1 Million Searches Performed Monthly on A.I. Start-Up PromoMii’s Platform

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September 21, 2021

Forrester Forecasts AI Software Will Grow 50% Faster Than The Overall Software Market

Service helps leaders keep pace with ever-changing digital expectations and build greater agility, resiliency, and creativity across the technology ecosystem

To accelerate technology modernization, Forrester introduces Forrester Decisions for Technology Architecture & Delivery. With 48% of global firms investing in digital transformation, this service offers bold vision research, curated tools and frameworks, and hands-on guidance to help technology leaders modernize their IT architecture initiatives through the integration of platforms, practices, and partners.

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Forrester Decisions for Technology Architecture & Delivery is part of a portfolio of 15 research services designed for executives, functional leaders, and their teams across technology, marketing, CX, sales, and product management. These services empower leaders and their teams to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities. The key priorities for the Forrester Decisions for Technology Architecture & Delivery service include:

Modernizing with cloud and new computing architectures.
Embracing modern application development techniques.
Powering businesses with platforms and partners.
Delivering modern, resilient operations.
Capturing, transforming, and delivering data at scale for AI.
Optimizing processes with automation and robotics.
Innovating with edge, IoT, and networks.

“Modernizing technology design, infrastructure, and development is critical to accelerating digital transformation,” said Sharyn Leaver, SVP of research at Forrester, “yet nearly 90% of firms worldwide remain at either the beginner or intermediate stage of IT maturity. At the same time, heightened digital expectations and the need to deliver positive customer and employee experiences are putting added pressure on technology and architecture professionals to advance modernization efforts across their organizations. Forrester Decisions helps firms become more agile, resilient, and creative across the technology ecosystem to meet customer and employee needs in a new era.”

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Additionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions for Technology Architecture & Delivery includes three core components to help technology leaders make progress on priorities and plan for the future:

1. Bold vision research showcasing the latest insights, trends, predictions, and market forecasts to stay ahead of shifting customer and market dynamics. Examples include:

Customer insights: Access to data snapshots that explore consumer and business buyer attitudes, behaviors, and technology adoption.
Forrester’s signature research: Forrester’s take on the important trends impacting business today, including how a future fit technology strategy provides organizations with the adaptivity, creativity, and resilience needed to succeed. One example, Power Your Business With Platforms And Partners, describes how technology leaders can best select and manage the foundational platforms and strategic partners they need to become adaptive and resilient and power future fit enterprises.

2. Curated tools and frameworks to tackle priorities with strategic models and plug-and-play templates, including:

Strategic models: Each Forrester Decisions service contains a core set of strategic models designed to help leaders take action immediately on their most pressing priorities. For example, Forrester’s Modern Application Development (MAD) Model offers a multidisciplinary approach for technology leaders to run and refine modern application delivery.
Peer benchmarks: Forrester Decisions provides clients with access to IT performance and operational benchmarks from more than 5,600 unique assessments across several regions and industries.
Assessments: Technology executives can measure their state of future fitness to see if they have the right people, skills, and technology to achieve their objectives.

3. Hands-on guidance to apply Forrester research to specific needs:

Guidance sessions: Leaders can work with Forrester experts to apply frameworks, models, and data to specific contexts.
Events: Forrester’s annual events in North America, EMEA, and APAC will showcase Forrester’s latest research, best practices, and offer actionable advice to grow customer trust and drive business results. These include Technology & Innovation North America, taking place November 2–3, 2021, and Data Strategy & Insights, taking place November 18–19, 2021. Technology & Innovation APAC and Technology & Innovation EMEA will take place October 19–20, 2021, and November 17–18, 2021, respectively.

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IAB Announces World’s Largest Gathering of DTC & Startup Brand Leaders

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September 21, 2021

DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape

IAB, which invented the concept of the “Direct Brand Economy” and convened the world’s first leadership conference for disruptor brand founders and teams, announced its fourth annual Brand Disruption Summit.

The event, to be held November 8-10, will offer critical real-world insights into a post-pandemic landscape in which brick-and-mortar retailing will be complemented and even surpassed by social selling, augmented reality tools, DTC conglomerates, and beyond.

Themed “Industries Rising”, the 2021 IAB Brand Disruption Summit will feature DTC thought leaders and innovators from Hint, Ro, Verishop and big brand leaders from Walgreens, Amazon, MasterCard and scores more.

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“For the past five years, IAB has led the Direct Brand Economy. This year, we raise the bar,” said David Cohen, CEO, IAB. “The 2021 summit is organized like an intensive Executive MBA program, with lessons taught by top business leaders who are in the thick of leading change. It’s a unique, IAB-only opportunity to network with peers facing the identical challenges they face — and find partners who can help them find success faster. Attendees across the ecosystem will learn where to place their bets and focus their investments for the next five years.”

Rob Schutz of Ro will talk about what it means to be a patient-centric healthcare technology company in the midst of a pandemic that catapulted the rise of telehealth — and about their new national rollout with Walmart.

Kara Goldin of Hint will dig into the opportunities and challenges of being truly omni-channel, and offer tactical advice for independent brands looking to grow fast.

Patrick McLean of Walgreens will provide indispensable insights into the future of retail, including the “why” and “how” behind Walgreens’ recently launched 2-hour delivery service, their push to both build and buy DTC beauty brands, and beyond.

Consumers who’ve spent the past 18 months pushing e-commerce to its limits now expect instant gratification and next-level customer service. Startups are pushing the delivery timeframe to as little as 15 minutes in some cases, reshaping consumer experience as they shrink the distance from the store to the front door. Consumers are also demanding that brands are responsible when it comes to sustainability and DEI, and won’t hesitate to abandon a brand that doesn’t align with their values.

“At the summit, IAB will release the much-anticipated IAB Brand Disruption Report.” said Randall Rothenberg, Executive Chair, IAB and the founder of this conference. “It’s the highly regarded annual study that brand, media, advertising, and technology leaders consider the roadmap to the evolving consumer brand landscape.”

IAB Brand Disruption Summit will be a mix of keynote sessions and topic-specific breakout discussions.

Monday will focus on “Consumer Insights: Reaching the NEW New Consumer”; Tuesday will dive into “Consumer Experience: Engagement 3.0”; and Wednesday will highlight “Emerging Partners, Practices and Solutions.”

The event is sponsored by AcuityAds, Amazon Advertising, Ampersand, Facebook, Google, IBM Watson Advertising, OneTrust, PubMatic, Quantcast, Tatari, and TVSquared.

Confirmed speakers and moderators include:

Patrick McLean, Senior Vice President and CMO, Walgreen Co.
Raja Rajamannar, Chief Marketing and Communications Officer, President of Healthcare, Mastercard
Kara Goldin, Founder and CEO, Hint, Inc.
Rob Schutz, Chief Growth Officer and Co-Founder, Ro
Josh Tetrick, Co-Founder and CEO, Eat Just, Inc.
Imran Khan, Co-Founder and CEO, Verishop
Jinal Shah, Chief Marketing Officer, Feather
Meryl Draper, CEO and Co-Founder, Quirk Creative
Oliver Chen, Managing Director and Senior Equity Research Analyst, Retail and Luxury Goods, Cowen
Michelle Greenwald, Chief Executive Officer, Catalyzing Innovation
Cyrus Beschloss, Chief Executive Officer, Generation Lab
Matin Mirramezani, Chief Operating Officer, Generation Lab
Sara B. Fischer, Media Reporter, Axios
Jeffrey Cole, Director and CEO, Center for the Digital Future, USC Annenberg
Alan Moss, Vice President, Global Advertising Sales, Amazon
Rodney Manzo, Founder and CEO, Anvyl
Michael Duda, Co-Founder and Managing Partner, Bullish
Kim Perell, Chief Executive Officer, 100.co
Philip Smolin, Chief Platform Officer, 100.co

The summit is a unique opportunity to understand how new brands are born and how vulnerable brands die, how brands can scale up, what the real role of brick and mortar is (and isn’t), and how 1st party relationships are emerging as the critical bridge to longevity as cookies vanish. The summit will also explore how brands can thrive in the face of opportunities and challenges from Amazon, Walmart, and Apple iOS14.

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ActiveNav Launches Data Mapping as a Service to Help Privacy and Compliance Teams Shine a Light on Sensitive Data Hotspots

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September 21, 2021

ActiveNav Unveils Market’s First Tool to Identify Unstructured, Risky Data in Microsoft Teams Channel Conversations

ActiveNav’s Inventory™ Solution Delivers Persistent Visibility into the Darkest and Riskiest Data Across Sprawling Repositories – from Emails to File Shares

ActiveNav, a leading data privacy and governance software provider, today announced its Data Mapping as a Service (DMaaS) solution to help Privacy and Compliance teams quickly identify, inventory and map sensitive data. Developed with the goal of achieving Zero Dark Data™ across all types of repositories, ActiveNav’s Inventory™ product discovers and maps data in minutes for compliance with a range of privacy regulations, including GDPR, CPRA and others.

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“Data mapping is a fundamental component of many legal and compliance routines. Knowing where data and systems exist has typically been identified by humans, but today, technology is being used to support human knowledge that tends to have natural flaws,” said Eric Derk, Managing Director of Forensics at Ernst and Young, LLP. “Besides the wasted time spent creating and maintaining manual, static maps, there is a high cost of human resources and risk of error associated with this approach. Siloed methods do not provide holistic views of an entire data universe, and unknowingly put organizations at risk, resulting in a false sense of security that leaves organizations vulnerable to the exposure of sensitive data.”

ActiveNav’s Inventory rearchitects data mapping, transforming it from a cumbersome, episodic chore to a persistent, always-on approach that monitors the compliance risk posture of any enterprise. Inventory solves preparedness issues by mapping vulnerable hotspots of sensitive data and generating toxicity visualizations using customizable scoring.

Inventory enables organizations to:

Discover, map and monitor user-generated data across commonly used applications like Microsoft SharePoint and Teams, as well as email, workplace collaboration platforms and on-premise file shares.
Assess their compliance risk profile using customizable, prebuilt rules to prioritize and highlight “toxicity hotspots” in their data universe via a single pane of glass.
Apply AI to ensure data maps stay current and allow teams to maintain an accurate, holistic view of their data risk profile.
Leverage the Microsoft Azure SaaS stack for industry-leading security, performance and scalability.

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New Privacy Laws and Lack of Preparedness Create Urgency

The passage of newly enacted privacy laws in California, Colorado and Virginia has exacerbated the need to take a more automated, persistent approach to managing sensitive data in user-generated content systems such as Microsoft Teams and Slack. In today’s compliance landscape, Privacy and Compliance departments know they must be prepared to act quickly, putting sensitive data visibility at the top of the priority list.

Results from a recent Osterman Research survey corroborate this new sense of urgency. This recent study found that almost “90% of respondents say discovering sensitive data is a high or medium priority in their organization.” Organizations in three industries—healthcare/pharma, technology, and financial services—were more likely to say discovering sensitive data was a high priority.

“Historical data mapping efforts have failed and are in need of a major reboot,” said Peter Baumann, CEO and Founder of ActiveNav. “Privacy and Compliance teams are fooling themselves into believing they have the right solutions for discovering sensitive data, but they often don’t know what data they should be protecting and how they should protect it. Inventory shines a light on the problem in an automated, persistent way that originates from our decades worth of work helping the largest enterprises monitor and manage sensitive data.”

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Doxim Acquires Georgia-Based Multichannel Solutions Provider, Direct Technologies, Inc. (DTI)

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September 21, 2021

Doxim Acquires Georgia-Based Multichannel Solutions Provider, Direct Technologies, Inc. (DTI)

Acquisition will further extend Doxim’s document composition and fulfilment expertise in healthcare, insurance, and financial services

Doxim®, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, today announced that it has acquired Direct Technologies, Inc. (DTI), a leading provider of high visibility customer documents in the healthcare, insurance and financial services sectors.

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The acquisition is aligned with Doxim’s strategic plan to deliver a complete range of customer communication solutions in the financial services, insurance, healthcare, government, and utility sectors. The company’s portfolio of products and solutions address the entire scope and complexity associated with regulated documents and communications – from data processing to creation and omnichannel delivery.

“DTI has a solid reputation in the market for responsiveness, flexibility and sophistication in its technology-based solutions.” said Doxim President and CEO Mike Rogalski. “We’re pleased to have the DTI team join the Doxim family and continue this legacy of success.”

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DTI operates two facilities providing time-sensitive composition and distribution solutions to over 100 clients in the USA, enabling the delivery of millions of user-friendly documents, quickly and reliably.

David Jacobson, President at DTI, said, “Over the past 27 years, the DTI team has been dedicated to building long-term relationships with our clients by combining unmatched quality with unparalleled customer service. We’re extremely excited for the next stage in the evolution of the business and look forward to enhanced opportunities in partnership with Doxim.”

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New Research Suggests Visible Support from the C-Suite, Better Data Practices Key to Increasing Diversity, Equity, and Inclusion

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September 21, 2021

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Trusaic-Sponsored Survey Identifies How “Leaders” and “Laggards” Approach DEI

Growing social and political pressure, expanding pay data laws, and a global pandemic that is inflicting disproportionate economic damage on women and people of color are compelling organizations to confront workplace disparity; though new research indicates progress around this complex issue is largely inconsistent and insufficient. A new study from Harvard Business Review Analytic Services and SHRM-the Society for Human Resource Management in association with Trusaic examines the actions businesses are taking to improve diversity, equity, and inclusion (DEI); how successful they are; and where critical gaps stand in the way of meaningful change. The research suggests two key factors are driving forward progress: commitment from the executive ranks and a commitment to better data.

The survey identifies respondents as “leaders,” “followers,” or “laggards” based on how they rated their organizations on DEI progress.

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The numbers underscore that good intentions are not enough. While a majority of survey respondents (65%) say DEI is a high strategic priority, two thirds (67%) admit their organization is, at best, only somewhat successful in creating a diverse, equitable and inclusive workplace. Even among leader organizations, almost half acknowledge they are behind where they should be in improving DEI. Most laggard organizations report DEI initiatives are more “style over substance.”

The findings reveal that momentum for change must begin in the C-suite:

Half of laggard organizations say they are frustrated by a lack of commitment from leadership, and 72% say they are held back by a lack of diversity at senior levels of the organization.
77% of leader organizations have visible executive support compared to just 34% of laggards.
When the CEO sets the strategy and frequently communicates progress, the company is 6.3 times more likely to have a diverse leadership team and to be a leader in its industry segment.
DEI leaders are significantly more likely than followers or laggards to set goals for levels of diversity among senior executives and board members.

Measuring and tracking DEI metrics are essential to accelerating DEI progress. Leader organizations regularly monitor DEI metrics, communicate progress to key stakeholders, and use data to identify interventions and course-correct:

Leaders (70%) are more than twice as likely as laggards (30%) to track all three aspects of diversity, equity, and inclusion. Leaders also measure progress across a wider range of metrics.
Recruiting and hiring are the most tracked diversity metrics. Leaders track both areas much more than laggards.
Leaders work far harder to determine whether their staff are treated equitably and are significantly more likely to track equity in compensation, performance development and feedback, promotions, and access to growth opportunities.
A third of laggard companies that track diversity do not track equity.
95% of DEI leaders measure inclusion goal progress at least annually; 51% track inclusion goal progress at least quarterly – more than twice as often as laggards.
More than twice as many leaders have seen inclusion sentiment improvement in the past two years.

“Organizations that commit to correcting imbalances in the workplace are often met with significant challenges. What’s missing is the critical connection point between monitoring DEI metrics and using that data to improve the effectiveness of DEI programs to create lasting, meaningful change,” says Robert Sheen, CEO of Trusaic. “Data supports firms in holding themselves to account. Access to timely and reliable data is key to DEI success.”

As a direct result of their DEI efforts, surveyed leaders reported greater improvements in team diversity, employee engagement, collaboration, pay equity, and the ability to recruit top talent.

A total of 1,115 respondents drawn from SHRM membership and the Harvard Business Review audience completed the survey.

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Roku Announces New Shopify App for Small Businesses to Easily Launch and Measure TV Streaming Ad Campaigns

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September 21, 2021

Roku OS 11 Enhances User Personalization Through the Launch of Roku Photo Streams, Content Discovery Options and Audio Settings

Roku, Inc. today announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands and increase revenue through TV advertising. Designed for merchants to use on their own and with limited ad budgets, Roku’s platform has already shown it can be effective, lifting consideration for one advertiser’s brand by 63%.

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“By launching the new Roku app in the Shopify App Store, merchants can bring their products directly to TV screens, while allowing consumers to discover exciting new brands right from their living room.”

Roku’s application, which is slated to launch in advance of the holiday season, will enable Shopify merchants of any size to easily create TV advertising campaigns using precise audiences and measurement throughout their marketing funnel. This is a significant advancement from traditional linear and cable TV advertising solutions, which offer limited targeting and measurement options. Roku is America’s #1 TV streaming platform*, delivering scale with 55.1 million active accounts as of the end of Q2 2021 and more ad impressions served than any other TV streaming platform in Q4 2020**.

The Roku app for Shopify was designed for ease of use and rapid deployment. To get started, Shopify users just need to add the Roku app from the Shopify App Store, select their audience, choose their campaign budget, timing, and duration, and upload creative. Within minutes, they’ll be able to launch their campaigns and deliver their brand and message directly into the living room of tens of millions of households.

As the leading provider of trusted tools to start, grow, market, and manage a retail business of any size, Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. The Shopify App Store provides merchants with approximately 7,000 publicly available apps and integrations to help them grow their businesses.

“At Shopify, we’re focused on helping our merchants reach more consumers, boost their sales, and build thriving businesses,” said Amir Kabbara, Director of Product, Shopify. “By launching the new Roku app in the Shopify App Store, merchants can bring their products directly to TV screens, while allowing consumers to discover exciting new brands right from their living room.”

Brands are turning to TV streaming ads in part because of how engaged streamers are with the ads they see. According to a recent holiday shopping survey conducted by Roku and The Harris Poll***, nearly half (49%) of polled consumers said they have seen an ad on their TV streaming device that caused them to pause their TV and shop for a product online, a significant increase from 2020. This “always-on” consumer is a key driver for brands of any size to commit to TV streaming ads.

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Merchants using the Roku app in early access include Birthdate Co, Jambys, Moon Pod, and OLIPOP, among others.

“Roku made it easy for us to launch and scale an effective TV streaming campaign,” said Andrew Goble, Co-Founder of Jambys. “We wanted to invest in ad-supported streaming that could efficiently increase awareness, but also drive real action. With Roku, we were able to reach the right people with the right message at the right time. We measured a 63% increase in consideration among those who saw our ads. And our campaigns on Roku ended up raising the efficiency of other channels, too.”

TV streaming spend in the OneView Ad Platform, which supports our Direct to Consumer (DTC) business, nearly tripled year-over-year in Q2 2021. In addition, 2021 Roku internal data shows 78 percent of Roku users will make a purchase from a small or local business in the next three months (online or in-store)****.

“The shift to TV streaming has accelerated, and growth advertisers need a solution that can solve their top-of-funnel branding needs as well as a simple solution that complements their lower funnel search and social efforts,” said Jared Lefkowitz, Senior Director of Ad Revenue Strategy, Roku. “This is a powerful and simple advertising opportunity for SMBs to reach customers at scale, just as Fortune 500 brands have done for decades. We’re excited to launch an easy-to-use solution for Shopify merchants that drives brand awareness on the biggest screen in the home.”

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Tremor Video Launches Programmatic Audio Solution to Help Advertisers Reach Engaged Audiences in Premium Environments

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Globe Newswire

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September 21, 2021

Tremor Video Launches Programmatic Audio Solution to Help Advertisers Reach Engaged Audiences in Premium Environments

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns

Tremor Video, a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA.

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“With audio content continuing to grow and gain in popularity among consumers, advertisers should be exploring ways to expand their audience reach strategies beyond CTV and all-screen video,” said Amy Guenel, Vice President of Product Marketing, Tremor Video. “With our new programmatic audio solution, advertisers gain the tools they need to seamlessly integrate audio into their broader digital media mix.”

In today’s highly mobile and connected consumer environment, advertisers are increasingly investing in digital audio as U.S. consumers spend more time engaging with digital audio content – streaming radio, music and podcasts. On average, 62% of the U.S. population now listens to digital audio on a weekly basis from their smartphones, desktop computers, smart speakers or even in their cars, with 218 million people listening to digital audio services at least once per month.¹ As a result, by 2022, programmatic audio spend in the U.S. is expected to increase by 23.14% to $1.3 billion,² opening the door for new programmatic audio advertising opportunities as the ability to reach consumers in distraction-free environments becomes more valuable for brands.

Advertisers who leverage Tremor’s programmatic audio solution can customize messages in premium content environments with engaged consumers, gaining an additional touchpoint to add to their customers’ journey. Key benefits of the solution include:

EXTENDED REACH & FREQUENCY: Pair programmatic audio with video to boost reach and frequency for campaigns
UNIFIED CAMPAIGN MANAGEMENT: Reach audio listeners at scale in premium publisher environments by buying, managing and measuring audio campaigns from a centralized platform, allowing for a holistic view of how audio fits into cross-channel campaigns
ACCESS TO PREMIUM AUDIO CONTENT: Deliver brand messages to engaged listeners within premium music and podcast environments
LEVERAGE AUDIENCE EXTENSION: Activate advanced audio targeting to reach customers whenever and wherever they are listening, by leveraging data such as feed type, geography, behavioral, demographics, operating system, device type, contextual, browser, daypart and even TV viewership via Tremor Video’s TV Intelligence solution
OPTIMIZE WITH AUDIO REPORTING & ANALYTICS: Track the effectiveness and holistic performance across channels with added visibility into audio-specific metrics like audio impressions, listens and audio quartiles to gauge how long customers are listening to an audio ad

The integration with AdsWizz connects buyers to the AdsWizz Marketplace or directly to publishers through PMPs (private marketplaces). AdsWizz gives advertisers access to over 200 million monthly uniques³ spanning across podcast and digital radio.

“We’re excited to work with Tremor Video to further diversify programmatic demand for our publishers and help advertisers expand their reach through audio,” said Anne Frisbie, SVP of Global Supply & Partnerships, AdsWizz. “We have built the largest marketplace for premium audio, and through this integration, we are connecting more advertisers to that inventory and helping to fulfill the rapidly growing demand for this booming medium.”

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Vinco Ventures and Emmersive Entertainment Launch First NFT Streaming Movie Soundtrack

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September 21, 2021

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Featuring Grammy-Award Winning Artists Anderson .Paak and CeeLo Green

Produced by Grammy Winners Om’Mas Keith and Adrian Miller

Vinco Ventures, Inc. and ZASH Global a leader in selective acquisitions and entertainment technology, announced that its subsidiary EVNT Platform, LLC dba Emmersive Entertainment (Emmersive) will launch their first NFT streaming movie soundtrack, featuring Anderson .Paak, CeeLo Green, and Kota the Friend, among others, produced by Grammy winners Om’Mas Keith and Adrian Miller of A Tiny Universe (ATU).

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ATU co-owners, Om’Mas Keith and Adrian L. Miller, have announced that the movie soundtrack for Karen, a modern dramedy thriller directed by Coke Daniels, will be exclusively available on the e-nft.com platform. The movie’s 11 record soundtrack features music from world-renowned artists such as Anderson .Paak, CeeLo Green, Kota the Friend, Knox Brown and V-Bozeman, as well as an introduction to new artists from A Tiny Universe music label‒ WxLF, Pregnant Boy, and Gumbo. Om’Mas Keith, a Grammy Award-winning music producer and current Secretary/Treasurer of the Recording Academy, is known for his work producing for Kanye West, Jay-Z, and Frank Ocean, among others. His partner at ATU, Grammy winning music producer/manager, Adrian L. Miller, is co-executive producer and music supervisor of Karen. Miller helped to launch the career of Anderson .Paak, and has worked with artists such as RZA and Flo-Rida.

When asked why the soundtrack for the movie Karen should be made available as an NFT, ATU partners, Keith and Miller, stated “the landscape ripened for interactive soundtracks giving fans and audiences a more immersive and intimate experience. With that in mind, we partnered with Emmersive Entertainment to make it happen!”

Emmersive Entertainment is well versed in the space of streaming NFTs, having partnered with Tory Lanez on his August 10, 2021 released album, When It’s Dark, to sell 1 million copies of his album in under a minute ‒ among other NFT driven projects. “It is exciting to be working with industry legends such as Om’Mas and Adrian. The soundtrack is another step in our focus on leveraging blockchain technologies to disrupt consumer facing industries,” said Emmersive CSO, Brian McFadden. “With our partners at Lomotif providing traffic for our NFT platform we look forward to continuing our growth.”

The NFT streaming soundtrack will be available for purchase for $3 at e-nft.com beginning on September 21, 2021 at 5PM ET and will remain available for sale until 5PM ET on October 21, 2021.

ATU is also offering a Limited Edition version of the NFT featuring 3 music videos, 9 pieces of art, behind-the-scenes with the film’s Director Coke Daniels, and a downloadable score in addition to the soundtrack. The Limited Edition will sell for $20 with only 5,000 available.

Karen is a dramedy thriller, directed by Coke Daniels and starring Taryn Manning, about a young black couple who move to a white development and have to fight back against the increasingly racist and sinister Karen, their white neighbor who attempts to force them out of the community. The film title refers to the viral stereotype of the same name, and was released on September 14th on all platforms partnered with BET/BET-plus, and Quiver distribution. The film has seen early PVOD excitement; Amazon having reported it as #15 on their best-selling new and future releases.

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Affinitiv Names Adam Meier as President and Chief Executive Officer

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September 21, 2021

Affinitiv Names Adam Meier as President and Chief Executive Officer

Affinitiv, the leading provider of data-driven marketing and software solutions for the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty.

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“We are confident that Adam’s approach of leading by example, mentoring and empowering, and being a strong, transparent communicator is what Affinitiv needs at this important juncture”

Meier brings a wealth of expertise to this role, having served as the company’s Chief Operating Officer and Chief Financial Officer since joining Affinitiv in 2016. During his tenure, Meier has helped advance the company’s growth strategy and established trusted relationships with key clients. He is a strong leader with a proven track record of driving operational efficiencies across multiple teams within the company. Prior to Affinitiv, Meier was Chief Financial Officer and EVP of Operations for Brandmuscle, a technology enabled distributed marketing platform utilized by leading companies in the alcohol beverage, telecommunications, and insurance industries for over 10 years. Meier helped drive Brandmuscle’s transformation from an early-stage investment to a platform operated by leading companies; with over 700 employees when he departed.

“We are confident that Adam’s approach of leading by example, mentoring and empowering, and being a strong, transparent communicator is what Affinitiv needs at this important juncture,” said Scott Marden, Managing Partner of CIP Capital, and member of the Board of Directors at Affinitiv. “We are fortunate to have someone who will successfully implement our strategy and take advantage of the market opportunities Affinitiv has. We are enthusiastic about Adam becoming the new President and CEO and we look forward to continued growth for the organization and for our customers.”

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Alongside Meier’s appointment as CEO, Affinitiv has also promoted Ray Trantina to Chief Operating Officer, Joe LaDuke to Chief Financial Officer, and John Krzyston to Chief of Staff of Affinitiv.

“I could not be more thrilled to step into the position as President and CEO for this amazing organization,” said Meier. “Affinitiv has a great foundation with an incredibly talented team to support our dedicated clients. My goal in leading this team is to build on all the achievements we’ve made over the past several years and continue to grow the company to new heights. With the added members to the executive team, I am confident we will be able to achieve that.”

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Angelina Beitia Joins Drips as Executive Vice President of Client Success

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September 21, 2021

Angelina-Beitia-Joins-Drips-as-Executive-Vice-President-of-Client-Success

Proven Executive to Drive Client Retention and Expansion through Exceptional Client Experiences

Drips, the founders of Conversational Texting^®, today announced Angelina Beitia has joined the company as Executive Vice President of Client Success. In this role, Angelina will lead the team that ensures Drips’ clients get the most value out of its AI-powered platform throughout their client journey. This will ultimately drive Drips’ client retention, expansion and overall revenue.

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“Her experience and passion for excellence is exactly what Drips needs in this role as we expand and grow our client base. We’re also excited to leverage Angelina’s extensive sales and customer success background to help our current and prospective clients maximize the power of Drips’ Conversation Texting^® platform.”

Ms. Beitia is a seasoned executive with a proven track record of building successful teams that create exceptional customer experiences while growing and retaining client relationships. She brings a wealth of knowledge, having built and run global teams across the sales and marketing continuum, including customer success, sales, sales operations, branding and direct marketing.

“Angelina is a results-oriented leader who will bring strategic vision and operational leadership to our client success group,” said Aaron Christopher (A.C.) Evans, CEO at Drips. “Her experience and passion for excellence is exactly what Drips needs in this role as we expand and grow our client base. We’re also excited to leverage Angelina’s extensive sales and customer success background to help our current and prospective clients maximize the power of Drips’ Conversation Texting^® platform.”

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Prior to Drips, Angelina built a customer success team of 100+ for PGi, a global provider of conferencing and collaboration software solutions. At PGi, she also led sales, sales operations, and strategic initiatives, where her teams helped grow PGi from approximately $200M to over $600M in revenue. Most recently, Angelina served as head of customer success for ThumbTack, a home management platform, where she grew the customer success team by 100% to support its more than 3,000 top-tier strategic, high-value and high-potential clients.

She is currently on the Advisory board of Allbound, a partner relationship management platform. Previously, Angelina consulted for ClickDimensions, a marketing automation platform, where she helped build their global customer success team in Ireland. She began her career in consumer, database and B-to-B direct marketing and held multiple leadership roles with Iomega Corporation, IDG, Time-Warner and Reed Elsivier.

“I’m proud to join the executive team at Drips,” said Angelina Beitia, Executive Vice President of Client Success at Drips. “Drips has already developed a compelling way for our clients to engage their customers throughout the buying journey by making Conversational Texting^® mainstream in the business environment. Our team will focus on ensuring Drips clients are enabled to use the Drips platform to their maximum benefit, setting them up for successful customer engagements each and every time.”

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Tom Hexamer Joins SG360° as Senior Vice President of Sales

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September 21, 2021

Jim Andersen Joins SG360° Board of Directors

SG360°, an industry-leading provider of performance-driven direct marketing solutions, continues to build on its long history of evolutionary growth with the hiring of Tom Hexamer. He brings to the role of Senior Vice President, Sales over 20 years of direct marketing experience, working with some of the biggest brands in the world.

Mr. Hexamer’s history, starting with R.R. Donnelly and later at IWCO Direct, is one of hyper-focus on customer needs and results. With particular emphasis in the financial services, insurance, healthcare, and telecom sectors, he led sales teams at both organizations. Hexamer’s passion to engage clients at the strategic level to help meet—and improve—marketing results is what led him to SG360°.

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“SG360°’s remarkably experienced sales team is impressive, with its focus on Fortune 1000® and national non-profit clients,” commented Mr. Hexamer. “Add to that the depth and breadth of a production platform capable of executing within a ‘one-stop-shopping’ campus environment… Equally impressive has been learning how they have weathered the global pandemic. The speed and agility with which SG360°responded to, and grew out of, the emergence of COVID-19 is beyond impressive. If anything, the company is stronger today than it was 18 months ago. I had multiple options for this next chapter of my career, but this was clearly the best fit for me.”

“Tom’s experience improving customer results is exactly what I was looking to add to our already strong management team,” added Ted Gaillard, EVP Sales and Marketing. “We have big plans for the future and Tom will certainly contribute to those efforts.”

Hexamer’s immediate plans involve supporting the Sales team and their efforts and leveraging SG360°’s extensive marketing service capabilities with the firm’s growing account base. “SG360° has a long history of providing compelling services that improve results, especially in retail. I’m excited to expand on that and introduce those services to other verticals, especially financial services,” Hexamer said.

“I’m joining an incredibly successful organization, and I am humbled to be part of it and excited to contribute to the future of SG360°.”

Since 1957, SG360° has thrived by anticipating and addressing client needs in the ever-changing direct marketing sphere. By continually redefining what direct mail is and what it can do, they have become an industry-leading provider of omnichannel direct marketing solutions. SG360°’s dedication to quality is regularly reflected in the multiple industry awards they receive each year, including 12 so far in 2021.

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AdPlayer.Pro Outstream Video Ads Solutions Provider Reports Q2 2021 Results

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September 21, 2021

AdPlayer.Pro Outstream Video Ads Solutions Provider Expands Collaboration on the Supply Side

AdPlayer.Pro reports the increase of video ad serving volumes and the release of new player functionality in Q2 2021.

AdPlayer.Pro, a global provider of outstream video advertising solutions, has released the Q2 2021 results, reporting the increase of daily ad serving volumes up to 45 000 000 video ad impressions in April – July 2021.

According to the official announcement, this gradual growth aligns with the company’s predictions for the second quarter, and is largely due to the acquisition of new direct Supply partners in LATAM and ASEAN.

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The AdPlayer.Pro’s functional core also underwent significant changes in Q2 2021. One of the major enhancements was the release of the brand-new AMP Video Ads Kit 2.0, specifically designed for the smooth video ads integration into AMP properties.

According to Anton Liaskovskyi, the AdPlayer.Pro CEO, the AMP Video Ads Kit 2.0, in particular, has been a long-awaited release, which can definitely help streamline the setup of video ad campaigns in the AMP environment.

As for the other video ad player improvements, these included new playlist configuration capabilities, VTT support and API upgrades, and more features are already scheduled for release in Q3 & Q4 2021.

As Mr. Liaskovskyi explained, the autumn season is usually the busiest time in online advertising, hence it’s crucial to ensure AdPlayer.Pro partners on the Buy and Sell sides have all the needed technologies to run efficient online video ad campaigns and achieve maximum business results.

AdPlayer.Pro has already distinguished itself in the crowded digital video ad market by being able to meet the ever-changing industry needs with a broad range of the innovative outstream video advertising solutions.

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Flybits Wins Frost & Sullivan’s 2021 Global Product Leadership Award for Customer Experience in the Financial Services Market

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September 21, 2021

Flybits Wins Frost & Sullivan’s 2021 Global Product Leadership Award for Customer Experience in the Financial Services Market

The award recognizes Flybits as a candidate for continuous market disruption in digital customer experience transformation with tremendous growth potential in mobile personalization.

Flybits, the most advanced contextual engagement platform in the financial industry, today announced it was named by Frost & Sullivan as a global product leader of customer experience in the financial services market. The award recognizes Flybits as an innovator in the industry and as a candidate for continuous market disruption, with a strong overall performance.

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Banks and financial institutions face a critical challenge now that online banking has supplanted branch visits as the primary portal for customer interaction: how to connect with their customers on a deeper level. Frost & Sullivan firmly believes that one of the best ways to achieve this outcome is by personalizing customer experiences on mobile channels. “Flybits’ end-to-end, enterprise-level platform manages the information technology (IT) complexities of data science, hyper-personalization, and contextualization so that clients can create and implement experience design use cases easily,” said Jeffrey Castilla, Best Practices Research Team Leader from Frost & Sullivan.

Access the complimentary Frost and Sullivan Awards Report

Flybits was founded in 2013 on the belief that data is the digital economy’s most valuable asset and can enhance people’s lives in powerful ways: helping them connect to loved ones, make better decisions, and filter out unwanted noise. Guided by this belief, Flybits helps financial institutions (FIs) to bring the power of data to life. Enabling them to transform customer data into one-of-a-kind personalized experiences, by launching predictive and contextual digital recommendations at scale, that are attuned to individuals’ lives.

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Flybits’ approach of ongoing innovation and improvement has earned it widespread recognition as both a pioneer and a product leader. “We are honored to be recognized as a global product leader for customer experience in financial services,” said Dr. Hossein Rahnama, founder and CEO of Flybits. “Driving extreme innovation, efficiency, and customer value are key strategic priorities for us.”

When evaluating the competitive landscape, Frost & Sullivan looked at three categories of technology players from Enterprise software organizations to Point solutions and MarTech solutions. They determined that what differentiates Flybits is:

Speed to Market – Flybits enables FIs to accelerate their time to market at a fraction of the cost – a key differentiator compared to enterprise software organizations, whose systems can take years to implement at a significant cost.

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IRONSCALES Selected to Join the AWS Independent Software Vendor (ISV) Accelerate Program in the AWS Partner Network

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September 21, 2021

IRONSCALES Selected to Join the AWS Independent Software Vendor (ISV) Accelerate Program in the AWS Partner Network

IRONSCALES provides AWS customers with email security, awareness training and new product offerings.

IRONSCALES, the world’s fastest growing email security company, today announced it has been selected to join the AWS Independent Software Vendor (ISV) Accelerate Program in the Amazon Web Services (AWS) Partner Network (APN). The ISV Accelerate Program status is awarded to industry leaders who develop innovative technology solutions and who demonstrate a strong commitment to customer service. In addition, the IRONSCALES email security solution is available to all AWS customers today through the AWS Marketplace, allowing for quick installation and a seamless billing experience for IRONSCALES customers running on AWS.

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“IRONSCALES is proud to join the AWS Partner Network and deliver IRONSCALES email security and awareness training to the AWS customer base,” said Eyal Benishti, CEO and Founder of IRONSCALES. “We are grateful to be able to work with the world’s leading enterprises, and we look forward to working with AWS to deliver new and improved product offerings that will help keep our customers safe.”

Adoption of the cloud has accelerated the pace of business and the pace of phishing attacks. IRONSCALES’s email security platform helps SMB and global enterprise organizations stop phishing by protecting the organizations’ mailboxes. The platform is a best-in-class email security platform powered by AI, enhanced by thousands of customer security teams, and built around detecting and removing threats in the inbox. IRONSCALES offers a comprehensive service that is fast to deploy, easy to operate and is unparalleled in the ability to stop all types of email threats, including advanced attacks.

IRONSCALES is a best-in-class email security company focused on fighting back against today’s modern phishing attacks. Our self-learning, AI-driven platform continuously detects and remediates advanced threats like Business Email Compromise (BEC), credential harvesting, Account Takeover (ATO) and more. Our powerfully simple email security solution is fast to deploy, easy to manage and keeps our customers safe. Founded in Tel Aviv, Israel in 2014 by alumni of the Israel Defense Force’s elite Intelligence Technology unit. IRONSCALES is headquartered in Atlanta, Georgia. We are proud to support thousands of customers globally with our award-winning, analyst-recognized platform.

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Placester Launches Concierge Custom, A New Way for Brokers to Outsource Complex Marketing Workflows and One-off Creative Tasks

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September 21, 2021

Placester Launches Concierge Custom, A New Way for Brokers to Outsource Complex Marketing Workflows and One-off Creative Tasks

New Placester offering helps brokers unlock on-demand remote marketing help to absorb and streamline complex marketing workflows, allowing them to spend less time on marketing busy work and more time building their business.

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“Building memorable brands is a process, not a one-time event”

The release comes at a time when real estate brokers and agents at all levels are discovering the power of Placester to support their need to deliver consistent website, marketing, and branding initiatives without the need for in-house developers.

Concierge Custom™ allows brokerages to affordably expand their marketing capacity with dedicated outsourced talent—to turn around complex marketing workflows, custom development, graphic design, and content creation. Essential project information such as scope, cost, timing, and deliverables are clearly articulated upfront so that businesses know exactly what to expect. In addition to getting help with marketing workflows, they can also leverage the Services Marketplace to instantly order pre-packaged tasks in the wide range of work done by the expert creative teams at Placester.

“Building memorable brands is a process, not a one-time event,” said Seth Price, VP of Product & Marketing at Placester. “We created Concierge Custom™ to help brokerages who are already committed to marketing but need a sixth gear to get more done. We act as an extension of their marketing team, turning around marketing workflows in hours, not days, and without the exorbitant pricing historically associated with hiring an agency or developer. From the smaller boutique brokerage to the marketing director at a 500 agent brokerage, we want our customers to leverage that power immediately and add speed, agility, and consistency to their marketing efforts.”

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“We are continually evolving our services to meet our customers’ growing needs, and what they’ve told us is that maintaining a consistent drumbeat of marketing is excruciatingly painful. And they want more reliable pathways to outsource the marketing workflows and one-off tasks required to support a growing brand. We are launching Concierge Custom™ to give our clients added support for the repetitive tasks needed every time you add a new agent, get a listing or sell a property,” said Matt Barba, Co-Founder, and CEO of Placester. “Whether you choose individual services from our marketplace or work with your dedicated Concierge Custom™ team to build custom marketing workflows. We designed the Placester platform to help real estate professionals amplify their brands by providing robust and easy-to-use software combined with comprehensive on-demand marketing support that scales as your business scales.”

The launch is part of Placester’s ongoing effort to reimagine the website marketing experience for real estate brokers and agents — to provide them greater customization, flexibility, and speed to market, whether through Placester’s Codeless website builder, agent management tools, On-Demand services marketplace, or the latest way to leverage Placester, Concierge Custom™

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Zix Delivers Secure Large File Share to Bolster Innovation for Email Encryption Services

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September 21, 2021

Zix Delivers Secure Large File Share to Bolster Innovation for Email Encryption Services

New add-on improves collaboration by allowing any authorized user to send large attachments via email

Zix Corporation, a leading provider of cloud email security, productivity, and compliance solutions, today announced the launch of its Secure Large File add on for Zix Email Encryption. The offering allows customers to eliminate the challenge of sending large files securely by facilitating the delivery of any file type up to 100 GB per message, with no storage quotas and no new credentials for recipients.

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“We are dedicated to ensuring businesses have complete oversight into critical issues like data leakage, which is why administrators will find they can easily grant or revoke user access to sending large files via Secure Cloud”

Many current file-sharing systems are overly complex and confusing for users, leading to poor file sharing record keeping and undermining crucial archiving best practices. Additionally, separate systems for secure messaging and secure file sharing damage productivity and result in a dangerous lack of visibility into who is sending and receiving large files, which impedes corporate compliance and audit requirements.

As a channel-first company, Zix is committed to providing simplified email security services for its partners and their end customers. The company is transforming how its partners help their customers communicate via email by making secure, compliant sharing of large files as easy as clicking send using their standard business email address. Files can be sent to any recipient via the trusted, customer-branded Zix Secure Messaging Portal. The solution also makes large file sharing costs predictable, with a flat annual or monthly license fee and no message storage quota or fees based on message size.

“With the announcement of this new offering, we are excited to be able to help our customers and partners empower users with an intuitive way to send and receive large files via email securely,” said Dave Wagner, CEO, Zix. “There is no additional infrastructure to deploy or maintain, which means users can simply log in using their existing Secure Messaging Portal credentials.”

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Businesses can face a loss of control over their data if employees frustrated by current file sharing solutions seek to create workarounds using unsanctioned services. The ease of use for the sender and recipient when using Secure Large File aims to improve data security and corporate compliance by discouraging the use of unauthorized, third-party file-sharing services.

“We are dedicated to ensuring businesses have complete oversight into critical issues like data leakage, which is why administrators will find they can easily grant or revoke user access to sending large files via Secure Cloud,” Wagner continued. “Additionally, all sent and received files and messages can be captured and supervised as part of the Zix Information Archiving solution, with unlimited archive storage.”

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Information Security & Privacy: Mapp Certified to ISO 27001 and ISO 27018

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September 21, 2021

Information Security & Privacy: Mapp Certified to ISO 27001 and ISO 27018

Mapp, the international provider of insight-led customer experiences, has successfully completed the ISO certification process for Mapp Cloud. While Mapp Cloud had previously been ISO-certified for its Engage module that drives cross-channel marketing automation, its Intelligence module that delivers customer analytics and insights has been certified for the first time in accordance with the internationally recognized standard ISO 27001 for information security management and ISO 27018 for the protection of personal data in the cloud.

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Christian Senk, Chief Security & Privacy Officer at Mapp, comments: “Customer data is our most valuable asset. The systematic and effective protection of this data is an integral part of Mapp’s DNA and the base of our reputation as a provider of insight-led customer experiences. The rigorous certification process with annual compliance audits by an independent third party gives our customers additional confidence in Mapp as the right partner – and one that is GDPR-compliant and safely storing all data in the cloud.”

Steve Warren, CEO of Mapp, adds: “Confidence in data security is essential in the MarTech sector. We are therefore delighted to obtain this certification. It demonstrates our commitment to protecting our customers’ data and our professional and legally compliant approach to handling personal data in the cloud. Security and data protection are absolute priorities for us and are central to our innovative cloud service offering for cross-channel insights.”

The certification was carried out by TÜV Nord, an international provider to test, assess and validate the safety of products and services. With ISO 27001 and ISO 27018, the experts certify that the development and operation of Mapp’s solutions meet the highest standards in terms of information security and data protection. Within the scope of the certification, Mapp was able to demonstrate the GDPR-compliance of its products and services.

The international MarTech company offers unique possibilities for modular and scalable marketing with its Mapp Cloud platform. The core components of Mapp Cloud are:

The Engage Module which orchestrates and automates seamless, personalized cross-channel campaign management.
The Intelligence Module which combines data with analytics and AI to generate actionable insights, allowing brands to better engage with their customers along the buying journey.
The integrated Customer Data Platform (CDP) which provides a 360-degree view of each contact through unified data, enabling advanced segmentation and automation.

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People Tech Group Partners with UiPath to Launch New Automation Practice

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September 21, 2021

People-Tech-Group-Partners-with-UiPath-to-Launch-New-Automation-PracticePeople-Tech-Group-Partners-with-UiPath-to-Launch-New-Automation-Practice

Managed service provider delivers industry-leading enterprise automation software platform to fuel businesses digital transformation efforts

UiPath, a leading enterprise automation software company, and People Tech Group (PTG), a Cloud, Data & AI Transformation and Engineering Services company, today announced that the companies have launched a Robotic Process Automation (RPA) services capability for organizations looking to increase efficiency through enterprise automation software. Through this partnership, PTG now offers the UiPath industry-leading automation platform along with proactive, ongoing service and support to fuel digital transformation efforts for its customers around the world.

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.@PeopleTechInc partnered with @UiPath to launch an #automation practice and help businesses on their digital transformation journeys

According to the UiPath 2021 Office Worker Survey, on average, global respondents said they waste four and a half hours a week on tasks they think could be automated – with 40% revealing their employer increased investments in automation software in 2021. UiPath believes this growth in the adoption of RPA is helping companies unlock new levels of efficiency and effectiveness, as well as drive digital transformation. As businesses reframe their future in a post-pandemic world, organizations that have reached scale with automation efforts have experienced the resilience of the digital workforce.

To meet this growing and timely need for its enterprise customers, PTG has also established a UiPath Automation Practice. By bringing together a team of specialists to provide the highest level of service and support to customers, PTG will help organizations create an effective digital workforce using automation to not only do things differently, but also to do different things – enabling organizations to accomplish new tasks not previously possible without automation. Over the next three years, PTG plans to add up to a thousand specialists to this practice with a focus on developing industry-based solutions in high-growth areas such as automotive, higher education, healthcare and life sciences, and government. The company has already delivered successful digital transformation initiatives across organizations such as General Motors, Amazon, and Stanford University.

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“People Tech Group has invested in and is building the UiPath Automation Practice to serve our global customers that have embarked on solving large scale, mission-critical business problems with enterprise automation at scale,” said People Tech Group Founder and CEO Vishwa Prasad. “UiPath’s technology has proven to be incredibly effective at reducing costs, improving accuracy, and freeing up resources for higher-value activities. When we combine this with the oversight and ongoing support from our team of experts, the results are truly game-changing.”

UiPath continues to lead the enterprise automation category by offering the only end-to-end, enterprise-ready automation platform that can grow with customers on their digital transformation journeys.

“With unprecedented levels of digital disruption and change in the marketplace today, customers demand an enterprise-ready automation platform that is agile, secure, easily scalable and can provide the fuel to their digital transformation programs and mission-critical applications,” said Thomas Hansen, UiPath Chief Revenue Officer. “By integrating our industry-leading automation platform with People Tech Group’s deep business IT and consulting expertise, we have created a partnership that helps businesses around the world more quickly, easily, and effectively digitally transform and derive more value from their people than ever before.”

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VideoElephant Launches Channels Marketplace, The First Linear Licensed Programming Solution Designed For Streaming & OTT Experiences

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September 21, 2021