benefits of the company’s Value Stream Management Platform for digital transformation

Tasktop, a leading Value Stream Management solution provider, today announced it has tapped industry veteran Ted Sapountzis as its new Chief Marketing Officer.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Ted previously served as VP of Marketing at Digital.ai, where he led marketing strategy, demand generation, business development, and field enablement. He brings to Tasktop more than 25 years of experience in enterprise software.

With Tasktop, he will focus on educating potential customers about the power of Value Stream Management through the Flow Institute and Flow Partner Program, in addition to driving increased brand awareness and helping the sales team succeed.

Marketing Technology News: Aternity Announces Digital Experience Now 2021: Unify the…

“While software has been eating the world for years, the success rate of most digital transformation efforts is pretty dismal. Value Stream Management, and particularly the approach Tasktop has pioneered, helps organizations course-correct by providing them the insights they need to connect the dots between digital transformation initiatives and the business outcomes their C-suite and capital markets expect,” said Ted.

“A key benefit of the approach Tasktop has pioneered that personally energizes me is our ability to incorporate the role employee happiness plays in the success of our customers’ digital transformation initiatives. In order for organizations to succeed in the face of The Great Resignation, and ongoing war for talent, they have to measure employee happiness with the same urgency and priority as productivity and revenue,” Ted continued.

Marketing Technology News: Workiva Announces 2021 Customer Award Winners

Knowland and Amadeus Partner to Provide Industry-Leading Meetings and Events Insights

By
PRNewswire
-
0
Knowland Releases First-of-Its-Kind Future Event Activity Forecast

Trusted partners come together to help hotels gain efficiencies, deeper event insights, and prepare for the return of group business

Knowland, the leader in AI-powered meetings and events data for hotels, convention and visitor bureaus, and conference centers, and Amadeus, the leading provider of hospitality technology solutions, announced a partnership to enhance meetings and events insights and increase sales efficiency for hospitality companies focused on growing their share of group revenue as business rebounds.

The partnership will integrate data from the Amadeus Sales and Event Management system with Knowland’s world-class meetings and events database for Knowland customers.

Marketing Technology News: TeamMate Connector 1.5 Brings SMS to Microsoft Teams plus, new enhancements for PBX and SIP Trunk…

Jeff Bzdawka, CEO, Knowland, said: “Expanding Knowland’s data-as-a-service platform with rich data sources like Amadeus is a key focus for us as we continue to strengthen our ability to empower hospitality decision making by delivering actionable sales insights to fuel growth and profitability.”

The Knowland and Amadeus collaboration will deliver sales efficiency and performance benefits to the hospitality industry in these areas:

  • Optimize data and enhance quantity when hotels enable delivery of sales and event data from their Amadeus system directly into the robust Knowland database. The event information is instantaneously available to supplement market data and enhance account profiles, informing sales teams and thereby improving decision making outcomes. Knowland users gain full access to available event data covering seven days a week which overcomes the limitations of physical field reading.
  • Accelerate focus across the hospitality industry to take advantage of the current window of opportunity to capture group business share as businesses return to in-person meetings and larger events emerge.
  • Improve efficiency and enhancing sales productivity, by leveraging the combined power of the Amadeus – Knowland integration. The need for accurate, timely access to market data is more critical now than ever before. Knowland and Amadeus have partnered to address this challenge by enabling customers to enroll in automated data contribution thereby streamlining their reporting processes and providing timely insights to fuel sales decisions by leveraging the two platforms.

Kristi White, chief product officer, Knowland, said: “The connectivity between Amadeus Sales and Event Management and the Knowland platform will allow our customers to gain insight into the data that matters most to them. As the hotel industry turns to new sales models it looks to its data partners to provide the ability to gain thorough insights quickly — that will in turn help them become more efficient while increasing profitability.”

Steve Parlin, vice president of partnerships, Hospitality, Amadeus said: “We understand the time criticality of providing relevant market insight to hoteliers as they build their recovery strategies. Together with Knowland, we believe this partnership will help hotels boost group revenue by delivering more robust data and in turn help our combined customer set make better decisions today and into the future.”

Marketing Technology News: Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

NASA, Johnson Space Center, Powers Cloud Content Management with Box

By
Business Wire
-
0
NASA, Johnson Space Center, Powers Cloud Content Management with Box

Box, the leading Content Cloud, today announced that National Aeronautics and Space Administration (NASA), Johnson Space Center, uses Box to power secure collaboration and critical processes for the Flight Operations Division to advance space exploration missions.

Marketing Technology News: Tri-Media Announces Filing of Articles of Amendment

“NASA’s incredibly important mission, powered by its cloud and modernization strategy, and in partnership with companies like Box, is poised to help the agency bring agility to mission delivery, while ensuring the privacy and security of sensitive data. We are thrilled to support NASA advance space exploration missions.”

NASA’s success over the past several decades has been rooted in the collaboration of scientists, engineers, astronauts and more. This took humans to the moon, rovers on Mars and brought intel on galaxies billions of years away. NASA is committed to enabling employees to collaborate across cloud platforms, like Box, to help achieve its mission “to discover and expand knowledge for the benefit of humanity.”

Marketing Technology News: The Profit Singularity AI System Expert Review of Gerry Cramer, Mark Ling, Keegan Muller, Chris…

NASA, Johnson Space Center, has been a Box customer since 2017 and selected Box to:

  • Provide a secure collaboration space for internal content classified up to SBU and ITAR levels
  • Allow NASA to reduce unauthorized file sharing systems and reduce threat exposure through greater network controls
  • Deploy Box Relay to streamline the Flight Operations approval process for new official policy, work instruction, and governance documents
  • Manage versions of documents that support International Space Station operations

“NASA is leading the way on how government agencies are leveraging modern technology to better engage with stakeholders and improve mission outcomes,” said Aaron Levie, CEO and co-founder at Box. “NASA’s incredibly important mission, powered by its cloud and modernization strategy, and in partnership with companies like Box, is poised to help the agency bring agility to mission delivery, while ensuring the privacy and security of sensitive data. We are thrilled to support NASA advance space exploration missions.”

Box is FedRAMP compliant and received Department of Defense SRG Impact Level 4 Authorization by the Defense Information Systems Agency (DISA). With today’s announcement, NASA joins leading organizations that have moved to Box to power new ways of working, including the U.S. Air Force, the USDA Forest Service and Farm Production and Conservation, Food and Drug Administration, Department of Justice, and the District of Columbia Government.

Marketing Technology News: After Raising $100 Million and Hitting Unicorn Status, Sendbird Hires Veteran CRO Sam Zayed to…

Tech & Telecom Ranks 4th Out of 10 Industries in MBLM’s Brand Intimacy COVID Study

By
PRNewswire
-
0
Hershey's Holds on to Top Consumer Goods Spot in MBLM
Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic
Apple tops list of brands in the industry, followed by Google and Samsung

The tech & telecom industry ranks 4th out of the 10 industries featured in MBLM’s 2021 Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. MBLM (pronounced Emblem) uses emotional science to build and manage more intimate brands. Apple ranks as the #1 most intimate brand overall in the study and as the #1 tech & telecom brand, followed by Google and Samsung, respectively. Brand Intimacy is the emotional science behind the bonds we form with the brands we use and love.

Top 10 Tech & Telecom Brands in MBLM's Brand Intimacy COVID Study
Top 10 Tech & Telecom Brands in MBLM’s Brand Intimacy COVID Study

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

MBLM’s study reveals that the remaining brands in the top 10 for the tech & telecom industry are Verizon, AT&T, Microsoft, Dell, LG, HP and Sony. Performance has improved, and the industry average is up seven percent since before the pandemic. Top intimate brands have also continued to outperform leading brands in the Fortune 500 and S&P indices in profit, and stock price growth over the last year, generating an additional $16 billion in profit.

“Tech & telecom brands continue to be critical in keeping us connected to our work and loved ones in the second year of the pandemic,” stated Mario Natarelli, managing partner, MBLM. “They have shifted their focus on weathering the pandemic to establishing new policies and procedures and protecting against misleading information. The brands that continue to recognize this continued period of uncertainty and address their role in helping us weather this crisis will likely be the ones with the greatest gains in building stronger emotional bonds.”

Marketing Technology News: Workiva Announces 2021 Customer Award Winners

Additional significant tech & telecom industry findings include:

  • The industry has an average Brand Intimacy Quotient of 45.7, well above the cross-industry average of 38.3
  • Tech & telecom performs better with men than women, and with consumers over 35 years versus those under 35
  • Across gender, age and income there is considerable alignment around top intimate brands, including Apple and Google
  • Enhancement remains the dominant industry archetype
  • Compared to our previous COVID study, more than 32 percent of consumers have an increased positive emotional connection with tech & telecom brands
  • Samsung is the top brand for men, replacing Google, while Apple remains the top brand for women and users under 45

MBLM also analyzed the industry in an article entitled, “Facilitating Communication & Interaction during the Pandemic.” The piece looks at how tech & telecom brands are navigating new challenges in response to COVID and their communications during this time.

Marketing Technology News: Culture-Centered Consumer Insights and Advisory Company…

Syniverse Introduces WhatsApp Business API on Syniverse CPaaS Concierge for Enterprises

By
Business Wire
-
0
Syniverse Introduces WhatsApp Business API on Syniverse CPaaS Concierge for Enterprises

WhatsApp Messaging Allows Global Enterprises to Enhance Customer Engagement and Brand Awareness

Syniverse, the world’s most connected company, today announced it is offering enterprises and independent software vendors the opportunity to use the WhatsApp Business Application Programming Interface (API) within its Syniverse CPaaS Concierge Software as a Service (SaaS) platform offering. WhatsApp is the leading rich and interactive messaging service used by more than two billion people in over 180 countries and 60 languages to stay in touch with family and friends.

Marketing Technology News: After Raising $100 Million and Hitting Unicorn Status, Sendbird Hires Veteran CRO Sam Zayed to…

WhatsApp Business API is specifically built for medium-to-large businesses to send messages across the customer journey at scale, using automation, personalization, and interactive options that streamline processes and improve the overall customer experience. The WhatsApp Business API offers rich and engaging real-time communication when paired with Syniverse’s CPaaS Concierge platform.

The Syniverse CPaaS Concierge offers enterprises the option to effortlessly create and deploy automated workflows across different platforms including the Syniverse Salesforce application to chat with customers via WhatsApp and seamlessly add the conversation record for future reference.

Marketing Technology News: Danish 3F Superliga Extends Collaboration with Stats Perform for In-Depth Opta Data

Syniverse’s CPaaS Concierge, a cloud-based omnichannel communications, is comprised of five important elements used by Global 2000 enterprises and brands in the technology, financial services, communications, retail and logistics, and travel and hospitality market segments. They are:

  • Mobile messaging has evolved beyond SMS and MMS; the demand for media-rich messaging channels such as rich communication services (RCS), Apple Chat, WhatsApp, Facebook Messenger, WeChat, and many others are increasing. Syniverse offers a wide selection of rich channels, allowing enterprises to leverage the more effective ones to their target audiences.
  • A robust toolbox featuring identity and security-related tools to address growing fraud and security concerns of enterprises and mobile end users.
  • An orchestration engine that allows channels and other value-added features to be combined with workflows and decision intelligence to create more sophisticated and useful mobile engagement solutions.
  • A vast library of programmable connectors and integrations into key enterprise resources planning (ERP), customer relationship management (CRM), and SaaS platforms that allow mobile engagement solutions to “plug-and-play” with existing enterprise platforms.
  • A “white-glove” support model where Syniverse “co-creates” mobile customer engagement initiatives. An industry-leading portfolio of consultative professional services lends additional support to transformation of the mobile experience. This element applies to “brick and mortar” enterprises challenged with their own digital transformations. This element also involves the integration of a chatbot into WhatsApp conversations where Syniverse helps enterprises build conversational models for the chatbots.

Marketing Technology News: Enago Acquires US-based RAx Labs Inc. – to Provide End-to-End AI Solutions for all Author and…

Gartner Analyst Alan Dayley Joins BigID’s Strategic Team

By
PRNewswire
-
0
Gartner Analyst Alan Dayley Joins BigID's Strategic Team
Dayley brings more than 30 years of software and data management industry knowledge, expertise, and insights to BigID

BigID, the leader in reimagining data management, announced today that Alan Dayley, former Gartner VP and Analyst for metadata management, master data management, and data governance, has joined BigID. Previously, Alan spent 14 years at Gartner while co-authoring Gartner’s Magic Quadrant for Metadata Management and Magic Quadrant for Master Data Management (MDM).  In addition, Alan initiated industry coverage for unstructured data management as the lead author and initiator of Gartner’s Market Guide for File Analysis Software.

Marketing Technology News: MarTech Interview with Doron Sherman, VP of Evangelism at Cloudinary 

His decision to join BigID reflects an extensive tenure of evaluating data management vendors while speaking to customers, and researching the market direction.

Alan will provide his expertise and strategic guidance in the areas of data management, data governance and analytics, metadata management, MDM, file analysis, and more – while leading BigID’s analyst relations program.

Prior to joining Gartner, Alan was at Veritas Software, Novell, Quest Software, Proclarity and 3M, where he held positions in product management, product marketing and competitive/market intelligence.

Marketing Technology News: Culture-Centered Consumer Insights and Advisory Company…

“This is a great opportunity to apply my industry expertise to one of the fastest growing data management software vendors,” said Alan Dayley, Director of Analyst Relations at BigID. “BigID brings together the key data management elements of data privacy, security and governance into an elegant solution that assists organizations to create the most value out of their data assets while at the same time protecting the data and ensuring their customers that privacy rights are being upheld.”

“We are delighted to have Alan join our team,” said Dimitri Sirota, CEO of BigID. “Alan’s resume speaks for itself: he is one of the leading analysts in the field of data management and to have him join BigID is a testament to the company’s momentum in the market.”

Marketing Technology News: Organizations Can Reduce Business Risk From Exploits and…

Inclusivv Selected as a Venture Atlanta 2021 Presenting Company

By
PRNewswire
-
0
Inclusivv Selected as a Venture Atlanta 2021 Presenting Company
Over $6.5 billion in funding awarded to date; leading tech investment conference continues to select large and diverse lineup of innovators from the Southeast’s hottest tech markets

Inclusivv announced today that it has been chosen out of a record-breaking 400-plus applicants as one of the top technology companies in the Southeast to present at Venture Atlanta 2021 to be held October 20-21. For 14 years, the annual conference has been selecting the most promising tech companies and bringing in top investment firms from across the nation to hear them pitch. Venture Atlanta has helped launch more than 500 companies and raise $6.5 billion in funding to date, serving the needs of the region’s vibrant tech community.

Marketing Technology News: MarTech Interview with Gabe Rogol, CEO at Demandbase

“After organizing conferences in Atlanta for five years, I realized that meaningful change doesn’t come from monologues, it comes from dialogues,” said Jenn Graham, CEO, Inclusivv. “I looked around and there were no tools that made it easy to facilitate small-group structured conversations, at scale. So I built one. Presenting at Venture Atlanta provides me the opportunity to share the mission of Inclusivv with an audience that can help me scale it across larger audiences.”

Inclusivv was built to provide companies, communities and individuals with the tools and skills needed to navigate challenging and important topics with confidence. The company provides the tools and skills needed to navigate challenging and important topics so leaders know exactly what to say, how to facilitate, and how to build a sense of belonging, hope and action. Its technology makes it easy to scale these small-group conversations so that thousands of people can engage in these topics and feel heard.

“Venture Atlanta has become the authority for recognizing technology innovation across the Southeast and beyond, connecting the best and brightest innovators with top-tier, national investors and other leaders in our tech ecosystem,” said Venture Atlanta CEO Allyson Eman. “We again set a new record with over 400 applicants for Venture Atlanta Momentum 2021—it’s our most competitive year ever and reflects yet another raising of the bar in terms of presenter quality.”

Marketing Technology News: Organizations Can Reduce Business Risk From Exploits and…

This year’s Venture Atlanta will be held in person with a limited number of tickets available and will also be offered online for those who wish to tune in virtually. For those attending in person, Venture Atlanta is back with its always-great sessions, company presentations, networking opportunities, and outdoor dinner events.

Building off last year’s successful virtual model, Venture Atlanta’s online experience offers a high-production-quality option that mirrors the benefits of the live conference. Virtual attendees can connect with others at the conference, set up one-on-one meetings, stroll the virtual show floor, watch pitches in real-time, and use features like live chat and audience polling. Each ticket purchased provides attendees with on-demand access to all Venture Atlanta pitches and content for a full year.

Invesco is this year’s premier sponsor, with Mailchimp and Stax as presenting sponsors. Venture Atlanta will conclude with Atlanta Startup Battle, in which the top five ASB companies will pitch on stage against one another to win a $100,000 investment.

Marketing Technology News: Advertising Industry Doubles Down on Commitments to Combat…

Synthetic Data Pioneer Datagen Builds Momentum to Power the Next Big Leap in Computer Vision Systems

By
Globe Newswire
-
0
Unprecedented Surge in New Businesses Leads to Unique DIY Marketing Book
With key appointments to its executive leadership and advisory board, Datagen’s growth in Tel Aviv firms up Israel’s position as the next major hub building data for computer vision and artificial intelligence innovation

Datagen, the pioneer of domain-specific synthetic data for humans and objects perception, today announced strong momentum on the heels of its March 2021 public launch, when the company raised over $18 million from TLV Partners and Viola Ventures. Datagen continues to make forays into the enterprise market, now working with a number of Fortune 100 companies in augmented/virtual reality, robotics, and automotive, including the majority of the top U.S. tech giants. With 60% of the data used for the de­vel­op­ment of AI and an­a­lyt­ics projects expected to be syn­thet­i­cally gen­er­ated by 2024 according to Gartner, Datagen is at the forefront of the artificial intelligence 2.0 revolution. The company’s innovation and rapid growth have attracted Israel’s top computer vision, artificial intelligence and cloud innovators to bolster its executive leadership team and round out its advisory board.

Marketing Technology News: MarTech Interview with Andy Johnson, Chief Data Officer at Adstra 

Joining Datagen as Head of AI Research, former Google AI leader Dr. Jonathan Laserson will spearhead the company’s research into AI generating 3D simulations, synthesizing photorealistic images and videos for AI performance acceleration. Tal Darom is joining the Datagen executive ranks as its VP of R&D, following his leading a human-centric computer vision research group at Amazon. During his tenure at Amazon, Darom managed the development of machine learning training and model evaluation infrastructure and was responsible for bringing deep learning algorithms to production. Hailing from Google, Hadas Sheinfeld joins Datagen as its VP of Product. At Google, she was responsible for the infrastructure of massive scale, serving over 100 products and their respective engineering teams. Karine Regev comes on board to bring the company’s innovation to existing and new markets in her role as VP of Marketing. Karine brings a track record of growing brand and market share for market leaders including Alcide, acquired by Rapid7, and Aqua Security.

“I am fascinated by the recent developments in the space between graphics and deep learning,” said Dr. Jonathan Laserson, Head of AI Research at Datagen. “The new methods use a radically different approach compared to classic graphics tools, and achieve new highs of photorealism. Datagen is in the business of making synthetic images capture as much of the world as possible, and look as real as possible, so naturally Datagen is well positioned to be at the forefront of this new revolution and I’d like to be part of it.”

Marketing Technology News: Advertising Industry Doubles Down on Commitments to Combat…

The new executive leadership will work closely with Datagen’s advisory board, which includes well-respected members of the AI community. Collaboration with academic institutions will ensure Datagen has access to cutting-edge research, thanks to its visionary investors, including Brown University Professor Michael J. Black, founding director of the Max Planck Institute for Intelligent Systems, and UC Berkeley Professor Trevor Darrell, founding co-director of the Berkeley Artificial Intelligence Research (BAIR). Datagen is looking at the market comprehensively from both hardware and software applications, bringing in advisors Lihi Zelnik, head of Alibaba DAMO Academy Machine Intelligence Israel Lab, and Gal Chechik, director of AI at Nvidia. Finally, Anthony Goldbloom, co-founder and CEO of Kaggle, an online community of data scientists and machine learning practitioners (subsidiary of Google), offers continued access to a pool of industry talent.

Datagen builds on Israel’s rich legacy of bringing computer vision innovation to the market. According to Crunchbase, there are more than 680 artificial intelligence companies in Israel that have collectively raised $4.5B. This growth explosion over the last few years is due largely in part to the high concentration of engineers and Israel’s world-renowned universities. These academic institutions provide access to talent and cutting-edge new technology development in the space. In the last two months, Datagen has hired more than 20 employees and plans to bring on additional team members across sales and marketing, software and DevOps, and product departments.

“As Datagen shapes this emerging field of synthetic data, I could not be more proud to have such esteemed minds join our leadership team and advisory board,” said Ofir Chakon, co-founder and CEO of Datagen. “Israel is a hotbed for artificial intelligence and computer vision innovation but requires diverse and comprehensive datasets to train, test and validate machine learning applications. These powerhouse executives and advisors will help accelerate Datagen’s market opportunities as synthetic data increasingly becomes the core layer in computer vision systems.”

Marketing Technology News: Coveo AI-Powered Search and Relevance Platform Exceeds…

Sprout Social Adds New Level of Transparency to its Environmental, Social and Governance (ESG) Commitments

By
Globe Newswire
-
0
Sprout Social Announces New Integration with WhatsApp Business
The company launches its ESG website and annual Diversity, Equity and Inclusion report

Sprout Social, an industry-leading provider of cloud-based social media management software, today released its new Environmental, Social and Governance (ESG) website, which outlines and underscores the company’s commitments to sustainability and equity across the business. The site also includes Sprout’s recently published Diversity, Equity and Inclusion (DEI) report that details the current state of its demographic makeup along with key learnings and goals for the future.

Marketing Technology News: MarTech Interview with David Grossman, CMO at Backstage

Sprout is focused on minimizing its environmental impact, positively affecting its communities and aligning its practices with the interests of all stakeholders with initiatives including:

  • Energy conservation: One of Sprout’s largest impacts on the environment is its consumption of electricity. Sprout is committed to purchasing energy-efficient equipment and partnering with suppliers that share its commitment to environmentally sustainable practices.
  • Diversity, Equity and Inclusion: Sprout is committed to building a diverse team, fostering an inclusive culture and investing in equity across our organization. In its annual DEI report, Sprout discloses its current efforts in these areas and opportunities for the future.
  • Ethical conduct: The company has formed an ESG committee responsible for growing and guiding these efforts in an impactful way. This includes reviewing commitments related to governance practices such as proactively mitigating information security risks and reviewing its corporate governance practices.

Marketing Technology News: DropSecure has won two awards from FinancesOnline – ‘Rising…

Contentsquare Names Chip Winslow as Americas Chief Revenue Officer and Orly Lynn as VP Head of Diversity, Equity & Inclusion

By
Business Wire
-
0
Contentsquare Strengthens Tech & Impact Leadership with Key New Hires
Former Splunk and HSBC Executives Join Contentsquare to Oversee Revenue Stream Growth and Continued Investment in DE&I Initiatives

Contentsquare, the global leader in digital experience analytics, announced today that Chip Winslow and Orly Lynn have joined the company to lead global efforts in revenue growth and Diversity, Equity and Inclusion. Both Chip and Orly bring a wealth of knowledge and experience to their respective roles, and will be critical to Contentsquare’s next phase of growth.

Marketing Technology News: MarTech Interview with Raj Narayanaswamy, Co-CEO of Replicon, Inc.

“Contentsquare’s leadership has done a phenomenal job at creating a corporate culture that celebrates the contributions of everyone that makes up this very unique brand, which is no small feat”

Chip Winslow, Americas Chief Revenue Officer

Following a $500M Series E funding round in May, Contentsquare’s leadership began looking to add key executives to support the company’s path towards market dominance on a global scale. Chip, a former growth executive at Splunk, will lead the Americas Sales organization. Chip’s hands-on, collaborative but driven leadership style, and focus on customer value will be pivotal to the sales team’s success. He will support Contentsquare’s current corporate strategic plan, and oversee expansion to new customer segments and partnerships in the Americas, while ultimately strengthening operations by closely collaborating with other key groups like marketing and product development.

Most recently, Chip served as the Group Vice President, America’s Commercial and Digital Sales at Splunk. Under his leadership, Splunk achieved 100% year-over-year ARR growth for several years in a row, leading a 300+-strong organization. Prior to Splunk, he held leadership positions at Echidna, a digital commerce software company, and MotionPoint, the World’s Leading Digital Business Globalization Platform, as well as VP and AVP positions at Elastic and Oracle. His 25+ year career in enterprise sales and revenue and field operations management has generated a proven track record in all aspects of sales, marketing, business operations and international expansion.

“It’s an exciting time for Contentsquare. The momentum it’s built and the success it’s achieved during rapid business and solutions expansion, globally, isn’t something you see every day,” said Chip. “The next couple of years are critical to Contentsquare’s story and its mission to help brands create and deliver data-powered customer experiences. I’m excited to be a part of this important next phase for the business, and during a revolutionary time in digital marketing overall. With an intense laser focus on intentional growth strategies, Contentsquare will continue to lead this market into the next era. Its work will define the future of digital relationship management as we know it, and help brands reimagine the way they view, understand and leverage CX data to deliver experiences of tomorrow, today.”

Marketing Technology News: DropSecure has won two awards from FinancesOnline – ‘Rising…

Orly Lynn, VP and Head of Diversity, Equity and Inclusion

With company plans to add 1,500+ jobs in the next three years in full swing, maintaining a positive and productive workplace environment and culture that recognizes and celebrates diversity, equity and inclusion are of utmost importance. Under Orly’s leadership, Contentsquare will continue its commitment to creating opportunities that are accessible to all, adding to the company’s already-inclusive culture.

With the past eight years of her career dedicated to DE&I, Orly has helped organizations develop the competencies needed to cultivate cultures of inclusion and equity. Her robust knowledge and institutional awareness of the challenges and opportunities organizations encounter as the workforce changes has led her to develop creative programs where all employees are seen, heard, valued and supported. With stints at HSBC, Credit Suisse, Commvault, Orly’s expertise in internal education on DE&I matters and people-first program development will be extremely valuable to Contentsquare during its meteoric growth. Most recently, Orly served as a diversity consultant with her own practice, Diversity Unfiltered.

“Contentsquare’s leadership has done a phenomenal job at creating a corporate culture that celebrates the contributions of everyone that makes up this very unique brand, which is no small feat,” said Orly. “Formalizing DE&I as a priority program is a strong demonstration of leadership’s commitment to its team and the value each individual brings. I’m thrilled to be a part of that journey and look forward to helping cement Contentsquare’s strong cultural foundation.”

“Having Chip and Orly be a part of Contentsquare’s growth has filled us with excitement and enthusiasm,” said Jonathan Cherki, Founder & CEO of Contentsquare. “Chip brings a wealth of expertise and will play an integral role in scaling our company’s growth in the Americas, while Orly’s vast experience in DE&I leadership will be key to driving diversity and inclusion at Contentsquare. Their energies complement the company’s culture very well and I have no doubt their contributions and strategic expertise will help us deliver customer experience solutions better and faster, ultimately transforming the way brands do business online.”

Marketing Technology News: Kaspersky Survey Shows Cybersecurity Incidents Remain…

REEDS Jewelers’ Sales Sparkle as It Grows Revenue by 52% Thanks to a Digital Marketing Solution From dotdigital

By
Business Wire
-
0
SMS Marketing Soars 42% Amongst Marketers in the Americas, Outpacing Global Trends: Dotdigital’s 2025 Benchmark Report Reveals

Leading family-run jeweler, REEDS, has enhanced customer-first omnichannel capabilities to improve shopper engagement and drive sales with a solution from dotdigital, the leading marketing automation and customer engagement platform.

Marketing Technology News: MarTech interview with Ethan Anderson, Founder and CEO at MyTime

“In the luxury space, since there can be a longer consideration period before consumers make a purchase, there’s a lot of opportunity to nurture customers through email”

REEDS Jewelers is the largest family-owned retail jewelry chain in North America, selling diamonds, watches, and a large selection of fine jewelry. From its beginnings in 1946 as a single store in Wilmington, North Carolina, REEDS has since become a true American success story as a full-service multichannel retailer with stores in thirteen states and a leading ecommerce website, REEDS.com. The company strives to make every customer feel like family with personalized service, close attention to detail, lasting quality, and timeless style.

However, as REEDS worked to further personalize their customers’ online experiences, the team experienced several pain points with their existing marketing platform, which was inflexible, difficult for team members to use and inhibiting efforts to take their outreach to the next level.

“In the luxury space, since there can be a longer consideration period before consumers make a purchase, there’s a lot of opportunity to nurture customers through email,” explains Colby. “That said, we felt like we were only able to use our solution for mass communications — and not for anything advanced. We tried to become more confident in our ability to target customers and create segments, but we struggled to make progress,” explained Colby Raker, a Digital Analyst at REEDS.

Knowing that tools like segmentation and personalization were key to improving engagement and loyalty among their customers, REEDS appointed dotdigital as their new marketing provider, having been impressed by the many possibilities the platform opened up — such as its ease of use, the supportive team, and the ability to seamlessly integrate with their ecommerce platform, Magento.

Marketing Technology News: Kaspersky Survey Shows Cybersecurity Incidents Remain…

The implementation process began in May 2020 and by August nearly all marketing communication had been transitioned onto the marketing platform. REEDS worked with dotdigital to unlock single customer view capabilities that integrated data from its point of sale and online subscriber data, allowing the team to build a 360-degree view of an individual shopper. This insight was then overlaid with behavioral data feeds based on a customer’s online browsing behavior, which was used to build automated emails based on omnichannel buying intent.

By sending personalized, targeted email campaigns to customers based on what they’re browsing online, REEDS have seen higher engagement — which has led to a 52% increase in revenues and average order value uplift of 18%.

As Colby explained, REEDS has also been able to expand their use of triggered messaging. “Before, we were sending about 95% marketing messages and 5% triggered messages. That’s greatly improved with dotdigital. We’re now able to target more cart abandoners and browse abandoners and send more communications than we were ever able to before.”

REEDS has also discovered ways to optimize each customer’s journey and deliver real value through their emails. For instance, their strategy enabled them to build personalized post-purchase aftercare into their engagement plan — with educational campaigns on how to care for, clean, and maintain jewelry.

“REEDS has focused on putting its customers front and center of its business for over 75 years, so we were delighted to help them extend that highly personalized, one-to-one customer service strategy into their digital marketing capabilities,” says Tink Taylor, founder and president of dotdigital Group. “With a single view of the customer across its channels, it can now elevate personalization even further to drive not only sales, but long-term customer loyalty too.”

Looking ahead, REEDS has plans to add new dotdigital solutions to their toolkit to further personalize the customer journey. This includes leveraging dynamic content, placing a greater focus on product recommendations, tailoring messaging to a customer’s local REEDS store and using Liquid script to bring their personalization to even greater heights.

Marketing Technology News: Safe-T Group’s Privacy Business Unit Launches New Web Data…

WE Communications Study Uncovers: Consumers Want Brands to Fix Our Broken World

By
Business Wire
-
0
PrizeLogic Appoints Matt Botti as Chief Technology Officer
Global Expectations for Brands to Provide Stability Rise 30%, With Demands to Move From Talk to Action

Today, WE Communications released results from its latest Brands in Motion report, “The Bravery Mandate.” The data exposed escalating tension between expectations for brands to drive stability in a fast-changing, fractured world and heightened skepticism about purpose-washing.

Marketing Technology News: MarTech Interview with Alon Rosenthal, CEO & Co-founder at WhizzCo

“To be the driving force of positive societal impact, brands should ask themselves, ‘If not us, who?’ and take bold, brave action.”

The number of global study respondents saying they expect brands to create stability in uncertain times rose 30% since 2019 — with brands now viewed as important a pillar of society as educators and friend-and-family networks.

Despite those rising expectations, brands’ perceived impact for societal good remains flat, with 52% saying that attempts to impact societal issues are anchored in trying to sell more products or services. This contradiction puts brands in a tenuous position — one where they are expected to speak out, but their intentions will be continuously questioned.

“We’ve reached an inflection point where people are craving businesses to fill the leadership void,” said Global CEO Melissa Waggener Zorkin, WE Communications. “To be the driving force of positive societal impact, brands should ask themselves, ‘If not us, who?’ and take bold, brave action.”

Consumers and B2B decision-makers are voting with their wallets to measure brand support. Two out of three respondents say they are more likely to purchase or recommend products or services from brands that address societal issues that matter to them.

“Purpose is now mandatory, impacting immediate commercial outcomes as well as a brand’s long-term legacy,” Zorkin said. “Purpose determines not just which brands stay viable in the next few years but which will endure for years to come.”

Over the past five years, Brands in Motion global studies have surveyed more than 90,000 consumers and B2B decision-makers worldwide to understand the impact of how perceptions shift over time. This year’s study uncovered two main themes:

Marketing Technology News: Safe-T Group’s Privacy Business Unit Launches New Web Data…

A divided audience

Although two-thirds of survey respondents are open to brands speaking and acting on societal issues, one third are not. Navigating this divide requires active engagement with key stakeholders, including employees, shareholders, customers and community members, to illuminate long-term goals and values.

With limitless options, consumers are more empowered than ever to make demands of brands about issues they care most about, from income and education inequalities to human rights and climate change. Eighty-three percent of consumers say brands should listen to stakeholders to decide what issues or impacts to address, and 90% of consumers say brands should be clear on what they stand for.

“We are communicating to a sophisticated audience — one with unprecedented levels of information and data at their fingertips,” Zorkin said. “Any action a brand takes must be real — concrete and measurable — because there is no more room for compromise or hedging.”

It’s a marathon and a sprint

The Brands in Motion report dug into expectations when it comes to defining and demonstrating brand purpose. It’s clear that expectations are high and at times nuanced — taking a stance on social issues requires agility and long-term commitment.

Stakeholders want frequent communication, with 58% saying brands must act or communicate at least weekly on topics of importance to be a leading voice, supported by sustained action. Seventy-two percent of consumers prefer that brands make multiyear investments in one issue rather than invest in a new cause every year.

Staying quiet and checking boxes, though, will not serve brands. Globally, almost 75% of respondents say brands should reassess communications in light of societal issues at least every six months, and half said at least every three months.

“A brand’s purpose platform must be consistent enough to ground it, flexible enough to evolve with the times, and clear enough to navigate the inevitable unknowns,” Zorkin said. “It’s time for brands to fear less and do more.”

Marketing Technology News: Benchmark Report: How Telco and Media Marketers Can Maximize…

Brightspot Launches Partner Program to Meet Growing Demand for API-first CMS

By
Business Wire
-
0
Brightspot Launches Partner Program to Meet Growing Demand for API-first CMS
Brightspot CMS platform offers API-first capabilities which allows partners to deliver on all content use cases, including headless deployments.

Brightspot, a leading content management system (CMS) provider, today announced the launch of the Brightspot Partner Program, developed for innovative solution partners and digital agencies and consultancies that are looking to deliver and execute on CMS projects quickly and at scale. Brightspot’s API-first platform includes headless capabilities and gives organizations the option to access and use a number of pre-built integrations to save valuable development time and effort.

Marketing Technology News: MarTech Interview with Nani Shaffer, VP of Marketing at InCloudCounsel

As businesses continue to evolve their content strategies to accommodate new channels and applications, they need greater flexibility in how they publish to ensure positive customer experiences. The Brightspot Partner Program offers agencies and consultancies the benefits of an API-first platform with robust flexibility and freedom of choice for front-end technology, including headless builds, to meet the unique needs of their customers. Brightspot CMS also provides an exceptional end-user experience with native capabilities not often offered by other solution providers.

“The Brightspot Partner Program is grounded in collaboration with agencies and consultancies that are highly customer-centric and focused on delivering excellence just as we are,” said David Gang, Brightspot Co-founder and CEO. “We’re committed to empowering our partners to succeed and look forward to joining forces to ensure immediate and ongoing customer success through our API-first CMS.”

Brightspot offers its partners the best of API-first CMS benefits, including headless deployments, as well as powerful out-of-the-box features such as a robust rich text editor, customizable workflows, a native digital asset management (DAM), global and federated search, an inherent modular approach, and a seamless approach to integrations.

Additional benefits of joining the Brightspot Partner Program include:

  • Training on Brightspot’s API-first approach and headless architecture
  • Support in co-selling Brightspot with Partner Services
  • Continued support – Brightspot supports with customer demos and initial implementations
  • Access to the Brightspot Partner Portal
  • Referral commission on Brightspot license for closed deals sourced by a partner
  • New opportunities sourced by Brightspot for established partners

“Brightspot epitomizes true partnership with its white-glove approach and steadfast focus on customer benefits and success,” said Rob Rhee, THINKware’s co-founder and a Brightspot partner. “The Brightspot headless offering is allowing us to stay one step ahead with our customers and ensures we’re providing them with best-in-class capabilities as their content programs evolve.”

Marketing Technology News: Searchlight Capital Partners and BCI Announce Strategic…

Kaltura Selects Oracle as a Strategic Cloud Infrastructure Provider and the Companies Extend their OEM Partnership in Push to Expand Video Services

By
PRNewswire
-
0
Kaltura Selects Oracle as a Strategic Cloud Infrastructure Provider and the Companies Extend their OEM Partnership in Push to Expand Video Services
Partnership will deliver live, real-time, and on-demand video, and visual marketing services to Oracle Cloud customers and fuel rapid international expansion

Oracle today announced that Kaltura, the Video Experience Cloud with millions of active users, selected Oracle Cloud Infrastructure (OCI) to support its growth and accelerate its global expansion. To meet fast-growing demand in the enterprise video market, Kaltura will deliver its Video Experience Cloud on OCI to power real-time, live, and on-demand video experiences to customers around the world. In addition, Kaltura and Oracle are extending their strategic OEM partnership to make the full range of Kaltura video capabilities and experiences such as video content management, live streaming, real-time conferencing, interactive video paths, and visual marketing available across Oracle Cloud.

Marketing Technology News: MarTech Interview with Richard Borenstein, SVP of Strategic Partnerships at MURAL

Organizations around the world rely on Kaltura’s video products and solutions to work smarter, collaborate, learn better, and engage their audiences with the broadest set of video experiences. Driven by a cloud-first approach and a focus on delivering an exceptional SaaS-based customer experience, Kaltura selected OCI for its superior price-performance, high availability, built-in security, and increased automation. Kaltura will develop its complete enterprise video experience on OCI to deliver market leading enterprise video, Cloud TV, education video, virtual events, and media services, including extensible video APIs for developers.  With Oracle networking infrastructure, which is fast, predictable, and inexpensive, Kaltura will be able to achieve substantial savings on network egress costs and deliver a low total cost of ownership across all regions.

“Video experiences have surged dramatically over the past year, and they have provided organizations with an important platform to engage with customers and employees across the world. We’re excited to broaden our partnership with Oracle and provide even more advanced video capabilities to customers both through delivering our video solutions on OCI, and by infusing our video capabilities into Oracle products that customers know and love,” said Ron Yekutiel, co-founder, chairman and CEO, Kaltura. “With 30 Cloud regions, OCI is well suited to help us support our global operation. Through the expansion of our partnership with Oracle, we expect to jointly launch new innovative video products to enterprise, education and media customers. Additionally, the cost and performance benefits of OCI will help support our growing scale and velocity needs, as Oracle will help us mobilize a multi-year technical effort to accelerate our adoption of OCI.”

Oracle has been a Kaltura customer since 2012. In 2019, Oracle and Kaltura announced an OEM partnership, which originally utilized Kaltura’s video-on-demand services and is now being extended to leverage all Kaltura media services. With the expansion of the strategic partnership, Cloud customers will be able to manage their on-demand, live, and real-time video content in Oracle’s universal content hub, and enrich that content with Kaltura’s tools. Customers can easily deliver video across any channel from email and social media to their own website and blogs and obtain detailed engagement analytics related to viewership, drop-offs, interactions, and more.

Marketing Technology News: Searchlight Capital Partners and BCI Announce Strategic…

“Video has vastly changed how we work from home, learn, consume entertainment, and engage with one another. We’re excited to expand our longstanding and valued partnership with the Kaltura team to help them deliver higher performance, better security, improve operational efficiency and scale even faster on OCI. Oracle’s commitment to powering the Kaltura Video Experience Cloud, coupled with a global go-to-market, underscores our mutual commitment to the future of video technology,” said Dave Profozich, senior vice president, ISV Ecosystem, Oracle.

Additionally, Oracle and Kaltura will jointly market and sell all Kaltura products and solutions in an alliance that will accelerate Kaltura’s global expansion and provides real-time access to data at scale. Kaltura is a member of Oracle PartnerNetwork (OPN) and will expand its go-to-market reach with Oracle. Kaltura solutions will be available in the Oracle Cloud Marketplace, where customers can search for available applications and services to find the best-suited business solutions for their organization.

Marketing Technology News: Hootsuite Welcomes Tiziana Figliolia as Chief Financial…

Redpoint Global, The Harris Poll Survey: Marketer and Consumer Gap Remains, but Narrows

By
Business Wire
-
0
Zuant Launches Interactive 3D Lead Generation Channel for Post-Covid World

Only 26% of consumers believe brands are truly “excellent” at Customer Experience, where 51% of marketers believe the same; more than half of consumers feel unseen by the brands they interact with

Redpoint Global Inc.Redpoint Global today announced results from the second Redpoint-sponsored Harris Poll survey on Customer Experience (CX) Gaps. The survey of 1,500 consumers and 150 senior marketers reveals a continued gap in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Lack of consistency is one major reason why 74 percent of consumers believe brands fall short of delivering an “excellent” CX. Consumers also have an expectation for omnichannel personalization, but many say that they still feel unseen (55 percent) and undervalued (48 percent) by the brands they interact with and that the experiences they’re provided rarely meet their expectations (48 percent).

Marketing Technology News: Enago Acquires US-based RAx Labs Inc. – to Provide End-to-End AI Solutions for all Author and…

“Personalization is a must-have for any organization today – and the businesses that are flourishing are already focusing heavily on bringing data quality, speed and scale to the personalization process”

Marketers on the other hand, remain very positive in their perspective about CX delivery, with the vast majority saying they believe that things in their industry are headed in the right direction (95 percent), and they are delivering an exceptional CX (93 percent). While confident in their personalization delivery, marketers are now more willing to admit rising challenges. In the survey, marketers indicated that they have an average of 16 customer engagement systems deployed, nearly double the amount reported in 2019. The explosion of data sources is a core reason marketers feel their MarTech stack is preventing them from managing the most effective omnichannel CX.

Marketing Technology News: Dubber Acquires World Class AI Technology Company Notiv

Consumers also believe brands are failing to personalize their experiences because their customer data is not accurate or up to date. Marketers agree data is a problem, with data quality/accuracy being the area they most want to improve (34 percent). As other data quality roadblocks, marketers cite a lack of data integration between the systems (41 percent), closed integrated marketing clouds (41 percent) and highly specialized applications that can’t be replaced (40 percent). The younger the consumer the more likely they are to view personalization as a tablestakes requirement (Gen Z/Millennials at 73 percent, Gen X at 70 percent and Boomers/Silent Generation only 55 percent) and 39 percent of all consumers who will no longer do business with a brand that doesn’t offer a personalized experience.

“Personalization is a must-have for any organization today – and the businesses that are flourishing are already focusing heavily on bringing data quality, speed and scale to the personalization process,” said John Nash, Chief Marketing and Strategy Officer of Redpoint Global. “In our survey with The Harris Poll, it’s clear that marketers recognize the challenges of delivering optimal customer experiences, even when overestimating their own ability to deliver that experience. Bridging these gaps will require continued investment in solutions that can deliver perfected customer data and simplify orchestration of real-time decisions, interactions and overall customer engagement.”

Marketing Technology News: Wipro Announces Co-innovation Space with Google Cloud

Creatd, Inc. Unveils its First NFT Art Release and Provides Update on Future NFT Strategy

By
PRNewswire
-
0
Creatd's Vocal App Surpasses 5,000 Downloads before Marketing Strategy Spend

Creatd, today announced the debut of its NFT (non-fungible token) art, with an initial release featuring six works of NFT art from the OG Collection. The OG Collection is a library of over 150,000 photographs, illustrations, videos, and other media content originating from the archives of Bob Guccione, once the CEO of General Media and owner of publications including Penthouse, Viva, OMNI, and Longevity.

Marketing Technology News: Wipro Announces Co-innovation Space with Google Cloud

Creatd’s co-CEO and founder Jeremy Frommer said, “Today’s announcement is part of a strategic initiative first introduced in April of this year. We’re thrilled to feature some of the exceptional pieces from the OG Collection by bringing it into the NFT space. These pieces are showcased through OG Gallery, Inc., which maintains a licensing agreement with OG Collection, LLC.”

The assets of OG Collection, LLC, which is wholly owned by the Company, were preliminarily valued in 2016 at between $6-8 million, excluding licensing and copyright opportunities.

Beginning today, the Company has made its first six NFTs available for purchase via auction through Rarible, with the auction set to open today, September 22, 2021 at 10:30 AM EST, and close on September 30, 2021 at 11:59 PM EST.

Marketing Technology News: Danish 3F Superliga Extends Collaboration with Stats Perform for In-Depth Opta Data

Building upon today’s initial NFT debut, the Company has also announced that it has entered into a strategic partnership with NetObjex to pursue the development of a proprietary NFT marketplace. The platform will utilize blockchain technology to facilitate the marketing, trading and sale of digital artwork, collectibles, and other media content. NetObjex is a premier technology company in the digital asset space, and is supported by Liberty City Ventures (LCV), a leading blockchain technology-focused venture capital firm.

Commented James Lang, Managing Director at LCV, “We are excited to have our portfolio company, NetObjex, embark on this new endeavor with Creatd to develop their bespoke NFT marketplace. In the future, NFTs will be the dominant mechanism to own and control intellectual property allowing artists and collectors to buy, sell, lend, lease, and license digital content. NFTs represent the newest opportunity for creators to utilize the power of technology to showcase their passions.”

Creatd Co-CEO Laurie Weisberg added, “Today’s announcement marks an important step forward toward delivering on our NFT strategy. While Creatd’s first NFT release celebrates the legacy and artistry of the OG Collection, we look forward to expanding this initiative with future collaborations that will support our wider creator community.”

Marketing Technology News: The Profit Singularity AI System Expert Review of Gerry Cramer, Mark Ling, Keegan Muller, Chris…

1...2,3162,3172,318...4,405Page 2,317 of 4,405

About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.