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Mitto Offers Unrivaled Omnichannel Reach in Argentina

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Two-Thirds of Gen Z favor text messaging over email during ecommerce interactions

Direct connectivity through all mobile network operators in Argentina enables Mitto’s customers fast and efficient reach to the country’s 33M+ subscribers

Mitto, a leading provider of global omnichannel communications solutions, announced it enables optimized reach to 100% of Argentina’s mobile phone users through direct connectivity to all of the country’s mobile network operators (MNOs). By growing its strategic carrier relationships, Mitto supports businesses’ omnichannel growth strategies through fast, reliable message routing with full access into Argentina, where over 73% of citizens — or about 33 million people — own a mobile phone.

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The expansion of Mitto’s carrier relationships in Argentina builds upon the company’s fast-growing MNO partner ecosystem, which powers comprehensive, high-quality customer engagement via omnichannel communications for global brands. Recent news includes direct connectivity to the top three MNOs in Switzerland and Japan.

Argentina’s total imports grew 70.7% year over year in April 2021, according to CEIC. In addition, market analysis shows Argentinians are constantly looking for an overall better customer and shopping experience. Therefore, while significant business potential exists in Argentina brands may face a battle to attract consumers.

“In a crowded market, strong customer engagement becomes an imperative to achieving success, either as a local or international business. With over 33 million mobile phone users in Argentina, taking an omnichannel messaging approach across SMS, WhatsApp, and more is a logical way to help companies drive awareness and provide support to their customer base right at their fingertips,” said Carlos Losada, Mitto’s Regional Director for LATAM. “Through our expanded direct connectivity in Argentina, we have never been in a better position to help companies reach their customers in the right ways.”

Mitto has a decade of experience enhancing omnichannel messaging through quality technologies, an advanced routing platform, and strategic direct partnerships with hundreds of operators throughout the world. The company enables optimized communications experiences for the entire ecosystem of MNOs, messaging aggregators, global brands, and consumers.

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Ooma Appoints Shig Hamamatsu as Chief Financial Officer

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Ooma, Inc., a smart communications platform for businesses and consumers, today announced the appointment of Shig Hamamatsu as Vice President, Chief Financial Officer and Treasurer, effective September 7, 2021.

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Hamamatsu most recently served as CFO of Accuray, a publicly traded provider of medical devices, where he made significant contributions to improving capital structure and profitability as well as executing business joint ventures to drive revenue growth. Prior to Accuray, Hamamatsu held senior financial roles at companies including Cepheid, Cypress Semiconductor, RPX and NetLogic Microsystems. He began his career at the accounting firm PricewaterhouseCoopers. Hamamatsu is a certified public accountant in the state of California (inactive) and holds a bachelor’s degree in business administration and accounting from the University of Washington.

“Shig is a seasoned CFO with 25 years of experience in financial governance, management and scaling businesses across companies in technology and related fields,” said Eric Stang, Chief Executive Officer of Ooma. “He has a solid track record as a public company CFO and I’m confident he will be a meaningful contributor to Ooma’s growth and international expansion. I also want to thank Namrata Sabharwal, our vice president and corporate controller, for her service as acting CFO.”

“I’m excited to be joining Ooma, a company with a strong SaaS business model and fantastic prospects,” said Shig Hamamatsu. “Ooma’s continued growth in serving business customers and expansion into international markets make this a great time to join Ooma. I look forward to partnering with Eric and everyone on the Ooma team to write new chapters in this very impressive success story.”

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RedCircle Lands $6 Million in Series A Funding as Podcast Industry Soars

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RedCircle Lands $6 Million in Series A Funding as Podcast Industry Soars

Leading Podcast Platform Helps Independent Creators Generate Revenue and Drive Audience Growth

RedCircle, the leading podcast platform for independent creators, today announced that it has raised $6 million in Series A funding to meet growing customer demand. The round was co-led by EPIC Ventures and Refinery Ventures, with participation from SignalFire, Bloomberg Beta, MathCapital, and angel investors including Justin Wohlstadter, founder of Wonder, George Strampolos, founder of Fullscreen, and Eckart Walther, contributor to the original RSS specification, among others.

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The podcast industry is booming. According to eMarketer, podcasting will be a $2 billion industry by 2023, and by 2025, there will be over 144 million monthly podcast listeners in the United States. However, as the industry rapidly expands, most of the revenue lands in the hands of large publishers, while the independent creators – who have fueled the podcasting medium since inception – are usually locked out of the growth.

“Our data show that 65% of the listening is happening outside the top shows that are owned by Big Media and Big Tech. And yet, most of the money in the ecosystem ends up going to those large publishers,” stated Mike Kadin, co-founder and CEO of RedCircle. “We built RedCircle to ensure that podcasters of all sizes can benefit from the industry’s growth. Simply put, we believe in democratizing access to podcast revenue.”

RedCircle’s technology for distribution, cross-promotion, dynamic audio insertion, listener payments, and automated advertising gives independent creators the same powerful tools as major publishers, allowing podcasters to compete on a level playing field.

RedCircle helps independent podcasts monetize through the RedCircle Advertising Platform (RAP). RAP enables brands to purchase host-read ads or programmatic, pre-recorded advertising across a large number of podcasts through a fully automated platform. With tools for demographic targeting, advertising attribution, and brand safety, RAP allows brands and their agencies to establish a foothold in podcast marketing or scale their existing spend.

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RAP also takes the overwhelming operational overhead of executing podcast advertising campaigns out of the equation, allowing sophisticated, performance-minded marketers to point-and-click to create a campaign in a data-rich, self-service environment, similar to that of Facebook and Google.  Hundreds of advertisers are already taking advantage of RedCircle’s inventory and are on pace to spend several million dollars in 2021. The majority of the revenue is distributed to the podcasters, supporting their creative work.

Many podcasters take advantage of the RedCircle Exclusive Content product, a cross-platform paywall that lets creators restrict bonus episodes to paying subscribers only. Podcasters can therefore build their subscription business and understand its growth in the exact same platform where they view audience analytics. Using Exclusive Content, RedCircle’s podcasters have amassed tens of thousands of paying subscribers, and many are generating six figures annually as a result.

By bringing powerful tools to independent podcasters, RedCircle has been growing at an exponential rate since its inception in 2018, with thousands of monthly active podcasters earning several million dollars this year alone. With this new Series A funding, RedCircle plans to expand its team and enhance its offerings so that more podcasters can earn what they deserve.

“We’ve seen how software tools can empower independents against incumbents, like with Shopify and Amazon,” says Nick Efstratis, managing partner of EPIC Ventures, one of the investment round’s leads. “Considering the strength of the RedCircle team and their traction thus far, I’m confident that they can stand up to the big names in podcasting and ensure that podcasting revenue and resources become accessible to all.”

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Only 27% of Companies Able to Track Digital Transformation ROI: Study by The Keenfolks

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  • Survey of 100 global execs shows digital gap has widened during Covid-19

  • 75% of companies have advanced digital transformation, but many struggling to collect and analyse data

  • U.S. has the highest digital maturity in the world, Europe the lowest

  • Responses drawn from Europe, U.S. and Latam

  • Study produced by global digital transformation agency The Keenfolks

Nearly three-quarters of the world’s companies are struggling to calculate the ROI of their digital transformation spend, according to a brand-new survey of over 100 multinational C-suite executives.

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The study, conducted by global digital transformation specialist The Keenfolks, shows that while the vast majority of companies have accelerated digitally during the pandemic, many still face considerable challenges.

These challenges include data shortages, a lack of investment in marketing technology and the relentless change in consumer habits.

The findings are contained in a new report, Digital Gap 2021. The study responses are drawn from Europe, the U.S. and Latin America and cover the technology, pharmaceutical and consumer-packaged goods (CPG) sectors.

Data challenges

One of the key themes of the study is the use of concrete information, and the challenges many companies face in accessing and analysing it.

When asked whether their company can track and calculate digital ROI effectively, only 27.7% said yes.

Furthermore, 60% of business leaders surveyed believe their company does not generate enough data – and only 32% agreed that they know how to use their data in a meaningful and actionable way.

It appears that the changes catalysed by the pandemic, such as a rise in e-commerce, are making it even harder for brands to read their customer base. In fact, 55% of executives believe it is increasingly difficult for their company to keep up with the evolution of consumer behaviour.

Yet despite all the evidence surrounding the effectiveness of marketing technology, nearly 50% of executives said that their company has yet to establish a strong MarTech stack and strategy, or establish automation processes for marketing activities.

The main barriers to MarTech, automation and data implementation are a lack of competencies, poor awareness of customer data tools and platforms, lack of internal data talent, and inability to manage a consumer database without the aid of a strategic partner.

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Positive signs

Encouragingly, however, it seems most companies have started to move in the right direction.

Seventy-five percent of firms say their digital acceleration has increased since the start of global lockdown restrictions in March 2020, indicating that many businesses have used the pandemic as a stimulus for positive change.

Furthermore, 70% say that digital customer experience is a priority for their company, and 73% believe that AI will be an important part of their business vision in the short term – indicating an openness to leading-edge innovation.

U.S. leading the way

When asked to rate their company’s digital maturity on a scale of 1 to 5, the average score was 2.87. However, the responses varied significantly by region. U.S. companies rated their digital maturity highest at 3.3 and European companies the lowest at 2.7. 

Furthermore, the U.S. has the highest level of competition for customer experience. On a scale of 1-5, U.S.-based executives gave the highest average score for competition (3.2), ahead of Europe (2.9).

The technology industry is the most competitive industry for customer experience (3.4) and pharma is the least competitive (2.7).

Miguel Machado, CEO and co-founder of The Keenfolks, said: “We are in a rapidly evolving world where trends in consumer digital adoption, expectations, preferences, and buying behaviour have changed at a faster speed than anyone could have predicted.

“As a result, the digital gap is bigger than it was pre-pandemic. But many executives have realised that successful companies of today and tomorrow will be those that prioritise innovation and really move quickly to accelerate their digital transformation efforts.”

Xavi Cortadellas, chief growth officer and co-founder of The Keenfolks, added: “The past 18 months have been difficult for companies all over the globe. Our report findings show that companies are more aware of the challenges they face, but there are still significant barriers that need to be overcome.

“As much as digital transformation is about technology, it’s also about culture. Business leaders need to take ownership and put the right people, processes, and culture in place to be able to solve problems for the company and improve the lives of consumers.”

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VINCI Energies and TeamViewer Partner to Drive Digital Transformation Projects in Industry 4.0

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VINCI Energies and TeamViewer Partner to Drive Digital Transformation Projects in Industry 4.0

TeamViewer, a leading global provider of remote connectivity and workplace digitalization solutions, today announced a new technology partnership with VINCI Energies, a global group focusing on accelerating energy transition and digital transformation. The two companies are joining forces to drive the digital transformation of processes in industrial environments, focusing on the joint creation of innovative solutions using Internet of Things (IoT) and Augmented Reality (AR) technology. Furthermore, the agreement includes that VINCI Energies will act as a system integrator for combined TeamViewer and VINCI Energies customers, supporting them with implementation and consulting services around IoT and AR projects. The implementation is carried out by Actemium and Axians, the industrial and ICT service providers of VINCI Energies.

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Dr. Bernhard Kirchmair, Chief Digital Officer at VINCI Energies for D/A/CH and Eastern Europe: “We are very excited about teaming up with leading technology company TeamViewer to jointly support our customers to capture the tremendous business value of IoT and AR for improving industrial process performance. With TeamViewer’s and VINCI Energies’ capabilities combined, we are able to plan, build and run impactful digital solutions – in an easy, efficient and secure way”.

Lukas Baur, Executive Vice President Solution Sales at TeamViewer: “The partnership with VINCI Energies, part of one of Europe’s largest industry groups, is a very important step for us on our way to further extend our footprint in industrial contexts. We both share the goal of enabling digital transformation of business-critical processes along the entire value chain. Through this partnership, we can jointly help customers to drive their digitalization through the seamless interplay of IoT and AR solutions.”

First joint solution allows rapid creation of digital twins
Prior to the official signing of the partnership agreement, TeamViewer and VINCI Energies started the joint technical development of new products and services. With the first market-ready outcome being a digital twin solution for industrial shop floor equipment. This easy-to-use solution offers customers an inexpensive and fast way to create digital twins in industrial environments, reducing the creation time from weeks to hours. The virtual representations of the machines or robots can then be enriched individually with elements such as live sensor data. Through a secure connection, this data can be accessed, monitored, and managed remotely via a user-friendly interface.

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Yext, Inc. Announces Second Quarter Fiscal 2022 Results

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– Customer Count Increased 23% Year-over-Year to Over 2,600

– Second Quarter Revenue Increased 11% Year-over-Year to $98.1 Million

– Unearned Revenue Increased 12% Year-over-Year to $165 Million

– ARR Increased 12% Year-over-Year to $378 Million

– Cash and Cash Equivalents of $240 Million

– Issues Guidance for Third Quarter Fiscal 2022

– Updates Guidance for Full Year Fiscal 2022

Yext, Inc., the AI Search Company, today announced its results for the three months ended July 31, 2021, or the Company’s second quarter of fiscal 2022.

“We had a solid second quarter, driven by new customers and upsells,” said Howard Lerman, Founder and CEO of Yext. “Yext continues to be a critical partner for businesses by driving operational efficiencies, especially within marketing and support. From pre-purchase information discovery to post-purchase troubleshooting, our innovative, AI-powered search platform helps create a seamless online experience at every stop in the customer journey.”

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Second Quarter Fiscal 2022 Highlights:

  • Revenue of $98.1 million, an 11% increase, compared to $88.1 million reported in the second quarter fiscal 2021.
  • Gross Profit of $71.5 million, an 8% increase, compared to $66.1 million reported in the second quarter fiscal 2021. Gross margin of 72.9%, compared to 75.0% reported in the second quarter fiscal 2021.
  • Net Loss and Non-GAAP Net Loss:
    • Net loss of $27.6 million, compared to the net loss of $25.1 million in the second quarter fiscal 2021.
    • Non-GAAP net loss of $7.2 million, compared to the non-GAAP net loss of $7.9 million in the second quarter fiscal 2021.
  • Net Loss Per Share and Non-GAAP Net Loss Per Share:
    • Net loss per share of $0.22 in the second quarter fiscal 2022, compared to net loss per share of $0.21 in the second quarter fiscal 2021.
    • Non-GAAP net loss per share of $0.06 in the second quarter fiscal 2022, compared to non-GAAP net loss per share of $0.07 in the second quarter fiscal 2021.
    • Net loss per share and non-GAAP net loss per share were based on 126.9 million and 118.4 million weighted-average basic shares outstanding for the second quarter fiscal 2022 and for the second quarter fiscal 2021, respectively.
  • Balance Sheet: Cash and cash equivalents of $240 million as of July 31, 2021. Unearned revenue of $165 million as of July 31, 2021, compared to $147 million as of July 31, 2020.
  • Remaining Performance Obligations (“RPO”): RPO of $342 million as of July 31, 2021. RPO expected to be recognized over the next 24 months of $324 million with the remaining balance expected to be recognized thereafter. RPO does not include amounts under contract subject to certain accounting exclusions.
  • Cash Flow: Net cash used in operating activities was $32.6 million for the three months ended July 31, 2021, compared to net cash used in operating activities of $15.6 million for the three months ended July 31, 2020.

Readers are encouraged to review the tables labeled “Reconciliation of GAAP to Non-GAAP Financial Measures” at the end of this release.

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Recent Business Highlights:

  • Launched Yext AI Search on Salesforce AppExchange, enabling clients to augment their existing Salesforce Service Cloud-powered help sites, agent consoles, and support form with Support Answers.
  • Announced new integrations with Zendesk, Inc., further empowering customer support teams.
  • Announced the availability of its Summer ’21 Release.
  • Announced its participation in Visa’s 2021 She’s Next Grant Program. The initiative aims to address the disproportionate barriers Black women entrepreneurs face when founding and running businesses.
  • Announced its first-place ranking and “leader” designation across several categories in the Summer 2021 G2 Grid® from G2.com, Inc., a leading software review platform.
  • Announced that Shane Battier, Vice President of Basketball Development and Analytics of the Miami Heat has been appointed to its Board of Directors, effective June 30, 2021.
  • Announced Laurie “LC” Cook as its first-ever Vice President of Public Sector, effective August 2, 2021.
  • Announced Joe Jorczak as its first-ever Head of Industry for Service and Support, effective June 1, 2021.
  • Customer count, which excludes our small business and third-party reseller customers, increased 23% year-over-year to over 2,600 as of July 31, 2021.
  • Annual recurring revenue, or ARR, increased 12% year-over-year to $378 million as of July 31, 2021, compared to $338 million as of July 31, 2020.

Financial Outlook:

Yext is also providing the following guidance for its third fiscal quarter ending October 31, 2021 and the fiscal year ending January 31, 2022.

  • Third Quarter Fiscal 2022 Outlook:
    • Revenue is projected to be in the range of $97.5 million to $98.5 million.
    • Non-GAAP net loss per share is projected to be $0.08 to $0.06 which assumes 128.6 million weighted-average basic shares outstanding.
  • Full Year Fiscal 2022 Outlook:
    • Revenue is projected to be in the range of $386 million to $388 million.
    • Non-GAAP net loss per share is projected to be $0.24 to $0.20 which assumes 127.9 million weighted-average basic shares outstanding.

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Botify Raises $55 Million in Series C Funding To Help Brands Unlock Revenue Growth Through Organic Search

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Organic Search Serves Critical Role in Brand Building, New Survey Reports

Funding Led by InfraVia Growth Targets $47.5+ Billion Organic Search Market with a 20% CAGR

Botify, a leading enterprise software company for performance-driven organic search, today announced that it has closed $55 million USD in Series C funding led by InfraVia Growth, with participation from Bpifrance through its Large Venture fund, as well as existing investors Eurazeo and Ventech. Nicolas Herschtel from InfraVia and Antoine Izsak from Bpifrance Large Venture will join Botify’s Board of Directors.

This investment round will help Botify scale its solution to meet increased market demand and reflects the strategic role of organic search for long-term, profitable growth. In 2020, businesses spent $47.5 billion on SEO related products and services. The SEO market is projected to grow at a 20% CAGR by 2025.

“The investment comes on the heels of a year during which online activity accelerated. The pandemic forced brands across all industries to quickly reassess their digital marketing investments or speed up their digital transformations. With the ability to drive sustainable traffic and revenue – and deliver a high ROI, organic search marketing has become a core strategy helping enterprise brands navigate this new world,” said Adrien Menard, Co-Founder and CEO of Botify. “The additional funding will assure we can fuel our product innovation, notably in organic search automation, grow our global presence, specifically in APAC, and support our partner ecosystem development.”

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Since its founding in 2012, Botify has been at the forefront of enterprise SEO, empowering leading companies such as Expedia, L’Oréal, The New York Times, Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire Collective, and Farfetch, with the most robust set of analytics to understand and improve the discoverability of their websites by search engines, in turn driving traffic and conversions from intent-based consumers. Today, Botify not only delivers insights across the entire search funnel, but also AI-powered recommendations and the ability to automate time- and resource-intensive SEO implementations that drive real business outcomes.

Nicolas Herschtel, Partner at InfraVia, will join Botify’s Board of Directors. He commented, “We are very excited to contribute to Botify’s high growth and innovation and help them deliver against an ambitious product roadmap. We have been extremely impressed with the founders’ vision for the future of search and we are confident that with their unique data model and focus on automation, Botify is well positioned to build upon the market momentum and continue to transform the SEO market.”

After getting its start in Europe, Botify entered the US market in 2016 which now accounts for more than 60% of the company’s revenue. Building upon the success, Botify is establishing and growing operations in Asia Pacific.

“We have been impressed by Botify’s rapid growth and the fact that they are enabling some of the largest and most sophisticated websites in the world to drive measurable revenue growth through organic search.  The quality and scalability of the Botify platform sets it apart as a leader within the search landscape.  Bpifrance prides itself to back such an innovative company in a fast growing and  dynamic market,” said Antoine Izsak, Investment Director at Bpifrance Large Venture, who also joins Botify’s Board of Directors.

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Chloe Giard, Investment Director at Eurazeo, also commented, “It’s been incredible to watch Botify’s evolution since our first investment in 2016. Not only have they been smart about their product innovation, leveraging the power of AI and machine learning to create even more value and efficiency for their customers, but the strategic partnerships they’ve forged with the likes of Google Cloud and Salesforce Commerce Cloud are indicative of how integral search has become in today’s digital strategies. We’re thrilled to continue supporting Botify on its journey to redefine search marketing.”

“As an early believer and Series A investor, Ventech has had the chance to support the Botify team in its development in the US from day one,” remarked Ventech General Partner Claire Houry. “With organic search marketing stepping into the driver’s seat in the race between enterprise brands for category domination, the founders’ vision for the future of search combined with analytic superiority and automation affirm our confidence in Botify’s ability to be THE global leader in search marketing.”

Sitecore Acquires AI-Powered Digital Search Platform Reflektion

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Sitecore Introduces OpenAI Generative AI Integration Functionality to its Fully Composable Software Solutions

Adds AI and cognitive search processing capabilities to the market’s most powerful digital experience platform, and spurs Sitecore’s ambitious growth plans with its fourth acquisition this year

Sitecore, a global leader in digital experience management software, today announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers.

The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster – increasing buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition – a continuation of Sitecore’s ongoing $1.2 billion growth plan – will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences.

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“Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of search including personalized search, preview search, conversational search, and voice search,” said Steve Tzikakis, CEO, Sitecore. “This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue. Acquiring Reflektion reinforces Sitecore’s position as the leader in digital experience technologies that meets customers in the moment with more relevant, intuitive, and human experiences.”

Reflektion includes complementary Commerce, AI and personalization capabilities that, alongside Sitecore’s acquisition of Four51, Boxever, and Moosend, offer even more power to seamlessly deliver targeted intelligent, personalized and real-time information across channels.

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“Since its inception eight years ago, Reflektion has become recognized for its unique approach to search-product discovery technology. Our technology uses AI to adjust each consumer’s digital experience, in the moment, based on diverse data from multiple channels,” said Amar Chokhawala, Founder and Chief Executive Officer at Reflektion. “I am proud of the passionate team at Reflektion who has been successful in bringing our AI-first approach to many site-search deployments for large e-commerce and retailers’ websites. With Sitecore, the Reflektion team and customers will be able to continue to leverage the enhancement of digital experiences, leading to continued growth and results for all.”

The acquisition is expected to close in September 2021.

MeritB2B Welcomes Nikki Candito as Vice President Demand Generation Strategy

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MeritB2B Welcomes Nikki Candito as Vice President Demand Generation Strategy

MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Nikki Candito has been hired as the Vice President of Demand Generation Strategy. Nikki will provide demand generation expertise that will help propel growth for MeritB2B and instill demand generation best practices across the organization.

“I’d like to welcome Nikki to the MeritB2B team. She’s a seasoned demand gen leader and makes a perfect addition to the company as we focus on evolving our client growth strategies and marketing innovation,” said Rob Sanchez, CEO at MeritB2B. “Nikki’s experience at enterprise level organizations sets her up well to implement innovative strategies and solutions at MeritB2B as we create the leading demand gen practice in the market.”

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Nikki is a results-driven, strategic marketer who specializes in marketing technology, driving demand and digital inbound campaigns. With 19 years of experience under her belt, she excels in driving digital transformation, demand generation and analyzing results.

Nikki brings deep expertise to the demand gen space having been at IBM for the last four years where she was the Digital Demand Transformation Leader. Nikki drove IBM’s marketing automation transformation and move to Adobe Marketo and also led a cultural shift for marketing communications while working to improve a complex system architecture and data flow. She also was responsible for all business requirements, as well as operational and technical requirements, for IBM’s future marketing automation platform. Previously in her career she led technology product and marketing at a variety of companies including Red Hat and Eaton.

“MeritB2B is a great fit for my background, and I’m thrilled to join such a high-performing team during a major growth phase for the company. As a longtime client, I’ve seen the value that MeritB2B brings to marketers and can’t wait to start developing their next level demand generation strategy,” said Nikki Candito, VP of Demand Generation Strategy at MeritB2B.

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H Code’s Leadership in Multicultural Marketing Bolstered by Falfurrias Capital Partners Investment

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H Code’s Leadership in Multicultural Marketing Bolstered by Falfurrias Capital Partners Investment

Following consistent exponential growth, H Code will be able to accelerate and scale the development of its platform to forge stronger, authentic connection with Hispanic, Black, AAPI, and LGBTQ+ consumers for brands and build solutions for new audiences

H Code, the largest multicultural digital media company in the U.S., today announces that it has secured a capital investment by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. With this infusion of capital, H Code will be able to accelerate the development of its tech-enabled advertising products and robust suite of proprietary data and dedicated research solutions that lead to stronger understanding and connection with Hispanic and Black consumers and new consumer segments.

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“While other companies are just now starting to build their own solutions for engaging with multicultural audiences, H Code has already established itself as the leader in data-driven storytelling for these segments”

This investment will further offer H Code the resources to scale its content studio, publisher network, and Intelligence Center, its proprietary research solution that derives insights from the largest multicultural digital panel. By bolstering these solutions, H Code will unlock further unique opportunities for impactful storytelling to multicultural audiences.

Stemming from its origins as a Hispanic-centric digital media company and while currently experiencing a period of unprecedented growth, H Code will reaffirm its commitment to being an innovative and influential multicultural digital media organization. H Code will also continue to strategically invest in elevating diverse communities and audiences through economic empowerment. FCP’s investment in H Code underscores the rising value of companies well-equipped to meet the demands of an industry in need of effective solutions for engaging with multicultural audiences and addressing consumers’ concerns about diversity in media and marketing. A recent Association of National Advertisers (ANA) survey found that 89% of marketers noted an increase in the importance of working with diverse marketing and advertising suppliers over the past year. Paired with H Code’s three-year revenue growth of 177%, the company is positioned for greater success in the foreseeable future.

“We’re grateful for FCP’s confidence in the work that we’re doing in using rich data to connect with multicultural audiences and are excited to have their support in our next phase of growth,” said Parker Morse, Founder and CEO of H Code. “As the diversity of thought, race, and ethnicity continue to become more integral to our daily lives, H Code is well-positioned to solidify ourselves as the leading tech-enabled multicultural digital marketplace.”

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“Given H Code’s remarkable growth and trajectory over the last several years, we’re at a logical moment in time to consider how we can further amplify our market presence and impact,” said Tony Gonzalez, President, H Code. “This is a moment to both celebrate our successes to this point and begin building our next evolution.”

As part of the investment, FCP’s Alexander Jutkowitz will join H Code as Executive Chairman. Raised in Chile, then Philly, FCP’s Executive in Residence Alexander Jutkowitz has been an advocate for diverse thinking and innovative content, influencing how today’s marketers and advertisers bring impactful stories to life. H Code is also proud to announce that Ad Council President and CEO Lisa Sherman will serve as Board Member.

“While other companies are just now starting to build their own solutions for engaging with multicultural audiences, H Code has already established itself as the leader in data-driven storytelling for these segments,” said Alexander Jutkowitz, Executive Chairman, H Code. “I’m thrilled to be joining Parker, Tony and the rest of the H Code team to help them reach new heights and build upon the success they’ve already realized.”

“The combination of H Code’s creativity, insights, and capital offers the team a unique opportunity to meaningfully empower underrepresented creators and communities,” said Lisa Sherman CEO and President, Ad Council. “Particularly given the recent census data, H Code has incredible potential to elevate multicultural audiences across the spectrum.”

H Code was founded to serve U.S. Hispanic audiences, assisting brands in telling their stories through a culturally relevant lens. Its product suite of creative services, content creation, influencer marketing, publisher distribution, and first-party data insights has been critical to both strengthening relationships with multicultural audiences and driving inclusivity across marketing and advertising. Recently, the company announced the launch of B Code, an entity focused on developing solutions for advertisers and agencies to reach, inform and connect with Black audiences across the digital landscape.

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Platform9 Joins Intel’s Open Retail Initiative, Launches Solution to Power Software-Defined Stores

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Platform9 Joins Intel's Open Retail Initiative, Launches Solution to Power Software-Defined Stores

Retailers can now rapidly roll out and centrally manage cloud-native and legacy applications in 1000s of stores to transform consumer digital experiences

Platform9, the leader in multi-cloud Kubernetes as a service, joined Intel’s Open Retail Initiative (ORI) and launched a new software-defined store solution. Designed to help retailers accelerate the rollout of store applications and improve digital experiences for consumers, Platform9’s new retail solution enables retailers to centrally manage store IT with a converged infrastructure stack.

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Platform9 Joins Intel Initiative 
Intel’s Open Retail Initiative (ORI) is a collaborative community of organizations using open source projects and vendor-proprietary solutions to drive digital transformation in retail. The ORI’s mission is to enable retail transformation using open source, edge/IoT, and ISV ecosystem applications.

“The ORI’s commitment to open standards and industry collaboration aligns well with Platform9’s vision of delivering open source as a service on any infrastructure and enabling retailers to accelerate their software driven store initiatives,” said John Jamie, VP Marketing at Platform9.

Platform9 Launches Retail Solution to Simplify Store IT Infrastructure and Application Management at Scale
Platform9 launched its software-defined store solution designed to help retailers accelerate the deployment and management of the applications that support store consumer digital experiences. The solution now enables retailers to run a converged infrastructure stack in store – transforming each store into a software-defined mini-cloud which then abstracts 1000s of geographically distributed regions and stores into a single shared global cloud.

With the introduction of KubeVirt support (KubeVirt enables VMs to run on Kubernetes), the solution allows retailers to manage both containers and virtual machines with a cloud-native approach. Retailers can also ensure clusters are set up in an identical way across stores with the Platform9 Profile Engine, a new cluster governance and policy management feature. Additionally, retailer DevOps teams are able to leverage CI/CD tooling, APIs, and an app catalog to simplify application management at scale.

Provided as a fully-managed SaaS service, Platform9’s retail offering is backed by cloud experts who offer 24/7 proactive support.

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“Consumers have come to expect an integrated, omnichannel digital retail experience in stores, at the curbside and online,” said Sirish Raghuram, CEO of Platform9. “Many of these applications must run inside stores, due to latency, bandwidth, or uptime considerations. Running this mix of traditional and modern apps across a store network with a distributed cloud-native architecture is uniquely supported by our technology. And equally important, with Platform9, retailers enjoy a managed solution with 24/7 support.”

Platform9 Releases Retail Store Solution Architecture White Paper
Based on its experience deploying large-scale retail store solutions, Platform9 has also published a white paper providing a reference architecture that retailers can use for their own use cases. Titled “Enabling the Software-Driven Store: Solution Architecture for Cloud-Native Infrastructure and Operations,” retailers can learn how to:

  • Deploy and centrally manage any type of workload — containers, VMs, or bare metal — across all of their store locations, data centers, and public clouds
  • Leverage a centrally deployed management plane orchestrates the delivery of various capabilities — containers, hypervisors, storage backends, network backends — to physical infrastructure using automation and operational tools

“As a pilot for our retail solution, Platform9 helped one of the world’s largest coffee chains use DevOps automation and CI/CD tool chains to centrally and automatically deploy applications such as order management, video surveillance, and music delivery to thousands of their coffee stores,” continued CEO Sirish Raghuram. “At the end of the day, they chose us because we could accelerate their ability to deploy innovative applications with both a faster time to market than building an internal solution, and a lower TCO than using other commercial solutions which were not architected for distributed retail environments.”

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Sitel Group Completes Acquisition of Sykes Enterprises, Inc.

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C3 AI Expands Strategic Collaboration Agreement with AWS to Deliver Enhanced AI Solutions


– The $2.2B acquisition places Sitel Group firmly in the top 3 position of global CX leaders with greater scale, larger global footprint and enhanced digital expertise

– Chucks Sykes has left the organization effective today

In accordance with the announcement made on June 18, 2021, Sitel Group, one of the largest global providers of customer experience (CX) products and solutions, is pleased to announce the completed acquisition of Sykes Enterprises, Inc. (SYKES). A subsidiary of Sitel Group has acquired all outstanding shares of SYKES common stock in an all-cash transaction valued at approximately $2.2 billion, delisting the formerly publicly traded company from Nasdaq.

Sitel Group, the newly combined company, employs 160,000 employees across locations in 40 countries, serving 700+ customers in 50+ languages. This merger positions the company to reach a revenue of approximately $4.3 billion in 2021 through an integrated and diverse set of products and solutions built around digital-first experiences powered by the human touch. With increased capacity, Sitel Group offers its customers a diversified delivery mix with an expanded geographic footprint, providing more variety for their work-at-home, onshore, nearshore and offshore needs.

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“I am pleased to announce that Sitel Group has completed the acquisition of SYKES. This combination significantly widens our global reach and diversifies our product and service offerings to benefit our customers,” said Laurent Uberti, President, CEO & Co-Founder, Sitel Group. “We have maintained our entrepreneurial spirit and dynamism from day one, and I am confident that as we continue to grow, we will remain true to our founding ethos – providing exceptional customer service while maintaining the human touch in everything we do, even as we take further advantage of technological innovation.”

Uberti founded what is now Sitel Group in France more than 25 years ago with longtime business partner, Olivier Camino. Camino currently serves as Global COO and leads Sitel Group alongside Uberti.

Chuck Sykes, President & CEO of SYKES since August 2004, has left the organization effective today. During his 16 years of leadership, he helped SYKES become a leading, global digital-marketing and customer-care outsourcer.

“Olivier and I appreciate Chuck’s leadership and have tremendous respect for the business he and his family founded more than 40 years ago,” said Uberti. “We look forward to finalizing the integration process and bringing our teams together to enable deeper brand connections for the customers we support.”

The two organizations both bring a passion for delivering best-in-class customer experiences and enhancing the employee experience by living their people-centric values.

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“Post-COVID-19, our industry is faced with vast digital disruption and this acquisition puts Sitel Group in a position to deliver rapid and tangible customer benefits built around digital expertise. By leveraging the power of EXP+™, our Enterprise Experience Platform, with the digital transformation capabilities SYKES brings, our customers can harness this expertise in digital, social media and robotic process automation (RPA) to deliver best-in-class experiences for their customers,” said Olivier Camino, Global COO & Co-Founder, Sitel Group. “Furthermore, we believe the employee experience is the customer experience and we’re excited about continuing our story together and, with the help of our talented team around the world, bringing our Sitel® MAX methodology to life.”

This acquisition gives customers of both organizations access to new products and capabilities. The Sykes Enterprises, Inc. family, including SYKES Digital Services and Clearlink, helps customers create the best possible digital CX at each stage in the customer journey, which is a goal of Sitel Group as it moves into this next chapter. Additionally, these capabilities will help drive differentiation and competitive advantage, capitalizing on the trend toward vendor consolidation; expanded service offerings that can scale across the global markets, verticals and client portfolios; broadening the addressable market opportunity as it enables a greater share of the CX management value chain; and creating more entry points to capture new customers.

With a worldwide presence on every continent, the redesigned Sitel Group has elevated its influence as a top 3 global CX leader, establishing a gap in excess of $2 billion between them and second-tier players in the industry. The added strength of Sykes Enterprises, Inc. effectively positions Sitel Group to offer the best digital products and solutions that ensure an extraordinary customer experience for customers.

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Everytale Expands Beyond Europe to US, Strengthens Global Presence

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Everytale Expands Beyond Europe to US, Strengthens Global Presence

Established virtual events platform moves into American market with New York office, US-focused offerings

Everytale, a virtual events platform that provides an easy-to-use tool to create, promote, broadcast and scale online events of any size, today announced its expansion to the U.S. Founded in 2019, Everytale already boasts 55,000 users in Europe across industries and sectors including finance, education, tourism, energy and the humanitarian sphere. In the last year, the company has grown its employee headcount by nearly 70% as a result of this year’s expansion.

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By offering real-time and VOD access to events, Everytale unites creators and viewers of content from five continents, creating a single platform and veritable marketplace for anything from small group sessions to large international conferences. The company is led by founder and CEO Valeriy Makovetskiy, who previously founded NexTouch, an edutech startup for children with special needs.

Noted Makovetskiy: “In the last two years, we have built a community of experts and enthusiasts in the digital event space that transcends the barriers of global borders and extends a solution that overcomes socio-economic constraints by making information accessible. As virtual events have come of age in the last 18 months, we are excited to enter the U.S. market and bring the unique features of the Everytale platform to one of the most dynamic audiences in the world.”

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Hyland to Provide Strategic Support for Texas Blockchain Summit on Oct. 8

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Hyland to Provide Strategic Support for Texas Blockchain Summit on Oct. 8

Texas Blockchain Council to Host First-of-Its-Kind Event, Led by Hyland’s Natalie Smolenski

Hyland, a leading content services provider, is a founding strategic partner of the Texas Blockchain Council, a trade association representing the blockchain industry in Texas. This year, the TBC is planning the first Texas Blockchain Summit on Oct. 8 in Austin.

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The Summit is a first-of-its-kind event that will focus on digital asset policy, digital identity, Bitcoin mining and cryptocurrency’s implications for national security. Prominent policymakers and subject matter-experts headline the event, a group that includes:

  • Wyoming Senator Cynthia Lummis
  • Ohio Congressman Warren Davidson
  • Texas State Representative Tan Parker
  • Texas State Senator Angela Paxton
  • Texas Banking Commissioner Charles Cooper
  • Chamber of Digital Commerce Founder Perianne Boring
  • Venture Capitalist Nic Carter
  • Professor of Finance Nik Bhatia
  • Human Rights Foundation Chief Strategy Officer Alex Gladstein

The Summit will also feature CEOs of prominent Bitcoin mining companies, an industry with significant momentum in Texas, as well as leaders of startups and established companies working on applications of blockchain technology in digital identity, education and transportation/logistics.

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“Hyland is excited to be part of the Texas Blockchain Summit, as the impact of the blockchain industry only continues to grow,” said Hyland Principal Advisor Natalie Smolenski, who earlier this year was appointed  Chairman of the Board of the Council and is recognized as a leading blockchain expert, author and speaker. “We are in a unique moment in the history of human societies. For the first time, we have a form of sound money that is not issued by any nation-state, and the experts scheduled to address these trends at the Texas Blockchain Summit will provide unique insight into what that means for the American people and business community, as well as American foreign policy.”

The Council, founded in mid-2020, has quickly become a leader in blockchain innovation and advocacy, playing a role in two bills passed during the 87th State Legislative Session, which ended on May 31. Those bills created a Blockchain Work Group in the state and clarified the treatment of digital currencies under Texas law. Later, the state’s Department of Banking affirmed that banks chartered in Texas may custody virtual currencies.

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Profisee Announces Investment From Pamlico Capital

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Profisee Announces Investment From Pamlico Capital

Profisee, a leading provider of next generation master data management (“MDM”) software, announced that it has received a significant growth investment from Pamlico Capital (“Pamlico“). As part of the transaction, Pamlico will acquire a majority ownership stake in Profisee while existing investor ParkerGale Capital (“ParkerGale”) and the management team will retain a minority stake in the Company. Further transaction details were not disclosed.

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Founded in 2007, the Profisee MDM platform makes it easy to deliver a single, trusted, and complete view of business-critical data across the enterprise to power innovation, transformation, and growth. With the support of Pamlico and ParkerGale, Profisee will continue to invest in product led growth and other areas of the business to further the mission of making MDM an easy and a natural foundation for any data management strategy.

“According to a recent Harvard Business Review report, 87% of executives* say that having a strong master data management program is important to ensuring their future success. The need for MDM is clear and continues to accelerate for enterprises of all sizes.  Profisee is well positioned to serve this demand as the market’s most flexible and modern platform,” said Len Finkle, Profisee CEO. “The investment from Pamlico and continued support from ParkerGale will provide Profisee with resources to continue to innovate our product, grow our exceptional team, and provide the market’s best service to our customers. We are excited to partner with them on our next phase of growth.”

“We have thoroughly enjoyed working alongside Len and the Profisee team and are excited to continue investing in the Company,” said Kristina Heinze, ParkerGale Partner. “With Pamlico, we believe we are partnering with a firm who shares in our vision for Profisee and can bring additional resources to help the Company continue its track record of success.”

“Profisee’s ROI-driven, scalable MDM solution resonates with enterprises as they grapple with exponentially growing volumes of data, and we believe there is tremendous runway for ongoing adoption,” said Andrew Tindel, Pamlico Principal. “We have been impressed with Len and the Profisee team’s vision and passion to deliver better business outcomes for clients. We are excited to back such a strong group in partnership with ParkerGale and to contribute to Profisee’s ongoing success,” added Walker Simmons, Pamlico Partner.

Robert W. Baird & Co. served as financial advisor and Kirkland & Ellis LLP served as legal advisor to Profisee. Moore & Van Allen PLLC served as legal advisor to Pamlico.

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Adsmovil Receives Minority-Owned Business Certification

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Adsmovil-Receives-Minority-Owned-Business-Certification

Brands Double Down on Minority-Owned Business

Adsmovil, the pioneer in digital advertising dedicated to reaching and engaging U.S. Hispanics, announced its certification by the Florida State Minority Supplier Development Council as a minority owned company.

“We are honored to have achieved this certification,” said Alberto Pardo, Founder of Adsmovil. “The Council has been a Latino initiative since the beginning and has been aimed at providing opportunities for Latinos and other minorities in the U.S., and we are happy to now have the official certification behind our name.”

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Andrew Polsky, Chief Revenue Officer of Adsmovil, stated, “In the wake of social upheaval in the U.S., brands are now more focused and committed to supporting minority-owned businesses. We are seeing brands embrace just how diverse the U.S. is, and an increased interest by marketing teams to make a fundamental change to where and how their advertising dollars are spent.”

Hispanics make up one-fifth of the American population, yet are the targets of less than 4 percent of overall ad spend. Considering the GDP of the Latino market is over $2.6 trillion – larger than that of Brazil and over twice the size of Mexico – there is a huge opportunity available for marketers willing to make the investment, particularly in digital channels where Hispanics tend to be more active.

The advertising industry has often been slow to acknowledge the importance of multicultural communities, which has led to inequality in the marketplace. Adsmovil’s mission is to change this by giving brands the means to identify and reach U.S. Hispanic audiences in ways that are authentic and evoke emotional and cultural connections. Adsmovil clients, including Publicis Media, have shown that they are not only dedicated supporters of minority-owned businesses, but also committed to promoting diversity and equality in the advertising world and beyond.

“We support minority ownership and building a more equitable advertising ecosystem that elevates diverse suppliers,” said Lisa Torres, President of Cultural Quotient at Publicis Media. “We are thrilled to see Adsmovil become one of the few Hispanic-owned digital media companies to receive this certification.”

Commenting on the news, Gilbert Davila, Co-Founder of the Alliance for Inclusive and Multicultural Marketing (AIMM) stated, “One of the key missions at AIMM is to break down systemic barriers in the industry and help achieve a more equitable marketplace. Investing in minority-owned media companies sends a strong message of support to historically underleveraged media companies and the communities they reach and serve. As an esteemed AIMM member, we congratulate Adsmovil and wish them continued success.”

Adsmovil’s core audience is composed of U.S. Hispanics identified based on country of origin, language preferences, acculturation levels, age, and interests. The company’s goal is to enable inclusivity in advertising through cultural relevance, thus making Hispanic audiences feel heard and understood, reinforcing the message that they are an important part of the country regardless of whether English is their first language. Adsmovil helps clients achieve this across all digital channels, including mobile devices, tablets, desktops and CTV, with formats like audio, video, display, branded content, and influencer marketing gives them the tools to provide relevant messages using passion points related to Hispanics’ country of origin.

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OOOOO Appoints Tom Judge as Chief Operating Officer

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OOOOO-Appoints-Tom-Judge-as-Chief-Operating-Officer

OOOOO Entertainment Commerce Limited (“OOOOO” or the “Company”), a mobile commerce platform, is pleased to announce that the Company has appointed Tom Judge to the role of Chief Operating Officer.

Mr. Judge brings a wealth of experience to OOOOO including over twelve years in e-commerce operations and finance. Tom will be responsible for operations, partner success and international expansion, overseeing the business teams to optimize processes and ensure sustainable company growth.

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Tom brings management experience from Rocket Internet where he led their operations, technical and customer service teams. In addition to Rocket Internet, Tom played an instrumental role in several highly successful technology start-ups that have either been acquired or gone public.

Tom earned a B.Sc. in finance from the Eller College of Management at the University of Arizona and a MBA from The University of Chicago Booth School of Business.

“I am thrilled to join the OOOOO team alongside Sam and Eric. What I find most compelling about OOOOO is the company’s unique position to enable creators and brand partners to engage people in an innovative, value focused way” said Tom.

Tom commented, “Customers engage with creators to understand and buy products they love, which has helped our partners see quick implementation, very healthy basket sizes with low return rates. The opportunity to expand this successful business model globally is extremely attractive. Throughout my career, I have been grateful to work with businesses that change the world. OOOOO’s mission is to provide the world’s best entertainment commerce, made by our entrepreneurial creators for our shoppers who love the experience. We are a platform to enable world-class partners to increase engagement, attract and retain customers in an innovative way.”

“Tom has an outstanding background and is a great addition to our global leadership team. Tom himself is an entrepreneur, his blend of venture capital, product and business development on a global stage are all highly valuable to our plans. In particular, his experience with Foodpanda, overseeing global operations and his time with Rocket Internet SE as Global Venture Development Director, supporting 80+ ventures, is precisely the skillset we require for rapid expansion of OOOOO across markets.” stated Sam Jones, Chief Executive Officer OOOOO.

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