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SugarCRM Named a Leader in Four Categories in the 2021 CRM Industry Leader Awards

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SugarCRM Named a Leader in Four Categories in the 2021 CRM Industry Leader Awards

The Annual Awards Program Honors the Leading Vendors in Sales, Marketing, and Customer Service Technologies

SugarCRM today announced that several solutions within its cloud-based, AI-driven CRM platform have been named winners in the 20th annual CRM Industry Leader Awards program.

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“no-code approach that allows users to customize layouts, modules, and plug-ins to meet their individual needs.”

The CRM Industry Leader Awards honor the leading providers of customer service, marketing, and sales technologies and services across ten categories. Each year, CRM magazine’s panel of expert analysts and consultants are asked to walk in the shoes of a customer that is looking for a top-performing CRM platform, and with thorough vendor analysis, produce their top five solution winners.

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SugarCRM’s award-winning achievements include:

  • Best CRM for Midsize and Small Businesses: SugarCRM has deep roots in addressing the unique needs of mid-market companies that often require enterprise-level CRM performance without enterprise budget for advanced features and capabilities. In CRM’s editorial, industry analyst Kate Leggett says SugarCRM “is built on a unified platform that empowers teams big and small to collaborate across the customer life cycle with a full understanding of the journey and the ability to anticipate and fulfill customers’ needs.”
  • Best Enterprise CRM Software and Solution: Sugar Enterprise is perfect for companies that require maximum flexibility, customization, and complete control over the technology stack. And as enterprise data concerns mount, Sugar Enterprise provides on-premise deployment, enabling complete autonomous control. It also offers the flexible customization that enterprises require while being robust enough to support multi-user, multi-location, and multi-system processes. In CRM’s editorial, Marshall Lager, independent CRM industry analyst and consultant, says, “Sugar works well, looks good, is highly customizable, and has a great partner ecosystem.”
  • Best Marketing Automation Software and Solution: Sugar Market is a powerhouse for lead capture, qualification, nurturing, and hand-off to sales. The solution offers inbound and outbound email marketing tools, social media management capabilities, AI-driven predictive analytics, performance tracking, and even Google Ads management tools. The addition of SugarPredict helps to facilitate lead qualification and prioritization through AI-powered predictive lead scoring.
  • Best Sales Force Automation Software and Solution: Sugar Sell is supercharging sales performance at scale with AI-powered capabilities that help take the guesswork out of lead prioritization, Ideal Customer Profile (ICP) alignment, and opportunity-to-close-won scoring. These new AI capabilities powering SugarPredict enable Sugar Sell to analyze historical account, deal, and company data to accurately predict which leads are most likely to become customers. Lead scoring is based on similarity to historical conversions (converted leads or closed-won opportunities), while ICP matching identifies leads that are similar to a company’s past and current customer bases. In addition, CRM’s panel of analyst and consultant experts applaud Sugar Sell for its “no-code approach that allows users to customize layouts, modules, and plug-ins to meet their individual needs.”

“We’re proud to have the SugarCRM platform recognized as industry leading for both large and small organizations by CRM and the distinguished panel of industry analysts and consultants,” says Craig Charlton, Chief Executive Officer, SugarCRM. “We are committed to purpose-driven innovation to help companies reach new levels of predictability and bring productivity and efficiency gains by letting the platform do the work. This is helping sales, marketing, and service leaders to build stronger customer relationships, increase brand loyalty, and grow business bottom line.”

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Introducing KJT’s New Logo and Brand Identity

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DataOceans Selected as A Leader in CXM by Aspire Customer Communications Services

KJT is proud to announce the launch of its new brand identity, including a new visual language and updated key messaging that reinforces the brand’s core attributes: Expertise, Collaboration, Confidence, Approachability, Authenticity and Transformation.

“Our business has grown a lot over the years, and we felt our brand could better express the company,” said Michaela Gascon, the company’s new CEO.

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“The brand journey is all about finding and sharing your company’s authentic narrative, which takes time and thoughtful input from a diverse set of stakeholders. It has been a collaborative effort resulting in a more modern look that captures our mission to deliver insightful business recommendations through a co-creative process with our healthcare clients,” she added.

KJT began the re-branding process by partnering with Sprout Growth Services.

“When we embark on corporate branding projects with our clients, we start with a deep dive on their business,” said Peter Simpson, Sprout’s Creative Director. “During this discovery phase, we determine and define brand attributes, which will drive the visual direction for the brand.”

According to Simpson, without going through the rigors of this strategic discovery phase, many aspects of the creative process are left up to personal preference, resulting in a brand image that’s not as authentic or relevant as it could be.

“A business can be a lot of things to a lot of people,” said Simpson, “However, the strategic branding process forces companies to be intentional about who they are and how they want to be perceived.”

The results of the KJT discovery process, distilled down to their core essence, became the foundational starting material for the company’s new brand identity, which highlights KJT’s thinking and methodology, its tBrand Identityechnology solutions, the ease of doing business with KJT, and the company’s ability to turn complexity into simplicity for its clients.

“At its heart, KJT represents a group of smart employee-owners who are agile, hardworking and ambitious,” said Melissa Lippa, KJT Design Manager. “We invested in a more fully-developed brand to better communicate these unique attributes, and I really think we landed on a cleaner, more contemporary look that focuses on the future without losing our past – and one that truly represents the differentiated value we bring to our clients.”

Lippa further stated that a big part of the brand refresh project is a redesigned KJT website, reflecting the new brand presence while improving SEO and the UX experience. “Visitors to our site will see our new logo, colors and type – as well as new team portraits, showing the warmer, more human side of our brand,” she said.

Lippa added that the brand work supports a broader content marketing strategy, with the company publishing articles, posts, opinion pieces and educational material on a regular basis. The effort aligns all the company’s digital platforms and properties to provide holistic support for that dynamic content.

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Quantum Symphony Deploys Aparavi Platform to Deliver Data Intelligent Cyberattack Prevention Services for SMBs

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Aparavi’s channel partnership program expands with leading SMB managed service provider, Quantum Symphony

APARAVI® Software Corporation, the trusted disruptor in unstructured data management, announced the company’s partnership with Quantum Symphony, a secure technology integrator, who improves data protection and security for small to mid-sized businesses. Aparavi’s channel partnership for managed service providers (MSP) expands with Quantum Symphony to help customers understand their data to mitigate risk, reduce cost and exploit their data with numerous data services powered by the Aparavi platform.

Through this partnership, Quantum Symphony clients will gain enterprise-grade solutions without the headache of managing multiple solution providers. Now, clients have the ability to truly utilize data that may have been previously inaccessible or too complex to employ. The enhanced data services include improved data protection, knowledge of where all data lives, the ability to build efficiencies and leverage data through analytics, reporting and collaboration.

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“Quantum Symphony is truly energized to partner with Aparavi to deliver world-class critical protection and services for customers,” says Derek Nwamadi, CEO of Quantum Symphony. “With Aparavi’s world-class data intelligence and automation technology and our access to clients with specific gaps, this partnership could revolutionize how data is managed.”

Quantum Symphony builds holistic technology roadmaps for companies to act as the first line of defense against cyberattacks protecting infrastructures by creating a sustainable cyber hygiene initiative. Aparavi now enables Quantum Symphony to quickly find client data, determine its value to the company and initiate appropriate data security to protect that data.

Aparavi’s mission is to put companies of all sizes in control of their data and sustainably increase their business success. Aparavi, through its partners, addresses some of the largest challenges in managing terabytes to petabytes of data into combined data service solutions for mutual customers. Aparavi’s Platform automates the identification, tagging and defensible disposal of data resulting in:

  • 15-60% reduction in data footprint
  • 40% cost savings across primary and secondary data infrastructure
  • Improved performance of primary applications
  • Mitigation of data risks, cybersecurity incidents and litigation costs

“Aparavi enabling MSPs to provide new data services for their customers without complexity, powered by Aparavi’s data intelligence and automation platform,” says Peter Worsnop, Vice President of strategic accounts and alliances at Aparavi. “Quantum Symphony is the latest of a elite selection of leading MSP channel partners utilizing Aparavi’s user-friendly Platform. We’re excited to see how Aparavi’s Platform can serve a wide variety of industries and every growing use cases through our selective partnerships.”

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Nextiva Raises $200M from Goldman Sachs Asset Management at a $2.7B Valuation to Fuel Growth of Connected Communications

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Nextiva Raises $200M from Goldman Sachs Asset Management at a $2.7B Valuation to Fuel Growth of Connected Communications
Nextiva Raises $200M from Goldman Sachs Asset Management at a $2.7B Valuation to Fuel Growth of Connected Communications

Funding will accelerate innovation, go-to-market expansion and growth in global markets

Nextiva, the connected communications company, today announced it has raised $200M, in its first external funding round, from Goldman Sachs Asset Management (“Goldman Sachs”) at a $2.7B valuation. The funding will be used to accelerate Nextiva’s vision to help businesses and teams build stronger relationships with their customers as the only company bringing together communications, customer management, intelligence and automation into a single purpose-built solution.

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“Nextiva creates a seamless experience by surfacing insights and learnings from every interaction. By doing this, Nextiva enables companies of all sizes and their teams to better understand and serve their customers and accelerate the growth of their business.”

Nextiva plans to accelerate innovation for connected communications, including AI and automation development, build out new routes to market, and advance global expansion. Nextiva brings together communications with applications built for customer sales and service, analytics, as well as an ecosystem of integrations to third-party solutions. This allows Nextiva to uniquely manage all communications and customer engagement in one place, providing truly unified customer insight to every employee.

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“Goldman Sachs is helping advance our mission, which from day one has been to help businesses grow by giving every company access to powerful business tools,” said Tomas Gorny, co-founder and CEO, Nextiva. “Nextiva creates a seamless experience by surfacing insights and learnings from every interaction. By doing this, Nextiva enables companies of all sizes and their teams to better understand and serve their customers and accelerate the growth of their business.”

Stephen Kerns, a vice president within Goldman Sachs Asset Management, commented, “As a native communications company, Nextiva is at the nexus of customer conversation and engagement. They have built a market-leading business with an outstanding team, and we look forward to supporting Nextiva as they help companies discover the power of connected communications.”

Increasing customer expectations and workplace digital transformation are overwhelming companies. On average, businesses are using between 15 to 25 applications to communicate, manage and collaborate with their customers and teams. The result is more logins, endless tabs, and jumping between multiple apps, resulting in customer data getting ‘lost’ between the siloes. Nextiva’s funding and valuation reflect a shift in the market to move away from disconnected communications and siloed applications toward tightly integrated tools and workflows that keep customer communication and engagement at the core.

Nextiva’s first outside funding caps a year of growth with $250M in ARR, continued product development and market leadership as the largest privately held business communications provider in the U.S.

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IRI and Banyan Partner to Unlock New Opportunities for Retailers and Consumers

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IRI and Banyan Partner to Unlock New Opportunities for Retailers and Consumers
  • Retailers obtain deeper understanding of their consumers and realize alternative revenue streams
  • Consumers gain insight into spending history, enabling more-informed decision-making, and benefit from enhanced shopping experiences
  • Partnership creates opportunity for $1.6 trillion in annual sales coverage to Banyan’s privacy-by-design data network.

IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, and Banyan, a fintech infrastructure startup that connects SKU-level consumer receipt data with financial transactions, today announced a new partnership that will provide IRI’s retailer clients with a more holistic view of consumer shopping habits and opportunities to generate new revenue streams while giving consumers greater visibility into their spending.

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“We look forward to working with IRI’s retailer client network, collectively representing $1.6 trillion in annual sales coverage, to support their efforts in improving customer experience, driving growth, and building consumer trust through transparent data usage.”

“IRI is excited to partner with Banyan to facilitate this win-win opportunity for our retailer clients and their customers,” said IRI President of Market and Shopper Intelligence Jeremy Allen. “While many retailers have an increasingly granular view of consumer shopping behavior within their four walls and e-commerce platforms through loyalty programs and other sources, IRI will now be able to deliver a broader understanding of deidentified consumers’ total wallet spend across all channels and outlets by integrating consumer spending data from Banyan’s partners. Our partnership with Banyan drives growth for our retailer clients in two ways: It unlocks significant marketing opportunities to meet consumers’ evolving needs by providing a more comprehensive understanding of consumer spending, and it provides retailers with opportunities to monetize their highly valuable data assets.”

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Banyan’s privacy-by-design Global Receipt Data Network consists of deidentified data from transactions across more than 15,000 banks, fintech companies, merchants and consumer apps. As IRI integrates this data into its solutions, participating retailers can gain a comprehensive view into the universe of where their customers are shopping. This will offer more holistic and powerful insights, enabling retailers to deliver enhanced consumer experiences and more relevant, effective advertisements and promotions. Participating retailers will also be able to monetize their point-of-sale data assets with Banyan — unlocking new revenue opportunities from untapped sources while maintaining total control over data usage.

On the consumer side, retailer participation in Banyan’s privacy-by-design Global Receipt Data Network enables consumers to access their shopping receipts digitally and link them to the financial, wellness and fitness apps of their choice to enable more-informed financial and wellness decisions.

“We operate at the nexus of privacy, consumer personalization and transparency, and this partnership with IRI will drive mutually beneficial outcomes across the CPG ecosystem,” said Banyan CEO Jehan Luth. “We look forward to working with IRI’s retailer client network, collectively representing $1.6 trillion in annual sales coverage, to support their efforts in improving customer experience, driving growth, and building consumer trust through transparent data usage.”

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ADCOLOR Announces 2021 FUTURES Class

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ADCOLOR Announces Hosts for ADCOLOR 2022 Conference

The FUTURES program celebrates its 10th anniversary nurturing the next generation of leaders

ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, announced its 2021 class of ADCOLOR FUTURES. Building on the motto of “Rise Up, Reach Back”, the ADCOLOR FUTURES program identifies and nurtures the next generation of leaders who have one to three years of experience in their industry. The program provides training, mentorship and empowerment to selected young professionals with the goal of supporting the talent of tomorrow, today.

Launched in 2012, the FUTURES program is celebrating its 10th anniversary this year. The highly competitive program saw a 15 percent acceptance rate, with only 30 young professionals selected to participate in the 2021 class after an extensive application and interview process. Those chosen showed strong leadership potential, sustained involvement in reaching back, interest in partnering with leadership to drive change through DE&I initiatives and innovative thinking to solve today’s problems.

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The full roster of 2021 FUTURES is provided below.

“The selection process for the incoming class of FUTURES is something we look forward to each year,” said Deepti Turlapati, Co-Lead of the Planning Committee for the ADCOLOR Advisory Board. “The applicants never cease to inspire us, and there is truly no limit to what these young professionals can accomplish. After countless hours of reviewing their impressive applications and conducting nearly 135 interviews, we know this year’s class isn’t just here to pull up, they’re here to level up.”

“What sets the FUTURES program apart from other programs is the formula it was founded on: imagined, created and designed by the next generation of leaders for the next generation of leaders,” said Nicole Dei, Co-Lead of the Planning Committee for the ADCOLOR Advisory Board and Ms. ADCOLOR 2021. “As a 2019 FUTURE, it’s an honor to now help curate the program for the incoming classes of leaders. The 2021 FUTURES come from an array of industries, and I can’t wait for them to bring their unique perspectives, flex their skills and bring their authentic selves to the ADCOLOR family and community.”

The 30 FUTURES will be immersed in an intensive training known as ADCOLOR University, presented by Disney Advertising Sales and Omnicom Group. Facilitated by top-ranked leadership and talent consulting firms, the annual ADCOLOR University program teaches FUTURES how to meet business objectives, increase their performance in corporate settings, excel in a professional environment and take control of their career path. The specialized programming, organized around and during the annual ADCOLOR Conference and Award Show, helps the FUTURES develop soft and hard skills to excel as leaders.

The incoming class also partakes in the annual FUTURES Hackathon. This year’s hackathon, presented by Apple, has a theme of “Pull Up for Accountability”. Following the social justice issues that came to the forefront in 2020, the Hackathon brief calls on brands to go beyond hollow words and pull up with tangible change and action. While all teams receive the same brief, individual teams will be assigned to a specific industry and will customize their creative solutions accordingly. Teams receive limited time to finalize their solutions and must present it to a panel of judges, helping them to sharpen their skills in collaboration, design thinking and rapid prototyping.

“Since 2012, I’ve witnessed the force that is the FUTURES and the footprint this program has left on the industry 10 years later,” said Criseli Saenz, Director of ADCOLOR Programs. “Over the past decade, we’ve identified more than 300 of the brightest and undeniably talented individuals out there who have the thinking and skills that will push us into tomorrow. Their influence is tangible; what started as an opportunity for FUTURES to get access to ADCOLOR’s network of industry leaders has now shifted to industry leaders wanting access to the network of FUTURES.”

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SPM Group continues to expand its full spectrum of digital services with the addition of digital performance leader Dreamscape Marketing

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Extending an already strong year of existing and new client growth, SPM Group continues to enhance its digital capabilities and services supporting the healthcare industry with the strategic addition of a leading digital performance agency, Dreamscape Marketing (“Dreamscape”). This new partnership further augments SPM Group’s fully integrated marketing and consulting capabilities across three key areas: strategic communications, digital experience, and performance marketing.

Dreamscape’s national digital marketing experience and broad expertise in healthcare marketing enhances SPM Group’s digital capabilities and firmly establishes SPM Group as a leader in the behavioral health, addiction recovery, large group dental, and senior care sub-sectors.

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“The opportunity to bring a higher level of digital performance to our current clients is the clear next positive step across SPM Group,” said Amanda Seaford, SPM Group CEO. “Additionally, Dreamscape has a strong position and deep client relationships across behavioral health, addiction recovery, dental, senior care, and healthcare in general; this expansion gives those clients the opportunity to easily access SPM Group’s full spectrum of media, strategy, and branding capabilities.”

Dan Gemp, President of Dreamscape Marketing, said, “In the past, we’ve actually referred clients for certain branding, strategy, or media planning and buying to other agencies while we focused on driving high numbers of leads and strong results online. Now, we couldn’t be more excited to be able to offer a truly full-service, fully-integrated offering and deliver on all of our clients’ needs with national best-in-class services that put our clients’ goals at the heart of all we do, from strategy to brand to ROI.”

SPM Group is a recognized leader in health and healthcare marketing and has partnered with more than 300 hospitals, health systems, and health-related businesses to develop stand-out brands and drive business results. Clients include many of the top healthcare organizations across the U.S., including The University of Kansas Health System, Emory Healthcare, University of Iowa Health Care, Nebraska Medicine, Froedtert & the Medical College of Wisconsin, Memorial Hermann, Maimonides, Virtua Health, Rush, Midwest Orthopedics at Rush, Valley Health System, Kennedy Krieger Institute, Dana-Farber Cancer Institute, Brigham and Women’s Hospital, Chicago Department of Public Health, Mass Tech and many others.

Los Angeles-based Corridor Capital continues to focus on supporting SPM Group and its partners in becoming the leading healthcare marketing consultancy in the nation.

“SPM Group is making exceptional progress as it continues to build its comprehensive service capabilities across numerous healthcare verticals. We are thrilled to support SPM Group in their partnership with Dreamscape,” said Craig Enenstein, Corridor Capital’s CEO. “The addition of digital performance expertise and analytical tools will significantly strengthen SPM Group’s existing digital capabilities, enhancing their overall service offering for both existing and prospective clients across the entire organization.”  

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Mediaocean Partners with TikTok to Enable Ad Management Through Global Omnichannel Advertising Platform

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Mediaocean Partners with TikTok to Enable Ad Management Through Global Omnichannel Advertising Platform

Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimization solution

Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimization solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform.

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TikTok has quickly cemented its position as one of the fastest-growing and most influential apps, making it a critical channel for brands to reach highly-lucrative audiences. With over 100 million monthly average users in the US and over 100 million monthly average users in Europe, TikTok offers the scale and engaging ad formats to execute full-funnel marketing strategies.

“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,” said Anupam Gupta, Chief Product Officer at Mediaocean. “Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.”

Mediaocean is used by all major agency holding companies as well as independent firms and brands to manage more than $200 billion in annualized media spend and deliver over 1 trillion monthly ad impressions. The company recently announced the acquisition of Flashtalking to infuse solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean’s modern system of record.

Mediaocean serves as an independent, media-agnostic player in the ecosystem, providing control and trust for brands, agencies, media suppliers, technology partners, and data providers. Mediaocean was recently recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech and ranked first in advertising technology for Ad Age Best Places to Work 2021.

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Voice123 Acquired by Backstage

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The largest global marketplace for today’s voiceover artists to bolster offering with Backstage support

Voice123, the first and largest global marketplace for professional voiceover artists, announced that it has been acquired by Backstage, the leading freelancer marketplace and application suite for creators. Voice123 will serve as an extension to Backstage for creators to have access to top-tier voice-acting and on-demand options on Backstage’s streamlined platform.

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Voice123 is a centralized platform for creatives in the voiceover industry to connect with voice actors. Whether for film, television, online media, or elsewhere, Voice123 is the first and largest platform with over 500,000 voice actors registered with the company worldwide.

Backstage has strategically acquired platforms to deliver a full suite of tools for all creators. Helping in delivering quality-driven results to creators around the world in need of voice-acting, and connecting voice actors to opportunities to work with creatives on new platforms and projects.

“Over the last 19 years, Voice123 has established itself as the industry leader in voiceover and voice-acting connection networks,” said Rolf Veldman, CEO of Voice123. “With Backstage’s resources, we’ll be able to expand our offering and better meet the needs of today’s voiceover talent.”

“As Backstage continues to evolve, it’s important that we ensure all facets of creative production have the tools and support needed to develop the volume of content today’s landscape requires, said Josh Ellstein, CEO of Backstage. “Voice123 is the undisputed leader in this arena, and we’re proud to have them as part of the Backstage family going forward.”

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Joy Spreader Attributes Robust Growth in its Interim Results to its Competence in Technologies

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Joy Spreader's Launch of a Diversified Business Roadmap Yields Solid Growth for 2021

Joy Spreader Group Inc., a leading marketing technology company listed in Hong Kong, announced its results for the first six months ended June 30, 2021 recently, during which the Group achieved revenue of HK$624 million (approx. US$79.8 million), an increase of 62.37 per cent YoY. Net profit excluding foreign exchange losses for the period also grew 102.26 per cent YoY to HK$137 million (approx. US$17.5 million). The robust growth in both revenue and net profit was attributable to the advantages that the Group has built over the past few years in the realm of data analytics and algorithmic modeling. In particular, the company’s competence in technologies has been reflected in the increasing demand for its supply-side platform (SSP) and demand-side platform (DSP) services.

The cornerstone of the SSP services business is an easy-to-navigate software as a service (SaaS) tool that provides access to data-rich profiles of online service channels through automated analysis of content and user behavior data, assisting sellers in choosing the merchandise that is the best fit for the demographics of the audiences in each channel. The DSP services platform contains data-rich profiles of clients’ products in tandem with algorithm-based intelligent forecasting services to assist clients in choosing the best marketing point on mobile new media platforms for selling or placing their products.

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As of June 30, 2021, Joy Spreader has covered 1.5616 million marketing points, up 208.65 per cent YoY. The number of the Group’s corporate clients also grew 36.89 per cent YoY to 308.

The expansion of the marketing points network on SSPs along with the increase in the number of clients on DSPs has yielded a massive amount of interactive data. In the marketing technology sector, data accumulation is known to have a decisive impact on the building and performance of models. With massive, structured data that spans a meaningful period of time and supports real-time interactions, the Group can better build, test and improve its algorithm models while delivering outstanding marketing services.

The synergy of the SSP and DSP services has become the backbone driving the growth of Joy Spreader’s performance-based marketing business. Increasing number of marketing points the Group has in place and clients the company acquires, which, in turn, results in significant gain of transaction data. A Flywheel Effect is created in that the increasing transaction data then further enhances the marketing efficiency and helps the Group win new customers by enhancing the model-based algorithms. As a result, the intelligent performance-based marketing technology platform is becoming the key growth driver of the company’s financial performance.

Looking back on Joy Spreader’s journey, the Group has built advantages in technologies thanks to its first-mover advantage in research and development (R&D) and continued R&D investment. the Group began developing data-driven and model-based algorithms on the WeChat Official Account Platform in 2013 before embarking on similar development on the Douyin platform in 2018, becoming one of the first marketing technology companies to do so on new media platforms.

On the other, Joy Spreader continued increasing its spend on R&D, raising it to HK$29.9 million (approx. US$3.8 million) during the first half of 2021 alone, a YoY gain of 712.5 per cent. The company also added to its collection of data models based on different product categories. As of June 30, the number of models had expanded to 169 units, up 14.19 per cent from 148 units at the end of 2020.

Joy Spreader plans to further increase its R&D spend. “We believe in the necessity and importance of investment in R&D, which, in turn, can be counted on to facilitate growth of the Group’s revenue and profit,” said Joy Spreader chairman Zhu Zinan during its conference call. “Going forward, we expect to continue our commitment to constantly optimizing algorithms in tandem with the Group’s active expansion into new markets and the anticipated increase in the number of marketing points.”

The ongoing investment in R&D is opening up unprecedented opportunities to the Group as it fully embraces digital technologies. The digital economy is widely known as a flywheel driving the development of today’s society while fundamentally changing the world by exerting influence on every single person in it as digital technologies evolve at an ever-faster pace. This not only brings unprecedented changes globally but also offers a great opportunity for the Group to grow its business internationally.

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Total Economic Impact Study of Onfido Finds a 261% ROI to Businesses With Payback in Less Than 6 Months

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Total Economic Impact Study of Onfido Finds a 261% ROI to Businesses With Payback in Less Than 6 Months

Onfido, the global identity verification and authentication provider, today released a commissioned study conducted by Forrester Consulting on The Total Economic Impact™ of Onfido.

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Businesses achieve 261% ROI with Onfido – Read the full Total Economic Impact study from @Forrester https://bit.ly/3lmDtNK #Identityverification

The study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Onfido solutions. Through customer interviews and financial analysis, Forrester found that a composite organization experiences benefits of up to 261% ROI and a net present value (NPV) of $9.86M in less than 6 months.

According to Forrester, exacerbated by COVID-19 and the resulting growth in digital interactions, identity theft and account takeover increased by at least 10% to 15% from 2019 to 2020 and it anticipates another 8% to 10% increase in identity theft and ATO (Account Takeover) fraud in 2021.1

The Forrester TEI study shows many quantifiable and unquantifiable benefits achieved by companies using Onfido including fraud detection, which are based on a composite of five Onfido clients that Forrester interviewed, who collectively serve over 60 million customers. They then applied these benefits to a composite organisation to illustrate the ROI of specific benefits – a global digital bank with $240M in annual revenue, five years old with 12 million customers, each with an average balance of $2000.

Forrester found that Onfido’s solution for identity verification had the following benefits based on a three-year risk-adjusted value and $3.8M costs incurred:

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Quantifiable benefits:

  • 30% decrease in time spent onboarding – improved onboarding productivity – manual teams faced fewer escalations and could process manual escalations faster
  • 20% increase in fraud detected – lowered exposure to application fraud – more fraudulent actors were caught at onboarding
  • 5% increase in customer onboarding – fewer people dropped off during the onboarding experience

Banks interviewed by Forrester said that Onfido’s solution was easy to trust:

“We monitored it very closely in the beginning. We found that when Onfido said the ID card is okay and the same person is in the live video, we never saw a case where it turned out to be fraudulent. No false positives. So now we feel quite comfortable relying on Onfido’s judgement.” – Business project manager, banking

Unquantifiable benefits:

  • Modernized brand image – innovative experience enhanced brand
  • Facilitated new market entry – Onfido is an expert in the world’s documents, so businesses don’t have to be
  • Easier compliance with authorities – Onfido allowed easier cooperation with requests from regulators and authorities

One bank financial crime manager told Forrester:

“People were impatient; they were dropping out of the process, and we’d never see them again. After we deployed Onfido, waiting times improved and drop-off decreased.” – Financial crime prevention manager, banking

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Survey Finds 57% of Marketers Now Emphasize Online Reputation Management Over Advertising

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Survey Finds 57% of Marketers Now Emphasize Online Reputation Management Over Advertising

Birdeye’s “2021 State of Experience Marketing” report uncovers the importance online reputation management plays for multi-location marketers

Birdeye, the platform that helps businesses grow through happy customers, today released its new data report, the 2021 State of Experience Marketing, on the importance of online reputation management for multi-location marketers. The company surveyed more than 800 marketers to understand how they communicate with new and existing customers for top-level customer experience.

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According to survey results, online reputation management is seen as far more beneficial to a company’s bottom line than advertising, with 57% of marketers saying they prefer to focus on boosting online reputation overpaying for ads. Research also shows that 58% of multi-location marketers initially found their new customers through SEO, online reputation, and referrals. Additionally, the survey found 88% of multi-location marketers see a direct correlation between strong online reputation and increased revenues.

“Advertising just isn’t driving revenue the way it used to,” said Dave Lehman, chief operating officer and president of Birdeye. “This survey further validates that successful businesses are seeing more customer interactions and increased profits through reviews, referrals and their overall online reputation. Marketers should focus on growing their businesses through happy customers. Technology can help, and offers businesses the tools, the data and the insights they need to improve and promote great customer experiences.”

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Additional data uncovered in Birdeye’s 2021 State of Experience Marketing report found that:

  • 54% of marketers say they’re responsible for bringing in referrals from their customers’ friends and family.
  • 36% of multi-location marketers are sending personalized two-way text messages to their customers every day of the week.
  • 72% of marketers are sending – or plan to send – mass text messages to their prospects and customers.

“Not all companies can blow money on ads, but it doesn’t take a financial investment to be nice on the internet,” said one survey respondent.

“In this digital age, reputation is everything,” said another survey respondent. “If someone is spilling the wrong story, it is not good for multiple aspects.”

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Khoros Announces the 2021 Khoros Kudos Award Winners for Delivering World-Class Digital CX

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Khoros Announces 2022 Khoros Kudos Award Winners and Finalists

Kudos awarded to JMP, Three Ireland, PowerSchool, TV 2, Sky UK, Anaplan, Promega, Esri, ReachOut, Adobe, and Intuit

Khoros, the award-winning leader in digital-first customer engagement software and services, today announced the winners and finalists of its second annual Khoros Kudos Awards. The awards recognized brands leveraging Khoros’ platform to deliver world-class digital customer experiences that save time and money, create revenue, and, ultimately, create customers for life.

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“Over the past year, these organizations have leveraged technology to make an impact with their customers, their companies and their communities. Huge ‘kudos’ to our 2021 winners and finalists.”

The Khoros Kudos Awards featured 11 categories and submissions from leading, global brands that shared their stories and successes. Winners and finalists for each category were announced at the company’s third annual industry event Khoros Engage:

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  • All-Ways Connected — JMP
  • Best-in-Class: Care — Three Ireland
  • Best-in-Class: Community — PowerSchool
  • Best-in-Class: Marketing — TV 2
  • Better Together — Sky UK
  • Bottom Line Savings Rock Star — Anaplan
  • Keep Calm and Carry On — Promega
  • Rookie of the Year — Esri
  • Small but Mighty — ReachOut
  • The Accelerator — Adobe
  • Top Line Growth All Star — Intuit

“At Khoros, we have the great privilege of working with some of the world’s best brands, and I’m excited to be able to recognize some of them for their tremendous work,” said Katherine Calvert, CMO at Khoros. “Over the past year, these organizations have leveraged technology to make an impact with their customers, their companies and their communities. Huge ‘kudos’ to our 2021 winners and finalists.”

Winners were determined by a two-step process: initial peer voting by way of “kudos” (similar to “likes”) on Atlas, Khoros’ brand-owned community, and then those scores were combined with the evaluations of a panel of judges (comprised of Khoros leaders and independent industry experts).

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Canva Announces USD 40 Billion Valuation Fueled by the Global Demand for Visual Communication

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Business Wire
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Canva Announces USD 40 Billion Valuation Fueled by the Global Demand for Visual Communication

Increasing adoption in teams and workplaces accelerates momentum; affirms Canva as one of the most valuable private companies in the world

Canva, the global visual communications platform, today announced a USD $40 billion valuation after a USD $200 million funding round led by T. Rowe Price and joined by new and existing strategic investors, including Franklin Templeton, Sequoia Capital Global Equities, Bessemer Venture Partners, Greenoaks Capital, Dragoneer Investments, Blackbird, Felicis, and AirTree Ventures. The latest valuation solidifies Canva as one of the fastest-growing software companies to date.

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“The need for both visual communication and online collaboration has become increasingly paramount and is driving Canva’s exceptional growth and adoption in teams and workplaces of every size and across many industries”

“Visual communication has emerged as a universal need for teams of every size across almost every industry,” explains Canva co-founder and CEO, Melanie Perkins. “It has been incredible to see the continued growth of Canva across the globe over the last year. More than 60 million people are now using Canva for everything from launching startups to raising awareness for nonprofits, supporting remote learning, collaborating in distributed teams, and managing global enterprise brands at scale. We’re incredibly excited to be further accelerating our mission to truly empower the world to design.”

Canva continues accelerated growth at scale

Canva’s rapid surge in valuation comes as it marks the milestone of more than 60 million monthly active users in 190 countries. As both usage and global adoption climb, the company continues to experience supercharged growth, more than doubling its revenue year on year and remaining on track to exceed USD $1 billion in annualized revenue by the end of the year while generating positive free cash flows. The fresh round of funding will be used to accelerate this continued growth, including expanding Canva’s team of more than 2,000 employees, which the company expects to double in the year ahead.

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The Canva community has created more than 7 billion designs, with 120 new designs created every second using Canva’s expansive library of more than 800,000 templates and over 100 million design ingredients, including photos, videos, stickers, audio tracks, and illustrations.

“The need for both visual communication and online collaboration has become increasingly paramount and is driving Canva’s exceptional growth and adoption in teams and workplaces of every size and across many industries,” said Alan Tu, portfolio manager of T. Rowe Price Global Technology Fund. “We’re pleased to extend our investment supporting Canva on its mission to democratize visual communication.”

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Aragon Research Names Contentstack as a Leader in Aragon Research Globe™ for Content Experience Platforms

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Contentstack Launches First-Ever, No-Code Automation Hub Making Composable Content Experiences Easy for Everyone

2021 Aragon Research Globe™ for Content Experience Platforms

Contentstack, the leading Content Experience Platform (CXP), today announced it has been positioned by Aragon Research, Inc. in the Leader section of The Aragon Research Globe™ for Content Experience Platforms, 2021. This newly-introduced category highlights solutions that support enterprise content management needs in a more dynamic and agile manner.

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According to the report1, authored by Aragon Research lead analyst Jim Lundy, 50% of large enterprises are expected to shift to a content experience platform (CXP) by the end of next year (2022). Contentstack was identified as a CXP that “has seen strong growth due to the native modern architecture and ease of use.”

“CXPs have quickly become an essential piece of the customer journey. Enterprises must find ways to unify their commerce, service and customer engagement into a single, unified experience,” said Jim Lundy, CEO and Lead Analyst of Aragon Research. “Contentstack makes it easy for marketing teams to manage the customer experience. The company is one to watch in the CXP market.”

Earlier this year Contentstack unveiled a reimagined CMS experience, enabling content creators to work at the speed of their imagination. Contentstack’s modern, MACH-based solutions feature a low-code interface that provides greater autonomy to marketing and web teams. This enables businesses to accelerate content sharing from multiple parts of the enterprise.

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“Today’s customers expect highly-relevant and personalized content available where they are, in the format of their choosing. It is our mission to arm the digital enterprise with the tools to quickly and easily create dynamic experiences that delight customers and exceed their expectations,” said Matthew Baier, Chief Operating Officer of Contentstack.”We have witnessed firsthand the power of easy-to-use tools that remove roadblocks between the business user and the developer. Companies across all verticals – from airlines, to retailers – have marveled at the impact this has on buyer demands and behaviors. We remain committed to offering the best agile CMS platform for a digital-first world.”

The Aragon Research Globe is a market evaluation tool that graphically depicts Aragon Research’s evaluation of a specific market and its component vendors. Aragon Research examined 17 major providers in a market that focuses on all forms of collaboration and communication based on its three dimensions that enable comparative evaluation of the participants in a given market. “Leaders” are noted as having comprehensive strategies that align with industry direction and market demand and perform effectively against those strategies.

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VOXOX and EXIS Partner to Empower Small Businesses in Mexico

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Favro Partners With Practica Capital and Scale Capital to Grow Sales & Marketing Team in Vilnius

VOXOX, a 5G-enabled AI cloud communications company, today announced its partnership with EXIS Telecom in Mexico to bring forth EXIS Niufon, their newly launched MVNO with comprehensive value-added solutions provided by Valor Agregado Digital, S. A. de C.V. (VADSA).

VOXOX
VOXOX

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The partnership with VOXOX enables EXIS to offer small and medium-size businesses access to big business communication solutions that were previously reserved for large corporations. These features will include business phone numbers that support unlimited extensions, advanced call routing, multiple virtual receptionists, bulk SMS, and a 24/hour professional greeting service.

“Our goal is to enable small businesses in our markets to access enterprise-level products at an affordable price, EXIS being one of those offerings in our suite of digital services. It is an incredibly useful solution for today’s micro SMEs and entrepreneurs on the go, thanks to its host of work-oriented functions that easily turn any smartphone into a smart business phone system,” said Natalia Saenz, VADSA´s President. “We are pleased to partner with VOXOX and EXIS to empower small businesses in Mexico.”

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EXIS will also deploy VOXOX’s CloudPhone solution giving EXIS customers the ability to turn their phone or any group of phones into a complete suite of automation tools for business. Each tool is designed to automate time-consuming voice, text, and other recurring customer and sales engagement tasks so they can focus on running their business and giving extraordinary care to their customers.

“Mexico has millions of underserved SMEs and we are excited to partner with EXIS to offer these businesses an economical way to modernize their business phone communications with better quality, enhanced security, and greater reliability at lower rates.,” said Bob Hertz, CEO & Co-founder of VOXOX. “We look forward to celebrating big wins with EXIS in the future.”

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Pixalate Releases H1 2021 Delisted Mobile Apps Report: 15% of Google and Apple App Store Apps Delisted but May Remain Installed on Consumer Devices; Over 25% Did Not Have a Privacy Policy

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H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 45% of all open programmatic CTV ads are delivered on Roku devices; 86% of US households now reachable

Over 813,000 apps with over 9 billion downloads, 86%+ of which targeted children aged 12 and under, were removed from the Google Play and Apple App Stores in the first half of 2021.

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H1 2021 Delisted Apps Report containing insights about mobile apps removed from Google Play Store and Apple App Store. The analysis helps developers and advertisers recognize potential threats of privacy and compliance breaches.

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Pixalate analyzed more than 5 million mobile apps across the Google and Apple app stores, and found that more than 813,000 — over 15% — were delisted in the first half of 2021. On the Google Play Store, the apps were downloaded over 9 billion prior to delisting, while the delisted Apple App Store apps had over 21 million consumer reviews prior to delisting. The apps’ delisting could be caused by various factors, including an app store policy breach or the developer’s withdrawal.

Of potential concern to advertisers and consumers alike, delisted apps can remain installed on a device even after the app has been removed from the app store. If an app were removed due to an app store policy violation, there is an increased risk to consumer privacy and security, as well as brand safety for advertisers.

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Key findings:

Through analysis of delisted Google Play Store and Apple App Store apps in the first half of 2021, Pixalate found that:

  • Over 813,000 apps were delisted from the Apple App Store and Google Play Store in H1 2021; Google had had 9.3 billion downloads and Apple apps had 21.8 million user ratings prior to delisting
  • COPPA risks: 86% (Google) and 89% (Apple) of the delisted apps targeted children aged 12 and under
  • 25% of Google and 59% of Apple delisted apps had no privacy policy detected
  • On Google, 26% of delisted apps from Russia had no privacy policy detected; on Apple, 60% of delisted apps from China had no privacy policy detected
  • 66% of delisted Google apps had at least one “dangerous permission“: 27% of had access to GPS coordinates and 19% could access the camera

What’s inside the report

Pixalate’s H1 2021 Delisted Apps Report includes:

  • The scale of delisting apps in both most popular app distribution hubs
  • Country of origin of delisted apps
  • Characteristics of “dangerous permissions” which could be a reason to delist the app from the store
  • Rankings of the most popular delisted apps
  • Developers with the most delisted apps

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Sendlane Officially Joins Shopify App Store

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Sendlane-Officially-Joins-Shopify-App-Store

Sendlane, a leader in email and SMS marketing automation for eCommerce merchants, announced today that it has officially launched on the Shopify App Store. Beginning today, Shopify and Shopify Plus users are able to integrate Sendlane’s unparalleled data-based customer communications tools directly into their eCommerce stacks. Already enjoyed by more than 300 Shopify customers, Sendlane is now available to Shopify’s 1.75 million merchants.

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Sendlane integrates into Shopify stores in just one click, allowing merchants to harness the power of Sendlane’s deep-data capabilities to increase the long-term value of their customers by automating segmentation and communication across dozens of data categories — including location, order history, customer LTV, cart status, and many more — for both historical and new data.

“For a successful eCommerce merchant, data is like a firehose of information: there’s certainly a lot of it, but it can be hard to use effectively. Add to that the changing landscape of privacy and regulation, and running an online store starts to turn into an experts-only exercise,” said Jimmy Kim, Co-Founder and CEO of Sendlane. “Sendlane is in the business of helping provide personalized, data-driven communications to boost LTV on a per-customer basis for our merchant partners. We’re very happy to bring our expertise to Shopify’s customers now, too.”

Sendlane connects easily to all Shopify stores, even allowing for multiple stores at no extra cost,  contrasted with other ESPs that limit users to just one. It provides an all-in-one email and SMS provider for reaching customers, revenue attribution, automated data triggers, dynamic content, and native integrations with leading partners like Smile.io, Carthook, Privy, Facebook, and many more.

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Planful Announces Transformative Customer Experience Initiatives, Bringing its Customer-First Value to Life

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Planful Announces the First End-to-End Marketing Planning Software to Build, Execute, and Measure Marketing Plans

Range of customer experience enhancements, from focused customer engagement programs to pre-packaged Planful Now quick-start offerings, produce impressive customer satisfaction results

Planful Inc., the pioneer of end-to-end financial close, consolidation, and financial planning & analysis (FP&A) cloud software, today announced an average Support CSAT (Customer Satisfaction) score of 92%, as well as a 96% customer referenceability rate for Planful implementations. Both achieved in the last twelve months, resulted from the company’s well-received initiatives to transform the customer experience.

These achievements are the result of multiple efforts across virtually every customer touch point. Building on it’s “customers first” value established when the company rebranded to Planful in 2020 to better represent the personality of customers, Planful has implemented, expanded, and improved numerous processes and programs including:

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  • Customer Product Feedback Initiatives increased engagement with customers on future product release capabilities, including focus groups and offerings, providing access to future features and upgrades available to customers for evaluation
  • Continued success with Planful Now, a collection of quick-start packages enabling customers to implement critical Planful use cases in weeks instead of months, accelerating time to value
  • A dramatic expansion of customer training options, including on-demand and virtual instructor-led online sessions. Planful’s new training offerings, which includes quick reference guides, and training micro-lessons, has led to a 100% increase in training registrations
  • Appointed Kimberly Simms as Chief Customer Officer in October 2020. During Simms’ tenure, the company has more than doubled the size of the Customer Success team
  • Established a Customer Advisory Board in February 2021, bringing the voice of customers directly into shaping the company’s service, strategies and product vision
  • Launched Planful Champions Club to promote the achievements and skills of Planful experts and advocates across the company’s ecosystem
  • Created Planful Engage, a digital community where customers can participate in discussion forums, weekly challenges, earn rewards, and track their progress to become a Planful Champion

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“For all we’ve accomplished in the past year to meet and exceed our customers’ needs, we’re not finished,” said Kimberly Simms. “Our number-one corporate value is putting our customers first—which means we are devoted to meeting and anticipating customer priorities through a rigorous process of continuous innovation. We’re excited to share that this effort will continue to expand and develop by initiating more opportunities to engage with our customers, and by improving every aspect of our products, programs, and services, day in and day out.”

Starkey Laboratories, Inc., one of the largest hearing aid manufacturers in the world, deployed Planful to optimize budgeting for its entire organization. “Planful’s forecasting, budgeting, and workforce planning solution has become a critical part of planning across our entire organization,” said Nick Posthumus at Starkey Laboratories. “Our users have really noticed improvements in the Planful customer experience, and we’re excited to continue seeing the new ways Planful can support us in achieving our goals. Planful Engage has been a wonderful addition to the way we interact with our peers, and support is only getting better.”

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