Kronos Advanced Technologies Inc Announces Livestream Integrated E-Commerce Platform

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August 30, 2021

Talkpush Releases the First Recruitment Chatbot for Instagram

Talkpush released the first ever recruitment chatbots that lets candidates search and apply for jobs without leaving Instagram.

Talkpush, the leader in high volume recruitment automation, announced today it has released the first recruitment conversational AI for Instagram. Talkpush was able to deliver the same capabilities it has on other messaging platforms, such as Messenger and WhatsApp, including Natural Language Processing (NLP) to understand and answer candidate questions, carrousels to let them explore career options, audio and video pre-screening question to qualify them for a specific position.

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Facebook recently announced the expansion of the Messenger API access for all businesses on Instagram. This allows the Talkpush Conversational Design team to integrate Instagram messaging capabilities into its already rich messaging ecosystem, including Facebook Messenger, WhatsApp, Viber, SMS and email. Letting job seekers decide which channel they prefer to interact with, makes it easier for them to apply without having to install new apps or disrupt their activities. Thus, expanding the talent pool that employers can consider.

Instagram is a great place to hire for service industries

With over 1 billion monthly users worldwide, Instagram is one of the most popular social platforms today, particularly among young professionals. With the bulk of their users aged 18-34, it is a perfect platform for high volume employers in service industries. Thanks to its live broadcasts, reels, and Instagram stories, it is the leading social media network for brands with a strong visual component. As such, Instagram is popular among many industries like education, entertainment, fashion, food and beverages, health and wellness, real estate and retail.

Talkpush is known for designing conversational AIs for some of the leading employers in the world, including Adecco, Walmart and McDonalds. As part of a new rollout, Talkpush will design chatbots to match the employer, customizing its personality, language, style, look and feel, avatar and of course how it handles different scenarios. Once released, a recruitment chatbot serves as a 24/7 helper to the recruitment team that can answer questions and reinforce the employer value proposition with every incoming inquiry. This service was limited to career websites, Facebook Messenger, WhatsApp and Viber until this week. Before this new release, traffic from Instagram had to be redirected to a Facebook Messenger chatbot or a career site to complete their application, which would hurt conversion rates.

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“Hiring in VXI only gets better! With Vixie on IG, we become more accessible to our market and it allows us to diversify our candidate pool.” – Mariel De Guzman, Talent Acquisition Manager, VXI Philippines

Replacing resumes and career websites with rich media

The Talkpush recruitment chatbot for Instagram offers a rich interactive experience for candidates who can do the following via Instagram Direct Message:

Ask open-ended questions and get immediate answers
Submit videos of themselves explaining why they are qualified for the role
Browse through custom menus so they can learn more about the employer

Recruiters are able to engage with candidates on Instagram without leaving the Talkpush platform, and can:

Set up rules to automatically shortlist, reject, schedule interviews with candidates according to predetermined criteria
Jump in at any time and take over the conversation with a candidate from the AI bot
Create candidate profiles and share it with the hiring manager Set up automated prompts for candidates to complete next steps, remind them of scheduled interviews, or documents required.

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Passwords in the Finance Industry

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August 30, 2021

Revolutionary Technology by GateKeeper Boosts Password Security of Florida Financial Firm

GateKeeper Enterprise, the innovative proximity-based two-factor authentication solution, announced the release of its 2FA case study with BARR Financial Services, LLC, a financial advisory firm based in Winter Park, Florida. After deploying the patented GateKeeper authentication solution, BARR Financial slashed its helpdesk ticket requests by a 50 percent.

Kirk BARR Young, the CEO of BARR Financial Services, had more than 35 years of professional financial investment experience when his team tackled the burgeoning amount of helpdesk tickets generated by users with password-related issues — an average of four tickets each week.

BARR Financial sold services, not products. As a life-planning firm focused on family, BARR Financial always aimed to operate at the highest standard in a sector where the legal responsibility to protect the security and data of its clientele was vital.

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BARR Financial realized that in order to best preserve the financial well-being of its clients, it needed to streamline the interactive process with its evolving consumer base, as well as safeguard against the potential security risks presented by cyberattacks and insider threats. The answer was GateKeeper’s advanced access control solution for computer and passwords. BARR Financial would, yet again, go above and beyond to protect their clientele.

Any IT manager operating in the financial vertical understands the challenges faced by BARR Financial. According to the Gartner Group, between 20% to 50% of all helpdesk calls are for password resets and have become a burden for all enterprises.

There were three key challenges that BARR Financial wanted to resolve:
1. Passwords needed to be complex and impenetrable, yet users often created passwords that were easy to remember and used them both at home and at work, resulting in major security issues.
2. User logins were far too slow. Sluggish logins had to be expedited without compromising security.
3. Password policies and updates needed to be automated and become more efficient.

BARR Financial was not alone in seeking solutions to these problems. A Microsoft Security article reported that an average of one in every 250 corporate accounts was compromised each month and that people reused an average of five total passwords, both business and personal. A universal shift away from the use of passwords had developed, with organizations in crucial sectors exploring ways to implement passwordless authentication.

Dr. Sid Potbhare, CEO of Untethered Labs, tackled these challenges when his team designed GateKeeper Enterprise to solve the need for user-centric passwordless and continuous authentication. GateKeeper is a user-friendly authentication solution that ensures individual workstation security and privacy in small and large businesses with a patented combination of hardware and software based on real-life human behavior:

Co-workers share the same computers
People walk away from their desks without logging out
Knowingly or unknowingly, employees engage in behavior that can result in confidential data loss — critical concerns in the financial sector

Dr. Potbhare stated the challenge: “How can an organization implement robust security policies that go beyond the first and only authentication to make sure data is not put at risk at the most commonly breached endpoint in network security – the person using the computer?”

GateKeeper sat down with BARR Financial’s upper management team to find answers to these challenges and implement solutions:
1. GateKeeper’s password manager provided one-time passwords (TOTP), eliminating the need for SMS or manual authentication.
2. GateKeeper’s proximity-based wireless access tokens streamlined the login process, automatically unlocking and auto-locking the user’s computer while enhancing security by monitoring real-time access.
3. GateKeeper’s 2FA method used a secret PIN and the security token’s proximity for hands-free authentication and instant logins.

After implementing GateKeeper’s 2FA and password management solutions, BARR Financial slashed its helpdesk tickets down to an average of just two tickets per user each month and streamlined the login process. Mr. Kirk Young, BARR Financial CEO, said, “GateKeeper just works. No longer typing passwords. We walk up to the computer, and everything is ready for us. We love GateKeeper and could not live without it.”

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

Worldcast Live Unveils Features to Improve Audience Engagement and Revenue Growth for Live and Virtual Event Experiences at BizBash 2021 at Connect Tampa

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August 30, 2021

Worldcast-Live-Unveils-Features-to-Improve-Audience-Engagement-and-Revenue-Growth-for-Live-and-Virtual-Event-Experiences-at-BizBash-2021-at-Connect-Tampa

Worldcast Live will host live demonstrations and curated experiences for event experience partners

WHAT: Worldcast Live is joining leading event industry key decision-makers from Fortune 1,000 corporations at the 2021 BizBash at Connect Conference. BizBash, North America’s number one resource for event industry trends and resources to create smarter events, will host a three-day event experience with parent company, Connect from August 30 through September 1. BizBash has teamed up with parent company, Connect to introduce the best event tech, experiential, gifting, design, venue and event experience partners to corporate and association-hosted buyers.

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

The anticipated list of event professionals from across the United States includes industry leaders such as Worldcast Live and other leading brands from all backgrounds who are redefining live event experiences – from tech gurus, fund-raising pros to festival organizers, event producers, and everyone in between. Worldcast Live will host live product demonstrations throughout the three-day conference event.

WHY: BizBash is teaming up with Connect to showcase innovative ideas, tools, and resources for a new era of events. Worldcast Live provides immersive engagement experiences for consumers for live and virtual events by using interactive streaming, augmented reality, points rewards, and cashless location-based food and drink ordering app. Worldcast Live solves the problem for large and small brands that are challenged with boosting local and global consumer participation, increasing revenue opportunities, cashless transactions, and streaming on third-party websites and mobile applications. Key features of Worldcast Live include live video/audio sync, embed media plugin, content curation, points rewards, AR gamification and QR redemption.

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Freshworks Files Registration Statement for Proposed Initial Public Offering

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August 30, 2021

Freshworks Helps 7-Eleven Improve its Omnichannel Customer Experience

Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, today announced that it publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Freshworks intends to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “FRSH”.

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Morgan Stanley, J.P. Morgan and BofA Securities will act as lead book-running managers for the proposed offering. Jefferies and Barclays will act as book-running managers for the proposed offering. Baird, Canaccord Genuity, JMP Securities, Needham & Company, Wolfe | Nomura Strategic Alliance, Oppenheimer & Co., Piper Sandler, Raymond James, AmeriVet Securities, CastleOak Securities, L.P., Ramirez & Co., Inc., R. Seelaus & Co., LLC, will act as co-managers for the proposed offering.

The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, Second Floor, New York, NY 10014; J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 866-803-9204 or by email at prospectus-eq_fi@jpmorganchase.com; BofA Securities, Attention: Prospectus Department, NC1-004-03-43, 200 North College Street, 3rd floor, Charlotte, NC 28255-0001, or by telephone at 1-800-294-1322 or by email at dg.prospectus_requests@bofa.com.

A registration statement relating to the proposed sale of these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

iSIGN Media Announces the Close of its Previously Announced Shares for Debt Transaction

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August 30, 2021

iSIGN Media Announces the Close of its Previously Announced Shares for Debt Transaction

iSIGN Media Solutions Inc, a leading provider of interactive mobile proximity marketing and public security alert solutions announced it has received final approval from the necessary regulatory agency to close its previously announced debt settlement arrangement (“Arrangement”) with various individuals for $110,000.

The Company has completed the Arrangement by issuing 2.2 million Units at a price of $0.05 per Unit. Each Unit consists of one Common Share of the Company (each a “Common Share” and collectively, the “Common Shares”) and one common share purchase warrant (each warrant referred to herein as a “Warrant” and collectively, the “Warrants”). Each Warrant will entitle the holder to purchase one Common Share at a price of $0.075 for a period of 24 months from the date of closing. All securities issued would be subject to a four month hold period, ending December 28, 2021.

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The Company agreed to satisfy this outstanding indebtedness with shares to preserve the Company’s cash for software development and operational purposes.

iSIGN, a Canadian company based in Toronto (Richmond Hill), Ontario is a data-focused, software-as-a-service (SaaS) company that is a pioneering leader in the areas of location-based security alert messaging and proximity marketing utilizing Bluetooth® and Wi-Fi connectivity in complete privacy. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables the delivery of messages to mobile devices in proximity, with real-time reporting and analytics on a variety of metrics. 2019 winner of Richmond Hill’s Innovator of the Year award.

Forward-Looking Statements
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect iSIGN Media’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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The9 Limited Announced the Launch of NFT Platform NFTSTAR

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August 30, 2021

The9 Announced Its NFTSTAR and Luís Figo Signed an Exclusive NFT License Agreement

Former Dapper Labs Vice President of Operations will Join as COO

The9 Limited an established Internet company, today announced that it has formally stepped into the Non-Fungible Token (“NFT”) business. NFTSTAR Singapore Pte. Ltd., a Singapore wholly owned subsidiary of The9 Limited, will launch a NFT trading and community platform NFTSTAR, which is expected to be officially launched in the fourth quarter of this year, while user pre-registration incentive program is now starting.

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The9 also announced that Mr. Gagan Palrecha, the former Dapper Labs VP Operations, will join NFTSTAR as the Chief Operation Officer (COO). Chris Shen, CEO of NFTSTAR said, “We are very glad that Mr. Palrecha is joining NFTSTAR. NBA Top Shot, developed and operated by Dapper Labs, has already achieved great success in the NFT market. Mr. Palrecha has extensive experience and resources for the operation of the NFT platform. He will work with the management team to further formulate both short-term and long-term product and operation strategies.” Mr. Palrecha will be responsible for business development, fostering partnerships with celebrities and strategic partners, product strategy, and business operations. Mr. Palrecha will also establish an operation team in North America.

NFTSTAR is a NFT trading and community platform that provides users with purchase, trade, and interactive activities. NFTSTAR will feature NFT collections created by global stars licensed IPs. Users can purchase different tiers of blind boxes and own stars’ limited NFT collections. Each NFT collectible has a unique record on the blockchain, and the users will obtain the ownership of the unique NFT collectible through purchase on the platform, or through trading on NFTSTAR’s marketplace. NFTSTAR will accept general payment methods such as credit cards to make it easy for mainstream consumers to participate.

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NFTSTAR Community will feature stars from various fields, including but not limited to sports, entertainment, art, and other industries celebrities. Global sports stars will be the main partners at the initial launch. The9 will soon announce NFTSTAR’s sports stars lineup one by one. NFTSTAR community aims to create a significant entrance to the future metaverse through NFT collections, trading, and community platform.

Zhu Jun, Chairman and CEO of The9 said, “NFT market is growing rapidly all over the world. Our NFTSTAR platform has great potential to grow. Driven by the dual core businesses of NFT and cryptocurrency mining, our globalization strategy is getting more solid, and a broader market will bring stronger growth to The9.”

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

ClearDATA Chief Strategy Officer Sanjay Cherian Appointed to Forbes Technology Council

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Business Wire

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August 30, 2021

ClearDATA-Chief-Strategy-Officer-Sanjay-Cherian-Appointed-to-Forbes-Technology-Council

Cherian adds his voice as a thought leader in digital health space to prestigious invitation-only group of senior-level technology executive contributors

ClearDATA®, the leader in operationalizing healthcare privacy and security, announced the appointment of its Chief Strategy Officer, Sanjay Cherian, to the Forbes Technology Council. Cherian, a 20-year veteran of the healthcare industry as a healthcare strategist and digital health product leader, will share his expertise with the Forbes community and author original articles for Forbes.com.

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“The healthcare and life sciences industry – in particular – is presented with new opportunities for digital transformation that could improve healthcare for everyone and I look forward to exploring those creatively with Forbes.”

“I am extremely pleased to shed light and provide context on the evolving trends in digital health and critical considerations for industry’s modernization in the cloud,” said Cherian. “The healthcare and life sciences industry – in particular – is presented with new opportunities for digital transformation that could improve healthcare for everyone and I look forward to exploring those creatively with Forbes.”

Cherian’s first published piece is titled “Securing Healthcare’s Digital Front Door,” which evaluates the role of the Covid pandemic in accelerating the industry’s adoption of digital “front door” solutions, as well as the vulnerabilities inherent within those platforms and tools. He provides his expert insight into the issue, which has become amplified as healthcare became a primary, lucrative target for ransomware cybercriminals. The article recommends four areas in which a security posture should be maintained to protect sensitive data (including personal health information, or PHI) in the cloud.

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Salesforce Grants Equity Awards to Slack Employees Under Its Inducement Equity Incentive Plan

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August 30, 2021

Salesforce Grants Equity Awards to Slack Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to three new employees who joined Salesforce in connection with the acquisition of Slack. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08.

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Together, Salesforce and Slack will deliver the Slack-first Customer 360 that gives companies a single source of truth for their business, and a single platform for connecting employees, customers, and partners with each other and the apps they use every day, all within their existing workflows.

Through the Plan, Slack employees will receive various equity awards as provided below. Under the Plan, we granted each of Callum Henderson-Begg, Co-founder and CTO, Tamar Yehoshua, CPO, and Robert Frati, Chief of Sales & Customer Success, 38,196 stock options and 10,313 restricted stock units (“RSUs”). Frati’s RSU grants will vest 25 percent on the first anniversary of the grant date and quarterly thereafter and options will vest 25 percent of the first anniversary of the grant date and monthly thereafter, subject to his continued service through each applicable vesting date. Yehoshua and Henderson-Begg’s RSUs and options will vest 50 percent on the third anniversary of the grant date and 50 percent on the fourth anniversary of the grant date, subject to his or her continued service through each applicable vesting date.

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Infobird Co. Ltd. (NASDAQ: IFBD) Finds Sweet Spot by Offering Innovative AI-Powered CRM Solutions

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August 27, 2021

Infobird Engaged by Established Taxi Enterprise in China to Build its Digitalized Customer Service Platform

Infobird Co. Ltd. announces the availability of a broadcast titled, “Going Above and Beyond the Cloud with Latest CRM Innovations.”

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Customer relationship management (CRM) provided a solution that has now become integral to business. The analyst report points out other advantages that users soon realize, including customer mapping from the outset to interactions even after purchases are completed, a part of the consumer cycle that often gets neglected, as driving adoption.

Other emerging trends include comprehensive cloud-based CRM and integrating artificial intelligence to empower companies to facilitate personalized and proactive engagement with clients, movements that fall into the sweet spot for Infobird Co. Ltd (NASDAQ: IFBD), a software-as-a-service (SaaS) provider of innovative AI-powered customer-engagement solutions in China. The award-winning company went public in April, raising $25 million in an initial public offering by selling 6.25 million shares at $4 before shares went as high as $11.25 on the opening day of trading.

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Sitel Group® Completes Acquisition of Sykes Enterprises, Incorporated Creating a Leading Global CX Provider

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August 27, 2021

Sitel-Group®-Completes-Acquisition-of-Sykes-Enterprises_-Incorporated-Creating-a-Leading-Global-CX-Provider

Sykes Enterprises, Incorporated, a leading full life cycle provider of global customer experience management services, multichannel demand generation and digital transformation, announced that Sitel Group^® has successfully completed the all-cash acquisition of SYKES in accordance with the merger agreement. This highly complementary combination creates a leading global CX (customer experience) player with a wide breadth and depth of services, strong client relationships and considerable opportunities for employees worldwide. The acquisition – the terms of which were a purchase price of $54 per share, representing a premium of 31.2% over SYKES’ closing price on June 17, 2021 and valuing the deal at approximately $2.2 billion on a fully diluted basis – was announced on June 18, 2021 and was subsequently approved by SYKES shareholders in a Special Meeting on August 24, 2021. Effective today, SYKES has become a privately-held company and its shares will cease trading on the Nasdaq Stock Market.

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PFSweb Completes Sale of LiveArea Business to Merkle

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August 27, 2021

PFSweb Completes Sale of LiveArea Business to Merkle

PFSweb, a global commerce services company, announced that it has completed the sale of LiveArea, its global customer experience and commerce agency business unit, to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International (Tokyo: 4324).

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Merkle acquired LiveArea for total gross consideration of $250 million, estimated to result in net proceeds of approximately $185 million to $200 million, after consideration of estimated taxes and transaction related expenses. PFSweb used a portion of the net proceeds to fully pay down its senior financing facilities.

“Under Jim Butler’s leadership, the LiveArea team has made tremendous progress in returning the business to growth over the past two years,” said Mike Willoughby, CEO of PFSweb. “We are confident they will accelerate momentum as they integrate with the Merkle team and continue supporting their clients with an even more comprehensive set of digital business capabilities. I would like to thank Jim and his team for their contributions to our company and clients.”

Willoughby concluded: “Having successfully completed the sale of LiveArea, we will keep working to maximize PFS’s growth through continued high quality client service and operational efficiency. We are proud of the strong foundation we have built and expect to provide further updates on our second quarter performance and outlook for the business for the remainder of the year, including the important upcoming holiday peak.”

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As announced on August 9, 2021, PFSweb will be accounting for the LiveArea divestiture as a discontinued operation on its upcoming second quarter earnings report, which has been delayed by the work required to close this transaction and prepare the required financial reporting and other related requirements for this divestiture, including the NASDAQ listing requirements. The company is working towards the completion of the accounting process with the objective of filing the Form 10-Q with the Securities and Exchange Commission prior to the NASDAQ due date on October 11, 2021 for submission of the company’s actions and plan to be in compliance with the listing requirements.

Raymond James acted as exclusive financial advisor to PFSweb in the transaction. FisherBroyles, LLP acted as legal counsel to PFSweb in the transaction.

Exploration of Strategic Alternatives
As announced on July 6, 2021, PFSweb has engaged Raymond James to lead the exploration of a full range of strategic alternatives for its remaining business, PFS. This broader exploration process is still underway.

“The completion of this LiveArea transaction represents an important step in our strategic alternatives process,” said Monica Luechtefeld, chair of PFSweb’s board of directors. “We will continue working with our advisors to evaluate a broad range of alternatives to optimize shareholder value.”

The company has not established a timeline for completion of this strategic review process, and it does not intend to comment further regarding the review process unless or until a specific transaction is approved by its board of directors or shareholders, the review process is concluded, or it has otherwise determined that further disclosure is appropriate or required by law.

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Neustar Reaches Call Authentication Services Agreement with Prove

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Business Wire

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August 27, 2021

Neustar Reaches Call Authentication Services Agreement with Prove

Agreement Paves the Way for Further Growth of TRUSTID’s Call Authentication Services

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced today that the company and its subsidiary, TRUSTID, have entered into a call authentication services agreement with Prove, Inc.

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“We are very pleased to enter into a call authentication services agreement with Prove. We believe the resulting agreement is a win-win for both companies and look forward to further growth and expansion of our industry leading pre-answer call authentication services”

On December 1, 2020, Neustar and TRUSTID filed a lawsuit against Prove in Federal Court alleging patent infringement of U.S. Patent Nos. 8,238,532; 9,001,985; 9,762,728; 9,871,913; 10,547,739; and 10,693,840, which are related to call authentication services. Prove moved to dismiss on the ground that Neustar’s caller identification patents were directed to unpatentable subject matter, which the Court denied on April 29, 2021. As part of the call authentication services agreement, Neustar and TRUSTID have agreed to withdraw the lawsuit.

“We are very pleased to enter into a call authentication services agreement with Prove. We believe the resulting agreement is a win-win for both companies and look forward to further growth and expansion of our industry leading pre-answer call authentication services,” stated Bob McKay, Senior Vice President Customer Identity and Risk Solution. Added Rodger Desai, Prove CEO and Founder, “Like Bob, I am also pleased to enter into this agreement to move forward working with TRUSTID on pre-answer call authentication services and to focus on the many growth opportunities for Prove.”

“We have built a strong patent portfolio that supports our industry leading pre-answer call authentication services offered through TRUSTID,” noted Kevin Hughes, Neustar General Counsel. “The present agreement further strengthens our commitment to enforce our patents, to protect our significant research and development investments in pre-answer call authentication services, and to help ensure marketplace integrity,”

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IBM Announces New Innovations and Insights using AI and Cloud technology for 2021 US Open, Enabling Fans to Be More Informed, Engaged During Tennis Grand Slam®

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August 27, 2021

Responsibility for AI Ethics Shifts from Tech Silo to Broader Executive Champions, says IBM Study

IBM and the USTA bring the tournament to life with IBM Power Rankings with Watson and hyper-relevant Match Insights with Watson, underpinned by an open hybrid cloud architecture

IBM, the digital partner of the US Open, announced new fan experiences leveraging artificial intelligence (AI) and hybrid cloud to empower millions of fans around the world with player and match insights so they can experience the iconic tennis Grand Slam in new ways.

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Innovating the Fan Experience

IBM is helping to enhance the US Open digital experience by using AI to keep fans more informed about the players and matches with real-time rankings and insights on the US Open app and USOpen.org. The tournament’s new IBM Power Rankings with Watson and Match Insights with Watson run on IBM Cloud with Red Hat OpenShift, and use AI and natural language processing (NLP) to analyze data and offer key insights ahead of each of the tournament’s 254 singles matches. IBM Power Rankings with Watson and Match Insights with Watson will also be integrated into the tournament broadcast on ESPN, and in the United States Tennis Association’s (USTA), daily show, “The Changeover.”

IBM Power Rankings with Watson: Launched at the 2021 Wimbledon Championship, IBM Power Rankings with Watson are AI-powered daily rankings of player momentum that will be used at the US Open for the first time this year. The typical tennis tour ranking systems use 52 weeks of historical data to quantify player performance. IBM Power Rankings takes this further by focusing on a player’s most recent history. It combines advanced statistical analysis, Watson Discovery’s NLP capabilities and the secured and open IBM Cloud to analyze player performance data; mine media commentary; measure player momentum; and, highlight it’s determination of the most compelling matchups. The IBM Power Rankings Leaderboard will be first posted on the Friday before the tournament, and then will be updated daily during the tournament.
Match Insights with Watson: Match Insights with Watson uses Watson Discovery to create AI-generated fact sheets to help fans quickly get up to speed ahead of every singles match during the tournament. First launched in 2020, Match Insights with Watson is enhanced with updated features including “In the Media,” to extract key insights about each player from news sources, and “By the Numbers,” which uses natural language generation (NLG) to translate historical statistics into sentences and then uses IBM Decision Optimization for Watson Studio to help select which insights to display to fans.
New Features: IBM Power Rankings and Match Insights can also help fans better understand what the data is saying about players ahead of upcoming matches with new features including “Likelihood to Win,” “Ones to Watch,” and “Upset Alerts”:
- Likelihood to Win (L2W): A confidence value, expressed in percentages, assigned to each singles match player toward the likelihood that they will win the match.
- Ones to Watch: A pre-tournament perspective of players where the IBM Power Ranking is five or more positions higher than their respective tour rank.
  - Notably, Ones to Watch was tested earlier this year during Wimbledon. Using IBM Watson, the solution identified Matteo Berrettini as a One to Watch, and he made the tournament’s final.
- Upset Alerts: Matches identified as “Upset Alerts” are when the IBM Power Rankings favor an underdog, as defined by the tour ranks, to win based on a higher L2W.

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The work that IBM does with the USTA for the US Open — including digital fan experiences, cyber security, digital property support and more — is built on a hybrid cloud infrastructure that includes IBM Cloud, Watson for Cyber Security, and IBM Watson’s enterprise-grade AI capabilities. These are the same technologies IBM is using to digitally transform clients in a variety of industries around the world.

US Open Fantasy Tennis

New this year, the US Open is also launching US Open Fantasy Tennis on USOpen.org, which will include IBM Power Rankings and insights using IBM Watson Discovery. US Open Fantasy Tennis, the first-ever fantasy experience for this tennis Grand Slam, gives sports fans the opportunity to create a fantasy team of tennis pros that they can follow throughout the two-week tournament. US Open Fantasy Tennis will be enriched with Match Insights to help users make the most informed fantasy selections for their teams. Match Insights will be available within the US Open Fantasy Tennis interface to help users select a fantasy roster of four men and four women. The data from IBM Power Rankings and Match Insights will change throughout the tournament, giving users a chance to reevaluate their roster during the pre-determined redemption period, before the fourth round of the tournament. In the game, US Open Fantasy players will receive points every time their selected tennis players win a match (100 pts), serve an ace (two pts each), and break a serve (five pts each).

Engaging Fans Around the World

“Our partnership with IBM enables us to offer advanced data-driven insights to millions of fans worldwide watching or attending the tournament,” said Kirsten Corio, Managing Director, Ticketing, Hospitality and Digital Strategy, USTA. “Behind the scenes, IBM Cloud allows us to have the flexibility and security to power our remote operations, innovate new features year over year, and ensure that the US Open Digital Properties run flawlessly to deliver the tournament to the world.”

A recent IBM Institute for Business Value survey¹ of over 2,600 US adults highlighted how the COVID-19 pandemic has significantly changed consumer preferences of the fan experience during sports. Two times more US adults surveyed report watching traditional sports on digital platforms during the pandemic (84%) compared to pre-pandemic (41%), and 60% of US adults surveyed reported technologies like AI and cloud computing make sports more engaging to watch for fans.

“Since last year’s entirely virtual tournament we’ve learned even more about what fans are looking for and how technology can help execute a tournament of this scale,” said Noah Syken, Vice President of Sports & Entertainment Partnerships, IBM. “We’re excited to bring that insight into our continued partnership with the USTA, and to help leverage our AI and cloud expertise to make the tournament more engaging for fans via the digital platforms and their new fan experiences, and the behind-the-scenes technology that helps enable the tournament.”

Driven by the Hybrid Cloud

For 30 years, IBM has been the Official Technology Partner of the US Open. IBM designs and develops the US Open app and website, including fan experiences that help engage with fans globally throughout the tournament. Similar to previous years, the US Open’s digital properties run on a combination of on-premises, public, and private clouds, and pull from a variety of data sources and APIs. IBM uses this hybrid cloud approach to collect, integrate, and distribute data and applications across multiple clouds while seamlessly handling a variety of different workloads. This year’s innovative solutions were built on IBM Cloud, and containerized using Red Hat OpenShift. The flexibility of the cloud allows for rapid innovation each year, as the IBM developers building these solutions are able to write code for new features once, and deploy them in the many USTA environments.

As experiences have increasingly shifted online during the pandemic, a hybrid cloud architecture gave the US Open’s digital operation the flexibility it needed for ongoing remote work while maintaining productivity and certified to the highest commercial level of data security². Due to the ongoing pandemic and lessons learned from the 2020 US Open, the tournament’s digital and content teams are operating with a combination of on and off-site team members. A hybrid cloud architecture enables remote operations to function with resiliency, scalability and speed.

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MarksNelson Launches Data Analytics Tool for Small and Mid-Sized Companies

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August 27, 2021

MarksNelson-Launches-Data-Analytics-Tool-for-Small-and-Mid-Sized-Companies

MN Navigator fills a marketplace gap, giving smaller organizations access to data-based intelligence that drives better business decision making

MarksNelson has launched its first proprietary product, MN Navigator. The subscription-based data analytics solution gives small and mid-sized companies access to internal and industry data in formats that help them spot trends and business opportunities.

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The Kansas City-based accounting firm created the product in response to a gap in the marketplace, where performance analytics software available to larger organizations tends to be cost prohibitive for smaller companies. The solution is structured in four levels – bronze, silver, gold, and platinum – that offer different frequencies and depth of data reporting. Smaller companies can enter the business intelligence arena at the lower levels and grow over time.

MN Navigator pulls together data that may be siloed within disparate internal systems, providing additional insights that will enhance decision making and measurably improve performance.

“MarksNelson’s clients have a wide range of sophistication, complexity, and size. All have a need to use data more dynamically, but not all have had that opportunity,” said MarksNelson partner Brandi DiGiorgio. “MN Navigator affordably fills that niche, going beyond static data and providing visuals that illustrate a company’s data and clarify the path toward better business management. The product can specifically target areas where businesses struggle or have a hard time getting actionable information.”

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MarksNelson supplements MN Navigator’s data reporting by consulting with subscribers to help them understand what the results mean and how they can be applied to better business decision making. Together, the product and MarksNelson’s consultants serve as a compass that guides smaller companies to success.

“All businesses, regardless of industry, have business questions they want to evaluate before making the next strategic or tactical move,” DiGiorgio said. “MN Navigator gives them validation and insights needed to answer key questions, such as how to optimize profitability, evaluate staffing model challenges, identify which customers or products are most profitable, or understand what top salespeople are doing so those successes can be replicated across a sales team.”

MN Navigator’s gold and platinum levels combine information from multiple sources, including company and comparative industry data, into a powerful visual tool that pinpoints trends and patterns. The platinum level is a best-in-class business intelligence platform powered by BUCSanalytics. Lower-level data reporting is available for firms that may not yet need the power of the gold and platinum levels but want to sample the insights MN Navigator provides.

Onboarding is as simple as a company identifying a business problem it wants to solve and supplying MarksNelson with related business data. MarksNelson then executes reporting through MN Navigator.

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CoinDesk Positions Itself for Long-Term Growth With Migration To Arc XP

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August 27, 2021

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Arc XP, a leading digital experience platform, announced that CoinDesk, the most influential, trusted platform for a growing global community engaged in the transformation of the financial system and the emerging crypto economy, has successfully completed the migration of its media platform to Arc XP and the launch of its redesigned site launching in beta.

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Already reaching tens of millions of users through its website, social media, newsletters, podcasts, research, and live events, CoinDesk has set forth a robust continued growth plan that includes bringing several new products to market but needed an experience platform that could help them achieve these goals.

CoinDesk selected Arc XP for its platform elasticity and ability to seamlessly support their global growth as well as its strong schema and ability to structure CoinDesk’s content in a manner that allows them to swiftly query, update, transform and distribute it to an expanding stable of applications and platform.

Mina Azimov, Chief Product Officer said, “CoinDesk has seen exponential audience growth as crypto interest has become increasingly more mainstream. We went from 2.5 million unique visitors per month to more than 30 million. So we felt it’s time to give that audience more reasons to be engaged by giving them a fuller experience. We’re thrilled to work with Arc XP for our new site launching in beta.”

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By migrating to Arc XP and launching a redesigned site to drive performance and SEO, CoinDesk is now able to deliver the up-to-the-minute news and information its users are looking for in the constantly changing digital currency market quickly and efficiently with an experience that supports all its audiences long-term.

“Cryptocurrency, and digital assets as a whole, is one of the fastest growing financial sectors globally and CoinDesk is at the front of that,” said Scot Gillespie, CTO and GM of Arc XP. “With Arc XP, CoinDesk is well-positioned to achieve its growth goals and to swiftly and effectively meet the needs of their users in this emerging and rapidly-changing industry.”

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HyperX Signs Professional Tennis Player Daniil Medvedev as Global Brand Ambassador

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Business Wire

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August 27, 2021

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, announced Russian tennis player Daniil Medvedev as a HyperX Global Brand Ambassador. At 25 years old, Medvedev is the most successful Russian tennis player of the 21st century with 12 Association of Tennis Professionals (ATP) Tour singles titles and currently ranked as the number two tennis player in the world by the ATP. As HyperX’s first global brand ambassador from Russia, Medvedev will receive a comic-style illustration and participate in global marketing activities.

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“Daniil Medvedev is talented both on the tennis court and in the virtual game, and we are excited to add him to the HyperX roster”

“I love playing videos games, so much so that I avoid taking them with me to tournaments to ensure my complete focus is on the court,” said Medvedev. “When I do get off-the-court gaming time, having top-quality sound has been essential to amplifying my gaming experience and with HyperX headsets I escape from the real world and completely immerse myself in virtual competition.”

Known for his unique style of play with incredible ball movement senses and pace changing skills on the court, Medvedev’s quick and precise skills also come in handy when competing in some of his favorite video games, including Rainbow Six Siege, FIFA and Fortnite.

As a HyperX brand ambassador, Medvedev will receive the HyperX Hero’s treatment, including his own hero illustration inspired by his gaming persona. He joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, and more than 25 global streamers and influencers in the HyperX family.

“Daniil Medvedev is talented both on the tennis court and in the virtual game, and we are excited to add him to the HyperX roster,” said Oleg Bulavko, esports manager, HyperX Eastern Europe. “His passion for gaming and commitment to giving everything he has on the court make him an ideal addition to the HyperX family as he continues to inspire gaming audiences and tennis fans around the world.”

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MarTech Interview with Rodolphe Barrere, Co-founder and CEO at Potloc

By

Paroma Sen

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August 27, 2021

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Rodolphe Barrere, CEO & Founder at Potloc discusses the various factors affecting consumer research models today and how social sampling is impacting this evolution:

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Welcome to this MarTech Series chat Rodolphe, tell us more about Potloc and what inspired this journey?

I created Potloc with Louis Delaoustre as a response to a much-needed revamp to the way consumer research has been conducted up until now, as consumers changed behaviors during the past 2 decades due to globalization, the rise of mobile technologies, and interconnectivity, the opportunity to make these changes happen was unique.

Potloc was born as a way to advance the methodology, using today’s technologies, and placing consumers at the heart of it all. Since we use social networks to deploy our surveys, we have access to insights of a new generation of consumers: Millennials, Gen Z, as well as other demographic and interest groups –including shoppers and non-shoppers.

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In today’s highly personalized marketing and advertising environment, how do you feel marketers can improve how they grab insights from their audience to improve their targeted campaigns?

Traditionally, marketers have relied on traditional methodologies to survey their customers for more than 30 years now. Panels, phone interviews, mall intercepts all have their merits and their place in understanding consumers. However, with the advent of social media, we are now more connected and present online than ever before. There are 4.3 billion social media users worldwide. That’s a little over half the world’s population. So I would say to marketers: If you are targeting people with your products and services online through paid ads on social and other media platforms, and trusting your revenue generation with what people are doing from their phones and computers, don’t you think you should be capturing what their thoughts and experiences are in the platforms they not only love and trust but also spend a large chunk of their time at?

Getting insights from the very people you target with your campaigns, at the times when they are most open and willing to answer (usually while scrolling their social feeds), about the topics they care about, gets you fresh, honest responses that will inform not only your campaign strategy, but also your customer experience, R&D, and personalization tactics.

In what ways have some leading brands used channels and mediums like surveys to improve insights on audience behavior and to enhance their overall user experience?

Conducting research via social media is like tapping into the collective intelligence of your audience. We’ve seen our clients running research on what celebrity should be the next “muse” for their perfume, or measuring customer experience beyond the typical NPS score with long-tail commentary or verbatims that people on social media take the time to write, which in turn informs their SEO strategy and even sentiment towards their brand. The occasions of use are really endless, but one thing we do that most methodologies can’t is that we can target non-customers (via geolocation, interest targeting, etc). This allows businesses to survey their competitor’s customers, leaving customers, or people who want your product or service but have never heard of you. This type of insight is a treasure trove of data that can provide businesses with cannon fodder for their marketing strategies, product development, CX, UX, and so on.

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What are some of the top challenges you see marketing leaders struggle with despite access to rich marketing technologies and data today?

Access to data doesn’t guarantee success. There is an ocean of data out there and the quality of that data varies dramatically depending on the source. I think the main challenge is to ensure the data you are using is sound and really valuable. Especially when it comes to consumer research. Taking panels, for example, they recruit people who get paid to answer their surveys over and over, and although some of them have up to 60M people registered, you are getting insights from a professionalized pool of respondents. Getting fresh, non-incentivized respondents on target and relevant to your business becomes key in assuring better data quality and meaningful insights.

As the need for deeper intelligence and insights grows, in what ways do you feel marketers of the future will have to broaden their processes and technologies to be able to track more data with automation?

If marketers are willing to evolve along with consumer behavior, it won’t be about the amount of data, but more about the quality of those insights. Snapping out of traditional market research and exploring new technologies like social media sampling, or in-app surveys will go a long way in reaching consumers where they are spending their time, and where they are willing to have more meaningful conversations with the businesses that cater to them. Each research methodology has its place, but as consumers migrate towards interconnectivity, social networking, and their digital footprint keeps growing exponentially, marketers will need to adjust to being where their target audience is.

A few last thoughts and takeaways for marketing leaders and CEOs/CMOs to keep in mind through 2021?

Just as the pandemic triggered the need for remote work, it has also created a spike in social media adoption. Surveying people on these platforms not only makes complete sense, but it is also a must if today’s marketers want to stay relevant and drive meaningful change, driven by the collective intelligence of their audience. As the world keeps moving towards a larger online presence, marketers need to adapt to that new reality. We’ve all experienced it in the past 2 years: It’s swim or sink. And sinking is not an option. So what would it take to swim along and understand what people want? The evolution of the research industry is happening, and the ship is sailing fast. Are you onboard?

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Trusted by the world’s leading brands and consulting firms, Potloc provides hyper-targeted consumer insights that help businesses understand the habits of their target audiences. Founded in 2014, Potloc has established a new standard in consumer research. Using social networks, we make data accessible, allowing businesses to connect with their communities.

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Rodolphe Barrere is the Co-founder and CEO at Potloc

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Hang on! There’s more to discover from our latest episodes of the – SalesStar Podcast:

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

Episode 88: The Impact Of Sales Automation On Sales Processes: With Pouyan Salehi, Co-Founder And CEO Of Scratchpad

Marketing Tech for Next-Level Message Testing

By

Nihal Advani

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August 27, 2021

Marketing Tech for Next-Level Message Testing

The realities of the Covid-19 pandemic have forced brands to re-evaluate how they conduct message testing and secure consumer feedback. Marketers need to reconsider both the changes in how their consumers live their lives and the ways in which their teams conduct message testing. Though some of the changes that brands have integrated into their process can be attributed to the pandemic, there are several changes that will forever be considered as a permanent best practice. In particular, the marketers who have come to rely on digital message testing tools are realizing that these tools have vastly improved their processes and are here to stay.

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Where Traditional Message Testing Falls Short

Before exploring the types of technology that make marketers’ lives easier, it is important to understand the limitations of traditional means of message testing, in-person focus groups and written surveys.

Due to the pandemic, opportunities for in-person feedback were understandably curtailed. Insights teams could no longer depend on interacting with their consumer face-to-face. More importantly, focus groups often presented research teams with challenges they may not have previously considered. For example, in-person testing is often limited to small, localized geographic regions, potentially limiting the sample demographics brands could access. Additionally, asking participants to share their opinions in front of other participants may lead to groupthink and thereby lead to biased results. Furthermore, conducting message tests in a central location doesn’t allow for context around where and when the message is delivered, which can be an important aspect in certain studies.

Written surveys also offer marketing teams the opportunity to solicit feedback, though this method also comes with its own limitations. When conducted at scale, surveys can result in superficial answers that lack depth. Even if the survey goes beyond traditional ranked and multiple-choice responses, written feedback is limited, especially when compared to verbal feedback. Participants can find survey questions too restrictive, preventing them from organically elaborating on their answers. Finally, written responses can often strip valuable emotional context from a participant’s commentary. Written responses do not capture body language or the visceral reactions a participant may have. When considering how this experience might not be effective with participants who are much younger, the constraints are even more apparent. Children are often unable to complete written surveys or may feel uncomfortable sharing feedback outside of their homes in focus groups.

Where Technology Bridges the Gap

Going beyond traditional message testing methodologies, marketers need to leverage technology that can secure real time, authentic reactions to products and messaging that can create meaningful impact in a marketing team’s approach.

Marketers who may have previously relied on focus groups need to shift their thinking to organically securing real time, verbal and visual feedback when message testing with consumers. The first step in obtaining authentic feedback is meeting consumers where they are to develop a deep understanding of their habits, lifestyles and values. Practically, this means soliciting feedback on the consumer’s terms by engaging with them in their homes and on their schedules. Video-driven, mobile-based research platforms allow marketers an unparalleled glimpse into a consumer’s life.

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No longer restricted by geography, these digital platforms allow marketers to select from a larger group of potential participants and yield more diverse and authentic feedback. Instead of relying on written surveys or programs that facilitate this process, marketers need to prioritize securing verbal and visual feedback wherever possible. Equally as important for marketers is finding the right technology to help synthesize all of the feedback they’ll gather from these cutting-edge platforms. Marketers can and should embrace technology that provides them with facial coding tools. For example, in recorded videos, consumers can read messaging out loud, sharing their thoughts and body language in real-time. Capable technology can then examine participants’ facial expressions and tone, registering their sentiment and emotions, and logging and organizing their responses for easy access.

Relying solely on survey results provides limited context as quantitative data collection prevents marketers from capturing consumers’ initial, gut reactions when presented with new messaging. Comparatively, video-based message testing provides marketers with more in-depth verbal responses from participants as well as their tone, sentiment and body language. Having access to this level of feedback will allow marketers to ensure that they are developing insight-driven strategies and greatly increase the likelihood that their messaging will be well received by their consumer.

In addition to digital qualitative and quantitative research methodologies, marketers should also incorporate innovative technology that not only empowers them to secure authentic consumer feedback but also a platform which efficiently analyzes participant data. Ideally, both of these functions would be available within the same platform. The best platforms will allow marketers to quickly organize consumer feedback and take note of key phrases, sentiment, and responses to specific questions or stimuli. When marketers work with such a platform, they have the best chance of identifying their consumers’ most meaningful moments while interacting with and talking about their product or brand – which will be key in their strategy development.

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How Do You Build Successful Customer Loyalty Programs?

By

MTS Staff Writer

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August 27, 2021