ZAPTEST Rated #1 Best Web Testing Tool and Best RPA tool of 2021 by Guru99

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August 27, 2021

Amplifi Announces Global Partnership With Redpoint Global

As customer expectations for hyper-personalized experiences grow higher daily, combining quality customer data with leading CDP technology is a must

As customers’ expectations for hyper-personalized experiences grow higher every day, combining high-quality customer data with leading Customer Data Platform technology is a must, Amplifi, a leading strategy and information management consultancy headquartered in Dallas, Texas, is delighted to announce its first truly global partnership with Redpoint Global to bring combined expertise and experience around customer data to enterprises in North America and EMEA.

Amplifi has always partnered with technology solution providers that enable our customers to harness the power of their data. When it comes to the power of customer data, there has been a rise in the popularity of Customer Data Platforms (CDP) that enable the sales and marketing teams at enterprise-level companies to truly understand their customers.

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As customers’ expectations for hyper-personalized experiences grow higher every day, a powerful customer data platform is a key technology to deliver the perfect customer data needed to drive a comprehensive customer experience strategy. Utilizing segmentation and personalization capabilities on quality data, means enterprises that implement these solutions can have an advantage in offering multichannel personalization to their customers.

That’s why we have chosen to build an alliance with Redpoint Global, the market-leading customer data platform for enterprise customer data. rgOne™, Redpoint Global’s fully integrated solution, delivers a single point of control to connect customer data and execute marketing campaigns.

“Redpoint’s rgOne platform enables companies to truly engage with their customers on their chosen channel, even as their preferences, interests and needs evolve,” said Brian Clark, VP Global Channel & Alliances at Redpoint Global. “Our global partnership with Amplifi brings experienced data management consultants together with our market-leading Customer Data Platform solutions to create engaging, meaningful journeys for their customers.”

“This global partnership enables us to provide customers with an additional layer of value when it comes to customer data.” said Chris Colyar, CTO at Amplifi. “The intelligent machine learning, cutting-edge segmentation and personalization means that well-managed data can be put to use in the best possible way by our customers.”

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TechGuilds Becomes a Sitecore Gold Partner

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August 27, 2021

TechGuilds-Becomes-a-Sitecore-Gold-Partner

TechGuilds Consulting Inc. achieves Sitecore Gold Partner status as an acknowledgement by Sitecore of their dedication to delivering amazing digital experiences

TechGuilds Consulting Inc. is proud to announce achieving Sitecore’s Gold Tier Partnership. This marks a significant development in TechGuilds’ evolution as an independent Sitecore implementation partner and is the culmination of years of sustained dedication and hard work by its team of passionate Sitecore professionals.

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Gaining the Gold tier partnership with Sitecore is an affirmation of our commitment to delivering success for our Sitecore clients. Bookended by 2 Sitecore Strategy MVPs (two of three in Canada), Founder and CEO Nabil Orfali and Director of Strategy, Sana Kamalmaz, are leading the charge in delivering results.

In celebration of this golden milestone, TechGuilds is also announcing a new program dedicated to the promotion of amateur sports in Canada.

“As a Canadian company, we are so proud and excited for the amazing Canadian athletes that have represented the whole country so beautifully and successfully. And as gold winners ourselves, we are inspired to help the next generation of athletes in achieving their dreams.” remarked Nabil, when speaking about the origins of the initiative.

TechGuilds is looking to partner and invest in Canadian amateur sport to build on the success of the 2020 Tokyo Olympics by providing digital strategy consulting services to non-profit amateur sports organizations.

“If you are a sports organization serving amateur sport at the local, provincial or national level, we want to work with you. We will lend our expertise and experience in digital strategy and transformation to help you improve your engagement with your audience.”

Taking the celebration to new, unprecedented heights, TechGuilds will offer complimentary digital strategy consulting services to all organizations who want help to improve engagement with their audiences for the rest of 2021.

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Installed Base Management Goes Mobile With Entytle’s Insyghts App For Industrial OEMs

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August 27, 2021

The Expendables Fans Get a Badass Transformation with an AI-Selfie Generator from PhotoRoom and Lionsgate

Entytle launches ‘Work From Anywhere’ solution to empower OEM teams on the go with up-to-date Installed Base intelligence through its Insyghts Mobile app.

Entytle, Inc., the world’s leading Installed Base Data Platform provider, announced the launch of the Insyghts mobile app for its customers on the iOS & Android platforms. The mobile app is an extension of its existing SaaS offering, while also serving as the reference app for what can be built on top of Entytle’s IBDP platform.

Rob Bradenham, Chief Growth Officer, had this to say about the launch: “Industrial manufacturers were forced to change how they engaged with customers, and how they enable their teams. Inside and virtual sales capabilities have been ramped up, while also making investments to enable all of the customer-facing teams more successful working from everywhere: the office, home, on the road, an outdoor customer meeting, and of course the customer’s site”.

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Recent surveys by CNBC and Mercer show between 45% and 70% of employers will have a hybrid workforce model moving forward. There is a need to support employees in hybrid models in and out of the office. In addition to enabling teams to work from anywhere, customer service expectations have also increased in terms of having data or answers almost instantaneously.

Rob further notes, “Gone are the days of ‘we will get back to you’. This is where the Insyghts mobile app plays a critical role. It is designed to make reliable, installed-base information and insights more accessible regardless of what device they are working from. It is designed for you to carry the entire power of your installed base in your pocket”.

The Insyghts mobile app will start rolling out to Entytle users over the next few weeks and will be broadly available within a few months. The app will be made available on both the iOS app store and Google Play stores. Existing Entytle users will be able to download the app on their smartphones and access it once it’s made available to their organizations.

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The Insyghts Mobile app supports the following features:

1. Seamless integration with the Insyghts Installed Base Data Platform, which includes reliable data & predictive insights from the Insyghts Data Quality Engine
2. Rapid access to installed base data, including locations, assets, contacts, supported by a powerful search across the entire Installed Base
3. Route planning & nearby-locations view when on the road as well as contextually relevant insights based on location
4. Complete Customer 360 view, including equipment, parts, service, and warranty
5. Access Opportunities
6. Search for contacts & direct dial or send emails to them.

The Insyghts mobile app is a companion to the Insyghts desktop application and is designed to make the most of smartphone capabilities such as context & location-aware workflows, direct calls, emails, etc. The app will come in handy when customer-facing teams are on the go, visiting customer locations, or want to quickly look up information.

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authID.ai Announces Closing of Public Offering

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August 27, 2021

authID.ai-Announces-Closing-of-Public-Offering

authID.ai (www.authid.ai) (“authID” or the “Company”), a leading provider of secure, mobile, biometric identity authentication solutions, announced the closing of its public offering of 1,642,856 shares of its common stock at a public offering price of $7.00 per share, including 214,285 shares sold upon full exercise of the underwriter’s option to purchase additional shares, for gross proceeds of approximately $11.5 million, before deducting underwriting discounts and offering expenses.

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The common shares began trading on the Nasdaq Capital Market under the symbol “AUID” on August 24, 2021.

The Company intends to use the proceeds to invest in software product and platform development and artificial intelligence; to expand the Company’s business development and sales and marketing capabilities; and for working capital and general corporate purposes.

ThinkEquity acted as sole book-running manager for the offering.

A registration statement on Form S-1 (File No. 333-257453) relating to the shares was filed with the Securities and Exchange Commission (“SEC”) and became effective on August 23, 2021. This offering is being made only by means of a prospectus. Copies of the final prospectus may be obtained from ThinkEquity, 17 State Street, 22nd Floor, New York, New York 10004, by telephone at (877) 436-3673, by email at prospectus@think-equity.com.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Direct Agents Wins Crain’s Best Places to Work for 4th Consecutive Year

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August 27, 2021

Direct Agents Joins Google's International Growth Program

Direct Agents, an independent, minority-owned digital advertising agency, has won the Crain’s 2021 Best Places to Work New York award, making this the agency’s 4th consecutive win.

When Direct Agents was established in 2003, Co-Founders Josh and Dinesh Boaz saw an opportunity to create an agency that breaks the industry mold; focusing on culture, diversity, innovation, and long-term sustainable growth.

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“When we founded Direct Agents in 2003, we envisioned an agency culture focused on diversity, education, and hustle,” said Dinesh Boaz, Co-Founder of Direct Agents. “Building the company’s foundation on these key pillars has allowed us to create a culture where employees are empowered to create their own career journey and make an impact.”

The agency’s dedication to inclusivity is also evident in its firm performance, which exceeds industry diversity benchmarks. In the past four years, Direct Agents has hired a staff that is 71% diverse and 42% BIPOC. Additionally, their WoDA (Women of Direct Agents) group has led to 60% of promotions in 2020 going to women.

Over the last year and a half, Direct Agents has learned to pivot in a way that has kept their dynamic workplace culture intact while also keeping employees safe. Direct Agents has adapted a hybrid work model which has helped increase employee morale after the extended periods of fully remote work in 2020.

“On behalf of the people and culture team, we’re thrilled to be able to share this latest recognition with all of Direct Agents’ “Shapers of Change.” At Direct Agents, each individual is empowered to contribute to our culture of growth and education, diversity and equity, and of course, celebration,” said Sara Martinez-Noriega, VP of Human Resources. “While our culture has always been strong, it was inspiring to see the genuine passion and commitment our team members demonstrated to keep our culture thriving even through the toughest parts of the pandemic.”

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LocalFactor, A New Multi Platform Advertising Company, Leverages Technology and Innovation for America’s Leading Companies

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August 27, 2021

LocalFactor, a new multi platform advertising company with partnerships with forward-thinking FORTUNE 200 and SMALL CAP companies, has launched with an ambitious mission to disrupt the way brands connect and access audiences on a local level leveraging cutting-edge technology.

Founded by award-winning veteran marketing executive Evan Rutchik and headquartered in Brooklyn, NY, LocalFactor officially opened its doors three months ago and has already made an impact for major brands and small businesses.

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“LocalFactor, a new multi platform advertising company working with forward-thinking FORTUNE 200 and SMALL CAP companies.”

LocalFactor has run a multitude of campaigns for clients across North America focused on helping these brands and businesses maximize, scale and create value from local audiences. They provide an easy to access platform to find scalable audiences and activate within supply chain optimized inventory across all devices allowing brands to connect with desired audiences wherever they are spending time.

Rutchik launched LocalFactor in recognition that advertisers have missed out on local audiences as a key factor for optimization and scalability. With the right technology in place, recent executions have demonstrated that clients have saved up to 20% of ad spend while generating significantly better performance for their brand or business across their campaign, and can also future proof their efforts with the ever-evolving data identifier landscape.

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LocalFactor is a part of a larger portfolio of RIII Ventures, a tech-centric angel fund focused on investing in disruptive technology.

“Our growth has been faster than I anticipated, which is leading to faster innovation,” said Rutchik. “Right now, we are a fearsome group of people working to build the business from the ground up. Many of our clients are in the same growth mindset, so we can share in the success, the learnings, and grow together. As a team, we are working together within our core company values of Integrity, Grit, and Extreme Ownership.”

DISQO Raises $85 Million to Expand Consumer Insights Platform That Drives Smarter Decisions

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Globe Newswire

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August 27, 2021

New DISQO Study: Over One-Third of People Fail to Accurately Recall Their Consumer Journey Behaviors

Consumer insights platform DISQO announced that it closed an $85 million Series B growth round led by Sageview Capital, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures. Dean Nelson, Senior Partner at Sageview Capital, and Wes Nichols, Partner at March Capital, will join DISQO’s Board of Directors to accelerate DISQO’s ambitious growth plans and product vision.

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DISQO’s cloud-based measurement software and research APIs power consumer insights for over 175 blue-chip brands, over 125 of the world’s largest market research firms, and 35 leading advertising agencies. People experience brands in different ways. DISQO’s platform allows clients to understand the entire experience, from how people feel about brands to how they engage with advertising and ultimately how they find and buy the products they love.

“Brands that know their customers best win. Our platform connects what people think and what people do to create breakthrough insights and competitive advantages. We do it by helping our clients build a complete understanding of brand experience, consumer journeys, and market outcomes,” said Armen Adjemian, co-founder & CEO.

“Marketers are desperate for API-driven solutions for quality insights on the modern digital consumer experience. DISQO’s platform is at the forefront meeting this need with uncompromising fidelity,” said Nelson of Sageview. “Sageview partners with exceptional entrepreneurs who create category-leading businesses that significantly advance an industry’s traditional operations. DISQO fits that disruptor mold, improving the way the world’s largest brands gather intelligence on the consumer experience.”

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“After several decades working closely with many of the world’s most innovative CMOs, I know that data-driven decision-making, automation, and elevating their consumers’ experiences are at the top of their priorities,” stated Nichols of March. “DISQO’s technology platform addresses all three of these imperatives. March Capital’s deep software and operational expertise help innovative companies and founders disrupt categories through technology, and we look forward to working closely with the DISQO team to further accelerate the company’s amazing growth trajectory.”

DISQO will use the new capital to scale its operations and accelerate its product roadmap. DISQO will focus on expanding the reach and capabilities of its platform to increase client value. Founded in 2015 by Armen Adjemian, Armen Petrosian and Drew Kutcharian, the company currently has more than 300 team members and is hiring top talent across the board.

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Brandzooka Ranks in the Top 1000 of the Fastest Growing Private Companies in the Inc. 5000

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August 27, 2021

Leading Brazilian Influencer Marketing Platform, Influency.me, Doubles Revenue and Commences Fundraising to Accelerate Growth

Self-service Digital Marketing Platform Grew by 516%, Earning its Second Year on the List

Inc. magazine revealed that Brandzooka is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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“We’re excited to make a second appearance on the Inc. 5000,” said Kelly Dotseth, Brandzooka’s Founder & CEO. “Brandzooka’s self-service digital marketing platform gives businesses and agencies of all sizes access to premium inventory that historically, only the largest companies in the world have had access to. Now more than ever, we believe it’s important to continue to give companies access to powerful digital distribution mediums – the channels that make it possible for the world to hear your messages.”

Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Among the 5,000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years.

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“The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled,” says Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we’ve lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership, and the help of a whole lot of people.”

Inmar Intelligence Recognized As A Leader Among Sell-Side Retail Media Solutions

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Globe Newswire

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August 27, 2021

Inmar-Intelligence-Recognized-As-A-Leader-Among-Sell-Side-Retail-Media-Solutions

Platform named the only omnichannel retail media solution that aims to enhance retailer’s digital transformation, loyalty, and profitability goals

Inmar Intelligence, a data-driven, technology-enabled services company, today announced that it has been recognized as a leader among sell-side retail media solutions in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021.

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As the Forrester report explains, “Inmar’s longstanding loyalty and in-store media solutions paved the way for its modern sell-side retail media solution that aims to enhance retailers’ digital transformation, loyalty, and profitability goals”. The report notes that Inmar is “exceptional” at balancing retailers’ and brands’ needs when innovating” and “Inmar’s advanced reporting and measurement capabilities are also a strength”. As one client interviewed for the report told Forrester, “Their reporting on campaigns simplifies complexities for our advertisers.”

Inmar Intelligence also received the top score in the report in the strategy category. As Forrester describes, “The company’s best-in-class roadmap features enhancements such as the extension of retail media to digital out-of-home, an integrated self-serve portal for omnichannel optimization, and advanced relevancy controls.”

Retail Media Networks have become a critical piece of retailers’ marketing strategy, as well as their overall revenue profiles. Inmar Intelligence’s innovative approach takes this concept a step further by helping retailers build what the company calls “Retail Marketing Platforms” which are more effective at addressing marketing, merchandising and monetization objectives to achieve best outcomes. Inmar’s solution features their unique CDP, ShopperSyncTM, at its core and a robust, but modular media portfolio that provides retailers a level of customization while still delivering an integrated solution. With this approach, marketing, targeting and attribution are unified across all channels to address the entire consumer journey and drive greater loyalty, revenue and profitability.

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“We are thrilled that Forrester is focusing on the booming Retail Media sector within the media industry, and are proud to be listed as a leader among sell-side retail media solutions,” said Aaron Kechley, General Manager, Media & Data at Inmar Intelligence. “The category is transforming quickly which is why we’ve evolved our vision to focus beyond only retail media to focusing on retail marketing, merging mass advertising channels with one-to-one marketing and commerce channels. With Retail Marketing Platforms, retailers can help brands address the entire consumer journey from awareness to personalization to retention and loyalty.”

For decades, Inmar Intelligence has played a critical role in helping retailers make business decisions. Inmar Intelligence’s Retail Cloud is built to support retailers’ development and execution of an omnichannel, personalized shopping experience with a technology infrastructure designed to provide the flexibility, security, control and scalability needed to complement retailers’ technology roadmap. While the pandemic accelerated the evolution of consumer buying behavior and trends, leaving some businesses flat-footed, Inmar Intelligence’s platform is able to meet these changing demands. With a technology infrastructure designed to execute machine learning and artificial intelligence at scale, Inmar Intelligence generates actionable insights to better inform planning decisions.

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OneTag Grows US Team and Adds Robin Skrzypek On Global Business Development

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August 27, 2021

OneTag Launches An Effective Cookieless AdTech Solution

OneTag, the innovative end-to-end programmatic AdTech company, today announced the appointment of Robin Skrzypek as Director of Business Development. As Director of Business Development, Skrzypek is responsible for the development of strategic publisher relationships and helping to facilitate the company’s North American expansion.

“Robin is a strategic thinker with deep publisher relationships going back nearly 2 decades. We’re thrilled to have him join our team as we set our sights on the next phase of growth”, said Chrisitan Baer, VP of Sales – OneTag.

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Skrzypek brings with him more than decades of sales and business development experience. He has held key leadership roles for a range of companies including 47 Media, Bankrate, and Technorati.

“OneTag has created a truly unique and valuable offering for both publishers and advertisers. There just aren’t many green pastures left in AdTech but OneTag found one. It’s exciting to join a team of smart industry veterans that are focused on driving real innovation for the entire ecosystem.”

OneTag’s journey began as a DSP partner to Denstu, Publicis, Omnicom, GroupM and Havas in Italy. Today, OneTag has grown into an innovative end-to-end programmatic solution connecting the world’s leading publishers with the brands and agencies that seek to advertise on them.

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Global IDs Named in Inaugural 2021 Gartner® Market Guide for Active Metadata Management

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August 27, 2021

Global IDs Named Best Data Quality Analysis Tool at Data Management Insight Awards USA

The inaugural Market Guide for Active Metadata Management by Gartner has named Global IDs as a provider.

Global IDs, a market leader in the metadata management software industry, was recognized as one of the active metadata providers in the 2021 Gartner Market Guide for Active Metadata Management.[1] This recognition comes on the heels of awards that Global IDs won recently based on the collective knowledge of real users.

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“We are truly honored to be named in the 2021 Gartner Market Guide for Active Metadata Management. In our opinion, active metadata management has become a priority emerging need for enterprises of all sizes. We continue to invest in evolving our solutions with a vision of the future so we can position our customers to augment the value of their data through AI/ML metadata management”, said Lisa DiGiorgio, SVP, Client and Channel Engagement at Global IDs.

According to Gartner, active metadata is “a set of capabilities that enable continuous access and processing of metadata that support ongoing analysis over a different spectrum of maturity, use cases and vendor solutions. Active metadata outputs range from design recommendations based upon execution results and reports of runtime steps through, and indicators of, business outcomes achieved. The resulting recommendations from those analytics are issued as design inputs to humans or system-level instructions that are expected to have a response.” Unlike traditional metadata platforms, active metadata platforms like Global IDs are constantly processing metadata to connect the dots and create intelligence. It therefore heralds a new way of approaching metadata in today’s modern data stack.

Global IDs’ automated metadata management enables companies to find the hidden insights and leverage data quickly to drive growth initiatives. Our collaborative interface makes it easy for data stewards and business experts to provide to drive our ML engine augmenting metadata’s value. Augmented Metadata management is fundamental to one’s ability to foster the value of analytics essential for revenue growth, risk management, creating the ultimate customer experience and sustainability in the future.

“We are delighted to be named in the Gartner Market Guide. We are thrilled to be included in the Active Metadata Management space”, said Dr. Arka Mukherjee, CEO at Global IDs.

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Appinium Announces Partnership with SearchUnify for Improving the Findability of Content in Salesforce Ecosystem

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August 27, 2021

Appinium Announces Partnership with SearchUnify for Improving the Findability of Content in Salesforce Ecosystem

Appinium, a leader of native learning and content distribution on Salesforce, today announced a strategic partnership with SearchUnify, a leading provider of a unified cognitive platform that powers enterprise search and a suite of AI-apps, to improve the findability of relevant content for end-users.

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In an era where customers, employees, and professionals need to continuously learn new skills, the partnership is a step towards creating a more efficient learner experience and improving user engagement with unified access to self-service and multimedia content.

Appinium offers a suite of apps that are 100% native to Salesforce designed to empower Salesforce clients, with unparalleled capabilities around content access control and consumption analytics. SearchUnify further enhances the discoverability, access, and consumption of video and learning management content – especially from Appinium for Video and Appinium for Learning – by making relevant information quickly findable within the Salesforce ecosystem.

Customers demand anytime and anywhere access to rich content in this self-service era. Businesses are also looking for solutions to adapt themselves to the changing behavior of their customers, partners, and remote working employees. This partnership will empower enterprises to deliver on-demand and personalized rich content to end-users based on their changing behaviors.

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“No one brings together data on human behavior as it relates to business the way we do.”- says Appinium CEO and Founder, Steven Jacobson, “Think of Appinium as a river that picks up vital information regarding marketing, sales-enablement, learning and customer-service along the way. That data ensures connectivity, and it’s connectivity that drives behavior.”

“This partnership is another strategic step towards our mission to make relevant information available to those who’re looking for it in a safe, secure, and effortless manner,” said Vishal Sharma, CTO, SearchUnify. “People are looking for helpful content more than ever now and businesses are investing in making it available to them via engaging content platforms like Appinium. SearchUnify and Appinium together empower you to deliver an ultimate learning and engagement experience,” he added.

With SearchUnify’s unified cognitive platform for Appinium, enterprises can deliver an elevated community experience for their end-users with hyper-personalization and enhanced findability. From seamless information discovery to rich, dynamic snippets, SearchUnify unlocks the true potential of your enterprise multimedia and learning content within the Appinium console.

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Data Privacy App TIKI Launches Public Crowdfunding Campaign to Give Users Stake in the Company

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August 27, 2021

Data-Privacy-App-TIKI-Launches-Public-Crowdfunding-Campaign-to-Give-Users-Stake-in-the-Company

Currently in beta, the company is adding product and engineering resources leading up to a planned public app launch in Q1 2022

TIKI, the data privacy app that gives people ownership of their data and the option to protect, control and monetize it, launched its first-ever crowdfunding campaign on StartEngine enabling anyone to purchase a stake in the company – not just professional investors. TIKI is rapidly expanding its product and engineering teams to keep pace with its growing waitlist of over 122,000 users.

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TIKI is a mobile app that, for the first time, puts power in the hands of users, allowing people, not big tech, to control what data is shared about them and how that data is used. If users choose to share their information, that data is 100% anonymous, and they get paid for it. TIKI democratizes data, creating a unique, opt-in marketplace protecting users and providing better, safer and lower-cost data for all businesses to fuel growth – not just giant corporations.

“Data is this generation’s gold rush – it’s a multi-trillion dollar commodity that we collectively own, and it’s being used to exploit us. This data belongs to people and TIKI gives them the opportunity to decide how to use it,” said TIKI Founder and CEO Mike Audi. “We are building a trusted destination based on radical user-centricity and transparency where people – not companies – go when they have an issue with their data. It’s all about the users, and this crowdfunding round provides a unique opportunity for them to become shareholders, deepening our focus on the user.”

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From February to May 2021, sign ups for the TIKI app increased tenfold. User interest is aligned with the increasing value of data. Monumental shifts have recently occurred in the market for consumer data. In April, Apple made another series of privacy changes to prevent advertisers from tracking users across devices, apps and email. User privacy demands have forced big tech to crack down on data availability. This scarcity is driving up costs, incentivizing large corporations to invest millions in data capture workarounds. Digital ad spend in 2021 is expected to top $455 billion – a 20.4% increase year-over-year.

“Almost every move we make online or off is tracked and then monetized by thousands of companies behind the scenes. It’s your information, so it should be up to you to decide what happens to it,” said TIKI Co-founder and Chief Product Officer Anna Stoilova. “TIKI is one-of-a-kind because the people are inherently our stakeholders; every big move or feature update we make is informed by their suggestions and feedback. Our engaged and growing community of 122,000 data-informed users shows us that people are really ready to take control of their data.”

Founded in December 2020, TIKI now has more than 122,000 users signed up on its platform. In Q3 2021, TIKI plans to open up its beta program to at least 50,000 active users. With this round of funding, the company is on track for its official launch in the Google Play Store and Apple App Store in Q1 2022. By this time next year, TIKI aims to bring data ownership to 1 million users.

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Taboola and DoubleVerify Partner on Brand Safety and Suitability Targeting Controls

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August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics.

With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed. These settings can be customised by advertisers based on DV’s deep ontological expertise and industry-leading brand safety and suitability controls. DV’s sophisticated approach to content classification allows advertisers to carefully balance brand reputation, protection, and scale while achieving their marketing objectives across their Taboola campaigns.

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DV’s pre-bid brand safety and suitability segments are now available directly within the Taboola Ads console for use when planning and executing campaigns on Taboola’s vast network of more than 9,000 premium digital properties. Advertisers can make use of DV’s safety and suitability segments while taking advantage of the variety of outcome-based buying options, including CPC and vCPM, available in the Taboola Ads console.

“DoubleVerify’s brand safety and suitability solution enables brands to align their advertising dollars with suitable content, which improves performance,” said Mark Zagorski, CEO of DoubleVerify. ”Extending turnkey access to our solutions across Taboola’s environment will help global brands build confidence in their media placements and achieve a higher rate of contextual content suitability. This, in turn, helps create a stronger digital ecosystem where advertisers are able to support premium publisher inventory while safeguarding brand equity.”

“Many of today’s advertisers require a nuanced approach to brand safety and our reach, coupled with DoubleVerify’s ability to offer different tiers of safety and suitability within different categories, is uniquely valuable,” said Adam Singolda, CEO and founder, Taboola. “With shifts in how consumers view ads online and the growth of ad spend after last year, advertisers deserve peace of mind that their ads are running alongside the content they prefer. DoubleVerify is an innovator in the realm of advertiser trust, and as we bolster our suite of brand safety offerings, partnering with them was a natural fit.”

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Weave Named to Utah Business Fast 50 List

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August 27, 2021

Weave Adds New Features to Online Scheduling Tool

For the third year in a row, Weave is recognized as one of the fastest-growing companies in Utah

Weave, the all-in-one customer communication platform for small business, has been named to the Utah Business Fast 50 list for the third consecutive year.

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Utah Business Fast 50 companies are established companies selected based on a combination of revenue growth and total revenue and are vetted by Squire and Co. for financial accuracy. They are ranked in order of 2020 growth. This is the third year in a row Weave has appeared on this list.

“We are so excited to be named to the Fast 50 list alongside many other impressive local Utah companies,” said Roy Banks, Chief Executive Officer of Weave. “Being recognized for the third year in a row on this list solidifies our growth in the state of Utah and our continued investment in our local community.”

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Weave landed at #13, ranking four places above the company’s 2020 and 2019 ranking of #17. This list ranks the top 50 companies in the state of Utah by their total five-year revenue and compound annual growth rate.

The Utah Business Fast 50 rankings were announced today during the Fast 50 event. All winners and their rankings will be featured in the September issue of Utah Business magazine.

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Teknikforce’s New Platform Turn Webinars Into An Interactive Experience

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prweb

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August 26, 2021

SANS Institute to Host Webcast Discussing Security Vulnerabilities of Advanced AI (OpenAI & ChatGPT) and the Potential Impact on Society

Webinarloop, new SAAS from Teknikforce helps marketers create highly-engaging webinars allowing businesses to work even in the Pandemic.

Teknikforce Ventures LLC is thrilled to announce the launch of Webinarloop – The Ultimate Webinar Platform on August 22, 2021.

Webinars have been a great replacement for face-to-face seminars during the pandemic, but they have been a one-way preaching session with limited interactions between the host and the audiences.

Focusing on this issue, Teknikforce created new innovations called ‘engagement-drivers’ that help to boost interactivity and engagement, making webinars a better experience.

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Webinarloop has breakthroughs like live polls, infographics, call-to-action buttons, tips & info pop ups, questions, and custom branding.

It also has dozens of sign-up and landing page templates that businesses can modify and use instantly. Reducing design and setup costs. A webinar can be up and running in just a matter of minutes.

With Webinarloop, a presenter can reach hundreds or even thousands of people across the world and present to them live. Or run a pre-recorded webinar and actually be doing something else while the audience feels they are in a live session.

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Talking about how Webinarloop flips the webinar experience, Cyril M Gupta, CEO, Teknikforce Ventures LLC, said, “For the first time, a webinar is an immersive experience. Now users can interact with the webinar, and presenters can get real-time data about what their users are thinking.”

The global pandemic has affected smooth business operations around the world and changed things permanently. Seminars, which were a leading method to create business connections, are unheard these days.

The tech-industry has risen to the challenge and has come up with innovative solutions to keep businesses running as usual. With Webinarloop, seminar organizers and marketers have a viable solution to tap their audience without worrying about the Covid-19 virus.

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Coffee Chats Announces New App on Creator Economy Platform Koji

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August 26, 2021

Purplegator Launches Mobile Acquire 2.0, a Proprietary SIG Compliant Lead Capture System

New App Brings Ease of Coffee Chats Scheduling Tools Directly to Link in Bio

Coffee Chats, a new, comprehensive scheduling tool, announced the launch of its Koji Link in Bio app. The app allows professionals and creators to sell blocks of time and appointments directly on their Koji Link in Bios, unlocking new ways of engaging and monetizing followers.

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“As a solo product builder, I’ve been focused on developing tools that fill an obvious need online, but I haven’t had the time nor the resources to market it at scale. I am excited to leverage the Koji platform to introduce more creators and professionals to Coffee Chats. Koji’s developer tools will also help me accelerate the creation of new products and functionality in the future,” said Coffee Chats founder, Chris Tung.

Coffee Chats has simplified the process of scheduling online appointments like virtual coffee chats, lessons, and consulting calls. Using the Coffee Chats app, creators can seamlessly sell and share their expertise with followers. The app features Google Calendar integration, so creators need only to link their calendar and set the cost of each session—the app handles scheduling and payment.

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“Koji’s app store is a perfect match for makers like Chris to reach a wider user base and slot in alongside other powerful creator tools. Coffee Chats unlocks value for a broad set of creators and social media users, including coaches, advisors, trainers, and tutors. The Coffee Chats app makes it easy for anyone to monetize their free time and expertise,” added Grant Long, Head of Growth at Koji.

MeetingPlay Introduces Enhanced Mobile Event App

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prweb

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August 26, 2021

MeetingPlay Introduces Enhanced Mobile Event App

Newly augmented app enables planners to streamline events, further engage attendees and provide greater value to vendors

Alongside the tremendous movement in the world of event planning, MeetingPlay, a pioneer in creating innovative technology solutions for events, is announcing today the launch of their advanced mobile app. Ideal for in-person, virtual and hybrid events, mobile conference apps provide the versatility and effectiveness needed for a successful event. MeetingPlay’s fully customizable app supports event organizers by using mobile technology to create intuitive, engaging and information-rich solutions to overcome even the toughest planning challenges.

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Designed with all users top of mind, MeetingPlay’s new mobile app creates a unified user experience, increases attendee engagement and provides a strong return on investment for sponsors. New features bridge the gap between in-person and virtual attendees during hybrid events, create a safe, in-person experience and allow virtual attendees to join sessions directly from their mobile device instead of their desktop. Key features include:

Fast-Pass Check-In through facial recognition for seamless entry and safety when in-person
Agenda Management to effectively manage time and scheduling throughout the event
Advanced AI Networking with 1-on-1 video chat between attendees
Session Scanning to track attendee engagement and interaction
Go Live Function allows speakers and exhibitors to stream live to a virtual audience from their phone
Real-Time Polling, Chat, Vote-up Q+A, Gamification, Networking & Matchmaking for increased attendee interaction and engagement
Identify & Capture Leads and Access to Lead Data in Real-Time for sponsors to easily see the ROI

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“Strong mobile conference app technology lifts the experience for everyone from the planner and the attendees to the vendors, and that’s what drove the development of our advanced mobile app,” said MeetingPlay Founder and CEO Joe Schwinger. “Our newly designed app is feature-rich and has even more tools to activate attendee engagement and promote personalization, the real currencies for events.”

Here are some of the enhanced capabilities of the MeetingPlay app that allow organizers to bring their events to the next level and provide further opportunities for attendees to make meaningful connections with both content and each other:

1. Provides increased flexibility and allow changes to be made instantly
2. It is more eco-friendly, and cheaper, than printing large documents
3. It is more reliable, customizable, and accessible than websites
4. Saves planners time and money on manual activities
5. It creates extensive opportunities for easy attendee networking
6. Attendees can register and begin interacting with the event before it even begins
7. Interactive tools, gamification, and personalization keep attendees engaged from start to finish
8. All even resources are in one place at attendees’ fingertips
9. Mobile event technology helps organizers gather real-time information about the event

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Apple introduces the News Partner Program

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Business Wire

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August 26, 2021