EY Accelerate for RISE with SAP will Help Organizations Prepare for What’s Next

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September 15, 2021

ANT MEDIA INTEGRATES ZIXI FOR REAL-TIME LIVE STREAMING

SEAMLESS AD INSERTION FOR LIVE BROADCASTS OVER IP

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced an integration and partnership with Ad Insertion Platform (AIP), the market leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels.

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DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination. The Ad Break Composer is the core component creating a user targeted Ad Pod; built on editable templates, mixing ads that can come from one or more ad servers or SSPs, and other type of contents like ad bumpers, interstitials, promos and templates catered to customers’ needs. The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences. The AIP Optimizer optimizes value of the ad break inventory enabling unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity. AIP Insight enables the customer to see and analyze data about ad sales, viewership, performance, etc.

AIP customers can ingest distribution feeds into the Zixi SDVP, control the SCTE-35 markers and leverage Zixi live transcoding for OTT distribution in HLS or MPEG-DASH, easily enabling ad insertion and monetization of these feeds.

Combining DAIConnect with the SDVP allows the customer to have an OPEX model subscription that includes additional OTT services to answer broadcasters and operator’s needs. With the integration of the SDVP, AIP users can now leverage Zixi for live transcoding and seamless delivery of broadcast quality content over IP. The Zixi protocol is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport, provides bandwidth efficiency and enables encoder backpressure.

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Zixi ZEN Master is also integrated to enable users to manage large-scale configurations and orchestrate, analyze, monitor, alert and report on live video streams and devices across the Zixi Enabled Network of customers, integrated hardware and software applications and platforms and service providers standardized on Zixi. The SDVP’s Intelligent Data Platform (IDP) provides the transparency and control needed to guarantee reliable operation. Using advanced analytics, machine learning and AI, the IDP can intelligently alert users to problems before they happen through alerts, graphs, maps, charts and data visualizations that enable users to quickly interpret vast amounts of stream data and ensure broadcast-quality results.

“The breadth of the features and functionality the SDVP provides allows our mutual customers to realize the best video quality with ultra-low latency,” said Laurent Potesta, CEO, Ad Insertion Platform. “Zixi has over 100,000 global instances, and the integration easily enables ad insertion and monetization of these feeds.”

“DAIConnect is an innovative SSAI platform, allowing content providers different ways to monetize live channels,” said John Wastcoat, SVP Alliances and Marketing, Zixi. “Our customers are constantly looking for new and unique ways to create revenue streams and this partnership helps them do that.”

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FilmFreeway Acquired by Backstage

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September 15, 2021

The world’s leading film festival marketplace to elevate its offerings with Backstage’s support

FilmFreeway, the world’s leading film festival marketplace, announced today that it has been acquired by Backstage, the leading freelancer marketplace and application suite for creators. FilmFreeway will serve as a user extension for content creators to discover, manage, and enter film festivals on Backstage’s streamlined platform.

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FilmFreeway allows users to discover festivals, submit projects, and review feedback. Over 15,000 of the world’s best film festivals and screenplay contests, including 177 Academy Award / BAFTA Award accredited festivals, use FilmFreeway to reach nearly 2 million filmmakers worldwide.

Backstage has been proactive in strategically acquiring platforms that can broaden its platform’s reach and capabilities to help achieve its goal to deliver a comprehensive suite of tools for creative professionals to efficiently produce and distribute quality content at scale. By helping indie filmmakers and the world’s leading film festivals discover one another, FilmFreeway was a logical partnership that helps Backstage support even more creatives.

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“FilmFreeway has established itself as the industry standard in festival submissions. With the support and resources of the Backstage platform, FilmFreeway will be able to expand its services to greater audiences, provide a more accessible workflow, and better serve its global community of creatives,” said Andrew Lapica, Founder of FilmFreeway.

“As Backstage has evolved to be the network for the entirety of the content creation space, we want to keep ensuring that all facets of creative production have the tools and support they need to keep up with the industry’s rapidly increasing pace,” said Josh Ellstein, CEO of Backstage. “With the help of FilmFreeway, Backstage can continue to raise the bar for how work is managed and executed in the creator economy,” said Josh Ellstein, CEO of Backstage.

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Zuppler Announces General Availability of AI-Powered Marketing Services on the Menu Anywhere Platform

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MTS Staff Writer

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September 15, 2021

New service provides machine learning algorithms to automatically upsell products; data shows a 13.3% increase in average transaction for restaurants that use upsell capabilities

Zuppler, a global software and services company focused on empowering solutions for the food services industry, today announced the general availability of its AI-powered marketing services as part of the Menu Anywhere online ordering platform.

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As well, the company is pleased to announce automated abandon cart notification and order experience enhancements to its online ordering platform.

Smart Upsell is an AI-based tool that generates real-time recommendations based on what customers have added to their online cart. It also allows restaurants to upsell specific items, which can be especially useful for the introduction of new menu items to customers.

Zuppler uses machine learning algorithms to evaluate all the orders from customers and then generates recommendations based on what items are frequently ordered together. Recommendations constantly improve as the restaurant receives more orders, which helps the food provider increase transaction averages.

For example, when a customer orders a Sandwich, the system will query the historical order database, which indicates 200 people ordered Chips together with Sandwiches and would recommend Chips as the suggested item. If a customer adds Chips to the cart, the system would then check what items are ordered together with Chips and Sandwiches to provide the next suggestion. These suggestions are intelligent, continually improving and based on the merchant’s historical order data.

“Consumer adoption of online food ordering has grown exponentially in the past 24 months, and as a result, more consumers are visiting the websites of restaurants looking to order food for pickup and delivery,” states Shiva Srinivasan, CEO of Zuppler. “The challenge for restaurants is that fewer than 5% of visitors to online menus will complete their transaction online, or a loss of 95% of potential transactions. Zuppler continues to address this challenge and aggregated data shows a 13.3% higher ticket average for restaurants that use our upsell functionality.”

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Visit this article – Smart Upsell — to view how recommendations will appear in the menu.

Additional industry stats:

60% of U.S. consumers order delivery or takeout once a week.
34% of consumers spend at least $50 per order when ordering food online.
20% of consumers say they spend more on off-premise orders compared to a regular dine-in experience.
Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014.
70% of consumers say they’d rather order directly from a restaurant‘s website, preferring that their money goes straight to the restaurant and not a third party.

In addition to a long list of product updates in the last quarter, the company has added an abandoned cart email notification that alerts customers to complete the checkout process when items are added to the cart but not processed in a defined period of time. Automated survey and feedback emails can also be configured to be sent automatically via the Zuppler Customer Connect functionality.

Finally, to increase on-page conversions, Zuppler has added fully customizable images, banner advertisements and other dynamic promotions that are directly integrated into the branded online ordering menu. In combination, these enhancements will assist restaurants and other food operators in creating an amazing online ordering experience that is simple, efficient and intuitive.

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Microsoft Announces Quarterly Dividend Increase and New Share Repurchase Program

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September 15, 2021

Microsoft Announces Quarterly Dividend Increase and New Share Repurchase Program

Annual shareholders meeting set for Nov. 30, 2021

Microsoft Corp. on Tuesday announced that its board of directors declared a quarterly dividend of $0.62 per share, reflecting a 6 cent or 11% increase over the previous quarter’s dividend. The dividend is payable Dec. 9, 2021, to shareholders of record on Nov. 18, 2021. The ex-dividend date will be Nov. 17, 2021.

The board of directors also approved a new share repurchase program authorizing up to $60 billion in share repurchases. The new share repurchase program, which has no expiration date, may be terminated at any time.

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The board of directors approved the appointment of Brad Smith as president and vice chair of Microsoft. “This reflects the unique leadership role that Brad plays for the company, our board of directors and me, with governments and other external stakeholders around the world,” said Satya Nadella, chairman and chief executive officer of Microsoft. This is an updated executive role for Mr. Smith who will continue to report to Mr. Nadella.

In addition, the company announced the date for the 2021 Annual Shareholders Meeting, to be held on Nov. 30, 2021. Shareholders at the close of business on Sept. 30, 2021, the record date, will be entitled to vote their shares.

This year’s annual shareholders meeting will be held virtually and hosted by Satya Nadella, chairman and chief executive officer; Amy Hood, chief financial officer; Brad Smith, president and vice chair; and John W. Thompson, Microsoft lead independent director.

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

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Barracuda Expands Incident Response Capabilities With Automated Workflows and Public APIs

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September 15, 2021

Sixth Annual Global MSP Day Celebrates the Growth and Opportunities for Msps

Barracuda Networks, Inc., a leading provider of cloud-enabled security solutions, today announced expanded incident response capabilities to help customers proactively identify threats and take quick and effective action to remediate them. Customers can use public-facing APIs to integrate with their current SOAR/SIEM/XDR investment. With new automated workflows, administrators can build a playbook that meets their specific needs for individual use cases.

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Named a Leader in “The Forrester Wave™: Enterprise Email Security, Q2 2021,” Barracuda received the highest score possible in the deployment options, content processing capabilities, incident response, scalability and reliability, and support and customer success criteria.

The Forrester report states that, “One reference commented that Barracuda Network’s incident response feature ‘is a superior product for the continuous remediation option provided as well as the straightforward process for starting remediations.'” ¹

Expanded incident response capabilities are available as part of the Barracuda Total Email Protection offering, a suite of powerful security solutions that delivers comprehensive email protection. Barracuda’s advanced email protection solutions, including incident response, added 3,400 new customers in FY2021, which ended February 28, 2021, representing 60 percent year-over-year growth in new customers.

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Incident response is also available as part of the ECHOplatform, a management and configuration console that enables MSPs to easily provide Barracuda’s Total Email Protection suite of products on behalf of customers.

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“Malicious emails may end up in a user’s mailbox, and when they do, they need to be addressed quickly. Many organizations lack the information and tools security admins need to address these incidents, which results in a manual, inaccurate, time-consuming process,” said Don MacLennan, SVP of Engineering and Product Management, Email Protection, at Barracuda. “The expanded incident response capabilities address this and help customers easily create custom workflows to automate their email response, saving them time and ensuring a consistent and efficient response to email threats.”

“We asked Barracuda for a simplified way to run incident response playbooks- we are so excited that they’ve delivered. It’s a testament to how Barracuda listens and works with customers to help us solve the issues we are facing with regards to protecting our business information and our people’s sensitive data,” said Brian Morris, Gray Television.

“With threats mounting and talent pools short, customers need partners in security that understand not every organization will want to respond to email incidents the same way. We’re really looking forward to using incident response automated workflows from Barracuda, so we can build a playbook that meets our specific needs for individual use cases,” said Nathan Dube, Viant Medical.

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CSR Is Good for Business, an Independent Consulting Study Reports, but Official Targets and Policies Are Lagging Behind

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September 15, 2021

CSR Is Good for Business, an Independent Consulting Study Reports, but Official Targets and Policies Are Lagging Behind

35% of respondents are lacking systems to enable effective, scalable collaboration to empower supply-chain partners in support of their CSR strategies and policies.

Ivalua, a leading global spend management cloud provider, announced today the results of a commissioned study conducted by Forrester Research on behalf of Ivalua which shows that companies have been prioritizing CSR initiatives as part of their core business strategies – and it has paid off. As consumers increasingly choose brands based on CSR values, 69% of respondents report that their organizations have generated increased sales as a result of CSR initiatives.

The study focuses on evaluating the initiatives, approaches, challenges, and effective strategies global business leaders are taking to improve their CSR performance, and sheds light on the role of supply chain operations to overcome the challenges that emerge – after all, how businesses spend their money can help make the world better. The study also reveals actionable insights for businesses looking to improve CSR results.

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With 69% of respondents reporting that their organizations realized increased sales as a result of CSR initiatives, CSR is clearly no longer a tradeoff, it’s actually good for business. Unsurprisingly, sustainability is the top priority, with 67% of respondents actively measuring CSR performance. However, only 33% have defined official sustainable policies and targets. Social and ethical priorities are close behind but still lag.

One of the main challenges that is holding organizations back is the inability to effectively assess individual supplier performance and measure supply chain performance. This is followed by a lack of systems to enable effective, scalable collaboration. The most effective strategy for improving sustainability was providing suppliers with more flexibility in how they meet requirements, followed by digitizing supplier collaboration.

“We believe the study has reinforced the importance of CSR to business results and how much further most businesses have to go. Those looking to accelerate their CSR initiatives should learn from the leaders and empower procurement teams and suppliers with the technology needed to support effective decision-making and scalable collaboration”, said David Khuat-Duy, Founder & CEO of Ivalua.

In this study, Forrester conducted an online survey of 467 business decision-makers from organizations across the globe to evaluate how organizations are tackling corporate social responsibility (CSR). Survey participants included decision-makers in procurement in various industries, including CPG, finance, telecommunications, technology, and manufacturing/ automotive. The study began in March 2021 and was completed in August 2021.

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The Creator’s Galaxy Whitepaper Unveils Vision for A Decentralized Social Media Revolution

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September 14, 2021

The Creator's Galaxy Whitepaper Unveils Vision for A Decentralized Social Media Revolution

Calaxy Inc. pioneers an entirely new ‘Creator’s Economy’ through its innovative app, as The Creator’s Galaxy Foundation announces details of The Creator’s Galaxy Protocol

The Creator’s Galaxy Foundation, which helps enable the next-wave of content creators to achieve financial freedom without the need for historically required trusted third-parties, today announces the release of The Creator’s Galaxy Whitepaper. The whitepaper underpins an entirely new creator-centric micro-economy, outlining the details of this new decentralized and permissionless ecosystem.

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Solo Ceesay, Chief Operating Officer and Co-Founder at Calaxy Inc., the first application within The Creator’s Galaxy, commented: “What The Creator’s Galaxy Foundation is aiming to achieve is hugely ambitious. The Calaxy Inc. team is building an all-new creator economy on The Creator’s Galaxy protocol that will unlock creators’ full earning potential and enrich the relationships between creators and their fans through meaningful interactions and tokenization.”

The release of the whitepaper introduces the various participants, which make up The Creator’s Galaxy ecosystem, including:

The Creator’s Galaxy Foundation, responsible for overseeing the broader ecosystem and ensuring its long-term sustainability.
The Creator’s Council, composed of notable creators and celebrities with aims to to provide relevant expertise about the future of personal monetization.
Calaxy Inc., the first and foremost application within The Creator’s Galaxy reimagining the creator to fan relationships and decentralized social media.
Additional Third-party Applications, which, in addition to Calaxy Inc., can seamlessly integrate with one another through the blockchain based protocol and make up the wider Creator Galaxy – enabling everything from additional types of tokens to standards for music ownership or merchandising.

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The Foundation’s whitepaper also unveils The Creators’ Galaxy’s innovative “social first” model, including standards for issuing Creator (“social”) Tokens, that notable individuals can use to engage with their communities, as well as Collectibles, which enable creators to monetize their content using non-fungible tokens (NFTs).

Calaxy Inc. has also published its whitepaper detailing its vision for the Calaxy app, the first of eventually many applications building on The Creator’s Galaxy protocol and using it’s token standards. As a social marketplace built for creators, by creators, Calaxy empowers the next generation of celebrities, athletes, influencers, and content creators to monetize the relationship with their fans and communities without the need for centralized authorities. Founded by NBA player Spencer Dinwiddie and former Wall Street financier Solo Ceesay, Calaxy reimagines the way people use social media: giving creators the ultimate toolkit to interact with their fans in one place, and enabling fans to get closer to their favorite personalities than ever before.

Calaxy has confirmed interest from one hundred high-profile Creators, including artists, athletes, models and influencers popular amongst diverse audiences, with a select few from this cast making up the initial members of The Creator’s Council. New names amongst the top tier creator roster previewed within the whitepaper include: NBA Champion Dwight Howard, Bad Girls Club reality TV stars the Victor twins, YouTube and Twitch star ThatDenverGuy, 4x NFL Pro-Bowl wide receiver Amari Cooper, and hip hop artist Ceraadi’s Emaza Gibson.

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New TikTok Content House, “Breezy House”, Launches Dare Me, a New Creator Economy App

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September 14, 2021

New TikTok Content House, "Breezy House", Launches Dare Me, a New Creator Economy App

Millions of creators can now monetize internet challenges sourced from followers directly via Koji link in bios

Breezy House, a new Los Angeles-based TikTok content house, today announced the launch of a new creator economy app, Dare Me, on Koji, the leading app store for social media creators. Dare Me gives creators the ability to monetize dares and challenges given to them by their followers. Breezy House’s founding members aka the Breezy Boys are Ace Ackers, Jacob Day, Jackson Dean, Bryce Parker, Eddie Preciado, and Kristian Ramey—a group of TikTok creators who have collectively amassed over 410 million likes on their videos.

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Followers and fans post dares to a creator’s Dare Me app with a description of the dare and how much they are willing to pay to see it completed. Other users can view posted dares and boost them by donating more money. The creator can choose to complete the dare and keep the money, or refuse it and forfeit the reward. The app allows creators to interact directly with fans and involve them in the content creation process, all while effortlessly monetizing that same content.

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“We grew up with internet challenges. Especially on TikTok, joining in these kinds of viral challenges is a great way to engage and grow an audience. Our new app provides a dedicated space to source challenges from our fans and create our own within the app, and we’re excited to bring this powerful tool to other creators. I know we’re really looking forward to the awesome stuff our fans are going to dare us to do with it,” said Ace Akers, Breezy House founding member.

“The Creator Economy exploded in size and scope, giving content creators a variety of diverse avenues through which to earn money and interact with their audience in new and organic ways. Koji provides the infrastructure to rapidly launch and scale new modes of interaction, and we’re excited Breezy Boys chose Koji as the place to launch Dare Me. We believe the next wave of the creator economy will be driven by creators themselves launching apps and becoming product owners,” said Koji CEO, Dmitry Shapiro.

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Enspire for Enterprise Launches Enspire Google My Business to Help Companies Get More Business, Drives 55% More Clicks and Calls for Pilot Customers

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prweb

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September 14, 2021

Enspire for Enterprise Launches Enspire Google My Business to Help Companies Get More Business, Drives 55% More Clicks and Calls for Pilot Customers

Enspire for Enterprise, experts in performance-based digital marketing solutions for franchise, multi-location, and enterprise brands, has launched Enspire Google My Business (EGMB). EGMB is a scalable and fully-managed service that leverages Google listings and SEO to increase business rankings and exposure, drive more traffic, build quicker connections and generate new leads. The new service is offered in two tiers to support varied customer needs and expands on Enspire’s custom-built digital marketing strategies that meet the intricate requirements of multi-location businesses across the United States and Canada.

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Enspire Google My Business provides a comprehensive solution that actively manages highly technical listings, while keeping up with rapidly changing algorithms in highly competitive digital landscapes. Through EGMB, businesses can showcase the right content in the right place at the right time, and strengthen their local online presence while adapting to changing algorithms and information requests from Google.

“Many businesses lag in adopting the Google My Business platform, leading to missed opportunities across local and national listings. Enspire Google My Business optimizes listings and actively manages them to improve search rankings, increase listing visibility, generate more business, and ultimately build stronger brands,” said Scott Forsythe, Director Paid Search Product & Strategy at Enspire for Enterprise. “The power of EGMB was seen in our pilot program, with major increases across multiple lead-generating KPIs. As a company dedicated to meaningful, performance-based solutions, we’re excited to help businesses reach new customers with Google My Business.”

When customers access Enspire’s proprietary analytics and reporting platform Enspire Centermark (Centermark), they gain powerful insights. Centermark provides robust reporting on its suite of solutions all in one place, providing businesses the intel needed to make smart, data-driven decisions.

“Delivering ROI-based marketing solutions has always been central to our mission and Enspire Google My Business marks a continuation of Enspire’s results-driven investments to help multi-location businesses maximize their potential,” said Denise Lynch, President of Enspire for Enterprise. “Enspire Google My Business is a strong addition to the comprehensive solutions and custom-built strategies we offer our customers.”

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Leidos Selects Nuance Omnichannel Conversational AI Platform to Enhance Digital Patient Engagement Solutions for Healthcare Organizations

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September 14, 2021

Nuance Named a 2022 "Best Place to Work for LGBTQ+ Equality" by Human Rights Campaign Foundation

Nuance Communications announced today that Leidos, a Fortune 500® science and technology leader, will use Nuance’s AI technology as part of their scalable and customizable digital patient engagement solutions for health systems and federal healthcare agencies. Using the Nuance Mix™ conversational AI development platform, the same technology leveraged by the world’s leading banks, telecommunications companies, and retailers to create superior customer experiences, Leidos will help customers accelerate IT modernization, enhance patient experiences, and improve care costs and outcomes.

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“Our collaboration with Nuance adds important tools and flexibility to help build solutions that advance our customers’ missions to improve care quality, costs, and outcomes. The Nuance conversational AI platform and support team gives us the power to deploy enterprise-grade conversational AI and intelligent omnichannel development tools to design and deliver advanced, customized digital patient engagement solutions,” said Liz Porter, Leidos Health Group president.

“Healthcare providers are rapidly embracing modern omnichannel conversational AI technologies that improve experiences for patients and clinicians alike,” said Diana Nole, Executive Vice President and General Manager of Healthcare at Nuance. “With decades of experience modernizing enterprise IT infrastructures and solving difficult challenges, Leidos in collaboration with Nuance is poised to be a leader in helping healthcare organizations open their digital front doors with scalable patient engagement virtual assistant solutions.”

Alongside Nuance Mix, Nuance will provide a wide range of conversational AI technologies and technical design and advisory services to Leidos as it builds and delivers digital patient engagement solutions that complement existing provider systems. These solutions include appointment scheduling and reminder notifications, prescription reminders, side effects checking, and other use cases over multiple inbound and outbound voice and digital communications channels. This new collaboration builds on Leidos’ adoption of Nuance’s Dragon Medical One speech recognition solution to improve clinician workflow when performing evaluations.

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Nuance Mix is part of Nuance’s portfolio of virtual assistant, patient and customer engagement, IVR, biometric security, and analytics solutions used by healthcare and other industry leaders worldwide including Providence St. Joseph, Walgreens, Albertsons, Best Buy, Humana, and Rakuten. Healthcare information technology leaders such as athenahealth, Cerner, Epic, and MEDITECH also use Nuance technology to power their provider-facing virtual assistant solutions.

Nuance Mix is an enterprise-grade cloud-based conversational AI development platform that extends the capabilities of Nuance’s Patient Engagement portfolio of solutions. It enables organizations to rapidly develop, test, deploy, and optimize virtual assistant, natural language, and speech solutions – reducing development and optimization time by more than 50 percent.

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VuePlanner Extends Contextual Targeting Platform for YouTube Advertisers to Connected TV

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Globe Newswire

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September 14, 2021

VuePlanner Extends Contextual Targeting Platform for YouTube Advertisers to Connected TV

34 percent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming

VuePlanner, a contextual, data-driven YouTube campaign performance solution, today announced the extension of its capabilities to connected TV (CTV) on the entertainment platform.

“As we launch for CTV, there are nearly 5 billion buying opportunities monthly and rapidly growing,” said John Cobb, CEO of VuePlanner. “CTV is the new, now frontier for TV media buyers and contextual targeting is key to delivering performance on YouTube across devices, including, now, the television.”

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VuePlanner for CTV enables brands and programmatic buyers to curate custom content collections on YouTube CTV screens, where 34 percent of all views occur. VuePlanner has pre-vetted 65 traditional custom curated TV genres to help media buyers effectively and efficiently buy YouTube CTV, which is also the single biggest source of non-subscription advertising supply in the space reaching more 18-49 years old viewers than all linear TV networks combined.

“The two fastest-growing trends we see in digital media and marketing today are Identity and CTV,” said Matt Prohaska, CEO & Principal of leading data-transformation firm Prohaska Consulting. “With the cookie already gone in more than 1/3 of browsers, and soon to be completely gone, plus the continued rising viewership in CTV, much of our work focuses on helping marketers find new ways to personalize messages for audiences, while rediscovering the importance of strong and accurate context.”

Pre-vetted TV genres include network prime time, late night and drama, among two dozen others. The TV genres represent $238 million in new CTV inventory.

Overall, VuePlanner has curated more than 850 contextually relevant, brand-safe YouTube collections for advertisers to not only plan campaigns directly, but also to extend and amplify messages spanning events, such as podcasting and programmatic video.

VuePlanner is a verified partner in the YouTube Measurement Program (YTMP). With proprietary technology that identifies contextually relevant content and provides quality scoring and ongoing placement monitoring, VuePlanner is verified by YouTube as a partner for brand suitability & contextual targeting.

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Clickatell and Visa’s Cybersource Deliver “Chat 2 Pay” Contactless Checkout In Store and In Chat to Businesses Worldwide

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September 14, 2021

Clickatell Predicts Mobile Messaging to be the Next Big Channel for Digital Commerce in 2023

New partnership accelerates the move towards contactless digital engagements for ecommerce

Clickatell, a leader in mobile communications and chat commerce, and Visa’s global payment and fraud management platform, Cybersource, today announced a partnership to make it easier for businesses to deliver chat commerce and contact-free checkouts with Clickatell’s newly announced Chat 2 Pay solution. Chat 2 Pay is a simple and comprehensive way for businesses to offer payments and transactions to consumers in chat.

This partnership will allow Cybersource to deploy Chat 2 Pay with a pay-by-link capability that allows businesses to provide consumers the convenience of effortless, contact-free payments via text messaging and chat channels on mobile phones, including widely used chat apps.

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“Partnering with Clickatell allows us to expand our ability to offer new contactless, interactive technology to our ecosystem,” said Carleigh Jaques, senior vice president and general manager, Cybersource. “Chat 2 Pay complements our own capabilities and makes it easier for our clients to serve their customers in the places where they are already messaging and chatting, quickly and securely.”

“This partnership brings together Cybersource’s focus on convenient, secure payments with Clickatell’s mission to spread chat commerce to the masses, enabling consumers to interact and transact from their favorite chat apps,” said Pieter de Villiers, CEO and co-founder, Clickatell. “Billions of consumers are on chat, and commerce and payments will increasingly follow. Together, Clickatell and Cybersource will enable greater chat commerce and consumer convenience. We’re very excited to partner closely with Cybersource in this endeavor.”

Clickatell’s new Chat 2 Pay solution creates greater freedom and convenience in the payment process. Now, consumers can ask a retailer to send a payment request, make the payment, and receive acknowledgement, all from chat channels on a mobile device. Chat 2 Pay additionally meets the needs of sellers and shoppers who expect the convenience of their already trusted and favorite chat apps to converse and transact with businesses.

In today’s environment, consumers are increasingly looking for contactless digital engagement options and longer term, these solutions also meet the desire for greater consumer convenience and payment choices. The contactless payment market is expected to reach $52 billion by 2027, up from $12 billion in 2019, and in the United States there are more than 370 million tap-to-pay-enabled Visa cards1.

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Emergn Study Highlights Importance of Human-Machine Relationship to Realize Potential of Intelligent Automation

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September 14, 2021

Emergn Study Highlights Importance of Human-Machine Relationship to Realize Potential of Intelligent Automation

While most organizations surveyed say automation has affected their business positively, only 13% see intelligent automation as a necessity to gain competitive edge

Emergn, a global digital business services firm helping companies deliver valuable products and customer experiences faster, today unveiled a new survey report, Realizing the Human-Machine Relationship. The survey found that while intelligent automation is having a positive impact on businesses, only 13% see it as a necessity to gain a competitive edge and the majority (55%) of the top barriers preventing organizations from seeing the most positive impact from intelligent automation are related to people.

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“Intelligent automation has the potential to transform how organizations deliver value and gain a competitive edge in their markets”

While every company seems to be talking about using intelligent automation to improve the way people work, perceptions of automation in the workplace have ranged from a threat to jobs to the ultimate employee enabler. In order for organizations to realize the full value of intelligent automation for their employees and their business alike, they need the tools, methodologies and skills required to achieve the optimal employee-machine relationship—or risk automation falling short of its promise.

Additional key findings of the report, which is based on a survey of 320 technology leaders from organizations in the pharma & life sciences, insurance and financial services industries across the United States, Germany, Switzerland and the United Kingdom, show:

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Contrary to past perceptions of the technology, organizations and employees have embraced intelligent automation. Ninety percent of respondents say that intelligent automation has met or exceeded their expectations for contributing to their organizations’ goals.
- Ninety-one percent of respondents say automation has affected their business positively—specifically, 94% say automation has improved efficiency and 90% say it improved customer service and experience.
- Disarming hype allegations completely, 71% of respondents say the ROI of intelligent automation has been high or very high at their organizations.
Despite progress, intelligent automation is not driving a competitive advantage. Only 13% of respondents say they see intelligent automation as a necessity to regain competitiveness in the market, and when asked to rank business problems and opportunities to address with automation, accelerated go-to-market was lowest on the list. While 20% of respondents say employees see intelligent automation as a way to innovate and create new products and services, which can lead to a competitive edge, that’s still only one-fifth of respondents.
- This hold-up isn’t caused by fear: only 6% of respondents say employees see intelligent automation as a threat to job security and 88% of respondents say intelligent automation has positively impacted employee empowerment. However, a people problem is potentially standing in the way of organizations realizing the promise of intelligent automation. A majority (55%) of the top barriers preventing organizations from seeing the most positive impact from intelligent automation are related to people.
- Additionally, 18% of respondents say that when intelligent automation has been applied to bringing new products and services to market, it made no impact—reinforcing the idea that the technology is still being used for more rudimentary use cases, such as improving service levels (34%) and freeing up people to do more meaningful work (27%), rather than driving a true competitive edge.
Employees need the right skills to advance intelligent automation’s impact. Only 2% of respondents say their team has the right skills to benefit from automation and do not need to expand their skill sets further. Half of all respondents want to add advanced IT skills and programming to their teams to help realize the benefits of automation, and 31% still want to add even basic digital skills to their teams.
There is a disconnect between organizations’ expectations for intelligent automation and the true potential of the technology. For instance, even though the technology isn’t being used to drive a competitive edge, 90% of respondents report automation has exceeded or met their expectations—showing organizations may not understand what’s truly possible.

“Intelligent automation has the potential to transform how organizations deliver value and gain a competitive edge in their markets,” said Alex Adamopoulos, Emergn CEO. “However, that’s only possible when organizations and employees have the guidance and skills needed to identify new use cases, feel empowered to leverage automation in their own departments and ultimately strengthen the human-machine relationship to drive the most ROI.”

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Proximie Selects 8×8 Call and Video Quality Performance Monitoring to Enhance Future of Surgical Healthcare

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September 14, 2021

Proximie Selects 8x8 Call and Video Quality Performance Monitoring to Enhance Future of Surgical Healthcare

Deployment of 8×8 callstats Enables Clinicians to Carry Out Procedures Virtually and Paves the Way for Borderless Healthcare

8×8, a leading integrated cloud communications platform provider, today announced that Proximie, the software platform that is saving lives by sharing the world’s best clinical practice, has deployed the 8×8 CPaaS callstats embeddable solution for call and video quality performance. Using four low-latency HD native camera views, augmented reality annotation, and real-time video and audio communication, Proximie enables physicians and medical device experts to virtually scrub-in to any clinical setting to share skills or learn from others. Proximie is using 8×8 callstats to support call and video quality, analytics, and provide virtual services for surgical procedures at scale.

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.@ProximieAR Selects @8×8 Call and Video Quality Performance Monitoring to Enhance Future of Surgical Healthcare #CPaaS #XCaaS

Proximie moved quickly to beta-test 8×8 callstats to monitor call and video quality in real-time, automatically analyse large volumes of WebRTC communications data, and deliver insights through AI-driven monitoring and analytics.

8×8 callstats performance monitoring collects over 500 metrics from each virtual meeting, delivering details around user adoption and a complete view of audio and video quality performance. This has meant a reduction of IT staff time spent on identifying issues and transitioning those staff members to instead focus on scaling the organisation to support more virtual surgical procedures and patients nationwide.

“8×8 callstats is the only suitable solution for us on the market — and we are delighted we found it,” shares Auri Vizgaitis, Vice President of Infrastructure and Media at Proximie. “Quality is critical for our customers, so we needed to provide accurate data. We had previously developed our own tool, but we wanted call and video analytics capabilities that could be scaled instantly — saving us time and resources — so we could fully focus on our core mission: saving lives.”

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1010data In New Collaboration with Moody’s Analytics

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September 14, 2021

1010data In New Collaboration with Moody’s Analytics

Enhanced Data Sets Broaden 1010data’s Extensive Offerings in Fixed Income Space, Continues Innovative Path in Capital Markets Analytics

1010data, a leading provider of Mortgage-backed Securities (MBS) and Asset-backed Securities (ABS) data, analytics and hosting services, and Moody’s Analytics, a leading provider of data and analytic tools for integrated risk assessment, have partnered to deliver an expanded data set to the Fixed Income marketplace through the 1010data platform.

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1010data broadens its extensive risk management tools in MBS, Asset Backed and Fixed Income space through a new and innovative collaboration with Moody’s Analytics.

1010data advances its path of innovation through the addition of new solutions leveraging analytics, alternative data and its growing partner network. Complementing its current base of over 100 MBS and ABS datasets, the relationship with Moody’s Analytics will add data on 9,000 non-agency MBS deals, encompassing over 40 million loans on the 1010data platform.

The addition of the Moody’s Analytics high quality MBS dataset to 1010data’s powerful analytics platform, an industry standard in the MBS sector, gives structured finance investors a major advantage assessing risk and identifying new opportunities. Additionally, customers of 1010data can now avoid the significant infrastructure investments and costs previously required to manage MBS data. Instead, they can now rely on 1010data’s world-class, cloud-based platform, whose capabilities include:

An extensive, built-in function library that makes ad-hoc, time-series analysis simple and fast
Pre-defined reports and queries that can be quickly modified, shared, and run on a repeated basis
A Microsoft Excel add-in that seamlessly moves results into Excel or Excel-based applications
The ability to combine and analyze Moody’s Analytics’ data with complementary data sources, such as home price indices and other econometric data, already available on the 1010data platform

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Users of the 1010data platform can now easily harmonize the Moody’s Analytics data with complementary data sets for prepayment, default, delinquency and loss-severity analysis. 1010data’s enterprise analytics capabilities enable organizations to derive results immediately with a turnkey solution that provides a uniquely powerful back-end database combined with an intuitive front-end interface, facilitating the discovery of new ideas and insights in just minutes.

“This offering further demonstrates our deep commitment both to the Fixed Income markets and to our relentless drive to innovate,” commented Inna Kuznetsova, CEO of 1010data. “We are delighted to partner with Moody’s Analytics. Building on our leadership in this space, our deeper relationship with Moody’s Analytics ensures that our customers have access to the best data and analytics solutions available. We are excited to broaden our offering as a one-stop shop for data, hosting services and ad hoc analytics, reducing wasted time with multiple contract approvals, and increasing speed to insights while maximizing investment returns.”

“Moody’s Analytics data products set the global standard for assessing risk. We are pleased to partner with 1010data to create value for structured finance investors by enabling them to make better decisions, faster and more easily,” said David Little, General Manager, Structured Finance of Moody’s Analytics.

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Alation Launches New Data Governance Product to Deliver Autonomous Governance at Scale

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September 14, 2021

Alation Launches Alation Cloud Service for Snowflake

Deepens partnership with Snowflake

Alation Inc., the leader in enterprise data intelligence solutions, today announced the release and general availability of the company’s Data Governance App. The new app revolutionizes multi-cloud governance and security and delivers autonomous, continual data governance using machine learning and AI (artificial intelligence). The Alation Data Governance App enhances data governance capabilities for the Snowflake Data Cloud.

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“For organizations to drive data culture, they have to get data right — make it trustworthy, protected, and compliant”

Data governance is fundamental at any organization to ensure the quality, compliance, and protection of data. Yet data governance initiatives regularly fail due to the time and manual effort required for effective data operations. The Alation Data Governance App supports enterprises on their data governance journey with its people-centric approach. It utilizes machine learning and automation to accelerate and scale data governance while removing the drudgery of data stewardship processes.

The new app was created with multi-cloud customers in mind. The built-in integration for Snowflake allows joint customers to centrally manage data policies, protected data assets, and policy compliance in one single pane-of-glass view. The integration enhances transparency with data controls, and links those controls to policies in Snowflake. This is critical to maintaining industry compliance and auditability standards.

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The Data Governance App includes:

Centralized Policy Center that automates policy control and management and data policy synchronization. Policies can be applied and enforced on data at the time of use, helping meet security and compliance objectives.
New Change Management Workflow that provides a robust and easy-to-configure process to ensure subject matter experts review and approve catalog changes.
New Governance Dashboards that monitor and measure the progress of data governance programs and provide insight into curation progress, policy compliance, and open governance tasks.
Updated Stewardship Workbench that automates stewardship activities by updating and curating catalog metadata in bulk via the user interface.

To accelerate the success of a customer’s data governance journey, Alation has released a data governance course and certification through Alation University, as well as a professional services offering. The offering serves as a blueprint for data governance and also extends the platform to solve broader data management issues by integrating with best-of-breed solutions.

“For organizations to drive data culture, they have to get data right — make it trustworthy, protected, and compliant,” said Satyen Sangani, CEO and co-founder, Alation. “Alation has reinvented the way organizations approach data governance by starting with people and leveraging the best technology to back into the most efficient and effective processes possible.”

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InfoSum Strengthens Executive Team with New Leadership Structure

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September 14, 2021

InfoSum Strengthens Executive Team with New Leadership Structure

Global data technology company cements its leadership team following Series B raise

InfoSum, the leading data collaboration platform, today announced several changes to its senior leadership team. Following the company’s Series B raise in August 2021, the organization is readying for further growth of the global team, preparing for an expanded presence internationally, and optimizing organizational structure to better service its growing list of customers. The new structure will take effect immediately.

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“As our products multiply and our platform expands across the word, we’ll have the right leaders and structure in place to realize our vision – a universal platform for privacy-safe customer data collaboration.”

“In the last year we have doubled the number of customers we service across an increasing variety of industries. Now is the right time to organize appropriately for continued aggressive growth,” InfoSum Chairman and CEO Brian Lesser said. “As our products multiply and our platform expands across the word, we’ll have the right leaders and structure in place to realize our vision – a universal platform for privacy-safe customer data collaboration.”

Nick Halstead will remain in his role as Founder & Chief Technology Officer, overseeing the engineering, product and solutions teams, focused on ensuring InfoSum’s technology remains a best-in-class solution for data collaboration. Halstead will continue working on product innovations and developments, with a number of key product announcements anticipated in the coming months.
Lauren Wetzel has been appointed Chief Operating Officer. In her new role, she will maintain oversight of the global marketing, strategy and operations teams, and begin management of InfoSum’s People function. Lauren will also build and manage InfoSum’s business development and channel partnerships team.
Uli Hegge will assume the newly created role of Head of Privacy, after serving as SVP of Central Europe. The new role, which goes hand-in-hand with InfoSum’s privacy-by-design approach, will focus on ensuring that InfoSum maintains its privacy standards, and remains the best-in-class solution for companies prioritizing consumer privacy at a global scale.
Danvers Baillieu will assume the newly created role of President, Legal & Business Affairs. This role will oversee legal, security, and compliance as InfoSum continues its expansion into new regions.
Richard Foster, Chief Revenue Officer: Revenue and sales will be headed globally by Richard Foster. Foster will expand his responsibilities to include sales in all regions, as well as the company’s Client Services organization, including customer operations, customer success and sales engineering.

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360 Market Reach Announces the Launch of a Future-Proof Innovation Process for Brands to Stay in Front of Evolving Market Trends

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September 14, 2021

Me2B Alliance Research Exposes Poor Understanding Among Consumers Regarding Privacy Policies, Terms of Service, and Who They Protect

360 Market Reach, a global full-service custom market research firm headquartered in New York, is pleased to announce the launch of a new product, 360 IDEAvate. This custom-built platform provides a fully integrated research-proven process which eliminates the uncertainty of new product development and ensures a “future-proof “product launch for brands who want to stay ahead of the curve.

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“Working with major brands, we identified a recurrent disconnect between early trend exploration and quantitative testing and refinement which was both time-consuming and costly,” explained Pat DePietto, co-CEO of 360 Market Reach.”360 IDEAvate eliminates the disconnect by providing one dedicated team to guide the three-step research-driven process. Designed for rapid execution through seamless integration, 360 IDEAvate offers a cost-effective solution for brands to confidently launch new products in a complex marketplace “, she added.

360 IDEAvate uniquely leverages the power of both consumer insights and targeted social influencer feedback to provide an objective foundation. By identifying the intersection of both consumer and influencer responses, 360 IDEAvate allows brands to meet current market demands and future trends. Custom built by researchers and innovation experts, every step of this process is grounded in data and extensive research that has been synthesized into a validated framework to confidently promote a successful product design and launch.

“Collaboration with our clients and immersing ourselves in their brand is our priority. Our ultimate goal is to connect the dots between what our clients need most to guide their business decisions and where the market/industry research is directing us,” explained Lisa Ierardi, SVP of Marketing, 360 Market Reach. “360 IDEAvate combines the very best of our qualitative and quantitative expertise, including our own innovative testing tools, which allows us to confidently register today’s needs with future possibilities.”, she added

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Verint Voice of the Customer Platform Wins 2021 MetriStar Top Provider Award

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September 14, 2021