Search
Home Blog Page 2366

Edgemesh Helps E-Commerce Customers Boost Search Ranking with Dynamic Rendering in Latest Release

By
PRNewswire
-
0
Edgemesh Helps E-Commerce Customers Boost Search Ranking with Dynamic Rendering in Latest Release

New Edgemesh Server feature helps brands increase their search ranking by automatically serving high-speed, crawler-friendly versions to bots

Edgemesh, provider of an AI platform that delivers the fastest online web experience, announced a free upgrade to its Edgemesh Server product line that enables automatic dynamic rendering to increase search ranking. The new feature is available less than 30 days after the launch of Edgemesh Server, indicating that the new model for eCommerce performance is advancing faster than its complex headless counterparts.

Marketing Technology News: MarTech Interview with Jake Loveless, CEO, Edgemesh

Dynamic rendering is a technical SEO practice suggested by Google in 2018 to increase index speed for modern JavaScript heavy websites. With dynamic rendering, Edgemesh customers now serve a pre-rendered and optimized static HTML version to bots while keeping highly interactive and client-side rendered versions for human customers. In a sense, dynamic rendering allows Edgemesh customers to deliver websites in the language bots understand best: easily indexable static HTML.

Although dynamic rendering has been available for years, the costs and complexities associated with it have reserved its use for large scale sites. With Edgemesh Server, customers now get automatic dynamic rendering across their entire site at zero cost.

“As advertising costs continue to increase, and competition heats up heading into the holiday shopping season – free, high quality organic traffic has never been more important,” said Jacob Loveless, CEO of Edgemesh. “Dynamic rendering, or SEO prerendering, was the top request we saw from customers. With this release, we help companies increase their search ranking by using the same model suggested by Google. Our cloud backend infrastructure, combined with our edge capability, made this an easy addition to the product line and we’re excited it’s now in customers’ hands.”

To support the new feature, Edgemesh Server offloads the site rendering process to a fleet of servers running at Google.

“We’re using the latest Google Chrome instances to pre-render every custom page, and optimize it specifically for search engines. Once the backend fleet completes the rendering, we then store the content at the edge network for faster retrieval by the search crawlers, social media engines and other bot-based systems on the fly. Customers don’t have to do a thing as the entire process is fully automated,” said Randy LeBeau, Edgemesh CTO.

Edgemesh Server’s Dynamic Rendering product benefits include:

  • Faster page loads for more frequent and consistent indexing, enabling new content to be available to search engines more frequently.
  • Up to 80% increase in rankings of keywords and more targeted organic keyword matching.
  • Increases in impressions, and clicks. The improved crawling experience leads to organic channel growth, with an increase in click rates by up to 60%.

Marketing Technology News: CUMULUS MEDIA Study Analyzes NFL Fans’ Use Of Radio vs. Television

IGEL Announces the DISRUPT Unite Roadshow for End User Computing and Digital Workspaces Professionals Featuring 20 Sponsors Including AWS, Citrix, Microsoft and VMWare

By
PRNewswire
-
0
MATSUKO Debuts Cutting-Edge Holographic Presence Technology at SXSW Pitch Competition

Global Series of Face-to-Face, One-Day Events Travels to Cities Across the United States and Europe to Showcase New Ways Enterprises Can Thrive in the “Work from Anywhere” World

IGEL, provider of the next-gen edge OS for cloud workspaces and renowned for hosting DISRUPT EUC events since 2018, announced that it will kick off its live DISRUPT Unite Cloud Workspaces Forum Roadshow with one-day events planned across cities in the United States and Europe starting September 23 in London. Offering end user computing (EUC) professionals unparalleled insights into the technologies, best practices, and innovations to support digital workers in the new “work from anywhere” (WFX) world, the DISRUPT Roadshow will reveal new ways for attendees and their organizations to empower a more distributed and highly mobile workforce to be more productive than ever.

Marketing Technology News: IGEL Expands Zoom, Cloud Printing and Webcam Support for Windows Virtual Desktop (WVD) Environments

“We work in a changed world which has transformed end user computing, as it needs to enable digital workers to achieve better access to applications and data for a productive experience from anywhere, and from almost any device,” said Enit Nichani, Vice President of Global Alliance and Event Marketing, IGEL. “We will be highlighting new technologies, strategies, and opportunities for computing in the new WFX era during this live roadshow installation of our flagship DISRUPT event series. Despite hosting dozens of successful virtual events over the past 18 months, there has been significant demand for intimate, in-person regional events to bring the EUC community together again. We are thrilled that, for the first time since February 2020, we are returning to face-to-face events with planned stops in 11 cities. We’ll be bringing industry experts close to home for the inspirational and insightful presentations EUC professionals won’t want to miss.”

The roadshow will visit 11 cities during September and October 2021. Locations include:

  • London, September 23
  • Frankfurt, September 30
  • Munich, October 5
  • Vienna, October 7
  • Zurich, October 12
  • Charlotte, October 12
  • Chicago, October 13
  • Dallas, October 14
  • New York, October 20
  • Los Angeles, October 21
  • Utrecht, October 27

“DISRUPT is the one of the biggest and best independent events in the EUC calendar which brings together a number of ecosystem partners, customers and community partners,” said James Hsu, Product Manager for Citrix Systems. “I have attended both North America and EMEA events in the past and I am really pleased to be presenting at these in person events to share more about the future of Citrix Digital Workspaces.”

The event will feature inspirational keynote addresses and insightful breakout sessions as well as lively panel discussions on EUC strategies in the WFX era. The event expo will also provide first-hand technical access to product and service information from event sponsors, including AWS, Citrix, Microsoft, VMware, ControlUp, DeviceTRUST, EPOS, ezeep, Lakeside, Lenovo, LG Business Solutions, Liquidware, LoginVSI, Nerdio, PrinterLogic, Process Fusion, NComputing, OnLogic, Tricerat and IGEL.

Marketing Technology News: CUMULUS MEDIA Study Analyzes NFL Fans’ Use Of Radio vs. Television

80% of Consumers More Likely to Shop with Brands that Show they Understand Them

By
Business Wire
-
0
80% of Consumers More Likely to Shop with Brands that Show they Understand Them

Consumers seek consistent communication and offers both in-store and online this year

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that the overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season. Some 78 percent of consumers also find it frustrating when a retailer’s communications and marketing messages are inconsistent depending on the channel they visit (in-store, online, social, call center, app).

Marketing Technology News: Datamatics Recognized as a “Major Contender” and “Star Performer” in the…

“The more retailers can use relevant data to customize the experience consistently at all stages, the more successful they will be in driving retail sales this holiday season.”

This holiday season, shoppers will continue to shop heavily online, but also express interest in heading back in-store. Only 8 percent expect to shop solely online and 16 percent plan to shop exclusively in-store – with the remaining consumers planning to shop both online and in-store to varying degrees. Online research prior to in-store purchasing is a critical component of the sales process as well, with 29 percent of individuals primarily conducting research online prior to purchases in-store. Buying online and picking up in-store is also a trend that remains very important this year, with 60 percent of consumers planning to utilize it in 2021. However, in 2022 and beyond, only 15 percent of consumers indicate that will be a primary part of their shopping experience.

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps

“As consumers head increasingly back in-store, maintaining clear and consistent communication both on and offline will be key. To maintain consumer interest and minimize friction, retailers should be prepared with personalized offers and strong data transparency across channels,” said John Nash, Chief Marketing and Strategy Officer, Redpoint Global. “The more retailers can use relevant data to customize the experience consistently at all stages, the more successful they will be in driving retail sales this holiday season.”

Inflation and supply chain issues are also top of mind, with 70 percent of consumers worried about global supply chain challenges and 77 percent concerned about product shortages. However, most consumers are preparing for these issues by shopping early and budgeting for increases. As of September 1st, 26 percent of consumers have already begun holiday shopping. And while two-thirds of consumers expect to pay more for gifts this holiday season due to inflation, 37 percent have adjusted budgets to deal with said increases.

Transparency is a key solution for many of the issues facing consumers this holiday season. Currently, consumers’ top frustrations lie in product shortages, leaving it to retailers to be transparent about supply and product issues. Not to mention, the overwhelming majority of consumers, 85 percent, are more likely to shop at retailers that are transparent with how they are collecting and using their personal data this holiday season. As such, retailers must be communicative about where and when they are utilizing consumer information throughout the season.

Marketing Technology News: MarTech Interview with Rodolph Barrere, Co-founder and CEO at Potloc

Simplilearn Launches Ambition #CannotBeLockedDown Campaign Inspiring Aspirants to Challenge All Odds

By
PRNewswire
-
0
Unprecedented Surge in New Businesses Leads to Unique DIY Marketing Book

– Simplilearn launches digital brand campaign along with the creative agency Bluebot

– The campaign shows how ambition and the will to persevere can let individuals anywhere in the world get ahead in their careers despite the challenges of the pandemic

Simplilearn, the world’s #1 online Bootcamp for digital economy skills , announced the launch of its brand campaign, Ambition #CannotBeLockedDown. The campaign celebrates the inspirational spirit of individuals around the world who’ve steadfastly pursued their ambitions even during the current global pandemic. This digital-first campaign will be launched across multiple digital platforms, print and television.

Marketing Technology News: Simplilearn And The Knowledge Innovation Center, Through Its Partnership With The University of…

The theme of the campaign focuses on how ambition and determination can enable individuals to rise to their fullest potential despite the challenges they face and grow beyond the restraints of the current time. With the world struggling to move ahead due to the uncertainties and distraught caused by the pandemic, many people feel anxious, and stuck in their lives. This campaign encourages all of us to seize the moment for personal advancement, and to find joy in a time of worry and uncertainty. One of the versions of the campaign features an NRI in America, highlighting how this is a shared experience for Indians at home, and abroad.  The campaign by Simplilearn has been conceptualized and executed in partnership with the creative agency Bluebot.

Speaking about the campaign, Mark Moran, Chief Marketing Officer, Simplilearn, said, “As a leading online Bootcamp, we are happy to launch this campaign to inspire all of us not to give up hope and to dance ahead towards success. We look forward to encouraging professionals everywhere to continue growing their skills, with the message that Ambition #CannotBeLockedDown.”

As part of the campaign, the company launched three ad films highlighting the success stories of aspirants who completed a Simplilearn certification program during the pandemic. The films portray the stories of three individuals from Seattle, Chennai, and Mumbai, respectively. Despite being stuck in their homes, they manage to successfully complete Simplilearn’s Bootcamp certifications to achieve immediate career success in the form of salary hikes or the job of their dreams. Shot in a home-work setup that is commonplace today, the ads bring out the joy each of them feels on realizing their ambition, with a peppy background score created by Mumbai-based music composer and producer Michael McCleary.

Commenting on the Simplilearn campaign, Carl Savio,  Chief Creative Officer and founder, Bluebot Digital, said, “If the pandemic has taught us one thing, it’s that the power of the human spirit is indomitable.  Millions of professionals displayed courage and used this year and the last one wisely to prepare for a brighter tomorrow with Simplilearn’s world-leading courses. This campaign is a testament to them and the brand.”

Marketing Technology News: CUMULUS MEDIA Study Analyzes NFL Fans’ Use Of Radio vs. Television

Sendoso Secures $100 Million Series C led by SoftBank Vision Fund 2 to Accelerate Global Expansion

By
PRNewswire
-
0
Sendoso Unveils New Platform Features to Create One-Stop Shop for Corporate Gifting

Sending Platform pioneer establishes European hub to serve its 20,000+ global customer base

Sendoso, the leading Sending Platform, today announced it has secured $100 million in Series C funding, led by SoftBank Vision Fund 2*, with participation from existing investors Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners and Felicis Ventures. With this round, Sendoso’s total funding exceeds $152 million. As the category leader, Sendoso will use the funding to accelerate the expansion of its global footprint, hiring, and product offerings.

Marketing Technology News:MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

As part of its expansion, Sendoso will open its new European headquarters, based in Ireland, with a dedicated logistics and supply chain operation to further support its 20,000 global users from customers including Comcast, Kimpton Hotels, Thomson Reuters, Nasdaq, eBay, and others. Sendoso currently has over 500 employees across the U.S., Europe, and the Asia Pacific and will increase its workforce by 30% by the year-end.

“We believe Sendoso offers the most comprehensive end-to-end gifting platform in the market,” said Priya Saiprasad, Partner at SoftBank Investment Advisers. “Their platform includes a global marketplace of curated vendors, seamless integration with existing tools, global logistics, and deep analytics. As a result, Sendoso serves as the backbone to enterprises’ engagement programs with prospective customers, existing customers, employees and other key stakeholders. We’re excited to lead this Series C round to help Sendoso accelerate its vision.”

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

“Sendoso combines an advanced SaaS platform with the marketplace selection and logistics precision of Amazon.com. This unique combination delivers on-brand execution at scale for corporate gifting,” said Kris Rudeegraap, CEO and co-founder of Sendoso. “This funding round is a major milestone for Sendoso and will help us expand our products, services and global footprint.”

Founded in 2016, Sendoso is the pioneer and a category leader, with more customers, capital, and employees than any other vendor. With an acclaimed customer success team that offers consultative advice to businesses on how to build meaningful relationships through personalized engagement strategies, Sendoso has been named a leader across nine categories by G2 Crowd. Sendoso customers benefit from the industry’s most diverse roster of 30,000 gift options and global warehouses in North America, Europe, and Asia that have handled upwards of 3 million sends in over 165 countries.

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

Exadel Acquires Coppei

By
PRNewswire
-
0
Syte Acquires Top Visual Search Company Slyce to Expand North American Footprint

Now offering full lifecycle software engineering solutions and services–from strategic consulting to platform and product development

Exadel, a software engineering company delivering digital platforms and products, announced it has acquired Coppei a Seattle-based digital business strategy and technology consultancy serving global Fortune 500 clients. Coppei will continue to operate as an independent brand.

Marketing Technology News: Exadel Marketing Technology Practice Releases Exadel Toolbox for Adobe Experience Manager at Adobe…

The complementary services of Coppei’s digital strategy and advanced data insight expertise combined with Exadel’s globally distributed software engineering services immediately positions the organization to provide full-service disruptive technology solutions. Coppei brings years of consulting experience, which will enable clients to gain an even clearer vision of their path to innovation and transformation.

“With the addition of Coppei, Exadel is now positioned as a global technology company that integrates strategy, design, and software engineering to transform enterprises into modern digital businesses,” said Fima Katz, CEO of Exadel. “We find that many large organizations need the strategic direction that consulting offers along with the execution of building digital technologies to drive their mission forward. We are excited to offer current and future clients the comprehensive and proven consulting capabilities the Coppei team has to offer along with Exadel’s exceptional engineering services.”

“We are thrilled to join the Exadel family as the integration of Exadel’s software engineering services and Coppei’s strategic data-driven business solutions provides us the ability to truly engineer business value for our clients,” said Travis Larsen, CEO of Coppei. “We can now build and deliver digital business strategies, architecture, and advanced analytics solutions with cloud-based software engineering solutions that include enterprise platform development, artificial intelligence, digital marketing, and internet of things. This will delight our clients and create new opportunities for our team.”

“Sun Capital could not be more pleased with the combination of these two world-class professional services firms in our technology vertical,” said Elizabeth de Saint-Aignan, Managing Director at Sun Capital. “Digital business consulting has already displaced traditional business consulting and businesses will continue to increase their reliance on external consultants at a pace and scale that we have never experienced before.  We are confident that the addition of Coppei’s capabilities with Exadel’s service offerings will create a digital transformation solutions powerhouse for clients in the ultra-competitive digital marketplace.  We are excited to continue our investments in our technology vertical to accelerate this growth.”

Marketing Technology News: 3D Visualisation Software Set to Transform the Automation Sector as AUCTA Signs Deal With Industry…

Weave Launches Integration With QuickBooks Online

By
PRNewswire
-
0
Study: Ineffective Customer Communications Can Cost Small Businesses Time, Money and Talent

New integration enables businesses to sync customer lists for seamless communication

Weave, the all-in-one customer communication platform for small business, today announced it’s further simplifying customer communications through an integration with Intuit QuickBooks Online.

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

With this new integration, Weave expands its existing core functions for QuickBooks Online users to take advantage of automated data syncing that keeps Weave contact lists up-to-date based on changes made in QuickBooks Online customer accounts.

“Integrating Weave’s services with QuickBooks Online brings efficiency and value to millions of QuickBooks’ small business customers, expanding the impact our all-in-one customer communications and engagement platform can have on the small business owners who are the backbone of our economy,” said Weave CEO Roy Banks.

For many small businesses, the traditional process of updating, organizing and manually managing contact lists for personalized customer communications across multiple databases is burdensome and time consuming. Small businesses need seamless tools that work together to power more meaningful customer conversations. Now that business owners can use their customer data from QuickBooks Online to power communications on Weave’s platform, users can be confident that the data they’re seeing in Weave is up-to-date due to an automated customer sync function. This sync also enables automated birthday messages and tracks customer text preferences so users can optimize communication efforts across a desired customer base.

Marketing Technology News:MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

New integration benefits:

  • Data Sync – Keep all customer contact info current in Weave with regular, automatic updates from your database.
  • Birthday Messages – Weave can automatically send out Happy Birthday Wishes to customers.
  • Text Preferences – Weave tracks which customers want text communications, only sending messages to those who have opted in.
  • Email Marketing – Drum up new business and notify customers of offers, promotions, and critical updates. Comes with a library of pre-written email templates.

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

SAP and Amazon Business Partner to Expand Buyer Choice

By
PRNewswire
-
0
SAP and Amazon Business Partner to Expand Buyer Choice

SAP SE today announced it is partnering with Amazon Business to enable employees to tap into hundreds of millions of items on Amazon Business directly from within SAP® Ariba® solutions and assist with compliance with corporate purchasing policies.

Marketing Technology News:MarTech Interview with Gabe Rogol, CEO at Demandbase

With this partnership and technology integration, Amazon Business becomes a source of supply for Spot Buy, a capability within SAP Ariba solutions for users to purchase items from trusted suppliers. Integrating Amazon Business into the guided buying capability within the SAP Ariba solution experience helps simplify the purchase of general business goods while providing users with hundreds of millions of new items.

“Partnering with Amazon Business is a bold step aligned with our strategy to make SAP Business Network more open so that users can more easily and compliantly buy the goods required to do their work and keep their businesses running,” said Tony Harris, global vice president, Business Network solutions, SAP. “Customers want choices, and SAP is continually evaluating and onboarding new content sources for our Spot Buy capability to provide the most value to them.”

This new integration will utilize a real-time search API so users of guided buying can search for items and receive results from Amazon Business, along with other online stores, e-commerce providers and direct sellers, directly within the SAP Ariba solution. Amazon Business items selected for checkout will be transferred to the shopping cart for automatic processing within the SAP Ariba solution.

Marketing Technology News:ironSource Launches New User Growth Tools for iOS ToolKit

“We’re excited to be working with SAP,” said Alexandre Gagnon, vice president worldwide at Amazon Business. “Making online procurement easier for customers of all sizes and industries is among our top priorities and one we share with SAP.”

SAP is focused on delivering solutions that help customers align spend decisions to business strategies in the networked economy. SAP plans to roll out the integration to customers globally, starting with early adopters in the United States later this year.

“Employees continue to expect the convenience of online shopping to spill over into their work lives,” said Nick Heinzmann, analyst team lead, Spend Matters. “And they want more than just a familiar interface: end buyers also want the experience of being able to find ‘everything’ in one place. The Spot Buy capability within SAP Ariba solutions is moving toward exactly this kind of experience in B2B, building on top of its current global integrations for external content to now include Amazon Business. Allowing end buyers to find and select Amazon Business content in the same native shopping experience they use for their internal catalogs is a logical step toward delivering the needed balance between the consumer-like experience today’s employees expect and helping improve the compliance and financial results that procurement can deliver.”

SAP also recently announced a new Amazon Business Integration for the Concur® Expense solution, so Amazon Business purchases now automatically appear in Concur Expense.

Marketing Technology News:Yahoo Expands Identity Interoperability; Supports Demand for People-first Solution

Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform

By
Business Wire
-
0
Quantcast to Host Industry Webinar “Unlock Cookieless Environments with the Quantcast Platform”

Company Unveils AI Approach to Cookieless Future, Ara TopicMap, and Quantcast Connect for Publishers and Advertisers

Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow their audiences. Quantcast revealed new cookieless solutions, available to users within the Quantcast Platform today, at its Fall Virtual NOVA Event. These new innovations help advertisers reach audiences without a dependency on third-party cookies. Also new to the platform, Quantcast Connect directly matches high-quality publisher supply with marketer demand through smarter insights, while Ara™ TopicMap uses AI to link contextual signals to consumer intent and provides greater accuracy for reaching audiences today and in a future, post-cookie world.

Marketing Technology News:New Vice President of Global Sales appointed by iKOMG

“Leaf Group always supports unique, meaningful ways to present inventory to buyers,” said Scott Messer, Senior Vice President of Media at Leaf Group. “Quantcast Connect allows us to speak a common language of audience, while also affording discoverability and connectivity. This is a win-win for publishers and buyers.”

Cookieless Solutions

Quantcast’s industry-first cookieless solutions for a post-cookie future include the option to activate, find, and measure audiences without third-party cookies, all with a single click within the Quantcast Platform. The seamless ability to explore cookieless activation and measurement is available to customers today, and is part of Quantcast’s promise to prioritize finding a long-term alternative for third-party cookies, regardless of Google’s time extension.

“Quantcast remains focused on developing sustainable solutions to the essential functions of audience and advertising planning, activation, and measurement, independent of third-party cookies,” said Konrad Feldman, co-founder and CEO of Quantcast. “We’re committed to being a partner that can help navigate complexity, ambiguity, and even the unexpected, which is why we have made significant investments in using contextual analysis and machine learning to create alternative approaches that are available today and don’t rely on third-party cookies.”

Marketing Technology News: MarTech Interview with Rodolph Barrere, Co-founder and CEO at Potloc

A key feature of Quantcast’s cookieless solutions in the Quantcast Platform is cookieless conversion reporting, which gives advertisers the ability to measure and justify investments in cookieless environments, and gives publishers the ability to quantify the large and growing portion of customers whose browsing is not supported by third-party cookies today.

“Measurement is the foundation of a sustainable post-cookie world. Quantcast’s one-click cookieless solution allows us to not only activate audiences without third-party cookies, but also gives us the ability to measure results and optimize campaigns based on that information,” said Christopher Barr, Senior Account Manager, Add3. “Our partnership with Quantcast gives us confidence that we will be able to find and connect with our audiences wherever they are on the internet.”

Ara TopicMap: The Power of AI to Reach Audiences

In addition to its cookieless solutions, the company also revealed a new contextual solution, Ara TopicMap, an integral part of the Ara AI and machine learning engine powering the Quantcast Platform. Ara TopicMap uses natural language processing (NLP) and machine learning to analyze billions of data points to catalogue and characterize topics and content on the open internet. Ara TopicMap generates real-time insights into ever-changing consumer behavior, which enables brands, agencies, and publishers to quickly respond and adjust campaigns on the Quantcast Platform. As a result, publishers generate more advertising revenue, brands and agencies see better campaign results, and consumers enjoy a more relevant online experience.

“To best serve clients today who must adapt to consumer preferences that are constantly changing, media firms need access to reliable, real-time information in order to make the best decisions and recommendations,” said Joe Yakuel, CEO, WITHIN. “Adding Quantcast and their AI-powered insights to WITHIN’s portfolio of partners has enabled us to consistently exceed campaign targets by having their technology instantly understand a wide range of consumer behaviors. We’re excited to continue our work with Quantcast across a broad spectrum of sectors, helping more brands take advantage of the opportunity to reach new audiences online at scale.”

Quantcast Connect

Quantcast also unveiled Quantcast Connect, which brings marketers and publishers directly together in an easy, transparent, expedient, and measurable way within the Quantcast Platform to enhance deal and audience discovery, simplify the buying process, and measure and validate supply deals. Publishers can now showcase their inventory and drive non-endemic leads with marketers, and marketers will be able to broaden their reach and uncover additional sites and segments relevant to their desired audience.

“Leaf Group always supports unique, meaningful ways to present inventory to buyers,” said Scott Messer, Senior Vice President of Media at Leaf Group. “Quantcast Connect allows us to speak a common language of audience, while also affording discoverability and connectivity. This is a win-win for publishers and buyers.”

Quantcast Academy

Today’s news follows Quantcast’s recent announcement of the Quantcast Academy, a free educational and certification program which aims to help individuals and organizations understand the language, tools, and processes of the digital advertising ecosystem as well as gain expertise and certification on the Quantcast Platform. The self-paced, online courses offer real-world examples from experts at Quantcast, dentsu, and MediaCom to enhance the learning experience. With the Quantcast Academy’s customization and flexibility, professionals can stay relevant in today’s ever-changing ad tech world.

Marketing Technology News:MarTech Interview with Raj Narayanaswamy, Co-CEO of Replicon, Inc.

Keeper Security Achieves New FIPS 140-2 Validation

By
PRNewswire
-
0
Keeper Security Announces StateRAMP Authorization

The company’s certification has been completed following rigorous testing for deployments in the U.S. Federal Government

Keeper Security, the leading provider of zero-trust,  zero-knowledge security and encryption software covering enterprise password management, dark web monitoring, secure file storage and advanced monitoring, has received a new certificate of FIPS 140-2 Level 1 validation.

Marketing Technology News: Builder.ai introduces Natasha – the World’s first AI Software Expert, designed to help…

The certification indicates Keeper’s cybersecurity platform and architecture has been reviewed and validated by the National Institute of Standards and Technology (NIST) and meets the cryptography module requirements to protect confidential information and the integrity of the information. Further, it proves that the technology meets the rigorous requirements to protect mission-critical information and federal organizations. As a result, federal agencies can specifically look up how Keeper’s architecture satisfies the demands for cryptographic modules, and the technology can be integrated into agency RFPs and proposals.

“It’s very exciting to be the first company in our space to be FIPS 140-2 validated,” said Darren Guccione, CEO and Co-founder of Keeper Security. “This certification illustrates Keeper’s continued commitment to uphold essential and superior security standards. We’re both proud and honored to be a trusted cybersecurity vendor to protect federal agencies.”

In order to attain FIPS 140-2 validation, detailed documentation and source code must be sent to NIST’s testing laboratory. In addition to being meticulously tested, the software is thoroughly checked for security vulnerabilities, predictable number generation and reckless disposal of keys. Keeper’s validation follows on the heels of the recent Executive Order mandating zero-trust policies and strong encryption, a verified area of longstanding expertise for the organization. The certification illustrates Keeper’s unwavering dedication to and ongoing investment in providing best-in-class solutions to federal entities. FIPS 140-2 is accepted for requests for FIPS 140-3, as all requirements for Keeper remain consistent.

Marketing Technology News:  Powell Software Launches Together to Allow SMEs to Connect and Collaborate with Ease

Valiant Eagle, Inc.’s (OTC: PSRU) Fungy Marketplace Announces Groundbreaking NFT Content Agreement with Cinevision Global

By
PRNewswire
-
0
Valiant-Eagle_-Inc

Cinevision’s film library of over 2,000 titles featuring major A-list Stars now available to Valiant Eagle for NFT Content Development

Valiant Eagle, Inc. is excited to provide this major update to shareholders. In what appears to be possibly the largest NFT source to date, Cinevision Global has signed a letter of intent to allow Valiant Eagle’s NFT marketplace, Fungy, to sell Cinevision’s film and television catalog of over 2,000 titles. The Cinevision Global LOI comes as Fungy’s NFT marketplace looks to launch within the next few weeks.

Marketing Technology News:  Powell Software Launches Together to Allow SMEs to Connect and Collaborate with Ease

Cinevision has titles with A-list stars such as Bruce Lee, Mel Gibson,  Morgan Freeman, Keanu Reeves, Charlie Chaplin, Sandra Bullock, Jackie Chan, Tom Selleck, Morgan Fairchild, George Clooney, Nicole Kidman, Charles Bronson, Anthony Quinn, Chuck Norris, Burt Reynolds, Michelle Pfeiffer, Danny DeVito, Kiefer Sutherland, and many others. In total, Cinevision Global’s film library features over 2,000 titles, creating countless opportunities for Valiant Eagle and its subsidiary, Fungy, to create unique and one-of-a-kind NFTs.

CEO of Valiant Eagle, Xavier Mitchell, states, “Plain and simple this could be valued around $4 billion if our Fungy marketplace is as successful as we anticipate.  Our goal is to secure between $1.3M and $4M in NFT revenue for Cinevision within the first three months of operation.”

In July 2021,  Valiant Eagle announced the purchase of all rights to “Fists of Fury” starring Bruce Lee and several other notable titles. The twelve iconic movies acquired in that deal will provide further content to be transformed into NFTs.

This stands in stark contrast to most digital creations, which are almost always infinite in supply. Hypothetically, cutting off the supply should raise the value of a given asset, assuming it is in demand. Furthermore, Valiant Eagle’s use of iconic films will provide the marketplace with higher-quality and more meaningful NFTs.

NFTs have had a breakout year in 2021, now even drawing interest from multi-national corporations. In August 2021, Visa purchased a $150,000 NFT from the popular “CryptoPunks” collection. The head of crypto at Visa, Cuy Sheffield, says NFTs will play an “important role” in the future of retail, social media, and entertainment, according to CNBC.

Marketing Technology News: Infocore Achieves ISO/IEC 27001:2013 Certification for Information Security Management Systems

ServiceNow Plays a Major or Mission-Critical Role in 70% of Enterprises, Says Windward Consulting Group Study

By
prweb
-
0
ServiceNow-Plays-a-Major-or-Mission-Critical-Role-in-70%-of-Enterprises_-Says-Windward-Consulting-Group-Study

“2021 ServiceNow Adoption Study: Moving from IT Adoption to Enterprise Transformation” Highlights Benefits of Adopting ServiceNow for Short-term and Near-term IT Goals

Windward Consulting Group, a leading provider of IT consulting in IT operations and service management, announced new findings from the “2021 ServiceNow Adoption Study: Moving from IT Adoption to Enterprise Transformation” reinforcing ServiceNow as a valuable enterprise solution. The full report uncovers how IT leaders are approaching short-term and near-term IT goals, budgets, priorities and resourcing for Fortune 1000 companies in the US who use ServiceNow.

Marketing Technology News: Infocore Achieves ISO/IEC 27001:2013 Certification for Information Security Management Systems

Organizations see ServiceNow as an enterprise solution capable of driving value across all business functions, with most saying it plays a major or mission-critical role.

“IT leaders should examine workflows in the context of how they can improve the employee and customer experience as they take ServiceNow across the Enterprise. These areas are ripe for operational improvements driven by ServiceNow,” said Sean McDermott, CEO of Windward Consulting. “We believe this study will help business and IT leaders benchmark themselves against their peers and build a stronger, more informed strategic direction for their investment in ServiceNow.”

The momentum to take ServiceNow enterprise wide has created a skills gap that is being fulfilled by contractors and consultants. Nearly two-thirds of respondents don’t rely only on full-time staff to support their ServiceNow environment. This talent gap is expected to continue as the demands for skilled ServiceNow team members increases to service the demands of the business.

Key insights from the study include:

  • 70% of users say ServiceNow plays a major or mission-critical role in their organization.
  • Two-thirds of users have already started integrating ServiceNow beyond IT, in areas like customer service management (CSM) and HR service delivery (HRSD).
  • 92% place ServiceNow in the middle or top of their list of priorities.
  • 84% of the teams using ServiceNow need help with administration, development or process and analysis skills related to the platform.
  • 69% of users say workflow automation adds the most value when utilizing ServiceNow.

The “2021 ServiceNow Adoption Study” was a quantitative survey that featured 10 core questions about current implementation of ServiceNow and projected plans from IT leaders. Survey respondents received outreach via LinkedIn and email with requests to participate in the survey. Users were qualified to participate based upon their match to a Fortune 1000 company that uses ServiceNow, working in information technology with the targeted role and title.

Marketing Technology News: EY Announces Alliance With Snowflake to Leverage Their Data Cloud for Business Solutions Across…

Total Economic Impact™️ Study Reveals 238% ROI and Net Present Value of $2.4 million After Deployment of ControlUp Digital Experience Management Platform

By
PRNewswire
-
0
Fable launches with $15M in Series A Funding led by Redpoint Ventures, Empowering All Creators to Tell Stories With Motion

Independent study evaluated the potential financial impact of ControlUp on customer organizations

ControlUp, the industry leader in Digital Employee Experience management, announced today the results of a new independent study on the total economic impact of its platform on enterprise organizations. A commissioned study conducted by Forrester Consulting on behalf of ControlUp, the Forrester Total Economic Impact™️ (TEI) study found that companies can realize a three-year 238% ROI on ControlUp and payback in less than six months resulting from following quantifiable benefits:

  • Optimized resources across the IT infrastructure
  • Savings on labor costs for help desk and IT administrators
  • Elimination of software licensing and services costs

Marketing Technology News:MarTech Interview with Doron Sherman, VP of Evangelism at Cloudinary 

Forrester’s customer interviews and financial analysis found that a ControlUp customer experienced benefits of $3.41M over three years versus costs of $1.01M, adding up to a net present value (NPV) of $2.40M and an ROI of 238%. Additional benefits included an improvement in end-user experience and satisfaction, reduction in application costs, and ability to forecast demand and identify performance issue trends due to insightful dashboards and reports.

One ControlUp user, a virtual solutions operations/automation manager at a financial technology company, told Forrester in an interview, “During the pandemic, everybody started doing remote work. With ControlUp, when someone has a performance issue at home, we can tell them its cause, whether it is an ISP issue or if there may be excessive streaming activity in their household.”

Marketing Technology News:Yahoo Expands Identity Interoperability; Supports Demand for People-first Solution

“We believe this Forrester study confirms the financial benefits of improving employee productivity and satisfaction by ensuring seamless access, high availability, and quick response times for today’s hybrid workforce,” said Alexander Rublowsky, Executive Vice President of Marketing at ControlUp. “Providing a great digital employee experience is essential for companies as they look to help employees stay productive in a work-from-anywhere world. Being able to deliver this quickly and in a cost-effective way is what separates ControlUp from other solutions.”

The ControlUp Digital Employee Experience management platform enables IT administrators to see their remote work landscape, end to end, from a single console, ensuring that employees have a superior digital experience, no matter where they work. ControlUp’s new insights into local connectivity and end point device performance is bringing the work from anywhere digital experience to the next level.

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

Texere Launches Online Media Center, Continuing its Digital First Mission and Further Enhancing Client Experience

By
prweb
-
0
Texere-Launches-Online-Media-Center_-Continuing-its-Digital-First-Mission-and-Further-Enhancing-Client-Experience

Texere Publishing Limited has launched a new online media center, which showcases its extensive range of creative services and advertising products.

Texere Publishing Limited has launched a new online media center, which showcases its extensive range of creative services and advertising products.

Marketing Technology News: EY Announces Alliance With Snowflake to Leverage Their Data Cloud for Business Solutions Across…

Located on the Texere Publishing website under “Advertising & Services,” the new media center will become an essential resource for existing and prospective clients, bringing together details of the full range of products and services offered by Texere – from magazine and print advertising opportunities to customized, integrated, multi-channel campaigns. Texere fully understands the importance of being able to readily access the right information and is confident that clients will find the new media center invaluable.

The media center replaces Texere’s traditional media kits and provides an up-to-date platform for its growing brand and product portfolios. The center also feeds into Texere’s ongoing drive toward “digital first,” which commenced in 2019 with the launch of new websites for all of its brands.

“The introduction of our media center means that our business can be more reactive than ever – both to the changing demands of our partners and the shifting sands of modern media,” said Richard Hodson, Commercial Director at Texere Publishing. “The media center is the new home for our expanding product and brand portfolio, acting as a single – and, crucially, up-to-date – destination for our international client base. We very much look forward to feedback from new and existing customers alike.”

To coincide with the launch of its media center, Texere will also introduce a monthly marketing newsletter. Freely-available to all, the newsletter will include expert insights from and for marketers on the latest industry trends, opportunities and advances.

Marketing Technology News: Oracle Announces Fiscal 2022 First Quarter Financial Results

Cortical.io Secures Another $6 Million Series A Investment

By
prweb
-
0
Cortical.io Semantic Folding Approach demonstrates a 2,800x acceleration and 4,300x increase in energy efficiency over BERT

Contract and Message Intelligence Innovator Drawing More Attention

Cortical.io announced a $6 million series A investment into the company. Cortical.io delivers business solutions that accurately classify, extract and search information within unstructured documents based on a natural language understanding (NLU) innovation inspired by neuroscience. The investment was provided by Ezpada, a global commodity trading house.

Marketing Technology News: Cortical.io Wins coveted Innovation Index Awards from Deep Analysis

Intelligent processing of unstructured documents is growing market opportunity. It’s a complicated problem that tech giants like Google and Amazon have invested massive dollars in developing natural language technology. Cortical.io has had large-scale successes that are gaining attention. Fortune 500 businesses are taking advantage of Cortical.io solutions to solve business problems with complex NLU challenges without the need for in-house AI experience. Earlier this year, the European Investment Bank (EIB) provided $9.1 million to Cortical.io.

“We are impressed with the AI-based technology and solutions that Cortical.io brings to market, and the potential for their application across multiple industries including the commodity trading space,” remarked Lyubomir Gunev, Chief Operations Officer at Ezpada.

Cortical.io has patented an artificial intelligence (AI)-based NLU technology based on semantic folding and neuroscience. It is a real differentiator in addressing the challenge of processing unstructured text data as it understands the meaning of sentences, paragraphs and concepts, not just keywords and consequently delivers highly accurate results. The company is working to enable semantic supercomputing, the ability to process streams of natural language content at massive scale in real-time through the use of hardware acceleration.

Cortical.io has become the secret weapon of management consultants and innovative organizations; its technology is disrupting market segments including contract analysis, message intelligence and intelligent document processing (IDP).

Cortical.io recently announced Contract Intelligence 4.5, which automatically and accurately searches, extracts, classifies and compares key information from agreements, contracts, and other unstructured documents like policies and financial reports. They also have impressive new capabilities coming soon in an upcoming announcement around Cortical.io Message intelligence, an IDP that provides high accuracy in filtering, classification, and extraction of emails, attachments, and other types of unstructured documents.

“We are very excited to bring on a new investor to fuel our growth. This funding, in conjunction with the earlier funding from the European Investment Bank, will allow us expand our efforts to market our proven solutions,” said Thomas Reinemer, COO at Cortical.io. “We will use the funds to increase our sales and marketing initiatives.”

Marketing Technology News: Oracle Announces Fiscal 2022 First Quarter Financial Results

WeTransfer Unveils Teams, Raises File Transfer Limit to 200GB for Pro Subscribers

By
Globe Newswire
-
0
WeTransfer-Unveils-Teams_-Raises-File-Transfer-Limit-to-200GB-for-Pro-Subscribers

Two New Features Streamline Collaboration and Sharing; Increases File Transfer Limit by 10x

WeTransfer, the leading provider of tools to streamline the creative process, unveiled Teams, a seamless way for subscribers and their colleagues to collaborate within WeTransfer. Coupled with an increased file transfer limit to 200GB, more creative professionals can share, iterate and present their ideas than ever before.

Marketing Technology News: WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and…

“The most requested features from the WeTransfer community have been to send larger files and collaborate with team members from one account,” said Alexandar Vassilev, Chief Product and Technology Officer. “This is our direct response. Teams enables Pro subscribers to spend less time toggling between different communication and productivity platforms and to share content effectively while working as part of a team. The drastic increase in file transfer limit means that creatives can share their ideas without compromising file quality or integrity of their vision.”

With the rise of remote working, it’s become more important than ever for teams to be in sync with one another, especially for the delivery of creative ideas. Teams solves this issue by providing a central source of truth to keep teams on the same page. Key highlights include:

  • A shared transfer overview so everyone knows who has communicated with a client and what’s being handed off to them
  • Team branding using a custom team URL, shared wallpapers, shared email branding, and branded transfers
  • Team accounts can send and receive transfers up to 200 GB. Each team member adds an additional 1TB of storage to the team, allowing for more space to store transfers

These new features allow flexibility for freelancers who work across different time zones and with different teams. Access is also extended to WeTransfer tools Collect and Paste so that users can collaborate more effectively wherever ideas live.

WeTransfer’s new transfer limit allows creators to share their final products without compromise or compression. That means 3D renders of a dream event space or a 4K video edit of next season’s campaign can be shared without sacrificing quality, providing a clear vision for clients on the receiving end.

“The way creative professionals work is changing,’” said Vassilev. “We’re listening to our community and shaping our products to help them collaborate with their teams and share their big ideas seamlessly.”

Marketing Technology News: Oracle Announces Fiscal 2022 First Quarter Financial Results

Evinced Launches Accessibility Tools for iOS and Android Igniting a New Era of Inclusion

By
PRNewswire
-
0
Evinced-Launches-Accessibility-Tools-for-iOS-and-Android-Igniting-a-New-Era-of-Inclusion
On the heels of its digital accessibility platform debut and oversubscribed Series A, Evinced announces a first-of-its-kind suite of products dedicated to mobile app accessibility for iOS and Android

Evinced, a market leading accessibility software company specializing in providing automation to enterprise developers, today announced the launch of the industry’s first complete portfolio of products to enable enterprise developers to weave accessibility into their iOS and Android mobile app development process.

Marketing Technology News:WPP Leaders Recognised for Driving Change in Gender Diversity

In recent years, web and mobile app accessibility has become increasingly important to enterprises. Mobile tech giants like Apple and Google have made significant investments in making their core platforms accessible to over a billion people globally living with a disability. However, there has never been a consistent set of accessibility testing tools available across both iOS and Android ecosystems, hindering the ability for enterprises to ensure that the apps they build take advantage of the underlying platform accessibility capabilities.

“As technology becomes more integrated with our lives than ever before, we risk certain communities feeling overlooked and falling behind,” said co-founder and CEO Navin Thadani. “It is imperative that enterprises with mobile apps and the mobile industry at large help pioneer a new era of inclusion with accessibility top of mind. In doing so, we’ll build a more connected world, inclusive future, and not to forget, the benefits for enterprises are tremendous.”

In a Gartner® report, it is stated that, “By 2023, digital products in full Web Content Accessibility Guidelines (WCAG) Level 2 compliance will outperform their market competitors by 50%.” Further, it is added, “By 2025, all G20 countries — which account for 90% of the global world product 2 — will establish enforceable legal standards for digital accessibility, leading to a “GDPR moment” in which businesses scramble to achieve compliance.” [1]

Marketing Technology News:MarTech Interview with David Grossman, CMO at Backstage

Offering the broadest range of coverage for mobile apps on the market today, Evinced mobile accessibility solutions are built for enterprise scale and can be used by any enterprise developer looking to test a mobile app for critical accessibility issues. Even more distinctive, its products do not require a software development kit (SDK) installation on the target mobile app, can easily be added into an existing continuous integration process, and apps under test can be run on real devices or emulators in a local environment or a device cloud. These features make Evinced the first solution that’s easy to use. The product portfolio contains:

  • Flow Analyzer for Mobile: Enables a developer or test engineer user to easily connect their mobile phone (or simulator) to the Evinced desktop client and scan any app for accessibility issues, and generate actionable reports. Software is compatible with native iOS (SwiftUI, UIKit, and React Native) and Android (Android View and ViewGroup, Jetpack Compose and React Native) frameworks. This is offered as a free product for the community.
  • Automation for Mobile: Allows developers to integrate accessibility into existing mobile UI automation tests. Full support for automation for iOS (XCUITest and Appium) and Android (Espresso and Appium). This solution is available for enterprise customers.

“Mobile experiences continue to be a major focus for Capital One, and the pandemic has illuminated the need for accessible mobile experiences,” said Mark Penicook, Director of Digital Accessibility, Capital One. “We applaud Evinced for continuing to innovate new ways to integrate and automate accessibility into every aspect of the software development lifecycle.”

Marketing Technology News:MarTech Interview with Andy Johnson, Chief Data Officer at Adstra 

New Logistics Tech Startup S2Q Systems Launches Speed to QuoteTM to Help Automate the Email Quoting Process for Expedite Carriers and Freight Brokers

By
Business Wire
-
0
New-Logistics-Tech-Startup-S2Q-Systems-Launches-Speed-to-QuoteTM-to-Help-Automate-the-Email-Quoting-Process-for-Expedite-Carriers-and-Freight-Brokers

Product Helps Companies Improve Quote Responses and Gain Analytics from Data

S2Q Systems has launched a new email workflow automation platform called Speed to QuoteTM. The product helps transportation and logistics companies enhance their ability to quote shipments nationwide in under a few seconds. Speed to QuoteTM significantly reduces labor time responding to and managing quotes by automating most of the tedious tasks while also providing vital reporting analytics that can help companies gain insights to their customer base in real time. This proprietary solution is fully integrated into leading email platforms being used by logistics companies.

Marketing Technology News: Intuit to Acquire Mailchimp

“Speed to QuoteTM lives by its motto ‘you cannot win a load unless you quote a load’”

Founded by experts in freight tracking and resource management software, S2Q Systems is a new startup focusing on creating solutions for expedite carriers and freight brokers, who saw trucking capacity and workforce issues creating even more demand for speed within the quoting process. S2Q Systems created Speed to QuoteTM to provide meaningful integrated technology that allows customers to analyze and respond to incoming quote requests via email in a faster time frame without sacrificing the human element to the interaction.

“Speed to QuoteTM lives by its motto ‘you cannot win a load unless you quote a load’,” says Ben Derin, Founder of S2Q Systems. “For companies to compete in this digital world and against large companies with unlimited tech budgets, they have to be able to respond to quote requests faster than anyone else. S2Q Systems brings together speed, accuracy and responsiveness with a human touch to deliver on an unparalleled level for our customers.”

Marketing Technology News: Mio Teams Up with Zoom to Offer Chat Interoperability

1...2,3652,3662,367...4,418Page 2,366 of 4,418

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.